Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Rebranding, SOPs, and Sales Strategies: A Business Growth Deep Dive

Transcript

Rebranding, SOPs, and Sales Strategies: A Business Growth Deep Dive · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the show. Today is going to be a
0:05
continuation of what we tried to do the last time, which was a
0:08
rambling episode where I shared some insights, some details of
0:13
conversations that I had with people over the last week or
0:16
two. Oh, by the way, apologies
0:17
because I'm not in the audio booth.
0:19
And so there's going to be interruptions in the background,
0:22
especially since the midterms are on right now in Abuja.
0:26
So the munchkins are in the house.
0:27
So yeah, expect to hear some noise in the background.
0:31
So in the previous episode, I went over the conversation that
0:35
I had with the real estate professional.
0:37
And so today I'm going to try and tackle the conversation that
0:40
I had with the beauty and skin care specialist.
0:47
OK, like I said, this is a random episode, so in no
0:50
particular order, let me just try and run through a couple of
0:53
the things that we spoke about. Now the lady in question has
0:58
been in business for four years and she's had no system in place
1:03
and she said she was looking at rebranding.
1:06
And that's when we had the phone conversation because this was my
1:11
primary concern. Now, coming from a wedding
1:16
background, wedding and events photography background, I was
1:22
concerned because back in my day when I got into the game,
1:26
wedding photographers had this whole thing of, you know, every
1:28
two or three years they'll say I'm doing rebranding, I'm doing
1:31
rebranding. And basically what rebranding
1:34
meant was like changing the logo, changing the colours,
1:39
changing the website, you know, that sort of thing.
1:41
And in the Lagos and Abuja community, I just got this sense
1:47
that wedding photographers just assumed that if you change your
1:50
logo, you change your colors, you switch off the website, you
1:52
make everything nice and make everything much more polished,
1:55
then somehow the business will just kick off.
1:58
And that is where I just got this nagging thing, you know, at
2:03
the back of my brain that every time I hear a business person
2:06
say they want to do rebranding, you know, I feel as if I just
2:08
have to tell them that, look, you know, changing logos, fonts,
2:13
brand websites, this, this, this, that, that.
2:16
That is not enough to get your business to move forward.
2:19
What gets the business to move forward actually is when you
2:22
change the underlying fundamentals.
2:25
So if you change customer service procedures, you can't
2:28
see a bump in business. If you change your selling
2:31
processes and selling frameworks, you can see a bump
2:34
in business. If you make changes to the
2:37
actual product or the service itself, you might see a bump in
2:39
business. But bottom line is if you want
2:42
the business to change, it's, it's a change in the
2:45
fundamentals or the substantials that brings the growth in
2:48
business and not stuff like rebranding.
2:52
But I'm glad I had that conversation with her anyway
2:54
because when we had that conversation, I figured out that
2:57
what she meant by rebranding was not any of those concerns that I
3:01
have in mind. And by the way, I hope you guys
3:03
are beginning to see because it's something that happened in
3:05
the conversation with the real estate professional and what's
3:08
happening here as well. If you choose to communicate
3:11
only with text, then there's this danger that somebody will
3:14
say something and you will interpret it your own way or you
3:17
will say something, the other person will interpret it their
3:20
own way. But when you're having a voice
3:23
to voice conversation or face to face conversation or video
3:26
conversation, you can quickly clarify, you know, the
3:30
misconceptions because I saw rebranding and I thought one
3:33
thing based on my own context, my own previous business
3:38
history, you know, stuff like that.
3:39
But she meant it to be something else.
3:42
Now, at the end of the day, some of you might debate, you know,
3:44
who actually understands rebranding more?
3:46
Is it the beauty professional or is it me?
3:49
But you know, that's besides the point.
3:51
The point that I'm just trying to make with the conversation
3:53
with the real estate professional and the
3:55
conversation with her, the beauty specialist, it's just to
3:59
show that it actually does make a difference when you're
4:01
communicating with someone. If you are pinging back and
4:04
forth or if you pick up the phone, you make a call, or you
4:07
pick up the Zoom, you do a video thing or you pick up WhatsApp,
4:11
you do a video thing, or you do pick up WhatsApp and do an audio
4:14
call. These things make a difference
4:17
because you're having all forms of lapses in communication.
4:20
That's for those of you who decide to stick only to
4:22
WhatsApp. The thing is, you don't know
4:24
there's a problem because you don't know.
4:27
Nobody has pointed it out. So the only reason why I know
4:30
about the lattice in communication with the real
4:32
estate professional and with the beauty and skin care specialist
4:35
is precisely because I hopped on the phone and I realized that
4:38
oh, OK, When they said XI misunderstood it to mean Y.
4:42
So please, as much as possible, especially for those of us who
4:45
are small and medium scale in the early days, hop on the phone
4:48
as much as you can, please. So, and when she said
4:54
rebranding, basically what she had in mind was just she had
4:56
been running this thing for the last four years and she had no
4:59
system in place. So right now she wanted to put
5:01
systems in place. And for that, you know, I duffed
5:03
my heart to her. And unfortunately, it's
5:05
something that an error that a lot of us fall into.
5:09
And it's something I've spoken about on the podcast about how
5:12
my very first bright affair, I was in partnership with someone
5:17
else, 150 people came to the stand.
5:19
We split the leads between us. I can't remember how we split
5:22
it, whether it was 7575 or whatever.
5:25
And I got 3 deals off of that. And you know, with each deal
5:29
averaging about, you know, you know, between 3:50 and 4:50, I
5:32
thought, you know, I had a good outcome.
5:35
But it's only now looking back in the past, I realized that
5:39
actually that's a poor outcome because if we split the leads
5:44
5050, that'll be 7575. It actually is a poor outcome
5:48
that you talk to 75 people who come to a bridal show and then
5:50
you only click, only three weddings click.
5:55
And then apart from that, I didn't even, I had no systems at
5:58
the time. I didn't write down anything.
6:00
I don't know what my sales process was.
6:02
I don't know what my sales framework was.
6:04
So I didn't even know what it was that I needed to replicate
6:07
at the next bridal fair that I attended.
6:10
So actually there's a problem that a whole bunch of people
6:12
fall into. And so if you're new in whatever
6:15
business it is that you're doing and you haven't made that
6:18
mistake that I made when I started off as a wedding
6:20
photographer and that this lady made as a beauty and skin care
6:25
specialist, Please don't make that mistake.
6:27
Just start writing down small, small, small things.
6:30
Like I tell you guys, it doesn't have to be detailed, you know,
6:32
just bullet points, OK, like with the real estate
6:37
professional. Well, we're going over
6:39
greetings, intentions, questions, proposal and close.
6:43
You know, that simple framework and then just sketching it out.
6:46
You can sketch out on paper and just do dot dot dot dot dot
6:48
greeting, appropriate greeting, intention, discuss this
6:51
question, ask these kinds of questions, proposal.
6:53
This is how you ask it close. Ask for this, you know, if you
6:57
make those things small, small, small, you know, in your jotter
7:01
on your phone or your computer, by the time you're talking to
7:04
the next client or you're attending the next business
7:06
exhibition or something, you have a framework that you can
7:09
look at and say, oh, OK, this is what I said last time that was
7:13
able to guarantee me 3 weddings out of 75 clients.
7:18
So if I take this exact script and I come into this setting, I
7:23
should expect to get similar results.
7:24
Oh, by the way, it doesn't work like that.
7:26
You know, it's not, it's not mathematics, but your chances
7:30
for business success grow up when you actually, so I say grow
7:34
up, you're they go up or they increase when you actually have
7:38
some sort of plan in place and something that you can measure
7:42
against or something that you can optimize because you can sit
7:45
down with the plan and say that, OK, this is what I did.
7:47
This was the results I got. I didn't like it.
7:50
Let me change this more. Please let me see what happened.
7:53
Let me change this one. Let me see what happened.
7:54
And then that's how we get better and better.
7:56
So, yeah, so the beauty and skin care specialist is definitely on
8:02
point that she wants to put some systems in place.
8:07
And so that's good. We all need systems in our
8:09
business, you know, no matter how small.
8:11
So just use your common sense, use the idea, just be writing
8:15
this small, small, small. Eventually when you get to the
8:17
point of calling in a consultant, you know, some sort
8:19
of business professional, they can help you to outline things
8:25
much more clearly. And then nowadays that you guys
8:29
have the benefit of AI, you know, Google, Gemini, ChatGPT,
8:32
We didn't have all this stuff back when we were starting out,
8:35
you know, 1520 years ago. So now that you guys have these
8:38
things, it's something you can even use to make your life a
8:40
whole lot easier. You can just type in, I am a
8:43
beauty and skin care specialist based in the city in blah, blah,
8:47
blah, eastern part of Nigeria. So, so and so my ideal clients
8:50
are this, this, this and that. And my sales channels are
8:54
something, something, something, something.
8:56
I deal with XYZ number of clients in a year.
8:59
And I'm currently doing so, so, so and so in profit.
9:02
I would like to create a standard operating procedure.
9:06
I'd like to create standard operating procedures for my
9:10
business. And these are the clientele that
9:12
I deal with B to B and then B to C Give me suggestions that will
9:16
help me create standard operating procedures.
9:18
And then you hit send and then you do that and then ChatGPT or
9:24
Google Gemini or the other one. Was it is it purpose Cassidy or
9:28
something? I can't remember what it's
9:30
called, but basically whatever tool it is will give you some
9:32
instructions. Now, OK, for a beauty and skin
9:35
care specialist, the kind of SO PS that you need in your
9:38
business are this 1234 to create this kind of standard operating
9:41
procedure for talking to customers, do 1-234-245-6278 and
9:48
they follow all those instructions.
9:50
And you can see now that you're getting good guidance on how
9:54
about on how to create some of these systems and procedures.
9:59
These things are not going to be perfect.
10:01
But like I said, when you've done some work with creating
10:03
these things by yourself or trying to create them by
10:05
yourself, when you now call in somebody later on, this person
10:10
is a management professional, or this person is an accounting
10:12
professional, or this person is a sales professional, that
10:14
person will have a much easier job and you make a whole lot of
10:18
progress if the person comes in and meets some kind of
10:21
foundation that you can tweak upon.
10:23
So please take advantage of these sorts of things.
10:26
Use your common sense. Try and build the little that
10:29
you can build when you're stuck. Take advantage of AI.
10:34
Look at the suggestions. Some suggestions will make
10:36
sense. Some suggestions don't make
10:37
sense. The ones that don't make sense,
10:39
ignore the ones that make sense. Try and implement.
10:41
You'll be better off for it, especially when you hire the
10:44
services of professional later on.
10:47
Then we also spoke about how she looked at her business in in two
10:53
ways, that she has the business to customer segment and then the
10:55
business to business segment where she's training other
10:58
businesses in these sorts of things.
11:00
And I hope this is going to strike a chord with those of you
11:03
who've been listening to the podcast for the last week.
11:06
You know, where I made a podcast episode saying that those of you
11:08
who keep saying human to human that you guys should stop that.
11:10
That thing is just unnecessarily academic that when we say
11:13
business to business and business to consumer, there
11:15
actually is a substantial difference.
11:17
Because when I'm selling to somebody and consumer who is
11:21
paying out of his or her own pocket, the risk profile is
11:25
different. Their concerns are different
11:27
than if I'm selling to somebody who is a business and who is
11:30
paying out of business coffers and stuff like that.
11:33
So risk profile is different. How you go about selling is
11:36
different. So these things actually do make
11:38
a difference. And if you haven't started
11:41
looking at your business like that, like how this beauty and
11:43
skin care specialist is, then please start looking at your
11:47
business that way because it's different.
11:49
If you are a photographer like I started out and you're selling
11:54
wedding photography to the bride and the groom, they're paying
11:56
from their pocket. It is not the same thing as if
12:00
you're talking to a corporation. Let's say you're talking to
12:02
Nestle or you're talking to NBC, that's Nigerian bottling company
12:06
Company and they want you to produce a documentary for them.
12:09
It is not the same thing. Trying to talk to somebody in
12:12
procuring departments and getting the person to issue you
12:14
a contract is not the same thing.
12:16
You will tackle the sale in a different way.
12:19
So start looking at your business through those lens.
12:21
Where is business to consumer? Where I'm talking to the end
12:24
person, I'm talking to the mummy, I'm talking to the daddy,
12:26
or I'm talking to the owner of the house, I'm talking to the
12:29
person who wants to buy the car and where are those?
12:32
The situation was different from when I'm talking to the
12:35
accountant who has to report to the auger, who now has to take
12:39
it to board of directors before they approve final payment.
12:42
So it's different. Start looking at your businesses
12:46
that way, or rather your set of customers that way and it will
12:50
inform the way that you sell differently.
12:53
Because if you're taking a business to consumer mindset and
12:56
you're trying to apply that mindset to business to business,
12:59
it's not going to work. You can't sell documentary.
13:05
OK, let's say you're able to produce documentaries for NTA.
13:07
You can sell a documentary to NTA the same way that you sell
13:10
wedding photography to a bride. It's just not possible.
13:17
Anyway, let me leave it on that then, OK.
13:22
The lady was forwarding her business through network
13:23
marketing. And then it made me realize that
13:25
I haven't said a lot about network marketing because I
13:29
think the most that I have said was in all that podcast
13:32
episodes, I've tried to draw a distinction between network
13:35
marketing, multi level marketing and pyramid schemes.
13:40
Because you know, this is Nigeria now.
13:43
So every 2-3 years, you know, these things come up.
13:47
And I've been trying to get people to understand that, look,
13:49
there's a difference between a pyramid scheme and genuine,
13:52
genuine network marketing schemes and multi level
13:55
marketing schemes. And one of the ways that I try
13:58
to let people see that there's a difference is this.
14:01
When it comes to pyramid schemes, people are just saying
14:03
add to your downline, add to your downline.
14:05
So you're going to recruit two people.
14:07
The two people will recruit 4, the four will recruit 6, the six
14:11
will recruit. Oh no, sorry, I got you wrong. 2
14:13
will recruit 4, four will recruit 8, 8 will recruit 1616
14:19
will recruit 3232 will recruit 64 and as people join, join,
14:22
join, join, join like that you account to be increasing the
14:25
amount of money that you earn will increase if you go for
14:29
their meeting and that's all that they're talking about.
14:31
Recruit, recruit, recruit, double your down line, increase
14:34
your down line. Then be skeptical whether this
14:38
thing is for real or not. But if you go there and they're
14:42
talking about a specific product or a specific service and
14:47
they're coming up with plans about how to sell this product
14:49
or service, they're trying to make some of you distributors,
14:53
They're trying to give you guys training in sales, in
14:56
merchandising, in negotiations, in people management.
15:00
Because of course you're going to have to recruit a down line.
15:03
You have to recruit people that are going to sell on your
15:05
behalf. When people are now discussing
15:07
substantial stuff, they now know that OK, there's a genuine
15:09
something going on here. So for this make up, this beauty
15:13
and skin care person, they are selling actual products and at
15:17
the meetings they're having these sorts of conversations.
15:20
And in fact, anybody who is a member of that set up, actually
15:24
you're functioning more like a distributor.
15:26
You know, like how, OK, let me just use NBC, people that make
15:30
Coca-Cola. So NBC, they make the Coke, they
15:33
sell it to the general distributor in let's say Ikeja,
15:39
Ikeja Market, that's for those of you in Lagos, Ecasia Market
15:44
on that bridge. Then the woman who owns the
15:47
shop, the gigantic shop in Ecasia Market on that bridge
15:50
where she buys maybe like 200 crates every week, she now has
15:54
to start selling the crates. You know, small, small, small,
15:56
somebody will come and buy 5 crates, another person will come
15:59
and buy 10, another person will come and buy 12.
16:01
So that's the sort of thing that we're talking about here.
16:03
You have a distributor who is stalking, who is selling to
16:06
other people. Those other people will now sell
16:08
to retail. So these are the kind of things
16:14
I'm talking about when I say network marketing, multi level
16:17
marketing, you know, all these sorts of things.
16:18
So if there's something substantial that you guys are
16:20
talking about and it's not just a matter of two people should
16:22
recruit 4, four should recruit 88, should recruit 1616, should
16:27
recruit 32. And if you're doing that, then
16:30
we'll become, we'll become millionaires.
16:32
So if there's something substantial that you guys are
16:33
talking about, then it's all good, especially if they're
16:37
giving you guys the training that you need because just
16:39
adding down line, adding down line without giving you training
16:42
that this is the product. This is how we will sell it.
16:45
This is how we will market it. This is how we will merchandise
16:48
it. This is how you will arrange
16:49
your shop. If you're going house to house,
16:51
car to car, this is how you will arrange the things in your boots
16:54
to make a good presentation. Or if you're going to people's
16:57
houses to make presentations, this is how you will arrange
16:59
everything. This is how you call the
17:00
meeting. This is how you do, this is how
17:02
you do that. You're not receiving all that
17:03
training then please be afraid. And then the podcast episode
17:08
that I spoke about in detail, I used this woman, what's her
17:14
name, Mary Kay, as an example. Yeah, because Mary Kay, that's
17:18
pretty much, that's pretty much her business model and currently
17:22
is a billion dollar company. But as their business model,
17:25
basically you have this makeup products, you recruit young
17:29
women and for them, it's only women because they have this
17:32
thing of female empowerment behind it.
17:34
So if you're a guy, sorry, you can't sell Mary Kay, you can
17:38
only be a female distributor. And you recruit these women, you
17:42
get them to be distributors, you provide financing capital so
17:46
that they can buy some stuff and then you train them and you
17:48
package them well. This is how you dress.
17:51
This is how you make a presentation.
17:53
This is our ideal customer profile.
17:55
You will go to so, so, so and so neighbourhoods.
17:57
This is how you host the house party, this is how you test the
18:00
make up. This is how you get them to
18:02
close. This is how you get referrals.
18:04
This is how you recruit other people to start selling on your
18:06
behalf and this is how you train other people.
18:09
So like that, like that, like that and like play make up as in
18:13
powder and lipstick has become a billion dollar company, not
18:19
billionaire company, billion dollar company from just pancake
18:24
lipstick make up. So yeah.
18:29
So I just just realized that I have to do some more episodes in
18:33
the future about network marketing, multi level
18:35
marketing. And then I share the resource
18:37
with her and it's called your virtual offline podcast.
18:40
It's not a Niger podcast, it's a it's an American guy, but it's
18:43
about these sorts, these sorts, these sorts of things.
18:47
So please, really, really important.
18:48
So if you're hanging around a bunch of folks and then they're
18:50
saying network marketing, network marketing, multi level
18:53
marketing, multi level marketing, please shine your
18:56
eyes and make sure you go and do your research.
18:59
Go and read up ChatGPT, Gemini. These things are available now.
19:04
What is network marketing? What is level multi level level
19:08
marketing? How can I distinguish between a
19:11
genuine network marketing company and a scam?
19:14
Put all these things into AI, see what the response comes out
19:17
and then shine your eyes and check all these opportunities.
19:20
Because like I said, this is Niger.
19:22
Every two or three years like clockwork, a new one comes up.
19:26
And then the, the, the thousands and millions of people that fall
19:29
for this thing are plenty. Especially the ones that that
19:32
are built around money, which is come here, join this club.
19:38
You invest with 20K, then recruit two people.
19:42
The two people we invest with 20K each.
19:45
Those two people we recruit for, those four will invest with 20K
19:49
each. The four will recruit 8, those 8
19:52
will invest with 20K each. And from the 2020 K that
19:55
everybody's paying will be giving you, you know, 55K or
19:59
something. And then your math, you do the
20:01
calculation now, oh, if I start today on Monday, I'm able to
20:03
recruit 4. And then next week my four are
20:06
able to recruit 8. You can do the math in your head
20:08
and say, OK, how much money you're going to make.
20:09
And then at the end of the day, it turns out to be a Ponzi
20:11
scheme. So these things happen all the
20:13
time. So please shine your eyes.
20:16
Well for the beauty and skin care specialist is in a legit
20:19
space and so that's good. So just shine your eyes, make
20:23
sure that you do things right. Then let's see what else.
20:29
OK, We spoke about our preferences for online for
20:35
online marketing because like I told you guys, so I didn't put
20:38
on the front it's really hot here.
20:40
The weather in Abuja has just gone mad because it was raining
20:43
before, but then for some reason the rains just stopped all of a
20:48
sudden. And now the heat in Abuja is on
20:51
another level. And what was I?
20:55
Yeah. So she has a preference for
20:58
online, doing stuff online. And we had that conversation
21:01
because those of you who listen to the podcast, you know that
21:05
you know, my own bias. My own bias is always get out
21:08
and talk to somebody, go and have one-on-one meeting.
21:11
Enter somebody's office, invite the person to your studio, go
21:13
and see them in their house. You know those sorts of things
21:17
because of the quality of the conversations that you have and
21:20
because of the quality of insights that you get when you
21:23
start seeing people one-on-one. So you know, that's my thing.
21:26
And yes, I will admit I am biased.
21:28
You guys will see that whenever I talk to you, I will always try
21:32
and get you to actually leave your house, get out from behind
21:35
the keyboard and go and talk to somebody and try and sell
21:38
something direct first before we start this online, online,
21:41
online, online because online is not bad, but we need quality of
21:45
insights first about who our ideal customers are, the things
21:49
that they like, the kind of language that we should use in
21:52
all these sorts of things. So if you go out and you sell
21:57
your stuff, let's say, OK, let's say you sell towels for
22:03
children. If you go and talk to mommies
22:07
and daddies and you try to sell your towels for children and
22:14
over the course of one year you talk to maybe 100 families, by
22:20
the time you know, decide to do Instagram advertisements and
22:23
Google advertisements and not what not, you will have the
22:27
insights that you need to say. What kind of colour should you
22:31
use? Which kind of towels should you
22:33
advertise? Which ones sell more?
22:36
What kind of language should you use?
22:38
You know, stuff like that because you have done face to
22:41
face, you have spoken to 100 families over the course of two
22:44
years trying to sell your towels to children.
22:49
So yeah, what was I? So I tried to make sure that I
22:54
was setting her with realistic expectations because a lot of
22:56
people are trying to get into the online game.
23:00
While luckily she does have the right set of expectations, but
23:03
people don't realise that when this thing comes to online
23:06
content marketing, things like that.
23:08
The expectation I should have is this.
23:11
There is no, and I repeat, there is no online play that works
23:17
short term. Short term meaning three months,
23:21
six months. There is no online thing that
23:24
you do in three months that will make you blow or six months that
23:27
will make you blow. Some people get lucky and that
23:30
happens. When that happens, just know
23:34
that that is an outlier. That is not the normal baseline
23:39
of performance. If you know 20 people who are in
23:43
business and one person did something and they think click
23:46
for them, don't take that to mean that that's the standard
23:49
that will work for you. Let's be realistic here.
23:52
It's an outlier for most people online.
23:56
Oh, try. You know, the fan is making so
23:58
much noise. Let me turn this off.
24:00
I've disgraced myself live on air now that I haven't serviced
24:03
my fan so it's making noise. I need to take it to the
24:07
electrician and where I'm greased it up, where was I?
24:13
So I was saying realistics of expectations.
24:15
There's no online thing that is going to work short time.
24:17
Short time is three to six months depending on what
24:19
business is that you're doing. So online stuff is usually mid
24:23
to long term. So in other words, one year or
24:26
above. In fact, there are some
24:27
industries where the some people say that if you want to be a
24:30
thought leader in social associates, you have to budget
24:33
three to four years. So just know that depending on
24:36
the product or the service or the context or who the ideal
24:39
customer is or something, there is no game plan that is going to
24:44
work for you short term. There is no online thing that
24:47
you do that you will blow in three to six months.
24:49
None. There are some people online who
24:52
say, oh I got myself to 40,000 LinkedIn followers in a month or
24:56
something. Yeah, those sorts of things can
24:57
work. But 40,000 followers on LinkedIn
25:00
does not mean you got 40,000 paying clients.
25:03
It's not the same thing. So please let's be mindful, so
25:06
realistic, let's have realistic time expectations.
25:10
Now if there is nothing that is going to work between 3:00 to
25:14
six months and the average person is going to have the
25:17
producing content for a year to maybe 3 or 4 years, we now have
25:24
to pay attention to two things. A bunch of us are married or in
25:28
relationships. You can't expect your partner to
25:32
be supporting you for one whole year or three years or eight
25:37
months or however long it takes for this thing to pop off.
25:40
There has to be something that you're doing that will bring in
25:42
this small, small, small money. If you have a full time job,
25:45
then OK, that's cool, that's sorted.
25:47
But if not, while you're doing this online thing, you also have
25:50
to be doing the offline thing where you're looking for people
25:53
and talking to them face to face and trying to get them to buy
25:55
now so that small, small chatter will be entering the account.
25:59
This one, I'm just being purely practical here.
26:02
You can't sit behind the keyboard for three months, six
26:06
months, 8 months, one year. You have to be doing something
26:09
that is bringing in small Naira and Kubo.
26:11
Just being practical here. Then that is one side.
26:16
Now the second side is this. If you're going to be behind the
26:18
keyboard, three months, six months, 8 months, one year, 2
26:22
years, you need to have a plan. You need a content calendar for
26:26
what it is you're going to be posting.
26:28
Because it is hard to wake up today and say what will I post?
26:33
You wake up Thursday, what will I post?
26:36
You wake up Monday, what will I post?
26:38
And you live your life like that for three months, six months, 8
26:42
months, one year, 2 years. Mental life is hard.
26:46
So you come up with a content calendar and a content calendar,
26:49
just a simple guide that says for this week, we'll talk about
26:52
this, next week, we'll talk about that, the week after,
26:55
we'll talk about this, the week after we'll talk about that.
26:59
When you have that as a simple game plan, then this whole thing
27:02
of creating content becomes a whole lot easier.
27:04
And that is what makes it possible for people to create
27:06
content for such a long time. So for me, I have over 960
27:12
episodes on the podcast for now. The reason why that's possible
27:16
is because I have a content calendar.
27:18
Now. My content calendar is not
27:20
sophisticated and I will not ask you guys to produce content the
27:23
way that I do because clearly you see what it is that I do.
27:26
I have conversations with people, I speak at public events
27:32
and I have private coaching clients.
27:35
And then questions come up from those sorts of things and I
27:38
decide that I'm going to share a series of those on the podcast.
27:41
So it's possible that I can have a coaching engagement with
27:44
somebody now. And let's say the coaching
27:46
engagement lasts maybe six weeks.
27:49
And then by the time I'm done with that, I look at my notes,
27:51
I'm like, OK, out of the 20 issues that we discussed, it
27:54
looks like four of them are topical.
27:56
And then those four topics, if I'm splitting them into 3, three
28:02
episodes each, you can now see how from 4 topics I can get like
28:08
12 podcasts episodes straight. But what I'm just trying to say
28:11
is that for me, I have a process of coming up with what it is
28:14
that I'm going to talk about. For me, I don't have to wake up
28:17
tomorrow and decide what am I going to make a podcast about?
28:20
I don't. It's already there on the piece
28:22
of paper. All I have to do is wake up in
28:23
the morning, check the sheet of paper.
28:27
And in this case, it looks like this is the last sheet of paper.
28:29
So tomorrow morning I'm going to wake up and then look at my
28:31
phone. What's next on the list?
28:33
The thing that is next on the list, I'm going to talk about.
28:36
The day after that, I'm going to wake up and pull up my phone and
28:39
I'm going to look at the list. The thing that's on the list,
28:41
that's what I'm going to talk about and that is what makes it
28:44
possible for someone to have over 960, close to 170 episodes
28:49
because I'm not waking up every day and I'm thinking about what
28:51
am I going to write next? What am I going to write next?
28:53
What am I going to podcast about next?
28:55
So you need a content calendar. So you have to sit down and come
28:59
up with something. How are you going to come up
29:01
with something if this is your first time in business?
29:04
Traditionally, what I like to tell people, the old school
29:08
method that never fails is when you're talking to your
29:11
customers, the kind of questions that they're asking you, that is
29:13
the content that you should start with.
29:15
So if you're a beauty and you're a skin care person and when you
29:18
try to sell your makeup, people are asking you, how do I apply
29:21
this? Is it best to apply this one in
29:24
the morning or in the night? Should I apply it with
29:27
emulsifier or not? Or can I wear this one overnight
29:32
when I sleep? Or if I wear this one, what kind
29:35
of lipstick and lip gloss can I use if people ask me that kind
29:38
of question? That is your content calendar
29:41
right there. Just be writing down all these
29:43
things. The first Instagram video that
29:45
you make, that will be it now. Oh, good morning, my makeup
29:51
fans, blah, blah, blah. This is our leading immosifier
29:56
product has been selling like hot cakes.
29:58
I've been selling it at this and this and that and that.
30:00
And I've noticed that a bunch of you have questions whenever you
30:03
buy this. And so that's the reason why I'm
30:05
making this video. People have been asking that if
30:07
I use this emulsifier, can I wear it overnight or can I wear
30:11
a pair with this and this and that?
30:12
So that's what we're going to discuss today.
30:14
If you're using this emulsifier, it is HPV something, something,
30:17
it is compatible with this and this.
30:18
Therefore, you can use it with products like Mary Kay and this
30:21
and this and that and that. Do not use it with this product
30:24
if you have oily skin, but if you have dry skin, you can use
30:27
it like this. You can use it like that.
30:29
Now, I'm not in the beauty and makeup space, so I'm just making
30:32
stuff up. So those of you who have makeup
30:33
people, please, you know, don't get angry with me.
30:35
I'm just trying to explain something where you can see how
30:38
this is useful and relevant content from day one that your
30:42
audience can relate to. And it's the kind of thing that
30:46
can grow sales because it's answering specific questions
30:49
that customers have been asking everyday.
30:51
So left to meal, This is why I tell you guys that just start
30:56
with the questions that people are asking you everyday.
30:58
I know sometimes it sounds like it's obvious or it's boring, but
31:03
The thing is you are the specialist.
31:05
So you know that if you use SPV 45 or whatever, you can't sleep
31:11
with it. But if you use SPV 102, you
31:13
can't sleep with it. You're the professional.
31:16
So you know that what The thing is, ordinary people like me, we
31:18
don't know that. So it might be boring for you,
31:21
but go ahead and make that content because that's a
31:22
question people are asking. So that is also another bias of
31:27
mine. And so if I'm working with you,
31:28
yes, just know it right now. I will tell you that.
31:31
Please let us start from there. What are the questions people
31:33
are asking you? So when you're talking to
31:35
people, just having a small book, just nothing big, just
31:39
small like this one that secretaries used to carry back
31:42
in the day, just carry it and be making small notes like, oh,
31:47
sorry, Madam, sorry. Don't be annoyed.
31:49
I want to be writing some things that you're saying that I don't
31:51
want to forget. You just let them know and then
31:54
you write those things down. That's your content calendar
31:56
right there. If you don't want to go that
32:00
route, then AI is there. German, I'm char GBT, and then
32:04
you go through the whole thing. I'm a beauty and skin care
32:06
specialist based in the city of Dubai.
32:10
I sell products that can be easily used by women of Arabian
32:18
descent and can be compatible with something something heat of
32:21
the United Arab Emirates. I want to expand my business
32:26
online and I want to create content on YouTube videos and
32:31
Instagram that should help me lead to more sales.
32:35
Come up with ideas for a content calendar that should last 12
32:38
weeks that you talk about lipsticks, powder and you know,
32:43
something, something, something and then hit send and then
32:46
Gemini ChatGPT, whatever it is you're using perp security or
32:49
whatever that thing is called is going to give you a bunch of
32:52
stuff. And like I said, some of these
32:55
things will make sense. Some of them will not.
32:57
The ones that don't make sense, just delete the ones that make
33:00
sense. Oh yeah, start recording.
33:02
Get your phone, get your beauty light, get your beauty dish, get
33:05
your whatever, and then start recording.
33:07
So that's the last part basically.
33:11
Now, if you're going to take an online thing to it, just bear
33:14
this in mind. It's going to take a long time.
33:18
In the long time that is going to take before things get
33:20
traction and you start getting sales, how are you going to be
33:22
making money? You need to pay attention to
33:25
that. So we'll be talking to people
33:26
one-on-one. Try and sell some stuff or get a
33:28
full time job because if your spouse is going to support you
33:32
through this is going to be rough.
33:35
If you're a babe and it's your husband and supporting you,
33:38
after a while we will feel as if or your boyfriend's supporting
33:40
after we feel as if the guy is now taking you for granted, like
33:43
he doesn't respect you. I'm just being real, you know,
33:45
just being real. If you're a man and it's your
33:48
girlfriend who's supporting your wife who's supporting you, he's
33:52
going to feel even rougher. You feel inadequate, like, oh,
33:56
I'm not providing. You feel like she's not talking
33:59
to you anyhow because she's the one that has the money.
34:01
As in these things can get really, really, really rough.
34:04
So if you want to do this online thing, come with a game plan.
34:07
Then since it will take a long time, come up with a content
34:11
calendar. I've already told you guys easy
34:12
ways they can come up with content calendar.
34:15
OK, it's 35 minutes, so excuse me, let me bring it to a close.
34:21
Oh, unfortunately I didn't do shout outs today, so let me just
34:24
do the shout out now. So I'd like to shout out Maximus
34:27
Izzy who left a comment on Spotify.
34:33
Thank you very much for doing that.
34:34
I appreciate it. Like I said, those of you who
34:36
are leaving me comments on Spotify and on YouTube, you guys
34:39
are doing me a very, very, very good favour.
34:41
I mean, still reach out to me on WhatsApp because I love talking
34:45
to you guys direct. But The thing is, when you leave
34:48
a comment on Spotify, it gives a clue to the Spotify algorithm
34:54
that the podcast is valuable and it will share the podcast with
34:56
more people. And for those of you who've been
34:58
leaving me comments on YouTube, I really, really appreciate it.
35:02
If I miss on my Gochuku, I saw your handiwork today.
35:05
I saw the comment on Spotify. I saw the one that left on
35:08
YouTube. I mean, thanks, you're really
35:09
helping out the show because now YouTube and Spotify will start
35:13
sharing the podcast to more people.
35:15
So thank you very much, Maximus essay and Ezzy, sorry.
35:18
And those of you who believe in comments on Spotify and who are
35:20
listening to the show then on Spotify, what I'm listening to
35:25
that I would share with you guys today is I'm listening to Rev
35:28
Theory or Revelation theory, but they just do Rev theory.
35:32
Now. If you're born again Christian
35:33
and you're looking for good stuff to listen to, this is not
35:36
that kind of music because you see Revelation in the title.
35:39
Don't want to subscribe to them. It's like my uncle who was a
35:41
priest, he saw Bon Jovi. You know, Bon Jovi had the album
35:44
called Faith also. My uncle now asked by a priest,
35:46
he said, I have faith. OK, maybe this is good Bon again
35:49
music. And then he carried it and then
35:51
he played it. And then he was like, what the
35:53
hell is this? And then he just left it in the
35:55
house. And then I saw it.
35:56
I was like, hey, uncle, you listen to Bon Jovi and he's
35:58
like, that thing is rubbish. And I took it and I listened to
36:00
it and I loved it because I like rock music.
36:03
So if you hear revelation theory and you think this is born
36:06
again, this is not born again. Just like if you see Jon Bon
36:10
Jovi, the album Faith and you think, OK, I need something
36:13
spiritually soothing to listen to, this is not that kind of
36:15
music. It's plenty of good, good, good,
36:17
good, good, good, good. Jan, Jan, Jan, Jan, Jan, Jan,
36:19
Jan. As in it's rock music, correct
36:21
rock music, Hard Rock, grunge rock, Linkin Park.
36:27
You know some of that, like Cobain kind of music.
36:30
It is, is correct stuff, nice stuff.
36:33
Definitely not the kind of thing that your momsey would
36:35
appreciate. Definitely not the kind of thing
36:37
that your choirmaster or mistress would appreciate.
36:39
And if you're a Muslim, it's not the kind of thing that you are
36:41
alpha would appreciate. I'm just letting you guys know
36:43
right now, but it's correct guitar stuff, if you like that
36:45
kind of music. So rare theory on on Spotify.
36:52
If you want to try something in that same vein, but a little bit
36:56
softer, do Linkin Park or do Creed.
37:02
Yeah. So that's it for Cocobain and
37:04
Nirvana. That one, it's, it sounds light.
37:07
But the problem with that kind of music is it's too much
37:09
existential angst. You know, what is the meaning of
37:12
life? Where am I suffering, blah,
37:14
blah, blah. I bet that's that's too heavy.
37:17
Trying to build a business is hard enough.
37:18
We don't have to now listen to another person moaning about
37:20
what is the purpose of life? What is the meaning of life?
37:24
Especially since the young man committed suicide, you know, his
37:27
soul. Rest in peace, you know, but
37:28
lots of people actually worrying about all those big things.
37:31
What is the purpose of life? Why are we here?
37:33
What is the meaning of life? Can money bring happiness?
37:35
All those sorts of things. But anyway, that's a podcast
37:37
episode for another day, so shout out to Maximo Susie.
37:41
Thank you very much for finding the show.
37:43
Thank you very much for missing my Aguchuku.
37:46
The comments have been seen that you've been dropping all over
37:48
the socials. I really appreciate it.
37:50
Thanks for doing your bit to help the show grow.
37:53
So now it's the end of my rambling episode for today.
37:56
Thank you guys very much for your time and attention.
37:59
I'll catch you guys at the next recording.
38:00
Please come up with the content calendar so that you can wake up
38:03
confidently tomorrow like I do and I don't have to start
38:06
thinking what will I record. All I have to do is just open my
38:08
phone or look at the paper and say, OK, yesterday, this is the
38:11
list, this is what I spoke about, cross it off today, this
38:14
is the next thing. And then I talk about it and
38:16
then problem solved. And you can be like me, a
38:18
prolific content creator who is using the contest to drive
38:23
sales. Don't forget, the whole point of
38:27
being on a mic or typing on the keyboard is because you're
38:30
trying to grow sales. Don't just be getting a follower
38:32
account. Follower account for the sake of
38:33
follower account. Like I told you guys, I would
38:36
rather have, I'd rather have instead of having 40,000
38:44
followers on LinkedIn, I'd rather have 20,000 paying
38:48
customers. You know, now it makes more
38:50
sense. Anyway, that's it.
38:51
Let me end. So this is 40 minutes, so I'll
38:54
catch you guys tomorrow.