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The Biggest Mistakes Marketers Make with AI (And How to Fix It) with Phil Lakin, Head of Enterprise Innovation at Zapier | Ep. 350
Think AI is just for coming up with hooks and generating images? Think again.
Daniel sits down with Phil Lakin, Head of Enterprise Innovation at Zapier, to reveal how marketers can turn AI into a measurable growth engine, partner, and automation tool.
Phil breaks down the biggest mistakes teams make when adding AI to their workflows. What does mapping have to do with automation? Turns out, you should map workflows manually before implementing anything AI-related. He also shares quick wins that save Marketers 20-40 hours a week.
Plus, who should lead the charge? Daniel and Phil discuss how the…
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