Latest / Dr. Derek H. Suite MD - The SuiteSpot / Today's Word 5/7 | FINISH | Finish Strong Friday "Anyone can start. The ones who finish? That's a different breed

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Today's Word 5/7 | FINISH | Finish Strong Friday "Anyone can start. The ones who finish? That's a different breed · Dr. Derek H. Suite MD - The SuiteSpot

• 0:06
  SPEAKER_00: Wow, where does the day go?
• 0:09
  SPEAKER_00: Where does the time go?
• 0:10
  SPEAKER_00: Where does the week go?
• 0:12
  SPEAKER_00: Time waits on no one.
• 0:15
  SPEAKER_00: Wow.
• 0:15
  SPEAKER_00: You know they also say that the trouble is you think you have time.
• 0:20
  SPEAKER_00: Greetings and welcome.
• 0:22
  SPEAKER_00: It is Friday.
• 0:24
  SPEAKER_00: It is not just Friday, sweet spotter.
• 0:27
  SPEAKER_00: It is Finish Strong Friday.
• 0:29
  SPEAKER_00: Around these parts, we don't say TGIF.
• 0:33
  SPEAKER_00: We say Finish Strong.
• 0:35
  SPEAKER_00: It's Friday.
• 0:38
  SPEAKER_00: Yes, we've been in a series, Sweet Spotter, in a great series here called Today's Word.
• 0:46
  SPEAKER_00: Seven days, seven words.
• 0:48
  SPEAKER_00: We find ourselves on day five of the seven days of words we've been exploring together, unpacking together, and making sense of together.
• 1:00
  SPEAKER_00: And before we go anywhere, I need to tell us something that nobody talks about.
• 1:06
  SPEAKER_00: I want us to really unpack this one.
• 1:08
  SPEAKER_00: Most people don't fail at the beginning of things, they fail right before the end.
• 1:18
  SPEAKER_00: And on Finish Strong Friday, this is why we make the word today finish.
• 1:25
  SPEAKER_00: Remember on Monday we chose to move.
• 1:27
  SPEAKER_00: That was our word.
• 1:29
  SPEAKER_00: On Tuesday we decided to act.
• 1:31
  SPEAKER_00: That was our word.
• 1:32
  SPEAKER_00: Wednesday was about winning.
• 1:34
  SPEAKER_00: And then Thursday we rebuilt our word trust.
• 1:38
  SPEAKER_00: One kept promise at a time.
• 1:42
  SPEAKER_00: Move, act, win, trust.
• 1:46
  SPEAKER_00: Those were our words.
• 1:48
  SPEAKER_00: And today, Friday, is where all four of those words get their answer.
• 1:55
  SPEAKER_00: Because here's what I've learned about finishing.
• 1:58
  SPEAKER_00: It isn't about speed.
• 2:00
  SPEAKER_00: And it isn't about energy.
• 2:01
  SPEAKER_00: It isn't even about motivation.
• 2:04
  SPEAKER_00: Finishing is about one thing.
• 2:08
  SPEAKER_00: Not stopping.
• 2:11
  SPEAKER_00: Now here's the science that stopped me cold, and I want us to sit with it together.
• 2:19
  SPEAKER_00: Have you ever heard of something called the goal gradient effect?
• 2:24
  SPEAKER_00: Don't worry, until I was researching for this, I didn't either.
• 2:29
  SPEAKER_00: Goal gradient effect is something that researchers in human motivation discovered.
• 2:36
  SPEAKER_00: That the closer we get to a goal, the more urgency we feel, and the more commitment we feel, and we become more determined to finish.
• 2:47
  SPEAKER_00: The goal gradient effect.
• 3:08
  SPEAKER_00: But there's another side.
• 3:09
  SPEAKER_00: There's always another side, right?
• 3:11
  SPEAKER_00: It can't be simple.
• 3:14
  SPEAKER_00: Yeah, here's the other side that nobody talks about.
• 3:19
  SPEAKER_00: That same proximity to the finish line can trigger something else entirely in our brains.
• 3:26
  SPEAKER_00: Yeah, the ACC, the anterior cingulate cortex, the region of our brain that continuously weighs effort and weighs out the cost-benefit ratio, it can also get active when we get close to a goal.
• 3:41
  SPEAKER_00: And you know what the ACC does?
• 3:44
  SPEAKER_00: It can reduce the signal to keep pushing and finish the goal.
• 3:49
  SPEAKER_00: Not because we're lazy or because we don't care, but because the brain starts to compute, hmm, we're close enough to this goal.
• 4:00
  SPEAKER_00: Let's conserve some energy, let's conserve some resources to see if something else comes next.
• 4:06
  SPEAKER_00: It's just a reflexive kind of thing that we do as humans.
• 4:10
  SPEAKER_00: Can you imagine that?
• 4:11
  SPEAKER_00: That you're getting close to your goal and your brain actually is trying to slow you down.
• 4:15
  SPEAKER_00: Have you ever been there where you're like that close to finishing and you can't figure out why you're not finishing?
• 4:24
  SPEAKER_00: It could be just your brain doing what it does.
• 4:27
  SPEAKER_00: This whole idea of your ACC conserving resources just in case something comes next.
• 4:36
  SPEAKER_00: So you've got to have awareness that Monday could feel electric with a new word.
• 4:45
  SPEAKER_00: And Tuesday, you can have momentum as you build action.
• 4:49
  SPEAKER_00: And Wednesday, you can feel like a winner in the middle of it because you're fighting.
• 4:54
  SPEAKER_00: And Thursday, you promise yourself you trust yourself to keep it going.
• 4:58
  SPEAKER_00: And then Friday, bonk, bonk, bonk, you kind of slow down.
• 5:03
  SPEAKER_00: The couch calls you.
• 5:06
  SPEAKER_00: The fatigue sets in.
• 5:09
  SPEAKER_00: The voice, the little voice on your shoulder that says, you know what, you've done enough, man.
• 5:15
  SPEAKER_00: Just pick it up on the weekend, put it off for another day.
• 5:20
  SPEAKER_00: You know that voice isn't exactly weakness, it's it's your brain doing what it's designed to do, like I said, with this ACC.
• 5:28
  SPEAKER_00: And today is why we have Finish Strong Friday so that the ACC doesn't get to win.
• 5:37
  SPEAKER_00: You override the ACC.
• 5:41
  SPEAKER_00: And the ancient wisdom always backs us up.
• 5:47
  SPEAKER_00: In Ecclesiastes, Solomon writes, better is the end of a thing than the beginning of a thing.
• 5:57
  SPEAKER_00: Finishing is better than starting.
• 6:00
  SPEAKER_00: Finishing is better than starting.
• 6:03
  SPEAKER_00: That's in the ancient wisdom, and it makes so much sense.
• 6:07
  SPEAKER_00: What's the point of starting to build a house and then you don't finish it?
• 6:14
  SPEAKER_00: What's the sense of starting to write a book?
• 6:16
  SPEAKER_00: I speak to myself, and then you don't finish it.
• 6:22
  SPEAKER_00: So finishing is an extremely important concept here on Finish Strong Friday and in life.
• 6:30
  SPEAKER_00: And the ancient wisdom is clear.
• 6:34
  SPEAKER_00: Finishing is better than starting.
• 6:38
  SPEAKER_00: Because the beginning is easy to romanticize, isn't it?
• 6:43
  SPEAKER_00: Who doesn't love a launch?
• 6:45
  SPEAKER_00: Who doesn't love the beginning of things?
• 6:47
  SPEAKER_00: Everyone celebrates, the energy is high, the vision board, the new habit, everything feels great.
• 6:54
  SPEAKER_00: Monday energy, right?
• 6:57
  SPEAKER_00: But by the time Friday rolls around, by the time the work really gets to be going, the ancient wisdom, I think, puts it this way: the the harvest is plenty, but the laborers are few.
• 7:11
  SPEAKER_00: One by one they disappear.
• 7:14
  SPEAKER_00: Yeah, that's the danger.
• 7:17
  SPEAKER_00: Because you see, finishing is where character is revealed.
• 7:22
  SPEAKER_00: Finishing is where the trust that you built on Thursday gets tested.
• 7:27
  SPEAKER_00: Finishing is where the move that you talked about and that we talked about on Monday either becomes momentum or it doesn't.
• 7:35
  SPEAKER_00: Where the act, the action that we talked about on Take Action Tuesday becomes evidence of what we've done or not.
• 7:44
  SPEAKER_00: And whether the win becomes real or not.
• 7:48
  SPEAKER_00: In the words of Winston Churchill, speaking to the students of Harrow School in the darkest days of World War II, never give in.
• 8:00
  SPEAKER_00: Never give in.
• 8:02
  SPEAKER_00: Never, never, never, never.
• 8:06
  SPEAKER_00: In nothing great or small, large or petty, never give in.
• 8:12
  SPEAKER_00: Never give in.
• 8:15
  SPEAKER_00: Now it isn't saying never fail or never struggle or never feel like stopping.
• 8:20
  SPEAKER_00: Of course.
• 8:21
  SPEAKER_00: We're human.
• 8:22
  SPEAKER_00: We can feel like that.
• 8:24
  SPEAKER_00: But here's the thing: we never give in.
• 8:28
  SPEAKER_00: There's a profound difference in those things.
• 8:33
  SPEAKER_00: We can feel like stopping and still finish.
• 8:37
  SPEAKER_00: We can be exhausted and still finish.
• 8:41
  SPEAKER_00: We can be uncertain about what the outcome is and still finish.
• 8:48
  SPEAKER_00: We could feel like just going upstairs and taking a nap or going around the corner and chilling at the restaurant and still finish.
• 9:00
  SPEAKER_00: Because you see, sweet spotter, sweet builder, and sweet dreamer, finishing is not a feeling.
• 9:08
  SPEAKER_00: You know what it is?
• 9:09
  SPEAKER_00: It's a decision.
• 9:12
  SPEAKER_00: Now here's where we're gonna bring this home.
• 9:14
  SPEAKER_00: Remember Thursday we talked about the anterior mid-singular cortex, the ACC, the part of the brain that literally grows when you do things you don't want to do?
• 9:25
  SPEAKER_00: Today's that day.
• 9:27
  SPEAKER_00: It's for the strong Friday.
• 9:29
  SPEAKER_00: You got something to do, you don't feel like doing it, today's that day.
• 9:33
  SPEAKER_00: Take one step forward, write something down, make the call, take an action, put on your sneakers.
• 9:39
  SPEAKER_00: I don't care what it takes, get it done.
• 9:43
  SPEAKER_00: The choice right there.
• 9:44
  SPEAKER_00: That's what separates people who almost did and the ones who did get it done.
• 9:50
  SPEAKER_00: Yeah, and here's the revelation I want to land in our hearts today.
• 9:56
  SPEAKER_00: Sweet spotter, you've been finishing all week.
• 9:58
  SPEAKER_00: Listen, you got here, right?
• 10:00
  SPEAKER_00: It's Friday.
• 10:01
  SPEAKER_00: That means you completed Monday through Thursday.
• 10:04
  SPEAKER_00: We didn't just start on Monday, we finished Monday.
• 10:07
  SPEAKER_00: We didn't just act on Tuesday, we finished Tuesday.
• 10:10
  SPEAKER_00: We didn't just uh channel our inner winner on Wednesday, we finished Wednesday, and you know what?
• 10:16
  SPEAKER_00: You kept your promise, you trusted yourself, and you got to work, you got your task done, and you finished on Thursday.
• 10:23
  SPEAKER_00: And here we are together in the game, sweet spotter, in the game of life, and we are already finishers.
• 10:32
  SPEAKER_00: We're finishing strong today.
• 10:36
  SPEAKER_00: It's not T G I F it's finish strong Friday.
• 10:42
  SPEAKER_00: Today is just us proving what we already know about ourselves, right?
• 10:49
  SPEAKER_00: For science, for soul, and for success.
• 10:55
  SPEAKER_00: You are listening to the sweet spot.
• 10:58
  SPEAKER_00: I'm Dr.
• 10:58
  SPEAKER_00: Derek Sweet.
• 11:00
  SPEAKER_00: Today is word five of seven finish.
• 11:04
  SPEAKER_00: We've got two more days.
• 11:06
  SPEAKER_00: Tomorrow, day six is a word.
• 11:08
  SPEAKER_00: The world really gives us permission to explore.
• 11:12
  SPEAKER_00: But we're gonna do it.
• 11:14
  SPEAKER_00: So you gotta show up.
• 11:15
  SPEAKER_00: And if you haven't subscribed, finish the job.
• 11:19
  SPEAKER_00: Subscribe.
• 11:20
  SPEAKER_00: Okay?
• 11:21
  SPEAKER_00: And if you know someone who could use a message on finishing strong, I want you to share it with them.
• 11:27
  SPEAKER_00: Until tomorrow, sweet spotter.
• 11:29
  SPEAKER_00: Stay in your sweet spot.