Latest / Selling on Giants: The eCommerce Marketplace Podcast
Last-Minute eCommerce Prep Before Amazon Prime Day, Walmart Deals, and Target Circle Week
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This week’s Selling on Giants is focused on one thing: last-minute preparation before the biggest promotional window of the summer.
Amazon Prime Day runs June twenty third through June twenty sixth. Target Circle Deal Days runs during the same window. Walmart Deals starts one day earlier, on June twenty second, and runs through June twenty eighth.
That means consumers are not thinking about this as one Amazon event. They are thinking, everything is on sale.
They will compare Amazon, Walmart, Target, brand websites, Google Shopping, email offers, Meta ads, TikTok content, and…
The skinny
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