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The Practical Playbook for Starting TV in 2026, with Donna Lazaro from Gabb
TV isn’t just for billion-dollar brands anymore. And if you still think it is, you’re already behind.
In this new mini-series brought to you by Tatari, Daniel sits down with Donna Lazaro (Senior Director of Brand Media at Gabb) and Anna O’Neill (Customer Success Team Lead, Platform at Tatari), to break down how modern brands are using linear and connected TV to drive real, measurable growth.
From why Gabb added TV in 2023 to scale awareness and credibility, to treating TV like a performance channel instead of just a brand play, they unpack what TV actually looks like in 2026 and beyond.
They…
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