Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The difference between a random contact and a real buyer

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The difference between a random contact and a real buyer · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the podcast.
• 0:02
  Before we begin, today's episode is going to be a noisy one
• 0:05
  because it's a weekend. The kids are having catechism
• 0:08
  classes and I'm outside church making today's recording.
• 0:12
  So there's going to be some noise in the background.
• 0:15
  Now, we're not here to discuss my kids or their faith today.
• 0:18
  I'm hoping that we're going to be able to look at, OK, how to
• 0:23
  determine who is the customer, who is the lead, who is the
• 0:26
  client, who is a prospect? How do we know if people are
• 0:28
  interested? How do you know if somebody's a
• 0:30
  workout pass, whether we should just get rid of them, when we
• 0:32
  should give up all these kinds of issues.
• 0:36
  That's what I want us to look at today.
• 0:40
  Now confession, this is not going to be a very structured
• 0:43
  episode because I'm currently looking at the person's profile
• 0:47
  right now in LinkedIn that inspired, that's going to
• 0:52
  inspire today's episode. And rather than sit down and
• 0:55
  collect my thoughts because I'm, you know, things are piling up.
• 0:58
  So if I say, let me look at this thing, let me digest it.
• 1:00
  Let me tease out all the issues that are involved.
• 1:02
  It'll take a long time and then I'll forget.
• 1:05
  But as a post that caught my my attention because the lady, she
• 1:09
  complained, she said she spent two years chasing people who are
• 1:13
  never going to buy. I repeat, the lady said she
• 1:17
  spent two years chasing people who are never going to buy.
• 1:20
  And then you know how our thoughts on the whole process is
• 1:23
  what is what followed. So I figured, let me just attend
• 1:27
  to this thing now. No, no, no, no, because if I say
• 1:29
  I'll do this thing tomorrow, I'll forget.
• 1:31
  And I think that this is really important because there are lots
• 1:34
  of other people who are business owners who have spent.
• 1:37
  Two years. Chasing somebody and they didn't
• 1:40
  close. But she actually is a sales Rep.
• 1:43
  So a sales Rep, I would like to explain sales Rep now an
• 1:46
  employee basically. So she works for someone else
• 1:48
  and she's she's responsible for bringing in sales.
• 1:51
  And then there are also sales reps who have spent. 2.
• 1:55
  Years chasing somebody and then the deal didn't close.
• 1:58
  Now, if you are a regular listener of the podcast, you'll
• 2:02
  remember that maybe last week I'll be a week and a half, two
• 2:06
  weeks we already discussed. Something like this where
• 2:08
  somebody complained that the guy spent six months.
• 2:12
  Chasing a customer and the customer didn't, you know, the
• 2:14
  thing didn't click. And so we had looked at whether,
• 2:17
  you know, six months is a reasonable time, whether six
• 2:19
  months is too long. And we went into the differences
• 2:23
  between the simple sales scenario and the complex sales
• 2:26
  scenario, just so that you can understand all the factors that
• 2:30
  go. Into a sale so that you will now
• 2:35
  know that if you've been on the matter for two years, you're
• 2:38
  wasting your time. Or whether you've been on the
• 2:40
  matter for six months, you've only begun.
• 2:43
  Or whether you've been on the matter for 36 hours and you know
• 2:46
  that, OK, you spent too much time.
• 2:48
  Because whether 36 hours is too much time or whether two years
• 2:52
  is reasonable. Or whether six months is just
• 2:56
  posting stage. It depends on a lot of factors.
• 3:00
  So if you're new to this podcast by the time you're done, just
• 3:06
  use Google Gemini or whatever and then ask it whether I have
• 3:09
  made any podcast episode before concerning simple sales and
• 3:13
  complex sales. Then it's going to the AI tools
• 3:16
  because it looks like my podcast was my podcast is now being
• 3:20
  indexed well in in all these AI machines.
• 3:25
  So you can ask them and then they're going to give you the
• 3:27
  episodes where I talk about these sorts of things.
• 3:29
  And then you listen to it and you get caught up to speed, you
• 3:31
  get the background. So the bottom line, what I'm
• 3:34
  trying to say is that the fact that you chase somebody for two
• 3:36
  years and the thing didn't click, it does not mean it was
• 3:41
  bad. It does not mean they were never
• 3:44
  going to buy. It depends on whether you're in
• 3:47
  a simple sale. Or a complex sale.
• 3:49
  And it depends on how complex The thing is.
• 3:51
  So for instance, let's say sale of aircraft.
• 3:54
  For instance, if you want to sell aeroplane to somebody who
• 3:58
  is starting up an airline, 2 years sounds just about right.
• 4:03
  So it depends because people who want to set up an airline, who
• 4:06
  want to buy airplanes and you know, stuff like that, there's a
• 4:10
  lot that they have to consider. Safety track record,
• 4:14
  international airline, airplane, Abbey Airport, air industry
• 4:22
  guidelines, local industry guidelines, the terms of the
• 4:26
  partnership agreement, service contracts.
• 4:29
  Like there's a lot that they have to look for.
• 4:32
  So my guess is if what she says is aeroplane, then two years is
• 4:36
  a reasonable something. But of course, if what you sell
• 4:40
  is real estate, you're selling house or you're selling car,
• 4:44
  you're chasing somebody for two years, it just means you didn't
• 4:47
  get the memo that they're not interested.
• 4:49
  So I'm not going to comment on whether two years is reasonable
• 4:54
  or not because the answer is it depends.
• 4:58
  So just try and look for the podcast episodes where I talk
• 5:00
  about simple sales and complex hill scenarios, the different
• 5:03
  elements that go into it. And then you will now be able to
• 5:05
  decide yourself whether you have been chasing somebody for two
• 5:09
  years, you should be frustrated or whether you have been chasing
• 5:13
  somebody for two years. And that's just the opening
• 5:16
  sample. That's just normal toasting
• 5:17
  levels like that's just how it is.
• 5:20
  So it depends. But I'm not one who would say
• 5:25
  you'll be chasing somebody for six months or begin the
• 5:27
  frustrate. No, it's not.
• 5:28
  It's not like that. It's not like that.
• 5:31
  Whether six months is too long or too short, whether two years
• 5:34
  is too long or too short, it depends.
• 5:36
  We have to look at it on the context to context level now,
• 5:40
  the lady continues. She said that she had wasted two
• 5:44
  years of her life and with that in a sense.
• 5:47
  I agree. If you're in the kind of sales
• 5:51
  scenario where a two year sales cycle is too long, then yeah, in
• 5:56
  that case you have wasted two years of your life.
• 5:59
  Now, this is the reason why I keep on telling business people
• 6:01
  and sales people and they don't quite understand.
• 6:04
  I keep telling people that when you're talking to somebody,
• 6:07
  because people are afraid of no, they do everything to avoid
• 6:09
  somebody saying no, I'm not interested.
• 6:12
  But here's the deal. If somebody says yes, that is
• 6:15
  good, very good, because it means that you have concluded,
• 6:18
  you have gotten business, you will get money, your account
• 6:21
  will do ping him. So if somebody says yes, that is
• 6:24
  good. Now, some people think that if
• 6:27
  somebody says maybe they think it's good.
• 6:29
  But I'm here to tell you that maybe you are wrong and.
• 6:33
  Then some people think that when you hear no, no is bad and I'm
• 6:36
  here to tell you that you are wrong.
• 6:38
  If they say yes, it is good because you hear ping him.
• 6:42
  If they say maybe, maybe it's a very bad thing to hear because
• 6:49
  all that, maybe, maybe. Let me think about it.
• 6:52
  Committee we meet, let me talk to chairman, let me talk to my
• 6:55
  wife, let me talk to my lawyer, let me talk to my husband.
• 6:58
  I'm coming. I'm praying on it.
• 7:00
  My spirit is telling me all those maybe, maybe, maybe, maybe
• 7:03
  thing that is how you can waste two years of your life because
• 7:07
  somebody has been telling you maybe.
• 7:09
  Oh, I'm sorry, I was out of the country.
• 7:11
  I missed your memo. I haven't spoke to chairman.
• 7:14
  Chairman went for his daughter as well.
• 7:16
  All those made all those. That's how you waste two years
• 7:19
  of your life when you hear no, no is good.
• 7:24
  Because if somebody tells you no now, no thank you.
• 7:26
  I'm not interested. Tell the person thank you.
• 7:28
  I appreciate the honesty. And then ask for a referral.
• 7:33
  Do you know anybody else who might be interested in blah blah
• 7:35
  blah? If they know, they will give
• 7:38
  you. If they don't know, then good.
• 7:40
  You now walk away. Before you walk away, drop your
• 7:43
  flyer, drop your business card, and then you leave.
• 7:46
  No is very good because when somebody tells you no, you now
• 7:49
  know that you're not going to waste your time in chasing
• 7:52
  people who are never going to buy.
• 7:55
  You tell them thank you and then you move on and start looking
• 7:58
  for other people who might be interested.
• 8:01
  So please salespeople, business owners, let us re rewire our
• 8:06
  brains. Yes is good because it means
• 8:08
  we're making money. No is your second best answer.
• 8:12
  If they tell you no, leave. You will save yourself time.
• 8:17
  Anybody who is telling you maybe maybe I'm coming, I'm coming,
• 8:21
  maybe this, maybe all that maybe is is wrong, wrong.
• 8:26
  You're wasting your life. So as much as possible push for
• 8:31
  a yes or push for a no. Anything that is not yes or no.
• 8:34
  Is even just Christ said it, it should be yes or no.
• 8:38
  Anything else is from the devil is from the devil.
• 8:40
  You're wasting your time. If you hear yes, good.
• 8:43
  If you hear no good, anything that is in between you anyway.
• 8:50
  Let me just leave it like that. Let me just leave it like that.
• 8:54
  So the lady said she was reviewing her pipeline from
• 8:57
  previous quarters. Oh, by the way, when sales
• 8:59
  people say pipeline, we just mean how many people are we
• 9:01
  talking to anybody, they are talking to that person there for
• 9:04
  pipeline, you know, because it's like, it's like a petrol
• 9:10
  petrochemical engineering. So something is passing through
• 9:12
  the pipeline, the two entire refinery, from the refinery, you
• 9:15
  know, you now process it, you now make kerosene, you now make
• 9:19
  liquefied natural gas, you now make petrol, you now make, you
• 9:22
  know. And so everything on our
• 9:23
  pipeline, anybody you're talking to that's in the pipeline, some
• 9:27
  of them will manifest into $1,000,000 deals, that's good.
• 9:29
  Some of them will manifest into million naira deals.
• 9:32
  That one is good. Some will manifest into, you
• 9:35
  know, hundreds of thousands, that one is good.
• 9:37
  Some of them will manifest into, you know, 10 thousand, 5050
• 9:40
  thousand. Well, it's not as if it's bad,
• 9:43
  but you know, we'll manage it. So that's anybody you're talking
• 9:46
  to, that's what we call pipeline.
• 9:48
  So this babe now shows now reviewing our pipeline from the
• 9:52
  previous quarter. Now when we say quarter, we just
• 9:55
  means that we break up the year into 3 three months, Abby, yes,
• 9:59
  we break the year into four. And because we have 12 months,
• 10:01
  that means the quarter is 3 three months.
• 10:04
  So whenever, whenever somebody says previous quarter, they just
• 10:07
  mean the last three months. So now we are in this is 1st of
• 10:11
  March as at the time of this recording.
• 10:13
  So previous quarter will now mean that she was looking for at
• 10:17
  her records from December Abbey December backwards December,
• 10:23
  November, October good. So October to December of last
• 10:27
  year. So the babe now was going
• 10:30
  through all the all the convo where she's been having now from
• 10:36
  October to December of 2025. And then she realized that
• 10:41
  dozens of names, but I always say doesn't, you know, doesn't
• 10:44
  mean 12 now. So it's not just 12 people.
• 10:48
  It was was not just 12 people, was not just 24 was not just 36.
• 10:52
  You say dozens and dozens. She say hundreds of
• 10:55
  conversations, countless of hours of her time that it was
• 10:59
  wasted. It was wasted because the deals
• 11:02
  went nowhere. People ghosted and ghosted.
• 11:06
  Opportunity approved opportunity.
• 11:08
  That was not an opportunity after all.
• 11:11
  By the way. You see, this is the reason why
• 11:12
  I say we should be keeping ACRM because my relationship
• 11:15
  management tool, because it's a place where we keep all our
• 11:17
  contacts. We house the records of the
• 11:20
  people that we're talking to, the things that we discussed,
• 11:22
  things like that. You know, it helps us.
• 11:23
  You can go into your CRM and look at your conversations and
• 11:26
  say you know what? This is bro.
• 11:29
  Chukudi that I've been following for the last three years, I know
• 11:32
  that he sounds like he's a good guy and everything, but I'm
• 11:35
  looking at the record now. Me and Chukudi, we don't they
• 11:37
  young for three years. Nothing is coming off this
• 11:39
  thing. Let me just close this account.
• 11:41
  Let me delete chukudi from my phone.
• 11:43
  You can only do that if you have ACRM and it will be the right
• 11:46
  thing to do. That's assuming you assess
• 11:49
  everything. Well, it will be the right thing
• 11:50
  to do because all the time you you're, you spend not chasing
• 11:54
  chukudi, you can spend it chasing other people who might
• 11:57
  end up paying you. Good money at the end of the
• 11:59
  day. So please we need the CRM so
• 12:02
  that just like this lady looked at her pipeline and she started
• 12:06
  to delete countless of names. Sorry, no.
• 12:09
  Countless. What did she say again?
• 12:12
  Dozens of names, hundreds of conversations.
• 12:15
  Begin the delete, delete, delete.
• 12:16
  We need to get some people off our table because I've taken too
• 12:20
  much space in our in our mind, in our brain.
• 12:23
  You wake up in general. You're thinking Brochu Cudi.
• 12:25
  How will I continue this conversation?
• 12:28
  Then? By July of 2026, you're still
• 12:31
  thinking Brochu Cudi. How will I close this deal now?
• 12:34
  By December of 2026, you're still thinking Brochu Cudi.
• 12:37
  How will this thing connect and then you wake up in 2027 again,
• 12:40
  like, oh, come on, It was a complex sale scenario, but this,
• 12:48
  this sales, this, what's it called now?
• 12:52
  The length of time it takes to close a deal.
• 12:54
  What's it called again? Oh, forgotten.
• 12:56
  So I should be writing all these things now.
• 12:59
  Sales cycle. So this sales cycle is taking
• 13:02
  too long After a while, just delete this thing.
• 13:04
  You can't just be waking up and then Brochu, could you be taking
• 13:07
  up space in your head rent free for what?
• 13:11
  When the other fish in the market delete Brochukudi and
• 13:14
  then move on. Start looking for other people
• 13:16
  to to do business with. So good.
• 13:21
  Now this babe said she had been calling all of them prospects,
• 13:24
  but most of them were just leads and she had no idea that there
• 13:28
  was a difference. I repeat, this lady had been
• 13:31
  calling everybody she's talking to.
• 13:32
  She's saying now prospect, but meanwhile, all of them are just
• 13:36
  leads. And she had no idea that there
• 13:38
  was a difference. And I'm glad that more sales
• 13:42
  people and more business people are talking about these things
• 13:44
  now, because on the podcast, I try and make these definitions.
• 13:47
  Some of you think I'm being academic, but no, I'm not being
• 13:49
  academic. If you have the wrong
• 13:51
  definition, you're going to be treating people the wrong way,
• 13:54
  treating people the wrong, wrong, wrong, wrong, wrong way.
• 13:56
  All right. So if you're looking for wife
• 13:59
  material and you're calling some people wife material, meanwhile
• 14:02
  they're not really wife material.
• 14:03
  It is yourself you're deceiving because you find out that you're
• 14:05
  spacing, you're spending your time chasing wife material,
• 14:09
  meanwhile you understand the person was not suitable.
• 14:13
  It's your fault. It's the same thing.
• 14:15
  Some people think they're dealing with husband material,
• 14:17
  but they don't know that what they're dealing with is time
• 14:19
  wasters or they're dealing with Yoruba demons.
• 14:22
  If you classify somebody correctly as a Yoruba demon,
• 14:25
  when you're with that person, you will now know that OK, this
• 14:27
  one a Yoruba demon. So now just play where we they
• 14:30
  play. So at the end of the day, you
• 14:32
  have nobody to blame. You know, by yourself, you saw
• 14:35
  the person you labeled the person well and you know you
• 14:40
  call it is by what it is. So it's not everybody that has
• 14:44
  the prospect. It's not the lady had no idea
• 14:48
  that there's a difference. This is the difference in sales
• 14:52
  or in business. Any single time we have
• 14:54
  somebody's phone number or contact detail or e-mail address
• 14:57
  or something, that person is just a contact.
• 15:01
  I repeat, just the contact. Sorry for noise in the
• 15:04
  background. Some children finish their
• 15:05
  classes then, you know, they're just running around being a
• 15:07
  nuisance. You know, that's the benefit of
• 15:10
  catechism class. Now you know your, your parents
• 15:14
  come and drop you in church and they take off.
• 15:16
  So when you finish class early, you just be playing football
• 15:19
  when they come, you know. So anyway, anytime you have
• 15:23
  somebody, contact details and all that, the person is just a
• 15:25
  contact. That's all, just a contact.
• 15:29
  All you have is a phone number, that's a contact.
• 15:32
  The next thing you're trying to do basically is you're trying to
• 15:34
  figure out if the person might be interested in your product or
• 15:36
  your service. That is what makes the person a
• 15:38
  prospect. A prospect is somebody who,
• 15:41
  well, we've had a chat, it looks like they might be interested in
• 15:44
  the product, might be interested in the service, maybe there's
• 15:46
  some room, there's a prospect, but then a lead.
• 15:50
  A lead is when there's some serious intent.
• 15:54
  You don't have the serious intent here, so we'll now chase
• 15:56
  this thing down. Then after lead, the person is
• 15:59
  now a deal. A deal means we have a serious
• 16:02
  proposal on the table and we are now chasing this person.
• 16:06
  So we need to know who it is that we're dealing with.
• 16:10
  If you look at your phone and you have 5000 contacts and you
• 16:13
  tell yourself you have 5000 prospects, you are deceiving
• 16:16
  yourself. No, you have 5000 contacts.
• 16:19
  Until you talk to everybody and try and get a sense of who might
• 16:22
  be interested, you don't have a prospect.
• 16:24
  All you have is contacts. When you've actually had
• 16:27
  interactions with the person, you've had phone calls, you have
• 16:29
  emails, you've had Whatsapps and looks like they might be
• 16:32
  interested, Good, we can call them a prospect now when we're
• 16:36
  talking to prospects because there's some prospects that you
• 16:39
  know might be interested. But The thing is, some people
• 16:41
  might be interested but they don't need you in 2026.
• 16:43
  Maybe they need you in 20-30. It's reasonable because I mean,
• 16:49
  like, think about it, there's some of you listening to this
• 16:50
  podcast now who are interested in my consulting service, but
• 16:54
  right now you don't get money or maybe you're not at that stage
• 16:57
  in business. So there's some people who are
• 16:58
  listening to my podcast in 2026, you know, who might be
• 17:01
  prospects, but honestly speaking, they're not going to
• 17:03
  be ready until 2028. It's just normal.
• 17:07
  It's just normal. That's just how life is.
• 17:10
  So we need to know who it is we're dealing with and so that
• 17:12
  we can start sorting these people out accordingly so that
• 17:15
  we'll know. Who to invest time with and how
• 17:19
  much time to invest. So it starts off as a contact.
• 17:23
  You just have a phone number, you just have an e-mail address.
• 17:26
  You call the person you visit the person you WhatsApp the
• 17:29
  person you people will jam, you will talk.
• 17:31
  Oh, this person might be interested.
• 17:32
  OK, this is a prospect. This person is not interested.
• 17:35
  OK, no problem. Leave them in relationship
• 17:37
  nurturing campaign. You go to send them WhatsApp,
• 17:39
  you go to send them e-mail. Let them be seen your profile
• 17:42
  from time to time so that if anything changes, they'll call
• 17:44
  you to say, babe, how far. Then when you have prospects,
• 17:51
  you continue to talk to them. Continue to talk to them.
• 17:53
  This one has serious intent. It looks like we're making
• 17:55
  progress. Then that person is a lead.
• 17:59
  By the time you drop proposal on the table, that look, we'll do
• 18:02
  this for you, we'll do this for you.
• 18:04
  All you have to do is just send us $2.5 million.
• 18:07
  This is one that now that we have a deal, you market in your
• 18:11
  CRM as a deal. And then you discuss with your
• 18:14
  sales manager so that your sales manager can help you so that you
• 18:17
  will pursue this thing well. And then you close this deal and
• 18:20
  then you collect your Commission.
• 18:24
  So yes, this lady is right. We need to be categorizing all
• 18:27
  these things well. Very properly, very properly.
• 18:30
  And so let me move on. So this lady said that she
• 18:32
  learned this thing the hard way. That is why we have this
• 18:36
  podcast, my brothers and sisters, so that we don't all
• 18:38
  have to learn the hard way. I've already learnt the hard way
• 18:41
  for you. I've already cried and cried and
• 18:43
  cried over deals that did not. OK, Well, I haven't cried
• 18:46
  actually. I haven't cried because of
• 18:47
  money, OK? I've cried because of
• 18:48
  relationships but not money. But I'm just saying that I have
• 18:51
  suffered so that you do not have to suffer, right?
• 18:56
  So listen to this podcast, not just mine.
• 18:59
  Go and listen to any podcast like this, whether it's aimed at
• 19:02
  Nigerians or whether it's aimed at people, you know, that's the
• 19:05
  whole point. So listen.
• 19:09
  So where was I now? So this is what she learned the
• 19:14
  hard way. She assumed that if somebody
• 19:16
  fits the ideal customer profile, they work in the right industry,
• 19:19
  they have the right title and they run the company of the
• 19:21
  right size, everything looks perfect.
• 19:24
  For her, that was enough that somebody just matched the
• 19:27
  description. So if that kind of person
• 19:31
  reached out to her, she will chase them, she will e-mail
• 19:33
  them, she will call them either until they buy until they block
• 19:39
  her or they ask her to stop. In fact, let me comment on this
• 19:43
  something here, please. I beg salespeople and business
• 19:45
  people. If people are blocking you, is,
• 19:48
  is is a sign that there's, there's a problem with your
• 19:51
  sales process. I beg, I beg.
• 19:53
  It's not a thing of pride that somebody's blocking you.
• 19:56
  If somebody's blocking you, it means they are not interested.
• 19:59
  If somebody's blocking you, they're not interested.
• 20:01
  So like back in university days now?
• 20:05
  I was in, I started off in Angola Hall, you know, as a jam
• 20:08
  bite. Then the first year babes when
• 20:13
  in what's it called? I can't remember that hall
• 20:17
  opposite Angola Hall. Then the big, big babes were in
• 20:19
  Morimi Hall. So for those of us now who?
• 20:22
  Wanted. To bite more than we can chew.
• 20:24
  You know young boys going to go and chase big babes in Morimi
• 20:28
  Hall. You know, it gets to 1 stage
• 20:29
  where by the time you knock, before you open, the girls will
• 20:34
  shout inside, They'll say, ah, La Baquet is not around, you
• 20:36
  know? So if it gets to the stage where
• 20:40
  they're shouting at you that La Baquet is not inside you, you've
• 20:42
  gone too far. You're being too persistent,
• 20:46
  you're being too pushy. La Baquet is not interested.
• 20:48
  It's the same thing in business. By the time somebody's blocking
• 20:50
  you, there's a problem with your sales process.
• 20:52
  So it's not a thing of pride. In fact, I would prefer that you
• 20:56
  do not get blocked at all because when people block you,
• 20:59
  what happens is these mobile carriers, you know, MTN true
• 21:02
  color glow or whatnot, I don't know how they do it, but somehow
• 21:06
  they share information. Before you know it, somebody
• 21:08
  will throw you, will call you on true color and the thing that
• 21:11
  will flash. So you try and call somebody on
• 21:13
  true color, they think that will flash.
• 21:14
  I have seen this thing happen. The other person will see on
• 21:17
  their phone, they will see 97 people have reported a spam.
• 21:21
  Or blocked by 100 people. These things affect our
• 21:24
  credibility. So please, we don't have to
• 21:26
  continue on to the extent that somebody will now block us.
• 21:29
  Please, please, it is a bad thing.
• 21:33
  It is a very bad thing. It is a very bad thing because I
• 21:36
  have seen it. Before networking session, you
• 21:40
  know, British Council event, you say, oh, yeah, cool, let me have
• 21:44
  your phone number. Sure, no problem.
• 21:45
  I'll flash you. What's your number?
• 21:47
  All right. And then the person flashes.
• 21:49
  And then on the other person's phone, it just shows that, oh,
• 21:51
  97 people have 97 people have reported this number as spam.
• 21:56
  Do you think that gives a good impression?
• 21:59
  Please, business people, let's not continue until they block
• 22:01
  us. It is a bad sign even if you try
• 22:04
  to get in touch with somebody and then the person sees cause
• 22:07
  look, we're in Nigeria, we are in Nigeria.
• 22:11
  If somebody sees six people have reported this number as spam or
• 22:14
  this contact has been blocked by 12 people, the first thing
• 22:17
  anybody will assume is that you are into 419.
• 22:21
  They won't know that it's just simple business.
• 22:23
  It's just simple market and you are being over persistent.
• 22:26
  So we shouldn't continue on today.
• 22:27
  Block us please. We shouldn't.
• 22:30
  OK. Once we know that somebody's not
• 22:33
  interested, I beg lean back. That's what we do.
• 22:36
  Like Fat Joe, Lean back, lean back.
• 22:40
  I know some of you won't know that song.
• 22:43
  So lean back, I beg when they're not interested.
• 22:47
  So from her, she said a prospect is someone who fits the profile
• 22:50
  and has demonstrated interest. Maybe.
• 22:53
  OK, let's agree, Let's agree. A prospect is just anybody who
• 22:57
  is interested, anybody who is interested.
• 22:59
  That person is a prospect. But people who are interested
• 23:03
  don't always have a sense of urgency.
• 23:06
  Like right now I am interested in buying a car because I am
• 23:10
  tired of driving second hand. My AC has packed up and I need
• 23:14
  250 GS to fix this thing. At first I told my wife no I'm
• 23:19
  not doing that but then by the Abuja heat has summered the life
• 23:24
  out of us and in fact one time was stuck in traffic.
• 23:27
  One tractor that not tractor. This truck that packs dirty.
• 23:32
  Just pass by the exhaust pipe was doing all of us are now
• 23:36
  coughing and then whatever smelling refuse on top of that.
• 23:39
  I thought to myself I say self don't be punishing yourself like
• 23:42
  this. So I told her OK babe you know
• 23:44
  what don't worry the next one that comes in I'll fix this AC
• 23:47
  first. But The thing is I'm tired of
• 23:49
  this life can't be why am I driving second hand car?
• 23:53
  Why? So I'm interested, but The thing
• 23:59
  is. I'm not currently in the market
• 24:01
  for a car and I don't have a sense of urgency to buy a car.
• 24:05
  So when you're in front of a prospect, these are the kinds of
• 24:08
  things, these are the kinds of conversations that you should be
• 24:10
  having with people to try and figure out.
• 24:12
  Do they have a need? Are they interested?
• 24:14
  How serious is the interest? What is that sense of urgency?
• 24:17
  Do they have any timelines? Do they have any pressing
• 24:19
  concerns? That's all.
• 24:21
  Determine how you continue to flow with this person.
• 24:24
  So someone like me now if I go to, you know, a car lot and I'm
• 24:28
  talking to somebody and they don't ask me all these
• 24:31
  questions, they will assume that you have a lead on your hand or
• 24:34
  you have a good deal. No, but if you ask me questions,
• 24:37
  you realize that I'm only just doing research now.
• 24:41
  Just research, writing research. No, BC I already have millions
• 24:46
  on hand or that I have a desire. Like when I went to one car a
• 24:50
  lot, I was looking at one car and then, you know, lady came
• 24:54
  and approached me, you know, because of my pot belly.
• 24:56
  You know, I look like I come from money, you know, and in
• 24:59
  Jesus name, I know the money will come.
• 25:00
  When people see me, they see money.
• 25:02
  So this believer assumed that this, this brass is ready.
• 25:07
  You know, I tried to tell her that no, I'm just looking.
• 25:09
  No, I'm not looking. She thought I was trying to be.
• 25:11
  I was trying. To be she thought I was trying
• 25:14
  to be modest. Another guy came.
• 25:15
  I was looking at the cartoon from the way the guy was talking
• 25:18
  to this car about because it was the GAC I want to look at GSE is
• 25:22
  Grand Guangzhou Automobile Company.
• 25:24
  Those those people make some sick cars.
• 25:27
  Like bad, bad cars. Very correct right, sweet right,
• 25:32
  especially in military green and then black.
• 25:35
  So I was looking at the GS 8. That's how another guy came to
• 25:38
  come and look at me come and he was standing next to me.
• 25:41
  The guy was the way the guy was talking is like this guy really
• 25:43
  thinks I have 50 M to drop on this car right now.
• 25:48
  That was talking to me about how you know the Mercedes-Benz for
• 25:50
  his wife, about how his wife has wrecked it and something
• 25:52
  something that he just wants to sell it and then get the GS.
• 25:55
  Something in my mind, I'm thinking in Jesus name now I'm
• 25:57
  getting there. I will get there.
• 25:59
  People are saying the money in me, the money will come.
• 26:01
  The money will come. So you don't just look at
• 26:06
  somebody. The person has smooth skin.
• 26:08
  The person is a fine boy and the person has, you know, potbelly.
• 26:11
  So therefore the person is a Millennium, he's ready to buy
• 26:13
  the car, No? You engage people in
• 26:16
  conversation. Do they have a need?
• 26:17
  Do they have a problem? What's the vision?
• 26:19
  What's their timeline? You ask people, you walk up to
• 26:24
  someone, you say, oh, the GS 8, this is a wonderful car, isn't
• 26:29
  it? The person will say, yes,
• 26:30
  actually it's a very beautiful car.
• 26:34
  What brought you here in particular?
• 26:36
  I said, well, no, I just saw the signboard.
• 26:38
  Something something. I just started my coming and
• 26:39
  have a look and this stuff like that.
• 26:41
  How long have you been searching for a car?
• 26:43
  Searching for a car? No, no, no.
• 26:44
  I'm just here because I'm curious.
• 26:46
  Oh, really? Yeah, I'm just curious.
• 26:49
  I never even. You see the way you'll be asking
• 26:52
  questions like that. You'll be moving the
• 26:53
  conversation. You'll be able to know.
• 26:55
  Is the person serious? Is the person in one car?
• 26:57
  Pass. How long have you been looking
• 26:59
  for a car? If the person says, well,
• 27:02
  actually I've been on this for the last three months, This is
• 27:05
  the third. Dealership that I'm going to, In
• 27:07
  your mind, does this not now signal that this is a serious
• 27:10
  person? Be engaging people in
• 27:13
  conversations. Stop assuming that everybody
• 27:15
  you're talking to is interested or that they have an urgent
• 27:18
  need. Urgent need just means the
• 27:20
  person is ready to take action. Now, now, now, now, now.
• 27:23
  Or there's something that we can point to that will help us to
• 27:27
  figure out when this person will be ready to take action.
• 27:30
  So like this other gentleman. Now that was standing.
• 27:34
  Next to me all. Right, but funny thing is the
• 27:37
  babe didn't clock it because me, I looked the part.
• 27:40
  I'm a fine boy, my skin is yellow, skin is smooth and then
• 27:43
  I now have potbelly on top. So I looked the part and then my
• 27:48
  wife knows how to dress me well. So that day I was looking like
• 27:50
  money. She thought I was serious.
• 27:53
  She went away to go and talk with sales manager and you know
• 27:56
  what? Not but the guy that was
• 27:58
  standing next to me. To be honest, the guy looked
• 28:01
  like he was a traitor. But The thing is, while I was
• 28:05
  there, when we talked about how he mashed up, his wife had
• 28:09
  destroyed the Mercedes men's Jeep.
• 28:12
  He even showed me some pictures. He even mentioned the place in
• 28:17
  Lukwe where the car was being redone.
• 28:19
  But he's thinking of he's thinking of selling the car.
• 28:23
  He even asked me whether I know people who even buy cars in this
• 28:28
  sort of condition, whether because he's thinking sell it
• 28:31
  off and then just buy something new.
• 28:34
  I continue to follow the guy to yarn because, you know, I'm in
• 28:37
  sales so I like talking to people.
• 28:38
  So that's what I do. But this girl, the sales girl,
• 28:42
  she was not there. So she didn't get the benefit of
• 28:44
  all this conversation. But if she was there, she would
• 28:46
  have quickly figured out that oh, this boy where they fresh,
• 28:49
  this guy is not serious. This one that looks like he's a
• 28:51
  trader. This is the person that actually
• 28:53
  is ready to move forward. Should have invested time in the
• 28:56
  other guy. OK, so back to the LinkedIn
• 29:03
  post. So the lady in the LinkedIn
• 29:04
  post, you said that someone who fits the profile and has
• 29:08
  demonstrated interest, If the person has opened your e-mail
• 29:11
  more than once and they've asked questions, that shows what
• 29:14
  they're thinking. People who have engaged.
• 29:18
  Yeah, That is someone who is a lead.
• 29:20
  Yeah, I agree with you. Yes, this is someone who is a
• 29:22
  lead. And she said that these are the
• 29:26
  kind of people you chase. So yes, judging by horn
• 29:29
  criteria, if they open your emails more than once, then yes.
• 29:33
  OK, OK, see this e-mail thing. Sometimes we cause us serious
• 29:38
  problems for ourselves. Emails, eh?
• 29:43
  Oh, emails have the worst open rate.
• 29:45
  If you didn't hear me, let me repeat it again.
• 29:49
  Emails have the worst open rate. There are some countries that if
• 29:56
  you can achieve a 2% e-mail open rate, you have done well.
• 30:01
  In other words, there are some countries where if you send 100
• 30:04
  emails and people open to. You've done well, you have
• 30:06
  tried. That shows you how bad The thing
• 30:09
  is. Now, text messages, WhatsApp
• 30:12
  messages and these kinds of things have between 96 to 98%
• 30:17
  open rate. Meaning in other words, if you
• 30:20
  send 100 WhatsApp messages or 100 text messages, you know that
• 30:26
  98 of them were opened. Whether people responded or not
• 30:29
  is a different matter, but at least you know that I sent 100.
• 30:33
  You just. Know with full certainty in 2026
• 30:37
  that 98 or 96 people, they opened it now knowing that
• 30:45
  e-mail. Sorry that WhatsApp and text
• 30:48
  message have 96 to 96 eight percent open rate.
• 30:51
  Please, my brothers and sisters. Why do we keep insisting on
• 30:55
  sending emails? We're sending the message to the
• 30:59
  one place where we know people do not even open it, and people
• 31:05
  have gotten into the habit of even if they open the.
• 31:07
  Inbox and they see it. They will just look at the name,
• 31:09
  select select, select select select delete, select select
• 31:13
  select select select spam, select select select select.
• 31:17
  You know, move to move to this folder.
• 31:20
  Move to that folder. Business people listening.
• 31:26
  I beg. Professional salespeople
• 31:28
  listening, I beg. Stop relying on e-mail as your
• 31:32
  primary form of communication. If you're relying on e-mail as
• 31:35
  your primary form of communication, you are the one
• 31:37
  who is doing yourself in the January 2026 class that we had
• 31:46
  started on January 19th by the time we spoke about this thing.
• 31:50
  What The guy in the class who was into audio production who
• 31:54
  creates audiobooks for Nigerian authors?
• 31:56
  The guy said it. He said it's true.
• 31:58
  I said it's true. How?
• 31:59
  Give me a testimony, my brother, I'm listening.
• 32:02
  And the guy said he had been pursuing somebody for two whole
• 32:05
  years on linked on e-mail, on e-mail level 2 whole years.
• 32:12
  Now by the time we started training and I said all these
• 32:15
  things about open rates and the most effective form of
• 32:17
  communication, at least effective form of communication.
• 32:19
  Guess what my *** did? My guy called this person
• 32:24
  straight Monday morning and guess what happened?
• 32:27
  Guess what happened? The fixed meeting and before you
• 32:31
  know it, one week proposal was on the table, somebody that he
• 32:34
  had been sending messages for e-mail for two whole years.
• 32:41
  I didn't make this up. So you're a business owner,
• 32:45
  you're very good at sending emails, wonderful emails, you
• 32:48
  know, with beautiful PDF files attached to it and everything.
• 32:51
  Can you stop that thing, please? It has the worst open rate
• 32:55
  currently in 2026. If you're listening to this in
• 32:59
  2086. Who knows, maybe business
• 33:01
  culture has changed and now? Everybody's opening e-mail but
• 33:05
  as of now in 2026, this thing has the worst open rate.
• 33:08
  Stop sending the damn emails. There's a time for sending the
• 33:14
  e-mail. What I recommend is this, when
• 33:17
  you have established rapport with somebody, when people are
• 33:19
  flowing, when people are making progress, then you can send
• 33:22
  e-mail with the invoice or you can send e-mail with the
• 33:25
  proposal, you know, with the full proposal, so they can print
• 33:29
  later or something. I mean, now you have established
• 33:31
  traction, they know you. You've gone past this toasting
• 33:34
  stage. They can open inbox and then
• 33:36
  look and then see that oh, Cecilia sent me an e-mail.
• 33:38
  Let me see what Cecilia wants, then they will click on it.
• 33:41
  But in the early stage, when you are a nobody, trust me, nobody
• 33:45
  is reading that e-mail. Please stop it.
• 33:49
  So it's possible that this lady's that is.
• 33:51
  Complaining here on LinkedIn, It's possible that she.
• 33:55
  Just she. Calls her own problem.
• 34:01
  Then she said if the person ask questions that show that they're
• 34:03
  thinking about their problem. In fact, this is where in my own
• 34:06
  opinion, this this this lady is missing the plot.
• 34:09
  It's not about them asking questions, it is about you
• 34:13
  asking questions. You.
• 34:14
  Are supposed to take the initiative.
• 34:16
  You are supposed to ask the questions.
• 34:18
  If you're waiting for people to start asking you serious
• 34:20
  questions, OK, I I don't even know how to explain.
• 34:27
  When I see professional sales people talk like this, the thing
• 34:29
  blows my mind. You're waiting for the customer
• 34:31
  to ask you the right questions. You ask the right questions.
• 34:37
  So like back to this example, we're standing in the GAC Abuja
• 34:42
  headquarters while looking at cars.
• 34:45
  There are two people there. One of them is a young man.
• 34:48
  OK, well, two of them are young men, but one of them is a much
• 34:52
  younger man who has a pot belly. The guy look robust, The guy
• 34:55
  look fresh. The guy looks clean.
• 34:57
  The guy looks smooth. The guy sounds king.
• 35:00
  He's standing in front of the the G8, the GS8. 50M price tag,
• 35:06
  this was a long time ago, you know that now cars, cars cost.
• 35:09
  So you can see that kind of car now and see that it's 50 M SO50M
• 35:13
  price tag is standing there. There's another person who is
• 35:15
  standing next to him. I won't say it looks wretched,
• 35:19
  but guy looks kind of looks like a trader.
• 35:22
  You're waiting for the person who's going to ask the right
• 35:24
  kind of question. It is not about who is asking
• 35:28
  the right kinds of questions. It is up to you, the salesperson
• 35:33
  to ask the questions. So 1 moment.
• 35:37
  I. Have to wind up a little.
• 35:42
  Sorry. There's meant to be some noise.
• 35:49
  OK, sorry about that. There are just some distractions
• 35:51
  in the background. I say let me just wind up to get
• 35:55
  rid of all this distraction. I don't want too much noise to
• 35:57
  come into the recording. Hence, where was I now?
• 36:00
  So you are the salesperson. Stop waiting for those two men
• 36:04
  who are in front of you. Stop waiting.
• 36:05
  Who's going to ask me the right questions, my friend?
• 36:08
  You are the one to ask the question.
• 36:09
  It is then you'll be able to figure out these two people that
• 36:11
  are standing in front of me. Who is the serious person?
• 36:14
  Who is the worker pass? Who should I engage with?
• 36:17
  Who should I disengage? Who should I tell?
• 36:19
  Get out of my shop And who should I tell Sir?
• 36:22
  Come and have a seat. It is up to you to ask the
• 36:26
  question. We are the sales people.
• 36:28
  We are the business professionals.
• 36:30
  It has never been up to the prospects.
• 36:33
  It has never been up to the client to ask the right
• 36:35
  questions. You are the specialist, my
• 36:36
  friend. Take charge.
• 36:38
  Ask the questions. Good morning, Sir.
• 36:42
  This is a wonderful car, isn't it?
• 36:44
  Oh, yes, it is. How long have you been looking
• 36:46
  for a car? You start from there.
• 36:51
  You don't know us. Go there and then you smile and
• 36:53
  then based on who is saying the right words, you.
• 36:57
  Anyway, for those of you who are salespeople who don't want to
• 37:00
  learn, continue. Continue deceiving yourselves.
• 37:04
  You now say clients are all serious.
• 37:05
  What do you mean they're all serious?
• 37:08
  Everybody will take care of their own self-interest.
• 37:10
  You're the one that is all serious.
• 37:11
  You don't know the kinds of questions to ask.
• 37:13
  Go and talk to your line manager.
• 37:15
  What are the kinds of conversations I should be having
• 37:17
  with people so I can figure out who is interested, so I can
• 37:20
  figure out who is, who is a lead, who has a, you know, where
• 37:26
  we have prospects for a serious deal.
• 37:28
  Go and learn from a line manager or go and listen to podcasts or
• 37:31
  go and use ChatGPT. Ask ChatGPT a couple of
• 37:33
  questions. I mean, the automobile space.
• 37:37
  I sell this kind of car. I sell that kind of car.
• 37:39
  I've been having problems with having conversations with people
• 37:43
  who come onto the showroom floor.
• 37:44
  Give me 10 examples of questions that I can use to ask people so
• 37:48
  that I can figure out who is interested, who is curious, who
• 37:52
  is ready to take action soon. It will give you some good
• 37:55
  suggestions, but please, never as a salesperson or as a
• 38:01
  business owner. Never ever, ever, never ever.
• 38:05
  You think it is up to the other person to ask the right
• 38:08
  questions. Never think that it is your own
• 38:11
  responsibility. And you forgive me for venting
• 38:14
  listening to verge me sometimes so.
• 38:19
  Let's see, she stopped spending hours crafting perfect emails.
• 38:23
  This is also another thing that pains me.
• 38:26
  This is also another reason why I say stop with the e-mail
• 38:27
  thing, because you don't realize it.
• 38:29
  You want the e-mail to be perfect.
• 38:30
  You start work at 9:00. Before you realize it, it's
• 38:32
  1030. You're still on.
• 38:34
  One e-mail. Meanwhile, if you have picked up
• 38:36
  the phone and called this person, it's been 2 hours, you
• 38:40
  don't think you could have made progress in a 2 hour phone
• 38:42
  conversation? Anyway, so she spent hours
• 38:49
  crafting the perfect emails to people who never hear from her.
• 38:54
  Let's see. Anyway, later on, the lady in
• 38:58
  the message in that's on the in the the LinkedIn post, she says
• 39:02
  that most sales training don't tell you something.
• 39:05
  They don't tell you that you can't turn the lead into a
• 39:07
  prospect through persistence alone.
• 39:11
  And this is where I say this lady is wrong.
• 39:13
  This lady is she's she's wrong. If your sales trainer, your
• 39:17
  sales manager, your sales, whatever, hasn't taught you
• 39:19
  about this difference, then you are with the wrong person.
• 39:24
  You hear me? If you're listening to this
• 39:27
  thing right now, your sales manager, your sales trainer,
• 39:31
  your sales coach or whatever has not spoken about things like
• 39:34
  this. At this very basic level.
• 39:37
  You are with the wrong person. Go and look for somebody else.
• 39:42
  It doesn't have to be me, but go and look for somebody else.
• 39:44
  Because. Any sales trainer worth the
• 39:46
  assault? Any manager worth the assault?
• 39:47
  Would teach you all of. These things because sales
• 39:50
  manager, definitely they are rated on your own performance.
• 39:54
  If you perform well, people will clap for your sales manager.
• 40:02
  Anyway, it's a pity that lots of Nigerian sales people are are
• 40:05
  suffering. Then let's see.
• 40:12
  OK, so now the lady says in the LinkedIn post that your job is
• 40:15
  not to manufacture that feeling of when somebody's interested.
• 40:19
  And my sister, I agree with you wholeheartedly and I'm glad that
• 40:23
  you have seen the light. And in fact, let me say now,
• 40:26
  loud and clear, sorry, let me wind out the window again.
• 40:29
  The distraction that was here, the distraction has left.
• 40:32
  So let me wind down. All right.
• 40:38
  What was that? Sorry, I'm calling a human being
• 40:40
  a distraction, and you're just one of these things.
• 40:43
  So she said your job is not to manufacture interest.
• 40:46
  My sister, I agree with you. Which is the reason why when
• 40:49
  people say that a salesperson job is to convince somebody to
• 40:52
  buy, I quickly check you. I say convince what?
• 40:56
  It is not your job to convince nothing.
• 40:59
  It is not your job to manufacture nothing.
• 41:01
  It is not your job to inspire interest.
• 41:03
  Like no, what we do in sales is we look for the person who is
• 41:06
  interested already and then we blend, we align.
• 41:12
  So if you are the salesperson on the floor of GAC Guangzhou
• 41:17
  Automobile Company, you are the headquarters in Abuja. 2 young
• 41:21
  men work in front of you, one of them looking smooth, looking
• 41:25
  clean. You're the one looking kind of
• 41:28
  rugged. You know, it is not your job to
• 41:31
  entice the clean boy to buy. No who?
• 41:37
  It's your job to figure out of these two gentlemen in front of
• 41:39
  me who is actually interested? The person that is interested.
• 41:43
  Align, blend. The job not to manufacture
• 41:49
  nothing. The job is not to convince
• 41:51
  nobody. Your job is just oh, I'm here.
• 41:55
  There's some prospects who is interested.
• 41:58
  OK, who looks like they're ready to take action soon.
• 42:00
  OK, who seems like they're serious OK, these ones that look
• 42:04
  like they're not serious well, I'll be sending them WhatsApp
• 42:09
  message e-mail message happy new month message once in a while
• 42:13
  this sort of one that looks as if they're interested, but I
• 42:15
  can't quite figure out that timeline and no problem.
• 42:17
  I would have followed them. They Yan I will keep in touch
• 42:19
  somehow sharp until I figure out who is ready.
• 42:22
  Then this one over here who looks as if they're interested
• 42:25
  and they might be ready to go soon because this guy keeps on
• 42:28
  talking about like the next three months, the next four
• 42:31
  months. This one looks like he's a
• 42:32
  serious person. Let me align.
• 42:36
  That, my dear friends, is what sales is.
• 42:41
  We're not in the business in the business of convincing anybody.
• 42:44
  We're in the business of figuring out who was already
• 42:46
  interested to begin with, and then we run with it.
• 42:55
  So the lady ends this post by saying that nowadays she still
• 42:58
  talks to plenty of leads, but as she pours her energy into
• 43:01
  prospects, is that even correct? She talks to plenty of leads,
• 43:07
  but as she pours her energy into prospects.
• 43:09
  OK, yes, yes, yes, she's correct.
• 43:10
  She's correct. And my dear friends, that is the
• 43:16
  challenge. Now that lies before us, how can
• 43:20
  we figure out who is merely a contact?
• 43:23
  Who is a lead? Who is the prospect?
• 43:25
  When do we have a deal? All these questions are
• 43:28
  important because they tell us where to invest our energies in.
• 43:32
  If you're able to tell the difference, then when you wake
• 43:35
  up on a Monday morning because it's Sunday at the time of
• 43:37
  making this recording. When you wake up on a Monday
• 43:39
  morning and you know that you have 5 deals on your plate, oh
• 43:45
  you be a fool if you don't start your day 9:00 in chasing the
• 43:51
  five deals that are actually on your table.
• 43:54
  Then after you are done with the five deals now on your table, it
• 43:58
  is then you can now continue to process the other leads that you
• 44:02
  have to see what you can squeeze from that.
• 44:05
  After you are done with the leads, it is then you will now
• 44:10
  go back to the prospects that you're talking to.
• 44:13
  I'll follow up on those ones. Then after that you will now
• 44:17
  start talking to just the general contacts that you have.
• 44:20
  To see who else is, who else is, you know who else is juicy in
• 44:24
  the pipeline, you understand? So forgive me that you know I'm
• 44:28
  not using professional language because you know who else is
• 44:30
  juicy. In fact, that doesn't sound
• 44:31
  right. OK, note to self, don't say
• 44:35
  juicy again. So that is the question for the
• 44:42
  Nigerian business owner. That is the question for
• 44:44
  Nigerian salesperson. So that when you wake up, you
• 44:46
  can invest your time accordingly.
• 44:48
  You will always wake up first. And you pay attention to the
• 44:51
  deals, the people that are close to money, let's see where those
• 44:54
  ones are. And then the people who deserve
• 45:00
  the least amount of your time. See, when I say people who
• 45:02
  deserve the least amount of your time, please don't be angry.
• 45:06
  I know that. Everybody is created equal with
• 45:09
  equal dignity before God. But this is just about business.
• 45:12
  This is about business when it comes to business, when it comes
• 45:14
  to sale, not everybody deserve your deserves your time.
• 45:16
  Everybody deserves your respect, yes, but not everybody deserves
• 45:20
  your time. So me, I'm worthy of respect.
• 45:22
  But honestly speaking, when I was on that floor on, on at
• 45:25
  Guangzhou, Guangzhou Automobiles, the headquarters in
• 45:28
  Abuja, when I was on that floor, honestly speaking, the lady
• 45:30
  should have diagnosed. Well, I figured out that this
• 45:33
  young boy with fine skin and with the potbelly, he's not
• 45:36
  worthy of my time, at least not today.
• 45:40
  So I've collected my phone number or.
• 45:42
  Something unless you should have figured out that oh, this guy
• 45:46
  that came in here and I was looking one kind.
• 45:49
  This person is worthy of my time and attention today.
• 45:54
  I should follow up with him now. Now because not only has him
• 45:58
  been looking for a car, he has been looking at it for the last
• 46:00
  two months. The reason why he's looking for
• 46:02
  a car is because his wife has wrecked the Benz Jeep.
• 46:06
  In fact, he's even wondering the Benz Jeep that he is fixing.
• 46:10
  Is there anybody that he can sell it to now and just cut out
• 46:13
  of this thing and then he's now even thinking of buying?
• 46:17
  Automobile and. The reason why he wants to buy
• 46:18
  the GS 8 is so that he can use it for himself.
• 46:25
  Then the. Benz CC class something
• 46:29
  something something you give that one to his wife since his
• 46:32
  wife has a history of destroying cars, if she destroys that one
• 46:35
  you know you know won't really paint him so you.
• 46:42
  Have to be good. Learn how to have these
• 46:45
  conversations. And learn.
• 46:47
  How to filter people, How are you going to learn these things?
• 46:49
  Well, that's the reason why I have the podcast.
• 46:51
  So listen and if you want to get in touch with me, you can call,
• 46:54
  send me a text message or a WhatsApp message on 08064662140.
• 47:00
  You have a problem with trying to figure out who is serious,
• 47:03
  trying to figure out who is Wakapas?
• 47:04
  It's not a problem. Reach out to me.
• 47:06
  Let's have the conversation and let's see how we can help you
• 47:08
  make your sales process better. If you're looking for free
• 47:13
  coaching, that's not a problem. Just tell me.
• 47:15
  But then I will answer one question only.
• 47:19
  But then if you want us to go in depth and look into some issues
• 47:22
  and try and sort out, you know, one or two things, pick up your
• 47:25
  systems, make sure that you have processes in place, Make sure
• 47:28
  that everything is working all right.
• 47:29
  We will have to look at paid coaching options, whether hourly
• 47:33
  or whether daily or whether weekly or whether monthly or
• 47:37
  whether quarterly. So that's it.
• 47:40
  Thanks for your time and attention.
• 47:42
  I will catch you all some other time.
• 47:44
  But a note of warning, the person that signed off this
• 47:46
  post, the person that created the post, what she does is she
• 47:49
  teaches AI to people that they can use to understand their
• 47:54
  sales. I just want people to know the
• 47:56
  quality of people that are out there, all the influencers
• 47:59
  people are following that people are learning from.
• 48:01
  This is somebody who is struggling on a rudimentary
• 48:04
  level when it comes to what a sale is and, you know, deciding
• 48:09
  who's in the market and who's not in the market.
• 48:11
  This is the person that's positioning herself as a guru
• 48:13
  and teaching other people and some of you who fall for it,
• 48:15
  especially since because she's saying AI, please, you should
• 48:20
  shine your eyes. There's not everybody that calls
• 48:23
  themselves guru on the Internet that actually is a guru now.
• 48:28
  Funny thing is. All these young men and women
• 48:31
  who are coming out saying these things, you know they mean well.
• 48:33
  They mean well, I think they're just moving too fast.
• 48:36
  You need to wait and figure out a couple of things before you
• 48:38
  come out and start saying you're trying to teach people.
• 48:40
  If you don't understand the fundamentals, then what exactly
• 48:43
  are you teaching? Anyway, let me stop there.
• 48:46
  It's been 15 minutes of your time, so let me let you guys
• 48:48
  free. So thanks for listening.
• 48:50
  I'll catch you all some other time.