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Amazon's Q4 Deadline Crunch, Walmart's Store Play & AI's New Buy Box
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Holiday shopping is starting earlier, Amazon's Q4 costs are rising, and Walmart is closing the gap on fulfillment. Meanwhile, AI shopping is creating a new battle for product visibility.
In this October 12, 2026 episode of Selling on Giants, Mr. Will breaks down what Prime Big Deal Days revealed about holiday demand, the Amazon deadlines sellers cannot afford to miss, Walmart's latest marketplace moves, and why AI product cards may become the next Buy Box.
Did Prime Big Deal Days actually increase holiday demand?
U.S. online shoppers spent $9.86 billion on October 6 and 7, up…
The skinny
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