Why Dealers Are Paying for Their Own Data?

The David Spisak Show · Apr 2, 2026 · 17m

Let's be brutally honest.

You didn't get into this business to log into 12 different systems before 9am. You didn't invest hundreds of thousands of dollars in technology just to feel more confused, more frustrated, and more blind than you were before. And you sure didn't build your dealership from the ground up just to rent access to data that is already yours.

But that is exactly what is happening right now in 2026. And if you think it's just a technology problem, you're missing the real story.

I've been in this business for a long time. I've watched dealers get told they were going extinct…