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WOW Moments: Unreasonable Hospitality in the Service Drive with Roger Pipher, WE Auto
Roger Pipher runs fixed operations for WE Auto Group, a four-store group that has been named a Best Dealership To Work For two years running. He has been in the business 41 years, starting as a technician when training meant being handed a manual and pointed at a bay.
The conversation is about what replaced that. WE Auto built its own internal school, WE Auto University, where classes run most days in a conference room somewhere in the group and the instructors are their own managers and technicians. The curriculum runs from walk-arounds and CSI to goal setting and how to read a financial…
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