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AI Search: How to Be Found in the New Age of Discovery
In episode 25 of Voices in the Channel, Sophie sits down with Adam Grant from Visibility Wins to unpack the rise of Answer Engine Optimisation (AEO) and what it means for businesses trying to stay visible in an AI-driven world.
Adam explores how AI tools decide which businesses to recommend, why different sectors rely on different sources of authority, and how organisations can improve their chances of being discovered by LLMs. He also shares why genuine industry expertise, public-facing knowledge, reviews, and credibility will matter more than simply creating more content.
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The skinny
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