Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Truth About Sex Appeal in Sales: Focus on What Matters

Transcript

The Truth About Sex Appeal in Sales: Focus on What Matters · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. It's available on YouTube, Apple
• 0:04
  Podcast and Spotify. I'm your host, Tavishima Aidi.
• 0:08
  Today's going to be a noisy episode because I'm not in the
• 0:11
  audio booth, so expect to hear some interruptions.
• 0:13
  If you'd love to connect and explore opportunities with me,
• 0:16
  then call me on 08064662140 or what's happened me on the same
• 0:23
  number. The country code is +234 for
• 0:25
  those of you who are not Nigerian.
• 0:27
  And then for social media, connect with me on LinkedIn.
• 0:31
  Today, we're going to continue the conversation that we started
• 0:35
  2 days ago on how to hire a female salesperson, customer
• 0:40
  service Rep, front desk officer, Pata or whatever.
• 0:45
  If you remember correctly, the As for those of you who listened
• 0:47
  to the last episode, my thesis was that for these roles that
• 0:53
  are largely to do with problem solving and helping customers
• 0:57
  achieve their vision. You know, whether you are you
• 1:01
  have good feminine or a good feminine energy, primal sex
• 1:05
  appeal or charm or things like that, you know, might be good in
• 1:08
  other kinds of contexts. But when it comes to these kind
• 1:11
  of contexts for problem solving and for helping customers
• 1:14
  achieve their vision, these sorts of things are not useful
• 1:17
  for helping customers solve challenges.
• 1:20
  So that was the last, that was the thesis of the last episode.
• 1:23
  And then today we're going to look at the case study using
• 1:26
  specific business context just to try and flesh out the idea
• 1:30
  about how if you want to have female sales team or you're a
• 1:35
  lady in a commercial, you know, in the business context, you
• 1:40
  shouldn't get too hung up over, you know, whether your feminine
• 1:43
  Ora is on point, whether your feminine energy is on point,
• 1:46
  whether you have charm, whether you have sex appeal and all
• 1:48
  these other things. Now, these things are good in
• 1:51
  different contexts. But like I said, what we're
• 1:53
  talking about is a salesperson role, a customer service Rep, a
• 1:57
  front desk person, ATA or PA. These people are largely problem
• 2:02
  solvers or helping people achieve a vision or overcome
• 2:08
  overcome a problem. So in this sense, all those
• 2:11
  sorts of things don't matter. And if you're wondering why I'm
• 2:14
  even tackling this kind of question, if you listen to
• 2:16
  yesterday's episode, you get caught up to speed.
• 2:18
  It's basically just because I was asked that kind of question
• 2:21
  from someone who was in the HR space and was anxious about
• 2:24
  hiring a capable female salesperson and customer service
• 2:30
  reps for clients that she had. And of course, she was wondering
• 2:33
  if feminine aura is a part of the equation, whether feminine
• 2:37
  energy is something we should be paying attention to, whether
• 2:40
  primal sex appeal can help people sell.
• 2:43
  To be fair, the lady didn't ask about primal sex appeal.
• 2:45
  It's just that from the way that she couched the question, this
• 2:50
  is the best way that I can term it primer sex appeal.
• 2:54
  And then what? That charm was going to be
• 2:56
  useful in hiring people for our clients who have these all I say
• 3:02
  I can't call this a skill set qualities, yes, who have these
• 3:05
  qualities of feminine aura, feminine charm, feminine energy,
• 3:09
  sex appeal and what have you. So before we get into the
• 3:15
  discussions for today, the I'm behind on shout out.
• 3:19
  So let me give this is 1234. I think it's like 3 or 4 shout
• 3:26
  outs today. So let's head straight into
• 3:27
  that. So First off, I'd like to shout
• 3:29
  Kamso who got the podcast on Spotify and reached out to me on
• 3:33
  WhatsApp. He's into real estate and he
• 3:36
  mostly handles investment properties.
• 3:38
  For those of you who would love to check him out, the Instagram
• 3:40
  is kamso. Homes together as one word,
• 3:44
  Kamso is KAMSO, and then the Facebook is Camso Homes, but you
• 3:51
  know, 2 separate words. So Camso, one word, homes, one
• 3:53
  word. So shout out to Camso.
• 3:55
  Thank you very much for listening to the podcast.
• 3:57
  I'm glad that you're deriving value out from this.
• 3:59
  Remember to share it with people if you think this is a valuable
• 4:01
  resource. You know other people in your
• 4:03
  real estate community, if they can get some value from this.
• 4:06
  Then next, I'd like to shout out Coach Uwa.
• 4:08
  That is UWA, who also reached out to me on WhatsApp.
• 4:15
  I can't remember if she got the podcast, if she came across the
• 4:18
  podcast on YouTube or Spotify. And she's a business coach.
• 4:22
  She's also a finance coach. And people like that are sorely
• 4:26
  needed in the business journey because you have individuals
• 4:28
  like me who are there to say, this is how you can increase
• 4:31
  your sales. But then you also need people
• 4:33
  that are going to let you know, you know, the best ways to spend
• 4:36
  the money or the best way to manage cash flows or, you know,
• 4:41
  those sorts of things. Because even though these things
• 4:43
  are important, those are not the kind of things that we talk
• 4:45
  about over here on the podcast. So Coach OA, shout out to you.
• 4:48
  Thank you very much for listening to the show.
• 4:50
  Remember to share the show with your, what do you call them
• 4:54
  colleagues with your colleagues in similar space, you know, if
• 4:57
  they're able to learn a bunch of things over here to improve
• 5:01
  their businesses. And then of course, share
• 5:02
  podcast episodes to your clients as well, if there's any
• 5:05
  particular topic that might help with the challenges that you're
• 5:08
  working on. Then next, I'm going to shout
• 5:12
  out Ezra. I hope I'm pronouncing your name
• 5:17
  correctly. I just assumed you're a DOMA.
• 5:19
  I should have asked. I just assumed you're a DOMA.
• 5:22
  So he is a sales force Rep. The sales, sales force solutions
• 5:27
  for businesses. Sales Force is just a CRM that I
• 5:30
  have made reference to time and time again over here on the
• 5:33
  show. CRM is just customer
• 5:35
  relationship management tool or client relationship management
• 5:37
  tool. Basically it's just that piece
• 5:39
  of software or that tool or that technology or whatever it is
• 5:42
  that you use in your business that tells you how many people
• 5:45
  you're supposed to be talking to, what stage of the
• 5:47
  relationship are you at? What do you have to do to close
• 5:50
  the deal? What are the important things
• 5:52
  that you need to schedule or make notifications for?
• 5:55
  You know, all these sorts of things.
• 5:56
  And then I think Salesforce is one of those CRM solutions that
• 6:00
  has advanced marketing capabilities.
• 6:03
  It's mostly an enterprise thing. When we say enterprise thing, we
• 6:05
  just mean, you know, big business.
• 6:07
  So people who are at the level of, you know, one or two
• 6:09
  employees, you definitely don't need to be considering
• 6:11
  Salesforce. But you know, all these big, big
• 6:13
  organizations, them, you know, like Zenith Bank, Excess Bank,
• 6:16
  you know, OK, well, those are banks, so they might not need
• 6:20
  Salesforce. But I'm saying organizations of
• 6:22
  that size, most likely we need to implement these kind of CRM
• 6:26
  solutions. Oh, by the way, Ezra, if I'm
• 6:29
  wrong with what it is that I've just said, you know, since we're
• 6:32
  chatting on WhatsApp already anyway, just send me a WhatsApp
• 6:35
  message and, you know, educate me about the kind of people that
• 6:38
  Salesforce solutions, Salesforce CRMS would be good for.
• 6:42
  Then the last person I'm going to shout out is Suleiman Giri
• 6:48
  Gisu. I know I definitely pronounced
• 6:51
  that one wrong. So Suleiman Girgis who reached
• 6:53
  out to me on LinkedIn also loves the show.
• 6:56
  He's in tech enthusiast and a budding entrepreneur.
• 6:59
  He's based out of Ilorian choir state.
• 7:02
  So thank you very much everyone for listening to the show.
• 7:05
  I know I'm behind on the shout outs.
• 7:07
  If we've been chatting back and forth, if you reached out to me
• 7:09
  on WhatsApp, on LinkedIn, you haven't heard the shout out, you
• 7:12
  know, just drop me a quick message.
• 7:14
  You know, sometimes I lose track of some of these things and then
• 7:16
  I'll shout you out on the show. Don't forget to let me know what
• 7:19
  you'd like me to point listeners to in case you're hoping that
• 7:24
  you know, people hear the shout out and then people also look
• 7:27
  look you up online. OK, so now to the meat of what
• 7:31
  it is that we're going to be talking about today.
• 7:32
  Remember that we're talking about how to hire a female
• 7:35
  salesperson, a customer service Rep, a front desk person, APA or
• 7:39
  ATA. The main thesis is that you can
• 7:42
  have all the sex appeal that you want.
• 7:44
  You can have all the feminine energy on fleek that you want.
• 7:47
  You can be born with feminine aura that is on point.
• 7:51
  And yes, all these things are very, very, very useful and very
• 7:55
  important for certain kinds of contexts.
• 7:57
  But then when it comes to situations where you're helping
• 7:59
  people to solve problems or you're helping people achieve a
• 8:02
  certain vision, then these things, they're not the main
• 8:08
  thing. You should be paying attention
• 8:09
  to something else. So if you're one of those
• 8:12
  ladies, like ladies who approach me after this Avon, sorry, not
• 8:16
  after it was. Yeah, it was after because it
• 8:19
  was a three day training session devoted to teaching women about
• 8:23
  digital marketing. And then on the demo day, that
• 8:27
  is when I was approached by these individuals.
• 8:30
  So if you are nervous about these sorts of things, am I
• 8:35
  woman enough? Am I feminine enough?
• 8:37
  Am I charming enough? Do I have feminine aura, you
• 8:42
  know, blah, blah, blah. If you're worried about all
• 8:43
  these sorts of things and how it's going to help improve your
• 8:46
  sales, your sales capabilities or your effectiveness as a
• 8:50
  customer service Rep, I'm one of those people who say that, look,
• 8:54
  you shouldn't worry yourself too much about these things.
• 8:56
  Now, there's some basic stuff that we have to do and that
• 9:00
  everybody needs to do. That's the reason why, you know,
• 9:03
  I say kind of flippantly, but that's the reason why I say make
• 9:05
  sure you buff, you know, rub perfume, make sure your hair's
• 9:09
  on point. And but this thing applies like
• 9:12
  it's just basic human sanitation requirements that applies to
• 9:15
  everybody. So whether you're a guy or a
• 9:18
  girl, these are some basic things that you have to do.
• 9:20
  Are your shoes OK? Your trousers shade is no stain,
• 9:24
  there's no a goosey stain on your shirt or there's no coffee
• 9:27
  stain on your shirt. The tie doesn't look all right.
• 9:30
  Bad breath. Do you have bad breath?
• 9:32
  So there's some basic sanitation stuff that we need to pay
• 9:34
  attention to. But outside of that, I really
• 9:37
  don't think we should be worrying ourselves too much
• 9:39
  about these sorts of things. So the case study that we're
• 9:42
  going to use today is I'm going to use that some people, the
• 9:46
  cohort, the people who are in the class at that training that
• 9:49
  I did with Avon on digital marketing.
• 9:51
  So in the class we had somebody who was involved in real estate,
• 9:55
  somebody who was transitioning to sales into real estate.
• 9:58
  We had two people who are involved in selling, What do you
• 10:02
  call it, fashion, but what's it called?
• 10:06
  I think it's called ready to wear.
• 10:07
  They can do bespoke and they can do ready to wear.
• 10:10
  Then there were also two people in the class who worked for
• 10:12
  Government Media, two people who worked for Radio Nigeria.
• 10:15
  One person was in the production department and then another
• 10:19
  person was in the social media and trying to make sure that
• 10:24
  they they could that Radio Nigeria can appeal to younger
• 10:28
  audiences. Because right now the assumption
• 10:30
  is that Nigerians who listen to Radio Nigeria are of a certain
• 10:34
  age. You know, to be honest, I didn't
• 10:35
  even know Radio Nigeria was still working.
• 10:37
  I had assumed that Radio Nigeria was dead until I came back to
• 10:40
  Abuja and I saw the building. I was like, oh, OK, Radio
• 10:43
  Nigeria. So you guys are still
• 10:44
  functioning. So two people there were in
• 10:46
  government media, then there was one person who was in startup
• 10:50
  space and it's sort of like a business mastermind and a
• 10:53
  networking thing. So these are going to be the
• 10:55
  case studies that we're going to be using to see whether if you
• 10:59
  have feminine charm, feminine energy, primal sex appeal,
• 11:04
  whether it is going to help you to sell real estate better or
• 11:07
  whether it's going to help you in your fashion business.
• 11:10
  Or whether it's going to help you as your employee in the
• 11:12
  government media, or whether it's going to help you in your
• 11:15
  startup. Is feminine charm and feminine
• 11:19
  energy and sex appeal, is it necessary for success in these
• 11:22
  fields? That's what we're going to look
• 11:24
  at today. Now, people who are in this
• 11:28
  space and you're talking to one or two people, people have
• 11:34
  specific problems that they're trying to solve.
• 11:37
  If on the real estate space, you're trying to solve housing
• 11:40
  problems. People are looking for a place
• 11:42
  where can I rent affordably, where can I lease affordably?
• 11:48
  Where can I make investment decisions that is going to give
• 11:51
  me XYZ amount of returns on my money.
• 11:55
  So if you're in real estate, those are the main questions
• 11:58
  that I think you're asking because those of you who are
• 12:00
  real estate professionals, in case there's something there in
• 12:02
  the value proposition that I've that I've missed, please send me
• 12:05
  a message on WhatsApp, let me know, you know, So just educate
• 12:08
  me so that in future my examples will be more, what's the word
• 12:13
  more robust. So if you're in the real estate
• 12:15
  space, those are the primary problems that you're solving.
• 12:19
  Where can I rent a house affordably?
• 12:21
  Where can I rent the right house?
• 12:24
  Where can I lease factory space or which investment property am
• 12:30
  I going to buy that is going to give me a certain amount of
• 12:33
  returns? Then for people who are in the
• 12:36
  fashion space, you're the problem is you're trying to
• 12:39
  solve, you're trying to meet people's style, style needs.
• 12:42
  You're trying to help them achieve a certain vision of
• 12:45
  themselves or you're trying to dress people up for specific
• 12:48
  occasions. You know, like the lady who
• 12:49
  shows up and says, oh, my daughter is getting married
• 12:52
  December 25th. You know, I want to look like
• 12:54
  mother of the day. I want to be fly or I'll do your
• 12:56
  thing, you know, you know, gauge me up, you know, make me look
• 13:00
  nice. So those are the kind of
• 13:02
  scenarios that you're dealing with.
• 13:03
  So scenario one, real estate, we're dealing with specific
• 13:06
  problems. Where can I rent affordably or
• 13:09
  where can I rent, you know, a house that suits my status or
• 13:13
  how can I invest in real estate and get XYZ returns?
• 13:17
  For the fashion people, style needs, they're trying to figure
• 13:20
  out what they feel about themselves, how to try to
• 13:22
  project themselves and you're trying to style them or so for
• 13:25
  them accordingly. Then for the people who are in
• 13:28
  government media, the problem is they're trying to reach a mass
• 13:31
  market, a mass audience. And Radio Nigeria particularly
• 13:35
  is trying to appeal to a younger demographic, which kind of makes
• 13:39
  sense because if all the people who listen to Radio Nigeria are
• 13:42
  old, you know, God forbid, but you know what happens in life
• 13:45
  now, you know, old people eventually pass on.
• 13:48
  So you need to now get the younger people listening to
• 13:50
  Radio Nigeria so that they will be the customers of tomorrow.
• 13:53
  And then for the business networking startup, the
• 13:57
  Mastermind and all that, they are trying to reach executives
• 14:01
  in Abuja between the ages of 35 and 50.
• 14:04
  They're trying to reach people who are in mid level or senior
• 14:07
  managers. And of course, OK, well not of
• 14:10
  course, but the people that they're targeting for that
• 14:12
  community is men. So some of you might say, hey,
• 14:16
  since in this case they're trying to target men, perhaps it
• 14:19
  might be useful if you have feminine aura, if you have
• 14:23
  feminine energy, if you have primal sex appeal and if you are
• 14:28
  charming. So let's look at it from take
• 14:31
  care of these things now from one case by case by case, let's
• 14:34
  try and see if feminine sex appeal can help you solve these
• 14:37
  problems for your customers. Now obviously for the real
• 14:43
  estate example that we just gave, whether you are charming
• 14:47
  or you're sexy or you have feminine aura or feminine
• 14:49
  energy, is not, and I repeat is not going to be useful in making
• 14:54
  sure that your client gets the best house that is suitable for
• 14:57
  them. It is definitely not important
• 15:01
  if you're trying to make sure that you match the right
• 15:06
  investment opportunity to the right client because investments
• 15:12
  in general in securities or whether investments in real
• 15:14
  estate is not just because somebody has money, you just
• 15:16
  match them up. Some people are looking for a
• 15:19
  certain kind of security, some people are looking for a certain
• 15:22
  amount of time or turn off investment, and some people are
• 15:25
  looking for a certain kind of return.
• 15:27
  And if you don't do a good job matching people up, then they'll
• 15:29
  be quarrel. So remember what I said in
• 15:31
  yesterday's episode, so the episode of two days ago that if
• 15:35
  you do not do a good job in matching the opportunity with
• 15:38
  the client, you're going to create bias remorse or you're
• 15:41
  going to create bias regret. Those are situations where fine,
• 15:44
  somebody has paid and you know you've done the done deal,
• 15:48
  you've done the transaction, but now the person will now come and
• 15:50
  be angry that how could I have made such a stupid decision?
• 15:54
  This is a bad purchase. The person will be angry at
• 15:57
  themselves or the person will not be angry at you.
• 16:00
  These people, they're criminals. It's only packaging, excuse me?
• 16:04
  It's packaging that they use to help me.
• 16:07
  It's packaging that they use to trick me into buying these sorts
• 16:09
  of things. Now, in either scenario, that is
• 16:13
  not great because when people have badge and muscle badge
• 16:15
  regret, The thing is, they don't come back to purchase from us
• 16:17
  again. And remember what I said in
• 16:20
  yesterday's episode, The goal is not just to get somebody to rent
• 16:23
  house today from you. The goal is that you want the
• 16:26
  person when next they're looking for a new house to rent, they
• 16:28
  come back to you. Or when they're looking for a
• 16:30
  new investment property, they will come back to you.
• 16:34
  Because there's no point in just collecting money once.
• 16:36
  And then next time you're looking for a new mugger to try
• 16:39
  and swipe with your family in charm and with your family in
• 16:41
  energy and with your sex appeal and with your family in aura,
• 16:46
  the goal is to keep them coming back.
• 16:47
  You know, everyone one year, every two, two year, you know
• 16:50
  that kind of thing. That is where the main money is
• 16:52
  going to come from. So in this case, your feminine
• 16:56
  energy, your feminine aura, your primal sex appeal might get
• 17:00
  somebody to rent the house from you once.
• 17:03
  It does not mean that when they are ready to upgrade the house
• 17:07
  or move to a new place or buy a new house, does not mean that
• 17:10
  they will call you again. If you used feminine aura,
• 17:14
  feminine energy, primal sex appeal, bottom power, whatever
• 17:17
  it is that you called, if that is what you used to secure the
• 17:20
  deal the first time, there's no guarantee that person is going
• 17:23
  to come back again. And very, very lastly on TV, if
• 17:26
  it is bought on power that you use to close the deal this time,
• 17:30
  I can assure you that if boss is calling you again, like one of
• 17:34
  the ladies I was talking to, the question she asked is like,
• 17:37
  look, how many BJ's can you give?
• 17:38
  Sorry for being this blunt on the podcast.
• 17:42
  I'm just trying to be realistic here.
• 17:44
  But one of the ladies that were having this conversation was
• 17:46
  that's what she said in exasperation.
• 17:48
  She just said, look, come. So how many BJ's can you give?
• 17:50
  Let's be honest anyway, I'll leave you to work out all the
• 17:56
  rest on your on your own. Well, basically if is real
• 18:02
  estate is not a good strategy that works for long term growth
• 18:07
  and retaining the customer and maximizing lifetime customer
• 18:11
  value. You need a different set of
• 18:13
  skills. Now, when it comes to style, the
• 18:17
  fashion thing, you're trying to figure out people's style needs
• 18:20
  and you're trying to make sure that they're adequately styled
• 18:22
  for this location that they're going to go to.
• 18:24
  The fact that you are the one who has the sex appeal or the
• 18:29
  style or the pizzazz or the whatever.
• 18:33
  How does it help that particular person achieve their goal?
• 18:37
  It does not if, and I hope so that, you know, I'll hurry up at
• 18:44
  that stage if people call me up. So next month we have social,
• 18:48
  social program, Illumilou is going to be on stage.
• 18:51
  Dangote is going to be on stage. We want you to do keynote and
• 18:53
  blah, blah, blah, or want you to handle the whatever.
• 18:55
  They come and call me and then I'm happy.
• 18:57
  And I'm thinking to myself that OK, those of you who listen to
• 19:00
  the show, you know that I have the fashion sense of a Ghanaian
• 19:02
  school teacher. That's what my wife says.
• 19:04
  Please, those of you who are Ghanaians, don't be annoyed.
• 19:07
  And those of you who are school teachers, you know, don't be
• 19:09
  annoyed. I've been told I dressed like a
• 19:11
  getting a school teacher. I've been told I dressed like a
• 19:13
  Carpenter. I'm not saying any school
• 19:15
  teachers are rubbish or that carpet has a rubbish.
• 19:17
  I'm just saying basically that I have no sense of style.
• 19:20
  So let's say now, and now is the time I'm going to be on stage
• 19:24
  Illumilu, I'm going to be on stage downloading that I need to
• 19:28
  package. I need to look fly.
• 19:29
  And then I call you up because you're the fashion person and
• 19:32
  you're not trying to use family or our family energy on me and
• 19:36
  you know, stuff like that getting me to seal the deal.
• 19:39
  I mean my work. But The thing is, if I'm
• 19:42
  mismatched, you hook me up in something that doesn't
• 19:46
  adequately represent the brand that I'm trying to portray.
• 19:48
  Well, I don't end up looking good standing next to Uncle
• 19:51
  Tony. You know, everybody's looks one
• 19:53
  way, but me, I'm not really looking.
• 19:56
  You know, how are you going to get me as a repeat customer for
• 20:01
  the business? I mean, how?
• 20:03
  How are you going to get repeat business from me?
• 20:05
  How are you going to get me to send my friends, my family
• 20:07
  members and associates? I mean how?
• 20:10
  In fact, if it's bought on power that you used to seal the deal,
• 20:12
  you know, perhaps I want to keep you all to myself.
• 20:15
  I will continue to enjoy ourselves and I don't share my
• 20:18
  phone number or anybody because I think what I'm getting is a
• 20:20
  good deal and I don't want to share the deal with anybody.
• 20:23
  If you can read it between the lines.
• 20:24
  So in this situation, when it comes to the fashion thing, all
• 20:28
  these things, aura, family and energy, charm, all these things
• 20:32
  not going to help you. You might close the deal once,
• 20:35
  but if you do a bad job, you don't understand my needs.
• 20:38
  You don't package me well when I'm on stage.
• 20:41
  Your Uncle Tony and Uncle Dan Gotti and all the other people,
• 20:46
  then zero. You might have just collected,
• 20:51
  you know, a few 100 grand from me and yeah, you've closed that
• 20:54
  deal. But then tomorrow you need to
• 20:55
  now look for a new mogul. You now look for a new person to
• 20:59
  trap. And it is a it's unnecessary
• 21:03
  stress for those of you who are trying to build businesses this
• 21:06
  way using visa other qualities then for Radio Nigeria, people
• 21:12
  are trying to reach mass, mass audience.
• 21:14
  People work in those kind of organizations.
• 21:17
  Your aura, your energy, your sex appeal, your whatever down is
• 21:21
  is, it's not going to help you if I don't even see how you want
• 21:24
  to use that to attract audiences, except if maybe you
• 21:29
  think you're a very fine girl, you know, like the Kardashians
• 21:32
  or something. And so you want to be the one
• 21:33
  who isn't on all the social media, you know, use influencer
• 21:36
  strategy to attract a younger audience or something.
• 21:38
  So I don't know, for the sake of argument, let's just say maybe
• 21:41
  it might work there and move on. Then for the business networking
• 21:47
  thing, the business networking thing, they're trying to appeal
• 21:50
  to men. They're looking for men between
• 21:52
  the ages of 35 to 50 and they're looking for mid level or senior
• 21:55
  executives. That's what they're trying to
• 21:58
  capture for that group. So some people will say, aha,
• 22:02
  this one, the target audience is men.
• 22:05
  So if the target audience is men, I guess feminine aura
• 22:09
  should work. Feminine energy, you should
• 22:11
  prime it. Primal sex appeal be on full
• 22:14
  display. Your charm, dial up your charm
• 22:17
  from three to 10. So maybe sex appeal might help,
• 22:25
  but if that is the main reason why people are joining your
• 22:28
  club, you say what you have is a business club, is a mastermind,
• 22:33
  is a networking thing. But the main reason why these
• 22:36
  men are coming 35 to 50 is because the salespeople that
• 22:40
  talk to them are fine and have nice skin and have feminine
• 22:44
  energy and sex appeal is on points and they use bottom
• 22:47
  power. Then the question when asked is
• 22:50
  what kind of club are you going to be left with at the end of
• 22:53
  the day? Is that the kind of club or
• 22:58
  business networking thing that you decided to start with?
• 23:02
  I have heard of some of those institutions.
• 23:05
  I don't have to call them. What left John on?
• 23:09
  This is on what he called gentlemen's club.
• 23:11
  I've heard of gentlemen's club like that.
• 23:14
  I've heard that they exist in Lagos and I hear that there are
• 23:16
  a couple of them in Abuja. If that's the business you're in
• 23:18
  today, sure, no problem. Just know what your food chest
• 23:21
  are. That's the business you're in.
• 23:23
  But if that's not the business that you want to, I mean you
• 23:26
  want a genuine thing where business executives can come and
• 23:29
  do masterminds and do networking, expand their their
• 23:34
  spheres of influence, those sorts of things.
• 23:36
  Then throwing in feminine energy and sex appeal and all these
• 23:40
  things is just muddying of the waters.
• 23:44
  So I don't think that these things can help.
• 23:48
  Now, if primal sex appeal and feminine energy and bottom power
• 23:54
  and aura and all these things are not important, then what
• 23:58
  exactly is a sister supposed to do when she is trying to be an
• 24:03
  effective salesperson for the woman who is in this situation
• 24:09
  or for the person who wants to hire an exclusively female sales
• 24:16
  team? The thing I should be looking
• 24:19
  out for? Like I said, if the candidates
• 24:22
  you're talking to have any of these things, it is nice.
• 24:24
  After all. Don't go and disqualify anybody
• 24:26
  because you say the baby is too fine.
• 24:29
  If the baby is fine on a scale of one to 100, the girl is in
• 24:33
  98. Don't disqualify her because
• 24:35
  she's in 98, so long as she has all these other things.
• 24:37
  Because, you know, use what you have to get what you want.
• 24:41
  Sorry, it sounds kind of crass, but how did I put it?
• 24:48
  If you've got it, you've got it, you know, So it's like me,
• 24:51
  people say I'm tall, I think I'm average.
• 24:53
  So if you're tall, you're tall, there's nothing you can do about
• 24:55
  it. You can't make yourself shorter.
• 24:57
  So if your height is there or if your good looks is there, then
• 25:01
  of course use it to your advantage when it comes to doing
• 25:03
  your house, when it comes to running your business, if you
• 25:05
  can make hike an advantage. So, but The thing is, don't go
• 25:10
  and disqualify a guy because he's short and don't go and
• 25:12
  disqualify a lady because she's black.
• 25:15
  This is what we should be paying attention to for these kind of
• 25:17
  roles that we have spoken about so far, real estate, fashion,
• 25:21
  government, media, startup, mastermind, business,
• 25:25
  networking. What we need to be paying
• 25:27
  attention to and what is going to help people to be effective
• 25:30
  in those roles, whether male or female, is first of all, they
• 25:33
  need to be very good at listening and doing needs
• 25:35
  analysis. So that is what you'll be paying
• 25:37
  attention to if you decide that you must have an exclusive
• 25:41
  female sales force as you're interviewing all these girls.
• 25:44
  So women, as you're interviewing the woman used to be paying
• 25:47
  attention to how good are they at handling conversation and
• 25:52
  doing he needs analysis because when you're selling real estate,
• 25:56
  you have to be doing needle analysis.
• 25:57
  Sorry, needs analysis. What kind of houses are they
• 26:00
  looking for? What kind of things is Madam
• 26:02
  looking for in the house? How many children do they have?
• 26:07
  What stage of life are they at? Is this kind of house or is this
• 26:11
  kind of community or is this kind of estate going to be
• 26:13
  suitable for these people where they are now?
• 26:15
  What kind of financial expectations do they have?
• 26:18
  If it's an investment decision, what kind of portfolio does this
• 26:22
  person have and where and why would real estate be a good part
• 26:25
  of this person's investment portfolio?
• 26:27
  These are the kind of conversations that the baby
• 26:30
  needs to be able to have when you're hiring her to sell your
• 26:33
  real estate. Looking at whether she's yellow
• 26:36
  or tall or short or family energy or charm and or not, like
• 26:41
  I say, is extra. You know my help, but I should
• 26:43
  not be the Coco. If the person has the ability to
• 26:47
  handle these kinds of conversations, but the person
• 26:50
  but the lady is short and she's black, please by all means give
• 26:54
  her the job because she's one that's going to be able to
• 26:57
  deliver. It will not help you to have a
• 27:00
  fine babe, yellow felt, 6 feet tall, everything who cannot
• 27:06
  handle these kinds of conversations when she is in
• 27:10
  front of a qualified investor. Hope you guys are getting the
• 27:14
  just of what I'm trying to say. So you get somebody who is
• 27:17
  gorgeous 98% but she cannot handle these kinds of
• 27:21
  conversations where she's in front of a qualified investor.
• 27:24
  You are not helping your business.
• 27:26
  By the way, I admit her to the ladies who asked me this
• 27:28
  question. I said yes, yes, it's true.
• 27:31
  Fine girls open doors. Definitely.
• 27:34
  It does not mean that fine girls can close deals.
• 27:38
  Please listen, I will not argue with you if you say that fine
• 27:41
  girls open doors. Definitely Fine girls.
• 27:43
  If I, if you stack me against the babe who is, you know like I
• 27:49
  said, 98% gorgeous and you say where I'll go see how many doors
• 27:52
  you can open. Yes, you open more doors than I
• 27:53
  can, but if she's not able to handle the kind of conversations
• 27:59
  that I can and do the kind of needs analysis that I can and
• 28:03
  handle myself, handle herself in conversation like I can.
• 28:06
  At the end of the day, even though she opened more doors,
• 28:09
  I'm telling you, I will end up closing more deals.
• 28:11
  So let's not pay attention to too many of these things.
• 28:14
  So listening needs analysis. That's what we need to be doing
• 28:16
  first because when it comes to these sorts of rules, sales,
• 28:20
  customer service, front desk person trying to understand the
• 28:24
  customer, trying to understand the situation, trying to
• 28:27
  understand the problem, trying to understand what it is that
• 28:29
  they're trying to solve, That is the first thing we need to be
• 28:31
  paying attention to. So somebody who has all those
• 28:35
  other qualities 100% but is 0 on listening, 0 on needs analysis,
• 28:40
  0. On understanding the customer,
• 28:42
  that person is not going to be able to help you in your
• 28:44
  business. Then another scheme we need to
• 28:46
  be looking at is these people where it is that you're going to
• 28:49
  hire, whether you wanted to be exclusively men or exclusively
• 28:52
  women, they need to be able to make effective and relevant
• 28:55
  presentations or send effective proposals or however it is that
• 28:59
  you want to couch it. The proposal is not going to be
• 29:03
  effective or relevant if they didn't do a good job of doing
• 29:07
  needs analysis and understanding the main customer in the first
• 29:09
  place. So that's also another thing if
• 29:12
  I, let's look at the business networking scenario before you
• 29:17
  say join this business mastermind, this networking,
• 29:20
  whatever, these are the benefits that you're going to get.
• 29:22
  And This is why it'll work best for Someone Like You.
• 29:24
  You need to have been able to understand the person in the 1st
• 29:26
  place where they are in their career, where they want to take
• 29:29
  their career to or where they want to take their business to.
• 29:32
  And to be able to show that this club that you're putting
• 29:34
  together has the resources or the people that is going to move
• 29:38
  them along in their career, move them along in their businesses.
• 29:41
  You can't make this effective proposal if you are not very
• 29:43
  good at understanding the customer in the 1st place.
• 29:47
  So you can see how there are some more important things that
• 29:51
  we ought to be paying attention to.
• 29:52
  That's for those of you who are convinced that, OK, it must be a
• 29:56
  woman that would do this job. I hope you can see now that, OK,
• 29:59
  no problem, you say it must be a woman.
• 30:01
  I won't hide you with you because I don't think it has to
• 30:03
  be a woman, but those, but those of you who say it must be babes
• 30:06
  because I'm currently talking to a client like that right now.
• 30:09
  And that's what the person thinks that for the business
• 30:11
  that he has that they must be babes.
• 30:13
  They must be babes of a certain caliber and they must also be
• 30:17
  master's educated. I understand where the guy is
• 30:19
  coming from because if he's a babe who is master's educated in
• 30:22
  this kind of environment, like I said, fine girls open doors.
• 30:25
  It does not mean that fine girls can close deals.
• 30:29
  OK, Please, let's not get confused.
• 30:31
  So you say it must be babes. These are the things that we're
• 30:35
  paying attention to. Can they listen?
• 30:36
  Can they do a needs analysis? Can they hold their own in
• 30:38
  conversation? Can they understand the
• 30:40
  customer? Do they know how to make
• 30:42
  effective proposals, effective presentations?
• 30:45
  Can they handle their own when it comes to pricing and
• 30:47
  negotiation? And then can they get people to
• 30:51
  take the next step? When we say take the next step,
• 30:55
  what we mean is a lot of people try to close the deal one time.
• 31:00
  We collect all the money straight but actually closing
• 31:03
  the deal is you do that by moving things forward one step
• 31:06
  at a time, getting micro commitments along the way.
• 31:09
  The perfect example that I give is my wedding photography days
• 31:12
  and this is how it works. I used to go to bridal shows,
• 31:17
  bridal shows, bridal shows. All I say OK well you should
• 31:21
  understand what the bridal show is.
• 31:22
  So attend the bridal show, take the next step means the bride
• 31:27
  and the groom must drop their phone number if they come to the
• 31:32
  booth, but then they don't drop the phone number.
• 31:33
  How am I going to follow up? So me collecting the money at
• 31:36
  the end of the day begins with, first of all, they came to my
• 31:40
  booth. I have to be able to collect
• 31:42
  their phone number. That's the next step.
• 31:44
  Now that I've collected their phone number or e-mail address
• 31:46
  or whatever, the next thing is I have to be able to agree for
• 31:50
  them to have a meeting. Either I will come to their
• 31:52
  house or they will come to my studio or I'll go and meet them
• 31:54
  in the office or we'll go to a neutral place maybe like City
• 31:58
  Plaza. SAT Plaza is honestly, it was
• 32:03
  like it was like a mall. I have was a general place.
• 32:06
  So that'll be the next step. So you can see that the first
• 32:10
  micro commitment is let them drop phone number.
• 32:12
  Next micro commitment is let us have that first meeting.
• 32:15
  Let me try and figure them out what they're trying to work on.
• 32:18
  After that, next step might be get them to look at samples so
• 32:22
  that we decide which kind of album, which kind of frame, you
• 32:25
  know, like that. So you can see that it is one
• 32:28
  small step, another small step, another small step until
• 32:31
  eventually we close the deal and then we'll collect the money.
• 32:34
  So it's the same thing as the real estate, real estate thing.
• 32:39
  Small, small steps. Somebody makes the introduction,
• 32:43
  you call. The first step might be to get a
• 32:45
  meeting. After you get the meeting and
• 32:48
  you do need analysis, maybe next step is go and look at houses or
• 32:51
  go and visit the site or you know, I'm not a real estate, so
• 32:55
  I'm just guessing at what the stages might be where you can
• 32:57
  see that everything has one stage after another stage after
• 33:00
  another stage. So these people that you want to
• 33:05
  sell for you, you decided that it must be babes.
• 33:09
  Do these babe have the skill to be able to do things like that,
• 33:12
  getting people to take that next step.
• 33:14
  Now, if we take a step back now, you can see that these are the
• 33:17
  things that we ought to be paying attention to when it
• 33:18
  comes to hiring people for these sorts of roles.
• 33:25
  By the way, I say it again, they do not have to be exclusively
• 33:29
  female. They do not have to be babes.
• 33:32
  Guys, girls, anybody can do it. But for those of you who
• 33:35
  insisted that it must be babes that will be your customer
• 33:38
  service person, your front desk person, your salesperson, These
• 33:42
  are the things you need to pay attention to.
• 33:44
  If the babe is fly and if the babe is charming, then of course
• 33:49
  that is good. Just make sure that she knows
• 33:52
  how to do all these other things we've spoken about.
• 33:54
  She can listen, she can do needs analysis, she can hold a
• 33:57
  conversation, she can understand the customer, she knows how to
• 34:00
  make effective and relevant presentations.
• 34:03
  She knows how to give a proposal, she knows how to
• 34:05
  handle herself well in pricing and negotiation, and she knows
• 34:08
  how to get people to take the next step.
• 34:10
  So if you insist that it must be babes and you want to make sure
• 34:13
  that these people that have yellow skin and are fine, no
• 34:15
  problem. Just make sure that they can do
• 34:18
  all these other stuff as well and you will be OK.
• 34:21
  Although if you ask me in my own opinion doesn't have to be
• 34:24
  exclusively female. But don't get it twisted.
• 34:27
  Yes, girls, babes, women that meet this whole thing of
• 34:31
  feminine aura, feminine energy, feminine charm, primal sex
• 34:35
  appeal, bottom power, whatever it is you want to call it.
• 34:38
  Women who meet these criteria. Yes, they will open more doors
• 34:41
  than I can. Yes, I agree with you.
• 34:44
  It does not mean that they will close more deals.
• 34:48
  So it is my prayer that I won't have to keep having these
• 34:52
  conversations over and over again.
• 34:54
  But for some reason, it just keeps happening and happening
• 34:57
  and happening. I keep running into people who
• 34:59
  insist that it must be an all female sales force.
• 35:05
  I mean, there are times when it might make sense to have an
• 35:08
  exclusively female sales force. I don't know, Like if you run
• 35:10
  the crash, for instance, I guess it makes more sense to have an
• 35:14
  all female sales team talking to parents because for some reason,
• 35:21
  before I became a parent, I didn't understand it.
• 35:23
  But for some reason, you know, when we hear crash and you go to
• 35:25
  crash and you see that it's all women, your mind is just calm,
• 35:29
  especially if it's all women and it looks like they're decent
• 35:31
  human beings, you know, I guess people just trust women, trust
• 35:36
  children around women. So I guess in those sorts of
• 35:39
  scenarios, if you want to insist, you want to insist it
• 35:42
  must be female, must be 100% female, They're OK, no problem.
• 35:45
  I might not argue with you, but I sort of outside of situations
• 35:49
  like this, we're talking real estate, we're talking fashion,
• 35:52
  we're talking media, we're talking startup, doesn't have to
• 35:55
  be excessively exclusively female.
• 35:58
  So it's my prayer that we won't keep having these conversations
• 36:02
  over and over again because to be honest, sometimes it makes me
• 36:06
  uncomfortable and it makes me a little bit, it makes me
• 36:10
  concerned. The extent to which some of us
• 36:13
  are too relaxed or too comfortable when it comes to
• 36:18
  pimping our sisters, pimping our cousins, pimping our momsies,
• 36:23
  pimping our. I don't know.
• 36:28
  We've just become a little too comfortable around these sorts
• 36:30
  of things. In fact, it's one of my
• 36:31
  relatives who work for a bank. I won't say which bank it was.
• 36:34
  And there was one meeting that they went for, she said was
• 36:38
  abuse meeting that they go for where the bank manager will
• 36:40
  abuse them. And the bank manager held up
• 36:43
  somebody and was saying that look, that this girl that she's
• 36:45
  going, she's bringing millions that what does she have that all
• 36:48
  of you do not have? This is something that the
• 36:50
  branch manager said. She now said, what is she doing
• 36:54
  that you people cannot do? She said it open in the meeting.
• 36:59
  And I was short. I'm like branch manager said
• 37:03
  that. I mean, arguably speaking, she
• 37:05
  hasn't said anything unethical, but like, I don't know, we've
• 37:11
  become too comfortable around some of these things and you
• 37:15
  want to make money. But I think there's I think some
• 37:20
  of us have started crossing unethical lines on some of these
• 37:24
  things. So I'm not saying disqualify
• 37:26
  somebody to be your sales Rep or to be your front desk person
• 37:29
  because she's fine. So don't disqualify the fine
• 37:31
  people. If you have some boys working
• 37:33
  for you is good. If you have fine girls working
• 37:35
  for you, it's all good. Just make sure that it's not
• 37:39
  based on these sorts of qualities, but it's based on
• 37:44
  skills, learnable skills that actually make people effective
• 37:48
  at their job. So being able to handle a
• 37:51
  conversation, listening, needs analysis, understanding the
• 37:54
  customer, effective proposals, pricing, negotiation, getting
• 37:58
  people to take the next step. That's why you should be paying
• 38:00
  attention to. But yeah, make sure that
• 38:05
  everybody has bath, make sure everybody has used perfume.
• 38:07
  Make sure everybody's clothes are cleaned and well ironed.
• 38:10
  Brush your teeth, cut your hair. If it is wig you're wearing,
• 38:15
  make sure that wig is on point. Yeah, make sure basic sanitation
• 38:18
  is covered for if you cover for basic sanitation, you cover for
• 38:20
  these skills. Yeah, you'll be fine.
• 38:22
  So let me bring it to a close because we're over at 40 minutes
• 38:26
  and this episode didn't have to be 40 minutes.
• 38:29
  Just forgive me that miranting 1 and on, it's just something that
• 38:31
  really, really vexes me. The sad thing is that I know
• 38:34
  another 2-3 months I'll be having this conversation again
• 38:37
  with someone else. Anyway, so that's all for today.
• 38:40
  Remember, if you would love to connect with me to explore
• 38:42
  opportunities, then call me on 08064662140 or WhatsApp me on
• 38:48
  the same number. The country code is +234.
• 38:50
  For those of you who are not Nigerian for social media,
• 38:53
  connect with me on LinkedIn. Thanks for your time and
• 38:55
  attention. I'll catch you guys at the next
• 38:57
  episode.