568: Tom Wainwright | Narconomics

The Art of Charm · Nov 24, 2016 · 1h 4m

Tom Wainwright (@t_wainwright) of The Economist shares the harrowing and sometimes grisly experiences he endured to write Narconomics: How to Run a Drug Cartel. The Cheat Sheet: Understand the parallels between the drug trade and regular businesses. Learn how ideas of economics and business apply to any entrepreneurial or business venture. Discover how drug cartels engage in corporate social responsibility, branding, and even PR campaigns. Hear why drug cartels franchise, regulate labor, branch out online, and diversify into legal (and ubiquitous) industries. Perhaps most intriguing of all…