Your Guide to B2B Marketing | Melissa Meredith of Content Creative

Marketing Happy Hour · Mar 16, 2023 · 33m

This week, Cassie and Erica chat with Cassie's client, Melissa Meredith - B2B Strategist, Marketing Consultant, and Owner of Content Creative, a B2B agency - and uncover the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing.

Here's a peek at what we cover in this episode:

[00:03:35] - Melissa gives us a peek into her experience starting an agency in B2B marketing and breaks down the differences between B2B and B2C marketing.

[00:11:40] - Melissa shares brand positioning tips, and how looking at data and analytics and knowing your KPIs (key performance…