Latest / Let's talk Marketplace / Fashion marketplaces in France: Pressure, passion and the fight against Shein - insider edition with Déborah Schinasi #LTM131

Transcript

Fashion marketplaces in France: Pressure, passion and the fight against Shein - insider edition with Déborah Schinasi #LTM131 · Let's talk Marketplace

• 0:00
  So
• 0:00
  I
• 0:00
  think
• 0:00
  it's
• 0:00
  important
• 0:00
  to
• 0:01
  have
• 0:01
  in
• 0:01
  mind
• 0:01
  that
• 0:01
  the
• 0:01
  customer
• 0:02
  have
• 0:03
  this
• 0:03
  mentality
• 0:04
  and
• 0:04
  the
• 0:04
  way
• 0:05
  of
• 0:05
  thinking
• 0:05
  that
• 0:06
  second
• 0:06
  end
• 0:06
  is
• 0:07
  a
• 0:07
  possibility.
• 0:08
  And
• 0:08
  I
• 0:09
  will
• 0:09
  have
• 0:09
  a
• 0:09
  look
• 0:09
  into
• 0:10
  the
• 0:10
  second
• 0:10
  end
• 0:10
  business
• 0:11
  because
• 0:12
  as
• 0:12
  Ingrid
• 0:12
  was
• 0:13
  saying
• 0:13
  at
• 0:13
  the
• 0:13
  beginning,
• 0:14
  price
• 0:14
  is
• 0:14
  very
• 0:15
  important
• 0:16
  and
• 0:16
  price
• 0:16
  pressure
• 0:17
  is
• 0:17
  very
• 0:17
  important
• 0:18
  in
• 0:18
  France
• 0:18
  as
• 0:18
  well.
• 0:23
  Let's
• 0:23
  Talk
• 0:23
  Marketplace.
• 0:24
  The
• 0:24
  Marketplace
• 0:25
  podcast
• 0:25
  with
• 0:26
  Ingrid
• 0:26
  Lohmer
• 0:27
  and
• 0:27
  Van
• 0:27
  Friedrichte.
• 0:31
  Hello
• 0:32
  everyone
• 0:32
  and
• 0:32
  welcome
• 0:33
  back
• 0:33
  to
• 0:33
  let's
• 0:33
  Talk
• 0:34
  Marketplace.
• 0:34
  I'm
• 0:34
  Ingrid
• 0:35
  and
• 0:36
  as
• 0:36
  always
• 0:36
  with
• 0:36
  me
• 0:37
  is
• 0:37
  Valerie.
• 0:39
  Hi
• 0:39
  from
• 0:39
  me
• 0:40
  and
• 0:40
  great
• 0:40
  to
• 0:40
  have
• 0:40
  you
• 0:40
  back.
• 0:42
  And
• 0:43
  I
• 0:43
  would
• 0:43
  say
• 0:43
  first
• 0:44
  of
• 0:44
  all,
• 0:44
  I
• 0:44
  would
• 0:44
  like
• 0:44
  to
• 0:44
  take
• 0:45
  this
• 0:45
  opportunity,
• 0:46
  opportunity
• 0:46
  to
• 0:46
  thank
• 0:47
  you
• 0:47
  all
• 0:47
  for
• 0:47
  your
• 0:47
  great
• 0:48
  interest
• 0:48
  in
• 0:48
  our
• 0:48
  recent
• 0:49
  episode
• 0:49
  with
• 0:50
  Neil
• 0:50
  Lauderdale
• 0:51
  about
• 0:51
  the
• 0:52
  bridge
• 0:52
  Marketplace
• 0:53
  business.
• 0:56
  I
• 0:57
  Ingrid
• 0:57
  told
• 0:58
  me
• 0:58
  actually
• 0:58
  that
• 0:58
  this
• 0:59
  episode
• 0:59
  was
• 1:00
  quite
• 1:01
  followed
• 1:02
  by
• 1:02
  huge
• 1:02
  interest
• 1:02
  about
• 1:03
  the
• 1:03
  marketplace
• 1:03
  landscape
• 1:04
  in
• 1:04
  the
• 1:04
  uk
• 1:05
  and
• 1:07
  yeah,
• 1:07
  so
• 1:08
  I'm
• 1:08
  really
• 1:09
  happy
• 1:09
  and
• 1:10
  I
• 1:10
  thought
• 1:11
  that
• 1:11
  could
• 1:11
  be
• 1:12
  a
• 1:12
  good
• 1:12
  first
• 1:15
  part
• 1:15
  of
• 1:15
  it,
• 1:15
  maybe
• 1:16
  like
• 1:16
  country
• 1:16
  series
• 1:17
  we
• 1:17
  are
• 1:17
  starting
• 1:17
  again.
• 1:18
  I
• 1:18
  don't
• 1:18
  know.
• 1:19
  Yep,
• 1:19
  that's
• 1:20
  what
• 1:20
  I
• 1:20
  thought
• 1:20
  too
• 1:20
  because
• 1:21
  yeah,
• 1:22
  we
• 1:23
  invited
• 1:23
  Neil
• 1:24
  to
• 1:24
  be
• 1:24
  our
• 1:24
  expert
• 1:25
  and
• 1:26
  it
• 1:26
  was
• 1:27
  interesting
• 1:27
  to
• 1:28
  hear
• 1:28
  hear
• 1:28
  from
• 1:28
  someone
• 1:29
  who
• 1:29
  is
• 1:29
  actually
• 1:30
  a
• 1:30
  local,
• 1:30
  a
• 1:31
  local
• 1:31
  guide
• 1:32
  about
• 1:32
  the
• 1:32
  market
• 1:33
  that
• 1:33
  we
• 1:33
  are
• 1:34
  researching
• 1:34
  on
• 1:34
  and
• 1:35
  writing
• 1:35
  on.
• 1:35
  And
• 1:35
  it's
• 1:36
  always
• 1:36
  something
• 1:36
  different
• 1:36
  if
• 1:36
  you
• 1:37
  talk
• 1:37
  to
• 1:37
  someone
• 1:37
  who
• 1:37
  is
• 1:37
  actually
• 1:38
  from
• 1:38
  the
• 1:38
  country.
• 1:39
  And
• 1:39
  so
• 1:39
  I
• 1:39
  thought
• 1:40
  we
• 1:40
  could
• 1:40
  do
• 1:40
  this
• 1:40
  again
• 1:41
  today,
• 1:42
  but
• 1:42
  this
• 1:42
  time
• 1:43
  for
• 1:43
  France,
• 1:44
  a
• 1:44
  market
• 1:45
  that's
• 1:45
  really,
• 1:46
  really
• 1:46
  complex
• 1:47
  and
• 1:47
  very
• 1:48
  dynamic
• 1:49
  and
• 1:50
  has
• 1:50
  a
• 1:50
  very
• 1:50
  own
• 1:50
  DNA.
• 1:51
  So
• 1:52
  I
• 1:52
  think
• 1:52
  we
• 1:52
  need
• 1:52
  a
• 1:53
  local
• 1:53
  guide.
• 1:55
  Yeah,
• 1:55
  so
• 1:55
  I
• 1:56
  thought
• 1:56
  that's
• 1:57
  a
• 1:57
  very
• 1:57
  good
• 1:57
  idea
• 1:57
  and
• 1:57
  even
• 1:58
  better
• 1:58
  that
• 1:58
  I
• 1:58
  know
• 1:58
  just
• 1:59
  the
• 1:59
  right
• 1:59
  person
• 1:59
  to
• 1:59
  join
• 2:00
  us.
• 2:00
  And
• 2:00
  finally
• 2:01
  again,
• 2:01
  a
• 2:01
  woman.
• 2:03
  Sometimes
• 2:03
  it's
• 2:03
  really
• 2:04
  difficult
• 2:04
  to
• 2:04
  find
• 2:04
  women
• 2:05
  to
• 2:05
  speak
• 2:06
  on
• 2:06
  podcasts
• 2:07
  in
• 2:07
  English
• 2:08
  and.
• 2:09
  Yeah,
• 2:09
  and
• 2:10
  then
• 2:10
  we
• 2:10
  came
• 2:10
  up
• 2:12
  with
• 2:12
  the
• 2:12
  idea
• 2:13
  that
• 2:13
  we
• 2:14
  talked
• 2:14
  to
• 2:15
  our
• 2:15
  guest
• 2:15
  we
• 2:15
  already
• 2:15
  had
• 2:16
  in
• 2:16
  episode
• 2:17
  27.
• 2:18
  Yeah,
• 2:18
  that
• 2:18
  was
• 2:18
  quite
• 2:19
  an
• 2:19
  age
• 2:19
  ago.
• 2:19
  Our
• 2:20
  in
• 2:20
  131.
• 2:22
  So
• 2:24
  more
• 2:24
  than
• 2:24
  100
• 2:25
  episodes
• 2:25
  away.
• 2:28
  Yeah,
• 2:29
  yeah,
• 2:29
  that
• 2:29
  was
• 2:30
  two
• 2:30
  and
• 2:30
  a
• 2:30
  half
• 2:30
  years
• 2:30
  ago
• 2:31
  and
• 2:31
  then
• 2:31
  we
• 2:32
  were
• 2:32
  talking
• 2:32
  about
• 2:33
  major
• 2:33
  upheavals
• 2:34
  and
• 2:34
  shifts
• 2:35
  at
• 2:35
  the
• 2:36
  Solando
• 2:36
  Marketplace
• 2:38
  and
• 2:38
  today
• 2:38
  she's
• 2:39
  back
• 2:39
  with
• 2:39
  us
• 2:41
  and
• 2:41
  she
• 2:41
  is
• 2:41
  not
• 2:42
  only
• 2:42
  an
• 2:42
  expert
• 2:42
  on
• 2:42
  the
• 2:42
  marketplace
• 2:43
  fashion
• 2:43
  business,
• 2:44
  but
• 2:44
  also
• 2:44
  knows
• 2:45
  the
• 2:45
  French
• 2:45
  market
• 2:46
  inside
• 2:46
  out.
• 2:46
  So.
• 2:47
  So
• 2:47
  welcome
• 2:48
  Deborah
• 2:48
  Shenazi,
• 2:49
  founder
• 2:49
  and
• 2:49
  CEO
• 2:50
  of
• 2:50
  the
• 2:50
  Agent,
• 2:51
  a
• 2:51
  Paris
• 2:51
  based
• 2:52
  marketplace
• 2:52
  consultancy
• 2:53
  that
• 2:53
  supports
• 2:54
  fashion
• 2:54
  and
• 2:54
  lifestyle
• 2:55
  brands
• 2:55
  across
• 2:55
  Europe.
• 2:56
  Hi
• 2:56
  Deborah,
• 2:57
  great
• 2:57
  to
• 2:57
  see
• 2:57
  you
• 2:57
  again.
• 2:57
  Hi,
• 2:58
  thanks
• 2:59
  for
• 2:59
  joining
• 2:59
  me
• 3:00
  on
• 3:00
  board
• 3:00
  and
• 3:01
  happy
• 3:01
  to
• 3:01
  give
• 3:02
  you
• 3:02
  some
• 3:02
  highlight
• 3:03
  about
• 3:03
  the
• 3:04
  French
• 3:04
  market.
• 3:05
  Yeah,
• 3:06
  thank
• 3:06
  you
• 3:06
  so
• 3:06
  much
• 3:06
  for
• 3:07
  your
• 3:07
  time
• 3:07
  and
• 3:07
  for
• 3:07
  your
• 3:08
  spontaneously
• 3:09
  jumping
• 3:09
  in
• 3:11
  it's
• 3:11
  been
• 3:12
  a
• 3:12
  while
• 3:12
  since
• 3:12
  we
• 3:12
  talked
• 3:13
  Deborah
• 3:13
  so
• 3:13
  I
• 3:13
  think
• 3:14
  it's
• 3:14
  time
• 3:14
  for
• 3:15
  reintroduce
• 3:16
  you
• 3:16
  again
• 3:16
  with
• 3:17
  our
• 3:17
  three
• 3:18
  questions.
• 3:18
  Questions.
• 3:19
  So
• 3:19
  first
• 3:19
  question
• 3:19
  is
• 3:19
  like
• 3:20
  who
• 3:20
  are
• 3:20
  you?
• 3:21
  Okay,
• 3:22
  so
• 3:22
  my
• 3:22
  name
• 3:22
  is
• 3:22
  Deborah.
• 3:23
  I'm
• 3:24
  working
• 3:24
  at
• 3:25
  the
• 3:25
  agents
• 3:25
  since
• 3:26
  five
• 3:26
  years.
• 3:28
  So
• 3:28
  what
• 3:28
  is
• 3:29
  the
• 3:29
  agents?
• 3:29
  We
• 3:30
  are
• 3:31
  managing
• 3:31
  marketplaces
• 3:32
  channel
• 3:33
  for
• 3:33
  brands.
• 3:33
  We
• 3:34
  are
• 3:34
  helping
• 3:34
  them
• 3:34
  on
• 3:35
  the
• 3:35
  day
• 3:35
  to
• 3:35
  day
• 3:36
  in
• 3:36
  order
• 3:36
  for
• 3:36
  them
• 3:37
  to
• 3:37
  success
• 3:38
  on
• 3:38
  marketplaces.
• 3:39
  And
• 3:40
  who
• 3:40
  I
• 3:40
  am,
• 3:41
  I'm
• 3:41
  the
• 3:42
  COO
• 3:42
  so
• 3:43
  working
• 3:43
  on
• 3:43
  all
• 3:44
  the
• 3:44
  operation
• 3:44
  that
• 3:45
  the
• 3:45
  brand
• 3:45
  should
• 3:45
  be
• 3:45
  leading
• 3:46
  joining
• 3:46
  in
• 3:47
  marketplaces.
• 3:48
  Okay,
• 3:49
  and
• 3:49
  what
• 3:50
  do
• 3:50
  you
• 3:50
  do
• 3:50
  best
• 3:51
  in
• 3:51
  the
• 3:51
  marketplace
• 3:51
  business?
• 3:53
  What
• 3:53
  do
• 3:53
  I
• 3:53
  do
• 3:54
  best?
• 3:54
  I
• 3:54
  would
• 3:54
  say
• 3:55
  identify
• 3:56
  the
• 3:57
  the
• 3:57
  pain
• 3:57
  or
• 3:58
  the
• 3:58
  reason
• 3:58
  of
• 3:59
  the
• 3:59
  underperformance
• 4:00
  of
• 4:00
  a
• 4:00
  brand.
• 4:01
  So
• 4:01
  having
• 4:01
  a
• 4:01
  quick
• 4:02
  look
• 4:02
  on
• 4:03
  what
• 4:03
  has
• 4:04
  been
• 4:04
  published
• 4:05
  online
• 4:05
  and
• 4:06
  find
• 4:06
  the
• 4:07
  quick
• 4:07
  like
• 4:07
  drivers
• 4:08
  of
• 4:08
  sales
• 4:09
  that
• 4:09
  are
• 4:09
  missing.
• 4:10
  I
• 4:11
  would
• 4:11
  say
• 4:11
  I
• 4:11
  have
• 4:12
  now
• 4:12
  the
• 4:12
  the
• 4:12
  eye
• 4:13
  in
• 4:13
  like
• 4:14
  two
• 4:14
  minutes
• 4:14
  time
• 4:14
  to
• 4:15
  see
• 4:15
  what
• 4:15
  is
• 4:16
  what
• 4:16
  is
• 4:16
  missing
• 4:17
  for
• 4:17
  brand.
• 4:17
  Yeah,
• 4:18
  I
• 4:18
  can
• 4:18
  totally
• 4:19
  relate
• 4:19
  to
• 4:19
  that
• 4:19
  one.
• 4:22
  And
• 4:23
  okay.
• 4:23
  And
• 4:23
  then
• 4:23
  on
• 4:24
  the
• 4:24
  more
• 4:24
  fun
• 4:25
  note
• 4:26
  what
• 4:26
  is
• 4:26
  like
• 4:26
  a
• 4:26
  fun
• 4:27
  fact
• 4:27
  about
• 4:27
  you
• 4:27
  can
• 4:27
  also
• 4:28
  be
• 4:28
  a
• 4:28
  private
• 4:28
  one.
• 4:29
  Yeah.
• 4:30
  So
• 4:30
  fun
• 4:30
  fact.
• 4:31
  I
• 4:31
  will
• 4:31
  say
• 4:31
  that
• 4:32
  I
• 4:32
  have
• 4:32
  my
• 4:32
  own
• 4:33
  sentences
• 4:34
  called
• 4:34
  the
• 4:34
  chick
• 4:35
  check.
• 4:35
  What
• 4:36
  is
• 4:36
  the
• 4:36
  chick
• 4:36
  check?
• 4:38
  A
• 4:38
  sentence
• 4:38
  is
• 4:38
  meaning
• 4:39
  it's
• 4:40
  I
• 4:40
  like
• 4:40
  things
• 4:40
  to
• 4:40
  be
• 4:41
  done
• 4:42
  quickly
• 4:42
  and
• 4:43
  efficiently.
• 4:44
  So
• 4:44
  you
• 4:45
  know
• 4:45
  when
• 4:45
  I'm
• 4:45
  telling
• 4:46
  to
• 4:46
  the
• 4:46
  team
• 4:47
  let's
• 4:47
  do
• 4:47
  it
• 4:48
  chit
• 4:48
  chat
• 4:48
  it
• 4:49
  means
• 4:49
  let's
• 4:50
  do
• 4:50
  it
• 4:50
  efficiently
• 4:51
  and
• 4:51
  quickly.
• 4:52
  This
• 4:52
  is
• 4:53
  a
• 4:53
  bit
• 4:53
  my
• 4:54
  and
• 4:54
  all
• 4:55
  the
• 4:55
  one
• 4:55
  knowing
• 4:55
  me
• 4:56
  will
• 4:56
  understand
• 4:56
  these
• 4:57
  messages
• 4:57
  because
• 4:58
  I'm
• 4:58
  doing
• 4:59
  chick
• 4:59
  check
• 4:59
  all
• 5:00
  day
• 5:00
  long.
• 5:03
  I
• 5:03
  see
• 5:03
  you'd
• 5:04
  be
• 5:04
  right
• 5:04
  around
• 5:04
  right
• 5:05
  at
• 5:05
  home
• 5:05
  in
• 5:05
  the
• 5:05
  German
• 5:06
  market
• 5:06
  where
• 5:06
  people
• 5:06
  like
• 5:06
  to
• 5:06
  say
• 5:07
  sac
• 5:07
  tuck
• 5:07
  if
• 5:08
  it
• 5:08
  has
• 5:08
  to
• 5:08
  be
• 5:08
  quick.
• 5:09
  Yeah,
• 5:10
  same,
• 5:10
  same.
• 5:11
  Okay,
• 5:12
  so
• 5:12
  great
• 5:12
  to
• 5:12
  have
• 5:12
  you
• 5:12
  back
• 5:13
  Deborah.
• 5:14
  I'm
• 5:14
  looking
• 5:14
  forward
• 5:14
  to
• 5:14
  your
• 5:15
  insights
• 5:15
  in
• 5:15
  the
• 5:15
  French
• 5:15
  market.
• 5:16
  Valerie,
• 5:17
  we
• 5:17
  had
• 5:17
  the
• 5:17
  pleasure
• 5:18
  of
• 5:18
  speaking
• 5:19
  about
• 5:19
  our
• 5:19
  country
• 5:20
  quadrants
• 5:20
  which
• 5:20
  you
• 5:21
  might
• 5:21
  know
• 5:22
  last
• 5:22
  week,
• 5:23
  two
• 5:23
  weeks
• 5:23
  ago
• 5:24
  actually
• 5:25
  in
• 5:25
  on
• 5:26
  Newcom
• 5:26
  summit
• 5:26
  in
• 5:26
  Munich
• 5:27
  and
• 5:27
  there
• 5:28
  we
• 5:28
  did
• 5:28
  some
• 5:28
  updates
• 5:29
  on
• 5:29
  our
• 5:29
  quadrants
• 5:30
  and
• 5:30
  looked
• 5:30
  into
• 5:31
  the
• 5:31
  recent
• 5:32
  figures
• 5:32
  that
• 5:32
  we
• 5:33
  found.
• 5:33
  We
• 5:33
  normally
• 5:33
  use
• 5:34
  ecdb.com
• 5:35
  for
• 5:35
  our
• 5:36
  country
• 5:36
  figures
• 5:37
  and
• 5:37
  stuff.
• 5:38
  And
• 5:38
  when
• 5:39
  I
• 5:39
  looked
• 5:39
  again
• 5:39
  at
• 5:39
  the
• 5:39
  French
• 5:40
  market
• 5:40
  I
• 5:40
  was
• 5:40
  like
• 5:40
  okay,
• 5:41
  that
• 5:41
  is
• 5:41
  really
• 5:41
  an
• 5:41
  interesting
• 5:42
  market
• 5:42
  because
• 5:44
  we
• 5:44
  have
• 5:44
  so
• 5:44
  many
• 5:44
  different
• 5:45
  local
• 5:45
  players
• 5:46
  that
• 5:46
  are
• 5:46
  not
• 5:47
  present
• 5:47
  on
• 5:47
  any
• 5:48
  other
• 5:48
  marketplaces.
• 5:49
  We
• 5:49
  have
• 5:50
  a
• 5:51
  strong
• 5:51
  E
• 5:51
  commerce
• 5:52
  turnover.
• 5:52
  I
• 5:52
  think
• 5:53
  in
• 5:53
  2024
• 5:54
  the
• 5:55
  ECDB
• 5:55
  said
• 5:56
  something
• 5:56
  around
• 5:57
  US$68
• 5:58
  billion.
• 6:00
  We
• 6:00
  have
• 6:02
  a
• 6:02
  medium
• 6:02
  ecommerce
• 6:03
  turnover
• 6:03
  per
• 6:04
  capita
• 6:04
  which
• 6:04
  is
• 6:05
  always
• 6:05
  also
• 6:06
  a
• 6:06
  sign
• 6:06
  for
• 6:07
  an
• 6:07
  interesting
• 6:07
  market.
• 6:08
  And
• 6:09
  we
• 6:09
  have
• 6:09
  Amazon
• 6:10
  which
• 6:10
  is
• 6:10
  strong,
• 6:10
  but
• 6:11
  not
• 6:11
  as
• 6:11
  strong
• 6:11
  as
• 6:12
  in
• 6:12
  other
• 6:12
  western
• 6:12
  countries.
• 6:13
  So
• 6:14
  there
• 6:14
  is
• 6:14
  an
• 6:15
  interesting
• 6:15
  landscape
• 6:16
  forming
• 6:16
  around
• 6:17
  these
• 6:18
  in
• 6:18
  this
• 6:18
  market.
• 6:19
  So
• 6:19
  I'm
• 6:19
  really
• 6:20
  looking
• 6:20
  forward
• 6:20
  to
• 6:21
  what
• 6:21
  you
• 6:21
  are
• 6:21
  going
• 6:22
  to
• 6:22
  contribute
• 6:23
  to
• 6:23
  what
• 6:23
  we
• 6:24
  already
• 6:24
  learned
• 6:24
  about
• 6:25
  it.
• 6:26
  Yeah,
• 6:26
  let's
• 6:26
  do
• 6:26
  that.
• 6:27
  But
• 6:27
  first
• 6:27
  let's
• 6:28
  dive
• 6:28
  in
• 6:28
  and
• 6:29
  have
• 6:29
  a
• 6:29
  quick
• 6:30
  look
• 6:30
  at
• 6:30
  our
• 6:30
  partner
• 6:31
  PixelModer.
• 6:32
  And
• 6:32
  afterwards
• 6:32
  we
• 6:32
  turn
• 6:33
  back
• 6:33
  to
• 6:33
  the
• 6:33
  French
• 6:33
  market.
• 6:35
  Good.
• 6:42
  Today
• 6:43
  we
• 6:43
  would
• 6:43
  like
• 6:43
  to
• 6:44
  introduce
• 6:44
  you
• 6:44
  to
• 6:44
  our
• 6:44
  sponsor,
• 6:45
  pixelmotor,
• 6:46
  a
• 6:47
  Milan
• 6:47
  based
• 6:48
  pioneer
• 6:48
  in
• 6:48
  AI
• 6:49
  assisted
• 6:49
  image
• 6:50
  and
• 6:50
  video
• 6:50
  production
• 6:51
  for
• 6:51
  fashion
• 6:51
  and
• 6:51
  luxury
• 6:52
  brands.
• 6:52
  The
• 6:53
  AI
• 6:53
  doesn't
• 6:53
  generate
• 6:54
  content,
• 6:54
  it
• 6:54
  enhances
• 6:55
  it.
• 6:55
  By
• 6:56
  optimizing
• 6:56
  lighting,
• 6:57
  camera
• 6:57
  angles
• 6:58
  and
• 6:58
  model
• 6:58
  poses
• 6:59
  in
• 6:59
  real
• 6:59
  time.
• 6:59
  Pixelmotor
• 7:00
  helps
• 7:00
  teams
• 7:01
  shoot
• 7:01
  faster
• 7:01
  and
• 7:02
  smarter,
• 7:02
  cutting
• 7:03
  production
• 7:03
  costs
• 7:04
  by
• 7:04
  up
• 7:05
  to
• 7:05
  70%
• 7:06
  for
• 7:06
  photos
• 7:06
  and
• 7:06
  90%
• 7:07
  for
• 7:07
  videos.
• 7:09
  They
• 7:09
  work
• 7:09
  with
• 7:10
  over
• 7:10
  100
• 7:10
  brands
• 7:11
  in
• 7:11
  20
• 7:11
  plus
• 7:12
  countries
• 7:12
  producing
• 7:13
  more
• 7:13
  than
• 7:13
  14
• 7:13
  million
• 7:14
  visuals
• 7:15
  a
• 7:15
  year,
• 7:15
  including
• 7:16
  for
• 7:17
  three
• 7:17
  of
• 7:17
  the
• 7:17
  world's
• 7:18
  top
• 7:18
  five
• 7:19
  marketplaces.
• 7:20
  And
• 7:20
  a
• 7:20
  great
• 7:20
  example
• 7:21
  of
• 7:21
  their
• 7:21
  work
• 7:21
  is
• 7:21
  Rinascente
• 7:22
  in
• 7:23
  Italy.
• 7:23
  They
• 7:24
  produced
• 7:24
  fixed
• 7:25
  content
• 7:25
  costs
• 7:25
  by
• 7:26
  they
• 7:27
  reduced
• 7:27
  fixed
• 7:28
  content
• 7:28
  costs
• 7:28
  by
• 7:28
  double
• 7:29
  digit
• 7:29
  percentage
• 7:31
  through
• 7:31
  working
• 7:31
  with
• 7:32
  PixelModer
• 7:33
  while
• 7:33
  keeping
• 7:33
  their
• 7:33
  luxury
• 7:34
  look
• 7:34
  intact.
• 7:36
  So
• 7:36
  interesting
• 7:36
  case.
• 7:38
  Yeah.
• 7:38
  And
• 7:38
  if
• 7:38
  you
• 7:38
  want
• 7:39
  to
• 7:39
  know
• 7:39
  how
• 7:40
  they
• 7:40
  did
• 7:40
  it,
• 7:40
  check
• 7:41
  out
• 7:41
  the
• 7:41
  full
• 7:41
  case
• 7:41
  study
• 7:42
  in
• 7:42
  our
• 7:42
  show
• 7:42
  notes
• 7:43
  or
• 7:43
  take
• 7:43
  part
• 7:44
  on
• 7:44
  our
• 7:44
  webinar
• 7:45
  in
• 7:46
  December
• 7:47
  which
• 7:47
  we
• 7:47
  also
• 7:47
  share
• 7:48
  with
• 7:48
  you
• 7:48
  in
• 7:48
  the
• 7:48
  show
• 7:48
  notes.
• 7:53
  Okay,
• 7:54
  now
• 7:54
  let's
• 7:55
  turn
• 7:55
  back
• 7:55
  to
• 7:55
  the
• 7:55
  French
• 7:56
  marketplace
• 7:57
  landscape.
• 7:57
  Deborah,
• 7:59
  what
• 7:59
  would
• 7:59
  you
• 7:59
  say
• 7:59
  if
• 8:00
  you
• 8:00
  look
• 8:00
  at
• 8:01
  the
• 8:01
  French
• 8:02
  market
• 8:02
  and
• 8:02
  compare
• 8:03
  it
• 8:03
  to
• 8:03
  other
• 8:03
  European
• 8:04
  markets?
• 8:05
  What
• 8:05
  are
• 8:05
  the
• 8:05
  main
• 8:06
  differentiating
• 8:07
  factors?
• 8:09
  I
• 8:09
  would
• 8:10
  say
• 8:10
  first
• 8:10
  that
• 8:11
  the
• 8:12
  clients.
• 8:12
  The
• 8:12
  French
• 8:13
  client
• 8:13
  is
• 8:13
  very
• 8:13
  volatile.
• 8:14
  He
• 8:14
  don't
• 8:15
  like
• 8:15
  to
• 8:15
  buy
• 8:15
  to
• 8:15
  one
• 8:16
  single
• 8:16
  place,
• 8:17
  he
• 8:17
  likes
• 8:17
  to
• 8:17
  buy
• 8:17
  to
• 8:18
  many
• 8:18
  different
• 8:19
  websites,
• 8:20
  E
• 8:20
  shops,
• 8:21
  marketplaces.
• 8:22
  And
• 8:22
  I
• 8:22
  can
• 8:23
  give
• 8:23
  you
• 8:23
  a
• 8:23
  figure.
• 8:23
  We
• 8:24
  see
• 8:24
  that
• 8:24
  the
• 8:25
  D2C
• 8:26
  so
• 8:26
  drive
• 8:26
  to
• 8:27
  customer
• 8:27
  is
• 8:28
  having
• 8:28
  minus
• 8:29
  1.4
• 8:30
  points
• 8:30
  this
• 8:31
  year
• 8:31
  compared
• 8:31
  to
• 8:31
  last
• 8:32
  year.
• 8:32
  Whereas
• 8:33
  marketplaces
• 8:33
  is
• 8:34
  growing
• 8:34
  1.2
• 8:35
  points.
• 8:36
  Meaning
• 8:36
  that
• 8:37
  at
• 8:37
  the
• 8:37
  end
• 8:38
  the
• 8:38
  French
• 8:38
  customer
• 8:39
  like
• 8:39
  to
• 8:40
  move
• 8:40
  from
• 8:40
  a
• 8:40
  website
• 8:41
  to
• 8:41
  another
• 8:41
  one
• 8:42
  and
• 8:42
  is
• 8:43
  not
• 8:43
  linked
• 8:43
  to
• 8:44
  one
• 8:44
  typical
• 8:45
  website.
• 8:45
  And
• 8:45
  I
• 8:46
  think
• 8:46
  this
• 8:46
  is
• 8:46
  linked
• 8:47
  to
• 8:47
  the
• 8:47
  history
• 8:47
  of
• 8:48
  the
• 8:48
  French
• 8:48
  customer.
• 8:49
  We
• 8:49
  used
• 8:49
  to
• 8:49
  have
• 8:50
  many
• 8:50
  retail
• 8:51
  shops,
• 8:51
  many,
• 8:52
  many
• 8:52
  retail
• 8:53
  like
• 8:53
  everywhere.
• 8:54
  And
• 8:54
  we
• 8:54
  are
• 8:54
  seeing
• 8:55
  a
• 8:55
  swift
• 8:55
  in
• 8:56
  the
• 8:57
  way
• 8:57
  of
• 8:57
  consuming
• 8:58
  in
• 8:58
  French.
• 8:59
  And
• 8:59
  this
• 8:59
  swift
• 9:00
  is
• 9:00
  also
• 9:01
  translating
• 9:02
  the
• 9:02
  thing
• 9:03
  that
• 9:03
  people
• 9:03
  are
• 9:04
  like
• 9:04
  much
• 9:04
  more
• 9:05
  volatile
• 9:06
  than
• 9:06
  in
• 9:06
  the
• 9:07
  other
• 9:07
  markets.
• 9:08
  This
• 9:08
  is
• 9:08
  the
• 9:08
  first
• 9:09
  insight
• 9:09
  that
• 9:09
  I
• 9:09
  would
• 9:09
  say.
• 9:10
  Second
• 9:11
  one
• 9:11
  is
• 9:11
  that
• 9:12
  French
• 9:13
  customer
• 9:13
  like
• 9:14
  the
• 9:14
  emotional
• 9:15
  shopping
• 9:15
  so
• 9:15
  they
• 9:16
  like
• 9:16
  to
• 9:16
  be
• 9:16
  entertained
• 9:17
  a
• 9:17
  bit
• 9:18
  before
• 9:18
  buying.
• 9:19
  So
• 9:19
  I
• 9:20
  can
• 9:20
  give
• 9:20
  you
• 9:20
  another
• 9:20
  figure.
• 9:21
  We
• 9:21
  know
• 9:21
  that
• 9:22
  70%
• 9:22
  of
• 9:23
  the
• 9:23
  buyers
• 9:23
  are
• 9:24
  like
• 9:24
  getting
• 9:24
  inspired
• 9:25
  before
• 9:25
  buying.
• 9:26
  So
• 9:26
  they
• 9:27
  like
• 9:27
  when
• 9:27
  they
• 9:28
  go
• 9:28
  online
• 9:28
  buying,
• 9:29
  doing
• 9:29
  shopping
• 9:30
  to
• 9:30
  have
• 9:30
  this
• 9:31
  kind
• 9:31
  of
• 9:31
  entertainment,
• 9:33
  storytelling
• 9:34
  and
• 9:34
  all
• 9:34
  those
• 9:34
  things
• 9:35
  because
• 9:36
  they
• 9:36
  need
• 9:36
  to
• 9:36
  be
• 9:36
  a
• 9:37
  bit
• 9:38
  reassured
• 9:39
  of
• 9:39
  what
• 9:39
  they
• 9:39
  are
• 9:39
  doing
• 9:40
  to
• 9:40
  the
• 9:40
  platform
• 9:41
  they
• 9:41
  are
• 9:41
  looking
• 9:41
  for
• 9:42
  to
• 9:42
  the
• 9:42
  platform
• 9:42
  they
• 9:43
  are
• 9:43
  buying.
• 9:43
  They
• 9:43
  are
• 9:43
  already
• 9:44
  loyal
• 9:44
  to
• 9:44
  a
• 9:44
  brand
• 9:45
  rather
• 9:45
  than
• 9:46
  loyal
• 9:46
  to
• 9:46
  a
• 9:46
  marketplaces
• 9:47
  or
• 9:47
  website.
• 9:48
  So
• 9:48
  they
• 9:48
  are.
• 9:49
  They
• 9:49
  feel
• 9:49
  that
• 9:49
  when
• 9:50
  they
• 9:50
  do
• 9:50
  shopping
• 9:51
  online
• 9:51
  they
• 9:51
  need
• 9:52
  to
• 9:52
  have
• 9:52
  all
• 9:53
  the
• 9:53
  storytelling
• 9:53
  around
• 9:54
  and
• 9:54
  all
• 9:54
  the
• 9:55
  restaurants
• 9:55
  inside
• 9:56
  to
• 9:57
  concretize
• 9:57
  the
• 9:57
  purchase.
• 10:00
  That's
• 10:00
  interesting.
• 10:01
  So
• 10:02
  does
• 10:02
  that
• 10:02
  mean
• 10:02
  that
• 10:04
  the
• 10:04
  customers
• 10:05
  find
• 10:05
  their
• 10:06
  or
• 10:06
  find
• 10:07
  the
• 10:08
  solution
• 10:08
  to
• 10:08
  the
• 10:08
  problem?
• 10:09
  What
• 10:09
  should
• 10:09
  I
• 10:09
  buy
• 10:10
  on
• 10:11
  very
• 10:11
  different
• 10:11
  channels
• 10:12
  and
• 10:12
  then
• 10:12
  they
• 10:12
  just
• 10:13
  look
• 10:13
  for
• 10:13
  the
• 10:14
  cheapest
• 10:14
  way
• 10:14
  to
• 10:14
  get
• 10:15
  the
• 10:15
  product
• 10:15
  or
• 10:16
  is
• 10:16
  price
• 10:16
  not
• 10:17
  so
• 10:17
  differentiating
• 10:18
  here?
• 10:18
  No,
• 10:19
  no,
• 10:19
  I
• 10:19
  think
• 10:19
  price
• 10:19
  is
• 10:19
  very
• 10:20
  important.
• 10:23
  But
• 10:23
  I
• 10:24
  think
• 10:24
  also
• 10:24
  they
• 10:24
  can
• 10:24
  get
• 10:25
  inspired
• 10:26
  inside
• 10:26
  of
• 10:26
  the
• 10:27
  Eshop
• 10:28
  or
• 10:28
  the
• 10:28
  marketplaces
• 10:29
  so
• 10:30
  can
• 10:30
  be
• 10:30
  outside
• 10:31
  as
• 10:31
  you
• 10:31
  mentioned.
• 10:31
  So
• 10:31
  they
• 10:32
  are
• 10:32
  making
• 10:32
  many
• 10:32
  search
• 10:33
  and
• 10:33
  finally
• 10:33
  buying
• 10:34
  the
• 10:34
  product
• 10:34
  that
• 10:35
  they
• 10:35
  like
• 10:35
  at
• 10:35
  the
• 10:35
  cheapest
• 10:36
  price,
• 10:36
  but
• 10:36
  can
• 10:36
  also
• 10:37
  be
• 10:37
  that
• 10:37
  they
• 10:38
  were
• 10:38
  navigating
• 10:38
  online.
• 10:39
  And
• 10:40
  as
• 10:40
  they
• 10:40
  found
• 10:40
  it
• 10:41
  as
• 10:41
  an
• 10:41
  entertainment
• 10:42
  phase,
• 10:43
  they
• 10:44
  concretize
• 10:44
  the
• 10:45
  purchase
• 10:45
  finally
• 10:46
  on
• 10:46
  the
• 10:46
  website
• 10:46
  that
• 10:47
  they
• 10:48
  found.
• 10:50
  So
• 10:51
  as
• 10:51
  we
• 10:51
  both
• 10:51
  are
• 10:51
  German,
• 10:52
  we
• 10:52
  tend
• 10:53
  to
• 10:53
  think
• 10:53
  that
• 10:54
  if
• 10:54
  you
• 10:54
  look
• 10:54
  at
• 10:54
  a
• 10:54
  market
• 10:55
  you
• 10:55
  need
• 10:55
  about
• 10:56
  three
• 10:56
  or
• 10:56
  four,
• 10:57
  maybe
• 10:57
  five
• 10:57
  marketplaces
• 10:58
  and
• 10:58
  then
• 10:58
  you.
• 10:59
  Fine.
• 11:00
  I
• 11:00
  guess
• 11:00
  that
• 11:01
  is
• 11:01
  different
• 11:01
  in
• 11:01
  France.
• 11:02
  So
• 11:03
  how
• 11:03
  many
• 11:04
  marketplaces
• 11:05
  are
• 11:05
  there
• 11:05
  to
• 11:06
  consider
• 11:06
  if
• 11:07
  you
• 11:07
  are
• 11:07
  a
• 11:08
  brand
• 11:08
  and
• 11:08
  say
• 11:08
  okay,
• 11:08
  I
• 11:08
  want
• 11:09
  to
• 11:09
  be
• 11:09
  present
• 11:09
  on
• 11:09
  the
• 11:09
  main
• 11:11
  platforms.
• 11:12
  Yeah.
• 11:13
  So
• 11:14
  what
• 11:14
  I
• 11:14
  can.
• 11:14
  I
• 11:15
  can
• 11:15
  say
• 11:15
  is
• 11:16
  in.
• 11:16
  In
• 11:16
  France
• 11:17
  we
• 11:17
  have
• 11:17
  like
• 11:17
  in
• 11:18
  the
• 11:18
  top
• 11:18
  10.
• 11:18
  We
• 11:19
  have
• 11:19
  Zalando,
• 11:21
  we
• 11:21
  have
• 11:22
  Vinted,
• 11:23
  that
• 11:23
  is
• 11:23
  a
• 11:23
  second
• 11:23
  and
• 11:24
  platform.
• 11:25
  That
• 11:25
  is
• 11:25
  not
• 11:25
  a
• 11:25
  marketplaces.
• 11:26
  We
• 11:27
  have
• 11:27
  ASOS,
• 11:28
  we
• 11:28
  have
• 11:29
  Amazon,
• 11:29
  we
• 11:30
  have
• 11:30
  VP
• 11:31
  and
• 11:32
  that's.
• 11:33
  And
• 11:33
  we
• 11:33
  have
• 11:33
  La
• 11:34
  Redut
• 11:34
  but
• 11:35
  after
• 11:35
  the
• 11:35
  top
• 11:36
  10.
• 11:37
  But
• 11:37
  is
• 11:37
  this,
• 11:38
  Deborah,
• 11:38
  if
• 11:38
  you
• 11:39
  are
• 11:40
  telling
• 11:41
  us
• 11:41
  the
• 11:41
  names
• 11:41
  of
• 11:41
  them,
• 11:42
  is
• 11:42
  this
• 11:43
  a
• 11:43
  focused
• 11:44
  fashion
• 11:45
  and
• 11:45
  sports
• 11:45
  for
• 11:46
  you?
• 11:46
  Yeah,
• 11:47
  because
• 11:47
  this
• 11:47
  is
• 11:47
  quite
• 11:47
  important.
• 11:48
  Yeah,
• 11:48
  yeah,
• 11:48
  sorry,
• 11:49
  sorry,
• 11:49
  didn't
• 11:49
  mention
• 11:50
  it.
• 11:50
  Yeah,
• 11:50
  it's
• 11:51
  a
• 11:51
  focus
• 11:51
  on
• 11:51
  fashion.
• 11:52
  So
• 11:52
  what
• 11:52
  I
• 11:52
  would
• 11:52
  say
• 11:52
  is
• 11:53
  let.
• 11:53
  Let's
• 11:54
  focus
• 11:54
  on
• 11:54
  fashion
• 11:54
  it
• 11:55
  in
• 11:55
  which
• 11:55
  I
• 11:55
  have
• 11:56
  much
• 11:56
  more
• 11:56
  expertise.
• 11:57
  I
• 11:57
  would
• 11:57
  say
• 11:57
  that
• 11:57
  it's
• 11:57
  important
• 11:58
  for
• 11:58
  a
• 11:58
  brand
• 11:58
  to
• 11:58
  be
• 11:59
  on
• 12:00
  Zalando.
• 12:01
  It's
• 12:01
  important
• 12:01
  for
• 12:02
  a
• 12:02
  brand
• 12:02
  to
• 12:02
  be
• 12:02
  on
• 12:03
  VP
• 12:03
  as
• 12:03
  well.
• 12:03
  VP
• 12:04
  is
• 12:04
  an
• 12:04
  outlet
• 12:05
  channel.
• 12:05
  So
• 12:06
  doing
• 12:06
  like
• 12:07
  the
• 12:07
  history
• 12:07
  of
• 12:08
  V
• 12:08
  is
• 12:08
  that
• 12:08
  they
• 12:08
  were
• 12:09
  doing
• 12:09
  flash
• 12:09
  sales
• 12:09
  and
• 12:10
  they
• 12:10
  move
• 12:10
  into
• 12:10
  a
• 12:10
  marketplace
• 12:11
  business
• 12:11
  model
• 12:12
  but
• 12:12
  they
• 12:12
  are
• 12:12
  doing
• 12:12
  mainly
• 12:13
  outlet.
• 12:13
  Even
• 12:14
  if
• 12:14
  we
• 12:14
  are
• 12:14
  able
• 12:14
  to
• 12:15
  push
• 12:15
  current
• 12:16
  collection,
• 12:16
  they
• 12:16
  are
• 12:16
  known
• 12:17
  for
• 12:17
  like
• 12:17
  off
• 12:17
  price
• 12:18
  season.
• 12:19
  So
• 12:19
  I
• 12:19
  think
• 12:19
  those
• 12:20
  are
• 12:20
  the
• 12:20
  two
• 12:21
  main
• 12:21
  one
• 12:21
  like
• 12:22
  in
• 12:22
  terms
• 12:22
  of
• 12:25
  importance
• 12:25
  of
• 12:26
  number
• 12:26
  of
• 12:27
  sales,
• 12:27
  GMV
• 12:27
  and
• 12:28
  so
• 12:28
  on.
• 12:28
  Then
• 12:29
  you
• 12:29
  have
• 12:29
  all
• 12:30
  the
• 12:30
  department
• 12:31
  store
• 12:31
  that
• 12:32
  are
• 12:32
  very
• 12:32
  well
• 12:33
  known
• 12:33
  in
• 12:33
  France
• 12:33
  and
• 12:34
  here
• 12:34
  for
• 12:34
  images
• 12:35
  and
• 12:35
  here
• 12:35
  you
• 12:35
  have
• 12:36
  guenery,
• 12:36
  Lafayette,
• 12:37
  Printon,
• 12:38
  Biageve,
• 12:39
  Vincat
• 12:40
  7.
• 12:40
  You
• 12:41
  have
• 12:41
  many
• 12:41
  one
• 12:41
  on
• 12:42
  those
• 12:42
  areas.
• 12:42
  But
• 12:42
  I
• 12:43
  would
• 12:43
  say
• 12:43
  that
• 12:43
  this
• 12:43
  is
• 12:44
  much
• 12:44
  more
• 12:44
  for
• 12:45
  image
• 12:46
  than
• 12:46
  for
• 12:46
  generating
• 12:47
  a
• 12:47
  huge
• 12:48
  volume
• 12:48
  of
• 12:48
  sales.
• 12:49
  But
• 12:49
  it's
• 12:49
  important
• 12:50
  for
• 12:50
  when
• 12:50
  you
• 12:51
  are
• 12:51
  much
• 12:51
  more
• 12:51
  premium
• 12:52
  brand.
• 12:52
  It's
• 12:52
  important
• 12:52
  to
• 12:53
  be
• 12:53
  there
• 12:53
  as
• 12:53
  well
• 12:53
  because
• 12:54
  your
• 12:54
  customer
• 12:55
  is
• 12:55
  finally
• 12:55
  looking
• 12:56
  for
• 12:56
  like
• 12:57
  your
• 12:57
  product
• 12:57
  there
• 12:59
  and
• 13:00
  then
• 13:00
  you
• 13:00
  have,
• 13:01
  you
• 13:02
  have
• 13:02
  the
• 13:02
  vintage,
• 13:02
  let's
• 13:03
  say
• 13:04
  competition,
• 13:05
  even
• 13:05
  if
• 13:05
  it's
• 13:06
  not
• 13:06
  the
• 13:06
  direct
• 13:06
  competition.
• 13:07
  We
• 13:07
  know
• 13:08
  that
• 13:08
  in
• 13:09
  France
• 13:09
  the
• 13:09
  first
• 13:10
  website
• 13:11
  for
• 13:11
  fashion
• 13:12
  is
• 13:12
  Vinted.
• 13:13
  So
• 13:13
  meaning
• 13:13
  that
• 13:14
  yes,
• 13:14
  it's
• 13:15
  like
• 13:15
  it's
• 13:15
  crazy.
• 13:16
  It's
• 13:16
  a
• 13:16
  second
• 13:16
  hand
• 13:17
  business
• 13:18
  mostly
• 13:18
  run
• 13:19
  by
• 13:20
  customer
• 13:21
  like
• 13:21
  by
• 13:21
  customer
• 13:22
  like
• 13:22
  you
• 13:22
  and
• 13:22
  me
• 13:23
  for
• 13:23
  the
• 13:23
  other
• 13:23
  customer.
• 13:24
  So
• 13:24
  it's
• 13:24
  not
• 13:24
  for
• 13:24
  a
• 13:24
  brand,
• 13:25
  it's
• 13:25
  not
• 13:25
  a
• 13:25
  B2B
• 13:26
  business
• 13:26
  or
• 13:26
  B2C
• 13:27
  business,
• 13:29
  but
• 13:29
  your
• 13:29
  brand.
• 13:30
  If
• 13:30
  you
• 13:30
  are
• 13:30
  a
• 13:30
  brand,
• 13:30
  let's
• 13:30
  say
• 13:31
  on
• 13:31
  a
• 13:31
  brand
• 13:31
  perspective,
• 13:32
  your
• 13:32
  brand
• 13:32
  are
• 13:33
  sell
• 13:33
  or
• 13:34
  sold
• 13:34
  in
• 13:34
  all
• 13:35
  those
• 13:35
  places
• 13:36
  and
• 13:36
  as
• 13:36
  well
• 13:37
  in
• 13:37
  Vited.
• 13:38
  So
• 13:38
  I
• 13:38
  think
• 13:38
  it's
• 13:38
  important
• 13:39
  to
• 13:39
  have
• 13:39
  in
• 13:39
  mind
• 13:39
  that
• 13:39
  the
• 13:40
  customer
• 13:40
  have
• 13:41
  this
• 13:41
  mentality
• 13:42
  and
• 13:42
  the
• 13:42
  way
• 13:43
  of
• 13:43
  thinking
• 13:43
  that
• 13:44
  secondhand
• 13:45
  is
• 13:45
  a
• 13:45
  possibility.
• 13:46
  And
• 13:47
  I
• 13:47
  will
• 13:47
  have
• 13:47
  a
• 13:47
  look
• 13:47
  into
• 13:48
  the
• 13:48
  second
• 13:48
  end
• 13:49
  business
• 13:49
  because
• 13:50
  as
• 13:50
  Ingrid
• 13:50
  was
• 13:51
  saying
• 13:51
  at
• 13:51
  the
• 13:51
  beginning
• 13:52
  price
• 13:52
  is
• 13:53
  very
• 13:53
  important
• 13:54
  and
• 13:54
  price
• 13:55
  pressure
• 13:55
  is
• 13:55
  very
• 13:55
  important
• 13:56
  in
• 13:56
  France
• 13:56
  as
• 13:56
  well.
• 13:57
  So
• 13:58
  yeah,
• 13:59
  if
• 13:59
  I
• 13:59
  have
• 14:00
  to
• 14:00
  recommend
• 14:00
  like
• 14:01
  let's
• 14:01
  say
• 14:01
  for
• 14:01
  the
• 14:01
  fashion
• 14:02
  brand
• 14:04
  to
• 14:04
  who
• 14:05
  they
• 14:05
  should
• 14:05
  be,
• 14:06
  to
• 14:06
  where
• 14:06
  they
• 14:06
  should
• 14:06
  be
• 14:07
  selling.
• 14:07
  I
• 14:08
  would
• 14:08
  say
• 14:08
  if
• 14:09
  you
• 14:09
  want
• 14:09
  an
• 14:09
  image,
• 14:10
  go
• 14:10
  on
• 14:10
  the
• 14:11
  department
• 14:11
  store
• 14:11
  and
• 14:12
  if
• 14:12
  you
• 14:12
  want
• 14:12
  like
• 14:13
  to
• 14:13
  drive
• 14:13
  sales
• 14:14
  go
• 14:14
  on
• 14:14
  Zalando
• 14:15
  and
• 14:15
  Vin
• 14:16
  Preve
• 14:16
  VP
• 14:17
  in
• 14:17
  order
• 14:17
  to
• 14:18
  drive
• 14:18
  volumes.
• 14:19
  And
• 14:19
  speaking
• 14:20
  about
• 14:20
  prices
• 14:20
  and
• 14:21
  volumes
• 14:21
  because
• 14:22
  we
• 14:22
  had
• 14:22
  this
• 14:23
  overview
• 14:23
  about
• 14:23
  the
• 14:23
  top
• 14:24
  five
• 14:24
  online
• 14:24
  stores
• 14:25
  in
• 14:25
  France
• 14:26
  and
• 14:27
  they
• 14:27
  always
• 14:27
  mentioned
• 14:28
  like
• 14:28
  Amazon,
• 14:28
  AliExpress.
• 14:30
  Yeah,
• 14:31
  vinted
• 14:31
  as
• 14:32
  you
• 14:32
  said
• 14:32
  already,
• 14:33
  Shein
• 14:33
  and
• 14:34
  Vipe
• 14:35
  and
• 14:37
  yeah,
• 14:37
  speaking
• 14:37
  about
• 14:38
  Maybe
• 14:38
  she
• 14:39
  in
• 14:39
  first
• 14:39
  and
• 14:39
  then
• 14:39
  Amazon
• 14:40
  because
• 14:40
  I
• 14:40
  think
• 14:40
  AliExpress
• 14:41
  is
• 14:41
  not
• 14:42
  really
• 14:42
  relevant
• 14:42
  for
• 14:42
  fashion.
• 14:45
  How
• 14:45
  do
• 14:45
  you
• 14:46
  see
• 14:46
  these
• 14:46
  two
• 14:46
  ones?
• 14:48
  Okay,
• 14:49
  so
• 14:51
  I
• 14:51
  will
• 14:51
  have
• 14:51
  let's
• 14:51
  say
• 14:52
  the
• 14:52
  same
• 14:52
  feedback
• 14:52
  as
• 14:53
  a
• 14:53
  French
• 14:53
  brand
• 14:54
  having
• 14:54
  in
• 14:54
  the
• 14:54
  market.
• 14:56
  I
• 14:56
  can
• 14:56
  guess
• 14:57
  what's
• 14:57
  coming.
• 14:57
  Now
• 14:59
  I
• 14:59
  think
• 15:00
  you
• 15:00
  all
• 15:00
  heard
• 15:00
  about
• 15:00
  the
• 15:01
  story
• 15:01
  about
• 15:01
  the
• 15:01
  bhv
• 15:02
  but
• 15:02
  I
• 15:03
  will
• 15:03
  tell
• 15:03
  it
• 15:04
  once
• 15:04
  again
• 15:04
  just
• 15:04
  for
• 15:05
  everyone
• 15:05
  to
• 15:05
  be
• 15:05
  aware.
• 15:06
  So
• 15:07
  Shein
• 15:07
  is
• 15:07
  now
• 15:08
  part
• 15:08
  of
• 15:08
  the
• 15:08
  BHV
• 15:09
  store.
• 15:09
  BBHV
• 15:10
  is
• 15:10
  the
• 15:10
  one
• 15:10
  biggest
• 15:10
  department
• 15:11
  store
• 15:11
  in
• 15:11
  Paris,
• 15:12
  located
• 15:12
  in
• 15:12
  the
• 15:13
  Marais.
• 15:13
  So
• 15:13
  it's
• 15:14
  the
• 15:14
  well
• 15:14
  known
• 15:15
  for
• 15:15
  fashion
• 15:17
  and
• 15:17
  it
• 15:17
  has
• 15:17
  been
• 15:18
  like
• 15:19
  crisis
• 15:19
  internally.
• 15:20
  Many
• 15:20
  brands
• 15:21
  say
• 15:21
  that
• 15:22
  they
• 15:22
  cannot
• 15:22
  be
• 15:23
  close
• 15:23
  to
• 15:24
  Sheen
• 15:25
  so
• 15:25
  they
• 15:25
  want
• 15:25
  to
• 15:26
  go
• 15:26
  out
• 15:26
  of
• 15:27
  be
• 15:28
  just
• 15:28
  because
• 15:28
  of
• 15:28
  that.
• 15:29
  So
• 15:30
  I
• 15:30
  feel
• 15:30
  this
• 15:31
  is
• 15:31
  a
• 15:31
  bit
• 15:32
  the
• 15:33
  behavior
• 15:33
  and
• 15:34
  the
• 15:34
  mindset
• 15:34
  of
• 15:34
  the
• 15:34
  French
• 15:35
  brands
• 15:35
  and
• 15:35
  French
• 15:36
  markets.
• 15:36
  We
• 15:37
  want
• 15:37
  to
• 15:37
  fight
• 15:38
  against
• 15:39
  Sheins
• 15:39
  coming
• 15:40
  in
• 15:40
  France
• 15:41
  and
• 15:41
  we
• 15:41
  want
• 15:41
  to
• 15:41
  fight
• 15:42
  against
• 15:42
  them
• 15:42
  because
• 15:43
  we
• 15:43
  feel
• 15:43
  that
• 15:43
  it's
• 15:44
  not
• 15:44
  fair
• 15:45
  enough
• 15:45
  the
• 15:45
  way
• 15:46
  that
• 15:46
  a
• 15:46
  brand
• 15:47
  has
• 15:48
  regulation,
• 15:49
  rules
• 15:49
  and
• 15:50
  all
• 15:50
  the
• 15:50
  things
• 15:51
  needed
• 15:51
  to
• 15:51
  go
• 15:52
  inside
• 15:52
  the
• 15:52
  French
• 15:52
  market.
• 15:53
  Whereas
• 15:54
  they
• 15:54
  can
• 15:54
  go
• 15:54
  in
• 15:55
  like
• 15:55
  super
• 15:55
  quickly,
• 15:55
  super
• 15:56
  fast.
• 15:56
  On
• 15:57
  the
• 15:57
  other
• 15:57
  hand,
• 15:58
  we
• 15:58
  feel
• 15:58
  that
• 15:59
  having
• 15:59
  no
• 16:00
  duty,
• 16:00
  no
• 16:00
  taxes
• 16:01
  on
• 16:02
  product
• 16:02
  with
• 16:02
  a
• 16:03
  basket
• 16:04
  under
• 16:04
  €50
• 16:05
  is
• 16:05
  unfair
• 16:05
  competition
• 16:06
  also
• 16:06
  against
• 16:07
  all
• 16:07
  the
• 16:07
  other
• 16:08
  things.
• 16:08
  So
• 16:09
  what
• 16:09
  I
• 16:09
  would
• 16:09
  say
• 16:09
  is
• 16:10
  of
• 16:10
  course
• 16:10
  we
• 16:10
  have
• 16:11
  a
• 16:11
  price
• 16:11
  pressure,
• 16:12
  we
• 16:12
  have
• 16:12
  a
• 16:13
  politic
• 16:13
  and
• 16:14
  unstability,
• 16:15
  let's
• 16:16
  say
• 16:16
  that
• 16:18
  push
• 16:18
  the
• 16:18
  customer
• 16:19
  to
• 16:19
  go
• 16:19
  for
• 16:19
  the
• 16:20
  cheapest
• 16:20
  price,
• 16:21
  but
• 16:21
  has
• 16:21
  a
• 16:21
  brand
• 16:22
  perspective
• 16:22
  and
• 16:23
  an
• 16:23
  agency
• 16:24
  fighting
• 16:25
  for
• 16:25
  brands,
• 16:26
  fighting
• 16:26
  for
• 16:26
  how
• 16:27
  to
• 16:27
  grow
• 16:27
  in
• 16:28
  the
• 16:28
  European
• 16:28
  market.
• 16:29
  We
• 16:29
  will
• 16:30
  fight
• 16:30
  against
• 16:30
  Sheins
• 16:31
  and
• 16:31
  we
• 16:31
  have
• 16:31
  many
• 16:32
  alternatives
• 16:32
  to
• 16:33
  fight
• 16:33
  against
• 16:33
  Sheins
• 16:34
  coming
• 16:34
  in
• 16:34
  the
• 16:34
  market.
• 16:35
  And
• 16:36
  we
• 16:36
  are
• 16:36
  here
• 16:36
  to
• 16:37
  support
• 16:37
  brands
• 16:37
  in
• 16:38
  all
• 16:38
  those
• 16:39
  things,
• 16:40
  to
• 16:40
  not
• 16:40
  let
• 16:40
  them
• 16:41
  penetrate
• 16:41
  the
• 16:42
  market
• 16:42
  as
• 16:42
  much
• 16:43
  as
• 16:43
  they
• 16:44
  are
• 16:44
  doing
• 16:44
  now.
• 16:45
  Yeah,
• 16:45
  they
• 16:46
  already
• 16:46
  are
• 16:46
  doing
• 16:47
  that.
• 16:47
  Because
• 16:49
  I
• 16:49
  feel
• 16:49
  your
• 16:49
  passion
• 16:50
  here
• 16:50
  and
• 16:50
  I
• 16:50
  think
• 16:50
  that
• 16:51
  you
• 16:51
  share
• 16:51
  that
• 16:51
  with
• 16:52
  the
• 16:52
  whole
• 16:53
  French
• 16:53
  fashion
• 16:53
  industry.
• 16:54
  But
• 16:54
  I'm
• 16:55
  not
• 16:55
  sure
• 16:55
  if
• 16:56
  the
• 16:56
  French
• 16:56
  customer
• 16:57
  is
• 16:57
  sharing
• 16:57
  this
• 16:57
  kind
• 16:57
  of
• 16:57
  passion
• 16:58
  because
• 16:58
  Shein
• 16:59
  is
• 17:00
  making
• 17:00
  quite
• 17:01
  a
• 17:01
  lot
• 17:01
  of
• 17:01
  money
• 17:01
  in
• 17:01
  France
• 17:02
  as
• 17:02
  well.
• 17:02
  So
• 17:04
  how
• 17:04
  can
• 17:04
  you
• 17:05
  win
• 17:05
  the
• 17:05
  customers
• 17:06
  back
• 17:07
  from
• 17:07
  those
• 17:07
  platforms?
• 17:09
  I
• 17:09
  think
• 17:10
  there
• 17:10
  is
• 17:11
  many
• 17:11
  things.
• 17:12
  First
• 17:12
  thing
• 17:12
  is,
• 17:14
  you
• 17:15
  know,
• 17:15
  we
• 17:15
  have
• 17:15
  the
• 17:15
  brand
• 17:16
  DNA
• 17:16
  of
• 17:17
  being
• 17:17
  like
• 17:17
  sustainable,
• 17:19
  making
• 17:19
  high
• 17:19
  quality
• 17:20
  product
• 17:20
  and
• 17:21
  all
• 17:21
  those
• 17:21
  things.
• 17:21
  So
• 17:21
  I
• 17:22
  think
• 17:22
  the
• 17:22
  way
• 17:23
  we
• 17:23
  can
• 17:23
  differentiate
• 17:24
  to
• 17:24
  Sheen
• 17:25
  product
• 17:25
  is
• 17:25
  basically
• 17:26
  to
• 17:26
  work
• 17:26
  on
• 17:27
  what
• 17:27
  we
• 17:27
  call
• 17:28
  the
• 17:30
  desirability,
• 17:31
  desirability
• 17:32
  of
• 17:32
  a
• 17:32
  brand.
• 17:32
  So
• 17:33
  how
• 17:33
  much
• 17:34
  the
• 17:34
  brand
• 17:34
  can
• 17:34
  be,
• 17:37
  how
• 17:38
  the
• 17:38
  value
• 17:38
  of
• 17:38
  the
• 17:38
  brands
• 17:39
  can
• 17:39
  be
• 17:39
  seen
• 17:39
  for
• 17:40
  the
• 17:40
  final
• 17:40
  customer
• 17:40
  and
• 17:41
  to
• 17:41
  fight
• 17:41
  against
• 17:41
  that.
• 17:42
  And
• 17:42
  what
• 17:42
  we
• 17:43
  will
• 17:43
  say
• 17:43
  is
• 17:44
  we
• 17:44
  have
• 17:45
  many
• 17:45
  platforms
• 17:46
  emphasizing
• 17:47
  the
• 17:47
  sustainable
• 17:48
  things,
• 17:49
  the
• 17:50
  way
• 17:50
  it
• 17:50
  has
• 17:50
  been
• 17:50
  produced,
• 17:51
  the
• 17:52
  desirability
• 17:52
  of
• 17:53
  the
• 17:53
  brands,
• 17:53
  the
• 17:54
  storytelling
• 17:54
  around
• 17:55
  the
• 17:55
  brands.
• 17:55
  And
• 17:56
  this
• 17:56
  is
• 17:56
  a
• 17:56
  bit
• 17:56
  our
• 17:57
  reaction
• 17:57
  compared
• 17:57
  to
• 17:58
  Shein
• 17:58
  product
• 17:59
  and
• 17:59
  what
• 17:59
  we
• 17:59
  can
• 18:00
  do
• 18:00
  and
• 18:01
  what
• 18:01
  I
• 18:01
  can
• 18:01
  also
• 18:02
  share
• 18:02
  is
• 18:02
  I
• 18:03
  agree
• 18:03
  with
• 18:03
  you.
• 18:04
  Shein
• 18:04
  is
• 18:04
  penetrating
• 18:05
  the
• 18:05
  market
• 18:05
  and
• 18:06
  the
• 18:06
  French
• 18:06
  customer
• 18:07
  is
• 18:07
  looking
• 18:07
  for
• 18:07
  shippers
• 18:08
  product
• 18:08
  and
• 18:09
  they
• 18:09
  will
• 18:10
  maybe
• 18:11
  continue
• 18:11
  buying
• 18:12
  on
• 18:12
  Shein
• 18:12
  product.
• 18:13
  But
• 18:13
  on
• 18:13
  the
• 18:13
  other
• 18:14
  hand
• 18:14
  we
• 18:15
  are
• 18:15
  like
• 18:15
  hoping
• 18:16
  that
• 18:16
  we
• 18:16
  have
• 18:16
  new
• 18:17
  rules
• 18:17
  coming
• 18:17
  in,
• 18:18
  coming
• 18:18
  in
• 18:18
  the
• 18:18
  market
• 18:19
  that
• 18:19
  will
• 18:19
  Reduce
• 18:20
  and
• 18:21
  give
• 18:21
  them
• 18:21
  some
• 18:22
  entry
• 18:22
  barriers
• 18:23
  to
• 18:24
  to
• 18:24
  go
• 18:24
  further.
• 18:25
  This
• 18:25
  is
• 18:25
  the
• 18:26
  first
• 18:26
  thing.
• 18:26
  The
• 18:26
  second
• 18:26
  thing
• 18:27
  is
• 18:29
  I
• 18:29
  read
• 18:29
  that
• 18:30
  from
• 18:30
  this
• 18:30
  morning
• 18:31
  I
• 18:31
  heard
• 18:31
  that
• 18:32
  Le
• 18:32
  Nouveau
• 18:32
  Bazaar
• 18:33
  is
• 18:34
  like
• 18:35
  something
• 18:35
  created
• 18:36
  by
• 18:37
  Eco
• 18:38
  and
• 18:38
  Kot.
• 18:39
  This
• 18:39
  is
• 18:39
  a
• 18:40
  girl
• 18:40
  fighting
• 18:41
  like
• 18:41
  against
• 18:42
  all
• 18:43
  the
• 18:44
  Chinese
• 18:44
  market.
• 18:45
  And
• 18:45
  all
• 18:45
  those
• 18:45
  things
• 18:45
  is
• 18:46
  creating
• 18:46
  with
• 18:47
  all
• 18:47
  the
• 18:47
  brands
• 18:48
  that
• 18:48
  have
• 18:49
  quit
• 18:49
  the
• 18:49
  Bias
• 18:50
  Bay
• 18:50
  and
• 18:50
  all
• 18:50
  the
• 18:51
  other
• 18:51
  brands
• 18:51
  that
• 18:51
  want
• 18:51
  to
• 18:52
  be
• 18:52
  inside
• 18:52
  of
• 18:53
  this
• 18:53
  participation
• 18:54
  a
• 18:54
  concept
• 18:54
  store
• 18:55
  in
• 18:55
  the
• 18:55
  Marais
• 18:56
  in
• 18:56
  the
• 18:56
  same
• 18:56
  area
• 18:57
  of
• 18:57
  Beageville
• 18:58
  in
• 18:59
  order
• 18:59
  to
• 18:59
  support
• 19:00
  the
• 19:00
  thing
• 19:00
  that
• 19:00
  we
• 19:00
  are
• 19:01
  against
• 19:01
  Sheens
• 19:02
  coming
• 19:02
  in.
• 19:02
  So
• 19:02
  I
• 19:02
  think
• 19:02
  that
• 19:03
  we
• 19:03
  have
• 19:04
  little
• 19:04
  and
• 19:04
  little
• 19:04
  organizations
• 19:05
  fighting
• 19:06
  all
• 19:06
  each
• 19:06
  other.
• 19:07
  We
• 19:07
  are
• 19:07
  the
• 19:08
  first
• 19:08
  country
• 19:10
  that
• 19:10
  have
• 19:11
  taken
• 19:11
  the
• 19:12
  voice
• 19:12
  to
• 19:12
  say
• 19:13
  we
• 19:13
  are
• 19:13
  against
• 19:14
  the
• 19:15
  entry
• 19:15
  of
• 19:15
  the
• 19:15
  Chinese
• 19:16
  marketplaces
• 19:17
  Chinese
• 19:17
  industry
• 19:18
  workshop
• 19:19
  inside
• 19:19
  of
• 19:19
  the
• 19:20
  market.
• 19:20
  But
• 19:20
  we
• 19:21
  are
• 19:21
  also
• 19:21
  the
• 19:21
  first
• 19:23
  country
• 19:23
  known
• 19:23
  for
• 19:23
  fashion
• 19:24
  as
• 19:24
  well.
• 19:24
  So
• 19:25
  we
• 19:25
  feel
• 19:26
  that
• 19:26
  we
• 19:26
  can
• 19:27
  maybe
• 19:29
  be
• 19:30
  the
• 19:30
  first
• 19:30
  one
• 19:30
  and
• 19:31
  have
• 19:31
  all
• 19:31
  the
• 19:31
  community
• 19:32
  behind
• 19:33
  us
• 19:33
  to
• 19:34
  follow
• 19:34
  and
• 19:35
  maybe
• 19:35
  will
• 19:35
  help
• 19:36
  us
• 19:36
  to
• 19:37
  find
• 19:38
  what
• 19:38
  I
• 19:39
  would
• 19:39
  has
• 19:40
  again
• 19:41
  buyer
• 19:41
  entry
• 19:42
  buyer
• 19:42
  for
• 19:43
  like
• 19:43
  Shein
• 19:43
  to
• 19:43
  penetrate
• 19:44
  much
• 19:44
  more
• 19:44
  than
• 19:44
  they
• 19:45
  are
• 19:45
  doing
• 19:45
  now.
• 19:47
  That's
• 19:47
  really
• 19:47
  interesting,
• 19:48
  you
• 19:48
  know,
• 19:48
  because
• 19:49
  Valdrimi
• 19:49
  have
• 19:50
  been
• 19:50
  debating
• 19:50
  about
• 19:51
  the
• 19:51
  case
• 19:51
  of
• 19:52
  Pimkey
• 19:53
  working
• 19:53
  together
• 19:53
  with
• 19:54
  Shein
• 19:54
  which
• 19:54
  was
• 19:55
  in
• 19:55
  the
• 19:55
  news
• 19:55
  a
• 19:55
  few
• 19:56
  weeks
• 19:56
  ago
• 19:56
  and
• 19:57
  where
• 19:59
  the
• 19:59
  fashion
• 19:59
  establishment
• 20:00
  also
• 20:00
  reacted
• 20:01
  quite
• 20:01
  violently
• 20:02
  from
• 20:02
  our
• 20:03
  more
• 20:03
  relaxed
• 20:03
  German
• 20:04
  point
• 20:04
  of
• 20:04
  view.
• 20:04
  Yeah,
• 20:05
  so.
• 20:05
  But
• 20:05
  it's
• 20:06
  really
• 20:06
  interesting
• 20:06
  to
• 20:06
  hear
• 20:08
  the
• 20:08
  passion
• 20:08
  that
• 20:09
  is
• 20:09
  behind
• 20:09
  this
• 20:09
  and
• 20:10
  how
• 20:10
  the
• 20:11
  fashion
• 20:11
  industry
• 20:11
  is
• 20:11
  trying
• 20:12
  to
• 20:12
  unite
• 20:12
  here.
• 20:13
  Still
• 20:14
  just
• 20:14
  one
• 20:14
  final
• 20:15
  question
• 20:15
  on
• 20:15
  the
• 20:16
  Shein
• 20:16
  topic
• 20:16
  here.
• 20:17
  Because
• 20:18
  if
• 20:18
  they
• 20:19
  like
• 20:19
  it
• 20:19
  or
• 20:19
  not,
• 20:19
  the
• 20:20
  brands
• 20:20
  are
• 20:20
  already
• 20:21
  present
• 20:21
  on
• 20:21
  the
• 20:22
  Shein
• 20:22
  marketplace
• 20:23
  because
• 20:23
  in
• 20:23
  France
• 20:23
  it
• 20:24
  also
• 20:24
  opened
• 20:25
  as
• 20:25
  a
• 20:25
  marketplace
• 20:25
  if
• 20:26
  I'm
• 20:26
  not
• 20:26
  mistaken.
• 20:27
  And
• 20:28
  Valerie
• 20:28
  did
• 20:29
  some
• 20:29
  research
• 20:29
  on
• 20:29
  that
• 20:30
  and
• 20:30
  found
• 20:30
  a
• 20:30
  lot
• 20:31
  of
• 20:32
  western
• 20:32
  brands
• 20:33
  already
• 20:33
  active
• 20:33
  or
• 20:34
  already
• 20:34
  present
• 20:34
  on
• 20:35
  the
• 20:35
  marketplace
• 20:35
  of
• 20:36
  Shein.
• 20:37
  Mostly
• 20:37
  not
• 20:38
  by
• 20:38
  because
• 20:38
  the
• 20:39
  brand
• 20:39
  themselves
• 20:39
  wanted
• 20:40
  to
• 20:40
  be
• 20:40
  there,
• 20:40
  but
• 20:40
  because
• 20:41
  the
• 20:41
  products
• 20:42
  found
• 20:42
  their
• 20:42
  way
• 20:42
  there
• 20:43
  through
• 20:43
  grey
• 20:43
  market
• 20:44
  or
• 20:44
  through
• 20:45
  third
• 20:45
  party
• 20:45
  retailers
• 20:46
  and
• 20:46
  stuff
• 20:46
  like
• 20:47
  that.
• 20:47
  So
• 20:49
  how
• 20:49
  is
• 20:50
  the
• 20:50
  French
• 20:51
  fashion
• 20:52
  industry
• 20:53
  reacting
• 20:53
  to
• 20:53
  this?
• 20:55
  You
• 20:55
  see
• 20:55
  the
• 20:56
  reaction
• 20:56
  with
• 20:56
  Pinky.
• 20:57
  I
• 20:57
  think
• 20:57
  this
• 20:57
  is
• 20:57
  the
• 20:58
  same
• 20:58
  reaction
• 20:58
  that
• 20:58
  we
• 21:00
  honestly
• 21:00
  Pinky
• 21:01
  has
• 21:01
  made
• 21:01
  a
• 21:02
  huge
• 21:02
  buzz
• 21:03
  in
• 21:03
  France.
• 21:03
  I
• 21:04
  didn't
• 21:04
  heard
• 21:05
  about
• 21:05
  other
• 21:05
  brands
• 21:06
  coming
• 21:06
  in
• 21:06
  the
• 21:06
  Shein
• 21:07
  market
• 21:07
  as
• 21:07
  a
• 21:07
  marketplaces
• 21:08
  but
• 21:08
  I
• 21:08
  feel
• 21:09
  that
• 21:10
  the
• 21:10
  brands
• 21:10
  coming
• 21:11
  in
• 21:11
  are
• 21:12
  not
• 21:12
  what
• 21:12
  we
• 21:13
  have
• 21:13
  as
• 21:14
  a
• 21:14
  French
• 21:14
  brand
• 21:14
  DNA.
• 21:15
  You
• 21:16
  see
• 21:16
  what
• 21:16
  I
• 21:16
  mean?
• 21:16
  But
• 21:17
  the.
• 21:17
  The
• 21:17
  Pinky
• 21:18
  one
• 21:18
  is.
• 21:19
  I
• 21:20
  think
• 21:20
  it's
• 21:20
  the
• 21:20
  same
• 21:20
  is
• 21:21
  a
• 21:21
  good
• 21:21
  example
• 21:21
  of
• 21:22
  the
• 21:22
  feeling
• 21:23
  of
• 21:23
  the
• 21:23
  French
• 21:24
  brands
• 21:24
  of
• 21:24
  French
• 21:24
  customer
• 21:25
  of
• 21:25
  having
• 21:26
  a
• 21:26
  Brandon
• 21:27
  Sheen.
• 21:28
  We
• 21:28
  are
• 21:29
  again
• 21:29
  we
• 21:29
  are
• 21:30
  against
• 21:31
  against
• 21:31
  it.
• 21:32
  Even
• 21:32
  if
• 21:32
  we
• 21:32
  cannot
• 21:33
  compete
• 21:34
  with
• 21:35
  what
• 21:35
  is,
• 21:35
  what
• 21:36
  is
• 21:36
  coming
• 21:36
  in.
• 21:39
  Okay.
• 21:39
  I
• 21:39
  think
• 21:40
  it's
• 21:40
  quite
• 21:40
  interesting.
• 21:41
  Okay.
• 21:41
  And
• 21:41
  that's
• 21:41
  like
• 21:42
  moving
• 21:42
  the
• 21:42
  shift
• 21:42
  from
• 21:43
  Shaheen
• 21:43
  because
• 21:43
  I
• 21:43
  would
• 21:44
  say
• 21:45
  if
• 21:45
  I
• 21:45
  think
• 21:46
  about
• 21:46
  Amazon
• 21:47
  10,
• 21:47
  15
• 21:48
  years
• 21:48
  ago,
• 21:49
  I
• 21:49
  would
• 21:49
  say
• 21:50
  it
• 21:50
  was.
• 21:54
  Yeah,
• 21:55
  we
• 21:55
  talked
• 21:56
  about
• 21:56
  it
• 21:56
  because
• 21:56
  I
• 21:56
  mean,
• 21:57
  I
• 21:57
  remember
• 21:58
  like
• 22:00
  10
• 22:00
  years
• 22:01
  ago
• 22:01
  I
• 22:01
  was
• 22:01
  a
• 22:01
  vendor
• 22:02
  manager
• 22:03
  in
• 22:03
  Amazon
• 22:03
  Fashion
• 22:04
  as
• 22:04
  well.
• 22:04
  And
• 22:04
  I
• 22:05
  also
• 22:05
  worked
• 22:06
  a
• 22:06
  lot
• 22:06
  together
• 22:06
  with
• 22:07
  French
• 22:08
  colleagues.
• 22:09
  And
• 22:10
  I
• 22:10
  mean,
• 22:10
  I
• 22:10
  just
• 22:11
  remember
• 22:11
  when
• 22:11
  I
• 22:11
  was
• 22:12
  on
• 22:12
  trade
• 22:12
  fairs,
• 22:12
  for
• 22:13
  example,
• 22:13
  I
• 22:13
  said
• 22:13
  like,
• 22:14
  hey,
• 22:14
  I'm
• 22:14
  from
• 22:14
  Amazon.
• 22:14
  They
• 22:15
  were
• 22:15
  like,
• 22:15
  okay,
• 22:15
  please
• 22:15
  leave,
• 22:16
  go
• 22:16
  away.
• 22:19
  I
• 22:19
  can
• 22:19
  imagine
• 22:19
  that
• 22:22
  employees
• 22:23
  are
• 22:23
  feeling
• 22:23
  quite
• 22:24
  similar
• 22:24
  right
• 22:24
  now.
• 22:24
  Exactly.
• 22:27
  I
• 22:27
  cannot
• 22:27
  tell
• 22:28
  you
• 22:28
  how
• 22:28
  much
• 22:28
  messages
• 22:29
  I'm
• 22:29
  receiving
• 22:30
  From
• 22:30
  Shein
• 22:30
  Timu
• 22:31
  AliExpress
• 22:32
  asking
• 22:32
  for
• 22:33
  brands
• 22:33
  to
• 22:33
  come
• 22:33
  in.
• 22:34
  And
• 22:34
  we
• 22:34
  always
• 22:34
  say,
• 22:35
  yeah,
• 22:36
  we,
• 22:36
  we
• 22:37
  are
• 22:37
  having
• 22:37
  the
• 22:37
  same
• 22:37
  reaction
• 22:38
  as
• 22:38
  the
• 22:38
  one
• 22:39
  you
• 22:39
  were
• 22:39
  facing
• 22:39
  into
• 22:40
  the
• 22:40
  fair.
• 22:40
  Go,
• 22:41
  go
• 22:41
  far
• 22:41
  away,
• 22:42
  my
• 22:42
  guy.
• 22:45
  I
• 22:45
  mean,
• 22:45
  but
• 22:46
  time
• 22:46
  has
• 22:46
  changed,
• 22:47
  right?
• 22:49
  Yeah.
• 22:49
  I
• 22:49
  mean
• 22:49
  for
• 22:50
  Amazon,
• 22:50
  I
• 22:50
  mean,
• 22:50
  10
• 22:51
  years
• 22:51
  later,
• 22:52
  I
• 22:53
  mean
• 22:53
  I,
• 22:53
  I
• 22:53
  still
• 22:54
  see
• 22:54
  that
• 22:54
  they're
• 22:55
  like
• 22:56
  speaking
• 22:56
  about
• 22:56
  fashion
• 22:57
  and
• 22:57
  sports,
• 22:57
  like
• 22:58
  the
• 22:58
  really
• 22:58
  premium
• 22:59
  luxury
• 22:59
  brands,
• 23:00
  they
• 23:00
  are
• 23:00
  still
• 23:00
  not
• 23:00
  there.
• 23:01
  And
• 23:01
  Amazon
• 23:01
  is
• 23:01
  always
• 23:02
  trying
• 23:02
  and
• 23:02
  trying,
• 23:02
  trying.
• 23:03
  But
• 23:04
  I
• 23:05
  would
• 23:05
  say
• 23:05
  price
• 23:06
  entry,
• 23:06
  mid
• 23:07
  price
• 23:08
  brands,
• 23:10
  basic
• 23:10
  products,
• 23:11
  kids
• 23:12
  products.
• 23:12
  There
• 23:12
  are
• 23:12
  a
• 23:13
  lot
• 23:13
  of
• 23:13
  load
• 23:13
  of
• 23:13
  brands
• 23:14
  who
• 23:14
  are
• 23:14
  selling
• 23:15
  on
• 23:15
  Amazon
• 23:16
  fashion
• 23:16
  as
• 23:16
  well
• 23:16
  in
• 23:17
  France.
• 23:19
  So
• 23:19
  how,
• 23:20
  how
• 23:20
  would
• 23:20
  you
• 23:20
  say
• 23:21
  like
• 23:21
  came
• 23:22
  or
• 23:22
  where
• 23:22
  did
• 23:22
  this
• 23:22
  shift
• 23:23
  came
• 23:23
  from?
• 23:25
  I
• 23:25
  would
• 23:25
  say
• 23:25
  that
• 23:25
  even
• 23:26
  today
• 23:26
  Amazon
• 23:27
  is
• 23:27
  not
• 23:27
  really.
• 23:28
  So
• 23:28
  it's
• 23:28
  on
• 23:29
  the
• 23:29
  top
• 23:29
  of
• 23:29
  fashion.
• 23:30
  But
• 23:30
  if
• 23:30
  you
• 23:31
  analyze
• 23:31
  deeper
• 23:31
  what
• 23:32
  is
• 23:32
  sold
• 23:33
  in
• 23:33
  France,
• 23:33
  what
• 23:34
  you
• 23:34
  will
• 23:34
  see
• 23:34
  is
• 23:34
  they
• 23:35
  are
• 23:35
  selling
• 23:35
  pants,
• 23:36
  panties,
• 23:37
  sorry,
• 23:37
  yeah,
• 23:39
  underwear,
• 23:40
  whitish.
• 23:41
  So
• 23:41
  finally,
• 23:42
  not
• 23:42
  fashion.
• 23:42
  Fashion
• 23:43
  is
• 23:43
  not
• 23:43
  like
• 23:43
  basics.
• 23:44
  It's
• 23:44
  not
• 23:44
  like.
• 23:45
  So,
• 23:45
  so
• 23:46
  at
• 23:46
  the
• 23:46
  end,
• 23:47
  you
• 23:47
  see
• 23:47
  what
• 23:47
  I
• 23:47
  mean?
• 23:48
  It's
• 23:48
  not,
• 23:48
  it's
• 23:49
  not
• 23:49
  the
• 23:49
  French
• 23:49
  brand,
• 23:49
  it's
• 23:50
  not
• 23:50
  the
• 23:50
  French
• 23:50
  DNA.
• 23:51
  It's
• 23:51
  not
• 23:51
  the
• 23:51
  French
• 23:52
  fashion
• 23:52
  attitude.
• 23:53
  It's
• 23:53
  not
• 23:53
  all
• 23:53
  the
• 23:54
  things
• 23:54
  that
• 23:54
  we
• 23:54
  are
• 23:54
  caring
• 23:54
  about.
• 23:55
  Sustainability,
• 23:57
  the
• 23:57
  desirability
• 23:58
  of
• 23:58
  a
• 23:58
  brand.
• 23:59
  All
• 23:59
  these
• 23:59
  things
• 24:00
  are
• 24:00
  not
• 24:00
  visible
• 24:01
  on
• 24:01
  Amazon.
• 24:01
  So
• 24:02
  even
• 24:02
  here,
• 24:03
  okay,
• 24:03
  things
• 24:04
  have
• 24:04
  changed.
• 24:04
  Brands
• 24:05
  are
• 24:05
  more
• 24:05
  willing
• 24:05
  to
• 24:05
  go
• 24:06
  on
• 24:06
  Amazon
• 24:06
  for
• 24:06
  sure.
• 24:07
  But
• 24:08
  at
• 24:09
  the
• 24:09
  end,
• 24:09
  what
• 24:09
  are
• 24:10
  they
• 24:10
  selling
• 24:10
  there?
• 24:11
  They
• 24:11
  are
• 24:11
  not
• 24:12
  selling.
• 24:12
  They
• 24:12
  are
• 24:12
  selling
• 24:12
  the
• 24:13
  basic
• 24:13
  product,
• 24:13
  the
• 24:13
  carryover.
• 24:14
  Yeah,
• 24:15
  but
• 24:15
  I
• 24:15
  mean
• 24:16
  selling
• 24:16
  fashion
• 24:17
  like
• 24:17
  selling
• 24:18
  basics.
• 24:19
  Basics
• 24:19
  are
• 24:19
  still
• 24:21
  clothes.
• 24:23
  Yeah,
• 24:23
  yeah,
• 24:24
  it's
• 24:25
  clothes,
• 24:25
  but
• 24:25
  not
• 24:26
  fashion.
• 24:26
  Maybe
• 24:27
  it's
• 24:27
  a
• 24:27
  definition
• 24:28
  of
• 24:28
  fashion
• 24:28
  where
• 24:29
  it's
• 24:29
  clothing,
• 24:30
  which
• 24:30
  is
• 24:31
  like,
• 24:31
  maybe
• 24:32
  we
• 24:32
  should
• 24:32
  switch
• 24:32
  here.
• 24:34
  Okay.
• 24:35
  If
• 24:35
  we
• 24:35
  sell
• 24:36
  clothes.
• 24:36
  Right?
• 24:37
  Yeah.
• 24:38
  Amazon
• 24:39
  is
• 24:39
  quite
• 24:39
  a
• 24:39
  good
• 24:39
  way.
• 24:40
  Right,
• 24:41
  Right.
• 24:43
  You
• 24:43
  can
• 24:43
  see
• 24:44
  it's
• 24:44
  grudging.
• 24:44
  Yeah,
• 24:44
  yeah,
• 24:45
  yeah,
• 24:45
  yeah,
• 24:46
  yeah,
• 24:46
  yeah.
• 24:47
  I
• 24:47
  think
• 24:47
  Depending
• 24:47
  on
• 24:47
  the
• 24:48
  brand
• 24:48
  you
• 24:48
  are.
• 24:48
  But
• 24:48
  yeah,
• 24:50
  I
• 24:50
  will
• 24:50
  say
• 24:50
  that
• 24:50
  definitely
• 24:51
  there
• 24:51
  is
• 24:52
  KPI
• 24:52
  that
• 24:52
  I
• 24:53
  cannot,
• 24:53
  like,
• 24:54
  contest.
• 24:55
  It's
• 24:55
  part
• 24:55
  of
• 24:55
  the
• 24:55
  top
• 24:56
  10
• 24:56
  in
• 24:57
  the
• 24:57
  French
• 24:57
  industry,
• 24:58
  even
• 24:58
  in
• 24:59
  fashion.
• 24:59
  So
• 25:00
  definitely
• 25:00
  Amazon
• 25:01
  is
• 25:01
  the
• 25:01
  place
• 25:01
  to
• 25:01
  be
• 25:02
  for
• 25:03
  certain
• 25:04
  kind
• 25:04
  of
• 25:04
  fashion
• 25:05
  brand.
• 25:05
  Yeah.
• 25:06
  Okay.
• 25:07
  And
• 25:07
  now
• 25:08
  switching
• 25:08
  slightly
• 25:09
  the
• 25:09
  categories
• 25:09
  in
• 25:10
  terms
• 25:10
  of
• 25:10
  sports
• 25:11
  and
• 25:11
  sports
• 25:12
  clothing.
• 25:13
  Yeah,
• 25:15
  well,
• 25:15
  it
• 25:16
  was.
• 25:16
  It's
• 25:16
  always
• 25:16
  a
• 25:17
  bit
• 25:17
  difficult
• 25:17
  to
• 25:17
  really,
• 25:17
  like,
• 25:18
  squeeze
• 25:19
  out
• 25:19
  who
• 25:20
  are
• 25:20
  the.
• 25:21
  Who
• 25:21
  are
• 25:21
  the
• 25:21
  niche
• 25:22
  or
• 25:22
  specialized
• 25:23
  marketplaces.
• 25:24
  Yeah,
• 25:24
  I
• 25:24
  would
• 25:25
  still
• 25:25
  say
• 25:25
  that
• 25:25
  Amazon
• 25:26
  is
• 25:26
  here
• 25:26
  quite
• 25:26
  huge.
• 25:28
  Correct.
• 25:28
  We
• 25:29
  mentioned
• 25:30
  also
• 25:31
  decathlon.
• 25:32
  Yeah,
• 25:32
  very
• 25:33
  good
• 25:33
  one.
• 25:33
  Salando
• 25:34
  and
• 25:34
  Sheen
• 25:35
  are
• 25:35
  on
• 25:35
  our
• 25:35
  lists
• 25:36
  and
• 25:36
  we
• 25:36
  still
• 25:36
  have
• 25:36
  generalists
• 25:37
  like
• 25:37
  ebay,
• 25:38
  C
• 25:38
  discount,
• 25:40
  Oshuan,
• 25:40
  AliExpress
• 25:41
  and
• 25:41
  Timu
• 25:42
  on
• 25:42
  the
• 25:42
  list.
• 25:43
  But
• 25:43
  not
• 25:43
  telling,
• 25:44
  like,
• 25:46
  sports
• 25:46
  specific.
• 25:48
  Who
• 25:48
  would
• 25:49
  you
• 25:49
  say
• 25:49
  is,
• 25:49
  like,
• 25:49
  really
• 25:50
  important,
• 25:50
  a
• 25:50
  really
• 25:50
  important
• 25:51
  marketplace
• 25:51
  for
• 25:52
  sports
• 25:52
  brands?
• 25:54
  Definitely
• 25:54
  decathlon.
• 25:55
  Nothing
• 25:56
  to
• 25:56
  compare
• 25:56
  with
• 25:56
  the
• 25:56
  other
• 25:57
  one
• 25:57
  that
• 25:57
  you
• 25:57
  mentioned.
• 25:58
  Okay.
• 25:58
  Not
• 25:58
  even
• 25:59
  Salando.
• 26:00
  No,
• 26:00
  no,
• 26:00
  no,
• 26:01
  no.
• 26:01
  Zalando
• 26:02
  as
• 26:02
  well
• 26:02
  is
• 26:02
  a
• 26:02
  very
• 26:02
  good
• 26:02
  one,
• 26:03
  but
• 26:03
  not
• 26:03
  specialist
• 26:04
  as
• 26:04
  a
• 26:04
  spot.
• 26:05
  Okay.
• 26:05
  Rather
• 26:05
  than
• 26:06
  decathlon
• 26:06
  is
• 26:06
  specialist
• 26:07
  for
• 26:07
  the
• 26:07
  sport.
• 26:07
  Yeah,
• 26:07
  that's
• 26:08
  true.
• 26:08
  Yeah.
• 26:09
  So
• 26:09
  what
• 26:09
  I
• 26:09
  would
• 26:09
  say
• 26:10
  is
• 26:10
  the
• 26:10
  difference
• 26:11
  between
• 26:11
  those
• 26:12
  two
• 26:12
  is
• 26:12
  on
• 26:12
  decathlon,
• 26:13
  you
• 26:13
  will
• 26:14
  not
• 26:14
  look
• 26:14
  for
• 26:14
  a
• 26:14
  brand
• 26:15
  or
• 26:15
  not
• 26:16
  look
• 26:16
  for,
• 26:16
  let's
• 26:17
  say,
• 26:17
  inspirational,
• 26:18
  emotional
• 26:18
  commerce
• 26:19
  as
• 26:19
  you
• 26:19
  do
• 26:19
  for
• 26:20
  Amazon.
• 26:20
  Zalando.
• 26:21
  Sorry.
• 26:21
  So
• 26:21
  on
• 26:22
  Zalando,
• 26:22
  you
• 26:22
  are
• 26:22
  navigating,
• 26:23
  looking
• 26:23
  for
• 26:23
  emotional
• 26:24
  commerce
• 26:24
  and
• 26:24
  finally
• 26:25
  finding
• 26:25
  your
• 26:25
  sports
• 26:26
  brands.
• 26:27
  On
• 26:27
  decathlon,
• 26:27
  you
• 26:28
  are
• 26:28
  looking
• 26:28
  for
• 26:28
  an
• 26:28
  activity.
• 26:29
  So
• 26:29
  a
• 26:29
  sport
• 26:29
  activity.
• 26:30
  If
• 26:30
  you
• 26:31
  are
• 26:31
  doing
• 26:31
  hiking,
• 26:32
  then
• 26:32
  the
• 26:33
  way
• 26:33
  you
• 26:33
  search
• 26:34
  and
• 26:34
  the
• 26:34
  way
• 26:34
  you
• 26:35
  navigate
• 26:35
  into
• 26:35
  decathlon
• 26:36
  will
• 26:36
  be
• 26:36
  searching
• 26:37
  by
• 26:37
  the
• 26:37
  kind
• 26:37
  of
• 26:37
  sports
• 26:38
  you
• 26:38
  are
• 26:38
  doing.
• 26:39
  And
• 26:39
  I
• 26:39
  think
• 26:39
  this
• 26:40
  is
• 26:40
  a
• 26:40
  quite
• 26:40
  interesting
• 26:41
  way
• 26:41
  for
• 26:42
  sports
• 26:42
  brands
• 26:43
  to
• 26:43
  be
• 26:43
  known
• 26:44
  and
• 26:44
  visible
• 26:45
  for
• 26:46
  the
• 26:46
  customer.
• 26:47
  Indeed,
• 26:48
  we
• 26:48
  have
• 26:48
  a
• 26:48
  brand,
• 26:49
  for
• 26:49
  example,
• 26:50
  that
• 26:50
  we
• 26:50
  carry
• 26:50
  for
• 26:51
  different
• 26:51
  marketplaces
• 26:53
  and
• 26:53
  the
• 26:53
  same
• 26:54
  product
• 26:54
  can
• 26:54
  be
• 26:54
  seen
• 26:55
  as
• 26:55
  a
• 26:55
  fashion.
• 26:56
  So,
• 26:56
  like,
• 26:57
  it's
• 27:00
  raining
• 27:01
  shoes.
• 27:01
  So
• 27:01
  it
• 27:01
  can
• 27:01
  be
• 27:02
  like
• 27:02
  fashion
• 27:02
  shoes,
• 27:03
  but
• 27:03
  it
• 27:03
  can
• 27:03
  be
• 27:04
  also
• 27:04
  visible
• 27:04
  on
• 27:05
  decathlon
• 27:06
  in
• 27:06
  a
• 27:06
  sport
• 27:06
  area.
• 27:07
  And
• 27:07
  I
• 27:07
  think
• 27:07
  then
• 27:08
  you
• 27:08
  are
• 27:09
  targeting
• 27:10
  two
• 27:10
  different
• 27:11
  kind
• 27:11
  of
• 27:11
  people.
• 27:12
  One
• 27:12
  that
• 27:13
  is
• 27:13
  looking
• 27:13
  much
• 27:13
  more
• 27:13
  for
• 27:14
  fashion.
• 27:14
  And
• 27:15
  this
• 27:15
  is
• 27:15
  the
• 27:15
  one
• 27:16
  you
• 27:16
  will
• 27:16
  get
• 27:16
  with
• 27:17
  Zalando
• 27:17
  and
• 27:18
  the
• 27:18
  ones
• 27:19
  really
• 27:19
  looking
• 27:19
  for
• 27:20
  sports
• 27:20
  performance,
• 27:21
  sport
• 27:21
  capabilities,
• 27:22
  sport
• 27:23
  equipment,
• 27:23
  technicity,
• 27:24
  and
• 27:24
  all
• 27:24
  those
• 27:24
  things
• 27:25
  you
• 27:25
  will
• 27:25
  carry
• 27:26
  with
• 27:26
  the
• 27:26
  catalog.
• 27:29
  What
• 27:29
  would
• 27:30
  you
• 27:30
  say
• 27:30
  about
• 27:32
  the
• 27:32
  marketplaces
• 27:33
  of
• 27:33
  the
• 27:33
  big
• 27:34
  French
• 27:34
  supermarket
• 27:35
  chains?
• 27:35
  Because
• 27:35
  they
• 27:36
  keep
• 27:36
  showing
• 27:36
  up
• 27:37
  in
• 27:37
  my
• 27:38
  reports
• 27:38
  like
• 27:38
  Ancient
• 27:39
  or
• 27:39
  Cafe,
• 27:41
  and
• 27:41
  they
• 27:41
  keep
• 27:41
  showing
• 27:42
  up
• 27:42
  for
• 27:42
  actually
• 27:43
  most
• 27:43
  of
• 27:43
  the
• 27:43
  categories
• 27:44
  in
• 27:44
  a
• 27:45
  more
• 27:45
  or
• 27:45
  less
• 27:45
  relevant
• 27:46
  way,
• 27:46
  but
• 27:46
  they
• 27:46
  are
• 27:46
  always
• 27:47
  there.
• 27:48
  How
• 27:48
  important
• 27:48
  are
• 27:49
  them?
• 27:50
  I
• 27:50
  cannot
• 27:51
  give
• 27:51
  you,
• 27:51
  like
• 27:52
  an
• 27:52
  insight
• 27:52
  here.
• 27:52
  Honestly,
• 27:53
  for
• 27:53
  fashions
• 27:54
  it's
• 27:54
  not
• 27:54
  relevant
• 27:55
  at
• 27:55
  all.
• 27:55
  Okay.
• 27:56
  But
• 27:57
  maybe
• 27:57
  it
• 27:57
  can
• 27:58
  be
• 27:58
  for
• 27:59
  like
• 27:59
  electronics
• 28:00
  or
• 28:00
  for
• 28:00
  like
• 28:02
  kitchen
• 28:03
  apparel
• 28:03
  or
• 28:03
  stuff,
• 28:04
  I
• 28:04
  don't
• 28:04
  know.
• 28:04
  But
• 28:05
  for
• 28:05
  the
• 28:05
  fashion
• 28:06
  industry
• 28:06
  it's,
• 28:07
  it's
• 28:07
  not
• 28:07
  relevant
• 28:07
  at
• 28:07
  all.
• 28:08
  Interesting.
• 28:10
  No,
• 28:11
  the
• 28:11
  only
• 28:11
  one
• 28:11
  that
• 28:11
  we
• 28:12
  didn't
• 28:12
  mention
• 28:12
  like
• 28:13
  outside
• 28:13
  of
• 28:14
  fashion
• 28:14
  that
• 28:14
  is
• 28:14
  really
• 28:15
  relevant
• 28:16
  in,
• 28:16
  in
• 28:16
  France
• 28:17
  is
• 28:17
  La
• 28:17
  Redout.
• 28:19
  So
• 28:19
  La
• 28:19
  Redoute
• 28:20
  is
• 28:20
  like
• 28:20
  making
• 28:21
  approx.
• 28:21
  Half
• 28:21
  of
• 28:22
  the
• 28:22
  turnover
• 28:22
  based
• 28:23
  on
• 28:23
  fashion
• 28:23
  and
• 28:23
  the
• 28:24
  rest
• 28:24
  based
• 28:24
  on
• 28:25
  home
• 28:25
  and
• 28:25
  decoration.
• 28:26
  And
• 28:27
  this
• 28:27
  is,
• 28:27
  I'm
• 28:28
  ordering
• 28:28
  them
• 28:28
  a
• 28:29
  home
• 28:29
  decoration.
• 28:29
  Yeah,
• 28:30
  they
• 28:30
  have
• 28:30
  an
• 28:31
  amazing
• 28:32
  brand
• 28:32
  called
• 28:32
  mpm.
• 28:33
  Really
• 28:34
  crazy.
• 28:34
  So
• 28:35
  I
• 28:35
  think
• 28:35
  they,
• 28:35
  they
• 28:36
  have
• 28:36
  moving
• 28:36
  from
• 28:36
  a
• 28:37
  fashion
• 28:37
  history
• 28:37
  to
• 28:38
  like
• 28:38
  the
• 28:38
  home
• 28:39
  decoration
• 28:40
  industry.
• 28:41
  And
• 28:41
  they
• 28:41
  are
• 28:41
  really
• 28:42
  well
• 28:42
  known
• 28:42
  in
• 28:42
  France
• 28:43
  with
• 28:43
  a
• 28:43
  very
• 28:43
  good
• 28:44
  like
• 28:45
  KPIs
• 28:45
  in
• 28:45
  terms
• 28:46
  of
• 28:47
  customer
• 28:47
  experience,
• 28:49
  the
• 28:49
  French
• 28:50
  customer.
• 28:50
  So
• 28:51
  La
• 28:51
  Rodut,
• 28:51
  to
• 28:52
  give
• 28:52
  you
• 28:52
  a
• 28:52
  bit
• 28:52
  of
• 28:53
  history,
• 28:53
  it
• 28:54
  used
• 28:54
  to
• 28:54
  be
• 28:54
  the
• 28:54
  book
• 28:55
  that
• 28:55
  you
• 28:55
  were
• 28:55
  collecting
• 28:56
  in
• 28:56
  your
• 28:56
  home.
• 28:57
  So
• 28:57
  every,
• 28:57
  like
• 28:58
  every
• 28:58
  season
• 28:58
  you
• 28:59
  are
• 28:59
  getting
• 28:59
  a
• 28:59
  book
• 28:59
  with
• 29:00
  all
• 29:00
  those
• 29:00
  things
• 29:01
  and
• 29:01
  you
• 29:01
  were
• 29:01
  ordering,
• 29:02
  you
• 29:02
  know,
• 29:02
  by
• 29:02
  phone
• 29:02
  or
• 29:02
  with
• 29:03
  like
• 29:03
  not
• 29:04
  emails
• 29:04
  but
• 29:04
  with
• 29:05
  papers
• 29:05
  and
• 29:05
  so
• 29:05
  on.
• 29:06
  So
• 29:06
  it's
• 29:06
  a
• 29:06
  very
• 29:07
  old
• 29:07
  company
• 29:08
  that
• 29:08
  everyone
• 29:09
  knows
• 29:10
  in
• 29:10
  France
• 29:10
  because
• 29:11
  of
• 29:11
  this
• 29:11
  history.
• 29:12
  Like
• 29:12
  our
• 29:12
  auto.
• 29:14
  Yeah,
• 29:14
  same,
• 29:15
  same.
• 29:15
  Yeah.
• 29:16
  So
• 29:16
  I
• 29:16
  think
• 29:17
  it's
• 29:17
  a
• 29:18
  part
• 29:18
  of
• 29:18
  the
• 29:19
  marketplace
• 29:20
  panorama
• 29:20
  in
• 29:21
  France.
• 29:21
  We
• 29:22
  should
• 29:22
  definitely
• 29:22
  mention
• 29:23
  La
• 29:23
  Reduste
• 29:23
  as
• 29:23
  a
• 29:24
  key
• 29:24
  player.
• 29:26
  Half
• 29:26
  for
• 29:26
  fashion,
• 29:27
  half
• 29:27
  for
• 29:28
  home
• 29:28
  and
• 29:28
  decoration.
• 29:31
  Yeah,
• 29:31
  we
• 29:31
  had,
• 29:31
  we
• 29:32
  had
• 29:32
  them
• 29:32
  in
• 29:32
  the
• 29:32
  home
• 29:32
  and
• 29:33
  decoration
• 29:34
  section
• 29:34
  of
• 29:35
  our
• 29:35
  country
• 29:35
  quadrant,
• 29:36
  but
• 29:36
  it
• 29:36
  did
• 29:36
  fill
• 29:37
  out
• 29:38
  of
• 29:38
  fashion
• 29:39
  because
• 29:39
  others
• 29:40
  were
• 29:40
  more
• 29:40
  important
• 29:40
  or
• 29:41
  more,
• 29:42
  it
• 29:42
  seemed
• 29:43
  rising
• 29:43
  more
• 29:44
  in
• 29:44
  the
• 29:44
  ranks,
• 29:45
  at
• 29:45
  least
• 29:46
  from
• 29:46
  the
• 29:46
  numbers
• 29:47
  that
• 29:47
  I'm.
• 29:47
  I
• 29:48
  got.
• 29:49
  It's
• 29:49
  correct,
• 29:50
  correct,
• 29:50
  correct.
• 29:52
  Okay,
• 29:54
  so
• 29:55
  what
• 29:55
  would
• 29:56
  you
• 29:56
  say
• 29:56
  are
• 29:58
  the
• 29:58
  biggest
• 29:59
  challenges
• 29:59
  at
• 29:59
  the
• 29:59
  moment
• 30:00
  for
• 30:00
  French
• 30:01
  brands
• 30:01
  and
• 30:01
  French
• 30:01
  sellers?
• 30:02
  Apart
• 30:02
  from
• 30:02
  we
• 30:02
  have
• 30:03
  already
• 30:03
  been
• 30:03
  talking
• 30:03
  about
• 30:04
  the
• 30:04
  Chinese
• 30:06
  platforms
• 30:06
  coming
• 30:07
  in
• 30:07
  and
• 30:07
  how
• 30:07
  you're
• 30:07
  fighting
• 30:08
  back
• 30:08
  on
• 30:08
  those.
• 30:09
  So
• 30:09
  of
• 30:09
  course
• 30:09
  this
• 30:09
  is
• 30:10
  I
• 30:10
  guess
• 30:10
  a
• 30:10
  huge
• 30:11
  topic.
• 30:11
  But
• 30:11
  apart
• 30:12
  from
• 30:12
  that,
• 30:13
  what
• 30:14
  are
• 30:14
  the
• 30:14
  challenges
• 30:15
  for,
• 30:15
  especially
• 30:15
  for
• 30:16
  smaller
• 30:16
  mid
• 30:16
  sized
• 30:17
  brands?
• 30:18
  Okay.
• 30:19
  What
• 30:20
  I
• 30:20
  would
• 30:20
  say
• 30:20
  is
• 30:21
  for
• 30:21
  sure
• 30:21
  is
• 30:21
  the
• 30:22
  price
• 30:22
  pressure.
• 30:23
  So
• 30:23
  we
• 30:24
  are
• 30:24
  in
• 30:24
  a
• 30:25
  momentum
• 30:26
  in
• 30:26
  which
• 30:27
  customers
• 30:28
  are
• 30:28
  looking
• 30:28
  for
• 30:28
  price.
• 30:29
  So
• 30:29
  you
• 30:29
  need
• 30:29
  to
• 30:30
  fight
• 30:30
  against
• 30:30
  the
• 30:30
  price
• 30:31
  pressure
• 30:31
  and
• 30:31
  the
• 30:31
  way
• 30:31
  you
• 30:32
  can
• 30:32
  fight
• 30:32
  against
• 30:32
  the
• 30:33
  price
• 30:33
  pressure
• 30:33
  is
• 30:33
  to
• 30:34
  work
• 30:34
  on
• 30:35
  your
• 30:35
  brand
• 30:35
  desirability.
• 30:36
  So
• 30:37
  how
• 30:37
  you
• 30:37
  can
• 30:37
  work
• 30:37
  on
• 30:37
  your
• 30:38
  brand
• 30:38
  desirability
• 30:39
  on
• 30:39
  the
• 30:39
  marketplace
• 30:40
  channel,
• 30:41
  first
• 30:41
  is
• 30:41
  your
• 30:42
  content.
• 30:42
  Content
• 30:43
  is
• 30:43
  the
• 30:43
  first
• 30:43
  key
• 30:44
  if
• 30:44
  you
• 30:45
  want
• 30:45
  to
• 30:45
  promote
• 30:45
  your
• 30:45
  brand
• 30:46
  in
• 30:47
  a
• 30:47
  high
• 30:47
  level
• 30:49
  of
• 30:49
  visibility.
• 30:50
  So
• 30:51
  having
• 30:51
  the
• 30:52
  right
• 30:52
  picture
• 30:52
  is
• 30:53
  not
• 30:53
  enough.
• 30:54
  Now
• 30:54
  we
• 30:54
  are
• 30:54
  pushing
• 30:55
  brands
• 30:55
  to
• 30:56
  have
• 30:57
  lifestyle
• 30:57
  picture
• 30:58
  videos
• 30:59
  in
• 30:59
  order
• 31:00
  to
• 31:00
  Emphasize
• 31:00
  and
• 31:00
  to
• 31:01
  showcase
• 31:01
  what
• 31:02
  is
• 31:02
  a
• 31:02
  brand
• 31:02
  DNA.
• 31:03
  This
• 31:03
  is
• 31:03
  the
• 31:03
  first
• 31:03
  thing.
• 31:04
  Second
• 31:04
  things
• 31:05
  is
• 31:08
  making
• 31:08
  the
• 31:09
  emotional
• 31:09
  commerce
• 31:10
  so
• 31:10
  coming
• 31:11
  from
• 31:11
  like
• 31:11
  very
• 31:12
  transactional
• 31:12
  phases
• 31:13
  to
• 31:13
  emotional
• 31:14
  ones.
• 31:14
  So
• 31:14
  it
• 31:15
  came
• 31:15
  from
• 31:15
  the
• 31:15
  content
• 31:16
  but
• 31:16
  it
• 31:16
  came
• 31:16
  also
• 31:17
  from
• 31:17
  the
• 31:17
  way
• 31:18
  you
• 31:18
  will
• 31:18
  advertise
• 31:19
  your
• 31:19
  products.
• 31:19
  So
• 31:20
  create
• 31:20
  Mood
• 31:20
  Boards
• 31:20
  for
• 31:21
  instance
• 31:21
  inside
• 31:21
  of
• 31:21
  the
• 31:21
  marketplaces.
• 31:23
  Take
• 31:24
  Nano
• 31:25
  Influence
• 31:25
  in
• 31:26
  order
• 31:26
  to
• 31:26
  promote
• 31:26
  your
• 31:26
  brands
• 31:27
  at
• 31:28
  let's
• 31:28
  say
• 31:29
  low
• 31:29
  cost,
• 31:29
  low
• 31:29
  budget.
• 31:30
  In
• 31:30
  order
• 31:30
  in
• 31:31
  all,
• 31:31
  in
• 31:31
  all
• 31:32
  you
• 31:32
  remember
• 31:32
  at
• 31:33
  the
• 31:33
  beginning
• 31:33
  we
• 31:33
  mentioned
• 31:34
  that
• 31:34
  70%
• 31:35
  of
• 31:35
  the
• 31:35
  customer
• 31:35
  are
• 31:35
  getting
• 31:36
  inspired
• 31:36
  before
• 31:36
  buying.
• 31:37
  So
• 31:38
  I
• 31:38
  think
• 31:38
  influence,
• 31:39
  Mood
• 31:39
  board
• 31:40
  and
• 31:40
  all
• 31:40
  those
• 31:40
  things
• 31:41
  are
• 31:41
  really
• 31:41
  important
• 31:41
  in
• 31:42
  the
• 31:42
  way
• 31:42
  they
• 31:42
  purchase
• 31:43
  online.
• 31:44
  So
• 31:45
  create
• 31:45
  your
• 31:45
  own
• 31:45
  content
• 31:46
  with
• 31:46
  a
• 31:46
  high
• 31:47
  level
• 31:47
  of
• 31:47
  quality
• 31:48
  and
• 31:49
  advertise
• 31:49
  it
• 31:49
  a
• 31:50
  bit
• 31:50
  with
• 31:51
  what
• 31:51
  is
• 31:52
  talking
• 31:52
  to.
• 31:52
  Finally
• 31:53
  the
• 31:53
  Gen
• 31:54
  Z
• 31:54
  that
• 31:54
  is
• 31:55
  buying
• 31:56
  online
• 31:57
  is
• 31:57
  nano
• 31:58
  Influence
• 31:58
  getting
• 31:59
  Mood
• 31:59
  boards
• 32:00
  doing
• 32:00
  like
• 32:00
  all
• 32:01
  the
• 32:01
  things
• 32:01
  that
• 32:01
  is
• 32:02
  finally
• 32:02
  inspiring
• 32:03
  the
• 32:03
  customer
• 32:03
  before
• 32:03
  making
• 32:04
  the
• 32:04
  purchase.
• 32:05
  So
• 32:05
  I
• 32:05
  would
• 32:05
  say
• 32:05
  this
• 32:05
  is
• 32:06
  the
• 32:06
  area
• 32:06
  that
• 32:07
  a
• 32:07
  brand
• 32:07
  should
• 32:07
  be
• 32:07
  focused
• 32:08
  on
• 32:08
  today
• 32:09
  in
• 32:09
  order
• 32:09
  to
• 32:09
  fight
• 32:10
  against
• 32:10
  the
• 32:11
  price
• 32:11
  sensibility
• 32:12
  and
• 32:13
  the
• 32:13
  price
• 32:13
  pressure.
• 32:15
  Okay.
• 32:17
  And
• 32:17
  like,
• 32:18
  yeah,
• 32:19
  like
• 32:19
  almost
• 32:20
  closing
• 32:20
  here.
• 32:21
  I
• 32:22
  have
• 32:22
  one
• 32:22
  final
• 32:22
  question,
• 32:23
  Deborah.
• 32:24
  What
• 32:24
  would
• 32:24
  you
• 32:24
  say
• 32:24
  like
• 32:25
  is
• 32:25
  the
• 32:26
  outlook
• 32:26
  for
• 32:27
  the
• 32:27
  coming
• 32:27
  year
• 32:27
  for
• 32:27
  the
• 32:27
  marketplace
• 32:28
  business
• 32:28
  in
• 32:29
  France?
• 32:29
  Do
• 32:30
  you
• 32:30
  have
• 32:30
  like
• 32:30
  any,
• 32:31
  I
• 32:31
  don't
• 32:31
  know,
• 32:32
  insights
• 32:33
  or.
• 32:34
  Yeah,
• 32:35
  yeah.
• 32:35
  I
• 32:35
  can
• 32:35
  share
• 32:36
  with
• 32:36
  you
• 32:36
  my
• 32:36
  personal
• 32:37
  like
• 32:37
  personal
• 32:38
  feeling.
• 32:40
  I
• 32:40
  would
• 32:40
  say
• 32:41
  that
• 32:41
  the
• 32:41
  second
• 32:41
  hand
• 32:42
  will
• 32:43
  increase
• 32:43
  more
• 32:44
  and
• 32:44
  more
• 32:44
  because
• 32:44
  I
• 32:44
  think
• 32:45
  that
• 32:45
  in
• 32:46
  all
• 32:46
  this
• 32:48
  like
• 32:48
  behavior,
• 32:49
  feelings
• 32:49
  of
• 32:50
  price
• 32:50
  pressure,
• 32:51
  having
• 32:51
  the
• 32:52
  desirability
• 32:52
  of
• 32:53
  a
• 32:53
  brand,
• 32:53
  for
• 32:54
  instance,
• 32:54
  if
• 32:55
  you,
• 32:55
  you
• 32:55
  look
• 32:55
  at
• 32:55
  Vinted,
• 32:56
  what
• 32:56
  are
• 32:56
  the
• 32:56
  top
• 32:56
  brands
• 32:57
  sell?
• 32:58
  They
• 32:58
  are
• 32:58
  the
• 32:58
  much
• 32:59
  more
• 32:59
  premium
• 32:59
  that
• 33:00
  are
• 33:00
  known
• 33:00
  in
• 33:00
  the
• 33:00
  industry.
• 33:01
  So
• 33:02
  I
• 33:02
  think
• 33:02
  that
• 33:02
  people
• 33:02
  are
• 33:03
  like
• 33:03
  having
• 33:03
  the
• 33:03
  price
• 33:04
  pressure
• 33:04
  but
• 33:04
  wanted
• 33:05
  to
• 33:05
  have
• 33:06
  premium
• 33:07
  products,
• 33:07
  the
• 33:07
  good
• 33:08
  stuff.
• 33:09
  So
• 33:09
  I
• 33:09
  think
• 33:09
  that
• 33:10
  this
• 33:11
  is
• 33:11
  the
• 33:11
  way
• 33:11
  that
• 33:11
  the
• 33:12
  industry
• 33:12
  will
• 33:12
  move.
• 33:13
  So
• 33:13
  Vinted
• 33:14
  growing
• 33:15
  up
• 33:15
  having
• 33:16
  second
• 33:16
  hand
• 33:17
  part
• 33:17
  of
• 33:18
  like
• 33:18
  in
• 33:19
  all
• 33:19
  the
• 33:19
  key
• 33:20
  marketplaces,
• 33:20
  Zalando,
• 33:21
  La
• 33:21
  Redout
• 33:22
  and
• 33:22
  also
• 33:22
  in
• 33:22
  the
• 33:23
  brand
• 33:23
  Eshop.
• 33:23
  So
• 33:24
  this
• 33:24
  is
• 33:24
  I
• 33:24
  think
• 33:24
  the
• 33:24
  first
• 33:24
  area,
• 33:25
  second
• 33:25
  area
• 33:26
  is
• 33:27
  of
• 33:28
  course
• 33:28
  I
• 33:28
  will
• 33:28
  talk
• 33:28
  about
• 33:28
  AI.
• 33:30
  I
• 33:30
  think
• 33:31
  the
• 33:31
  way
• 33:31
  of
• 33:32
  consuming
• 33:32
  will
• 33:32
  be
• 33:32
  a
• 33:33
  bit
• 33:33
  different.
• 33:33
  We
• 33:33
  will
• 33:34
  not
• 33:34
  be
• 33:35
  navigating
• 33:35
  anymore
• 33:36
  but
• 33:36
  much
• 33:36
  more
• 33:37
  chatting
• 33:37
  with
• 33:37
  the
• 33:38
  chat
• 33:38
  box,
• 33:38
  asking
• 33:39
  what
• 33:39
  I
• 33:40
  need
• 33:40
  for
• 33:40
  which
• 33:41
  purpose
• 33:41
  and
• 33:42
  all
• 33:42
  those
• 33:43
  things.
• 33:44
  And
• 33:44
  I
• 33:45
  think
• 33:45
  also
• 33:45
  today
• 33:46
  we
• 33:46
  didn't
• 33:47
  mention
• 33:47
  TikTok
• 33:48
  but
• 33:48
  I
• 33:48
  think
• 33:48
  TikTok
• 33:49
  has
• 33:50
  penetrated
• 33:50
  the
• 33:50
  French
• 33:51
  market
• 33:52
  and
• 33:52
  the
• 33:52
  Spanish
• 33:52
  and
• 33:53
  the
• 33:53
  Italian
• 33:53
  market
• 33:54
  a
• 33:54
  few
• 33:54
  months
• 33:55
  ago.
• 33:56
  It's
• 33:56
  not
• 33:57
  for
• 33:57
  the
• 33:57
  moment
• 33:57
  the
• 33:58
  target
• 33:58
  of
• 33:58
  the
• 33:58
  brands
• 33:59
  at
• 33:59
  the
• 33:59
  agent
• 33:59
  we
• 33:59
  carry.
• 34:00
  It's
• 34:00
  not
• 34:01
  interesting.
• 34:02
  No,
• 34:02
  the
• 34:03
  average
• 34:03
  basket
• 34:04
  is
• 34:04
  very
• 34:04
  low
• 34:04
  at
• 34:05
  TikTok
• 34:05
  today.
• 34:06
  But
• 34:07
  I
• 34:07
  think
• 34:08
  that
• 34:09
  this
• 34:09
  we
• 34:10
  are
• 34:10
  keeping
• 34:10
  an
• 34:11
  eye.
• 34:11
  So
• 34:12
  I
• 34:12
  think
• 34:12
  this
• 34:12
  can
• 34:12
  be
• 34:13
  changing,
• 34:13
  this
• 34:13
  can
• 34:14
  be
• 34:14
  moving.
• 34:14
  Because
• 34:16
  in
• 34:16
  the
• 34:16
  other
• 34:16
  way
• 34:17
  as
• 34:17
  people
• 34:18
  like
• 34:18
  to
• 34:19
  get
• 34:19
  inspired,
• 34:20
  I
• 34:20
  think
• 34:21
  they
• 34:21
  will
• 34:21
  at
• 34:22
  a
• 34:22
  certain
• 34:22
  moment
• 34:23
  will
• 34:23
  have
• 34:24
  to
• 34:24
  to
• 34:25
  go
• 34:25
  into
• 34:25
  the
• 34:25
  live
• 34:25
  shopping
• 34:26
  for
• 34:26
  even
• 34:26
  for
• 34:26
  premium
• 34:27
  baskets.
• 34:27
  So
• 34:28
  for
• 34:28
  today
• 34:28
  it's
• 34:28
  not
• 34:29
  the
• 34:29
  case
• 34:29
  but
• 34:30
  can
• 34:31
  like
• 34:31
  can
• 34:32
  be
• 34:32
  moving.
• 34:33
  How
• 34:33
  did
• 34:34
  TikTok
• 34:34
  shops
• 34:34
  start
• 34:34
  out
• 34:35
  in
• 34:35
  France?
• 34:35
  France
• 34:36
  anyway?
• 34:36
  Did
• 34:37
  they
• 34:37
  move
• 34:37
  fast
• 34:37
  or
• 34:38
  is
• 34:38
  that
• 34:38
  a
• 34:38
  slow
• 34:39
  development
• 34:39
  at
• 34:39
  the
• 34:39
  moment?
• 34:40
  No,
• 34:40
  it's
• 34:41
  on
• 34:41
  my
• 34:41
  end,
• 34:42
  like
• 34:42
  on
• 34:42
  my
• 34:43
  career,
• 34:43
  which
• 34:44
  is
• 34:44
  fashion.
• 34:44
  It's
• 34:44
  slow.
• 34:45
  I
• 34:46
  think
• 34:46
  it's
• 34:47
  moving
• 34:47
  fast
• 34:47
  on
• 34:47
  the
• 34:48
  beauty
• 34:48
  one.
• 34:50
  But
• 34:50
  again
• 34:52
  we
• 34:52
  had
• 34:52
  a
• 34:52
  study,
• 34:53
  I
• 34:53
  think
• 34:53
  it
• 34:53
  was
• 34:53
  a
• 34:54
  month
• 34:54
  ago.
• 34:55
  I
• 34:55
  think
• 34:56
  the
• 34:56
  sources
• 34:56
  was
• 34:57
  Nielsen's
• 34:58
  Judy
• 34:58
  saying
• 34:59
  that
• 35:01
  89
• 35:01
  of
• 35:02
  the
• 35:03
  sales
• 35:03
  are
• 35:04
  coming
• 35:04
  for
• 35:04
  basket
• 35:05
  under
• 35:06
  25
• 35:07
  or
• 35:07
  30
• 35:07
  Euro.
• 35:08
  So
• 35:09
  really
• 35:09
  low
• 35:09
  basket,
• 35:10
  so
• 35:11
  really
• 35:11
  low
• 35:11
  basket.
• 35:12
  On
• 35:12
  fashion
• 35:13
  you
• 35:13
  cannot
• 35:13
  carry
• 35:14
  anything
• 35:14
  rather
• 35:15
  than
• 35:15
  on
• 35:15
  beauty,
• 35:16
  I
• 35:16
  think
• 35:16
  it's
• 35:16
  the
• 35:17
  perfect
• 35:17
  match.
• 35:17
  And
• 35:18
  also
• 35:19
  getting
• 35:19
  inspired
• 35:20
  having
• 35:20
  videos
• 35:20
  showing
• 35:21
  how
• 35:21
  they
• 35:22
  can
• 35:22
  demonstrate
• 35:22
  the
• 35:22
  product
• 35:23
  is
• 35:23
  completely
• 35:24
  matching
• 35:24
  with
• 35:24
  the
• 35:24
  beauty
• 35:25
  industry
• 35:25
  much
• 35:25
  more
• 35:26
  than
• 35:26
  I
• 35:26
  think
• 35:27
  with
• 35:27
  the
• 35:27
  fashion.
• 35:27
  But
• 35:28
  I
• 35:28
  think
• 35:28
  this
• 35:28
  is
• 35:28
  the
• 35:28
  case
• 35:28
  today.
• 35:29
  We
• 35:30
  need
• 35:30
  to
• 35:30
  keep
• 35:30
  an
• 35:30
  eye
• 35:31
  on
• 35:31
  what
• 35:32
  will
• 35:32
  be
• 35:32
  the
• 35:32
  case
• 35:32
  tomorrow.
• 35:33
  And
• 35:33
  I'm
• 35:33
  feeling
• 35:34
  that
• 35:34
  live
• 35:34
  shopping
• 35:35
  will
• 35:36
  be
• 35:36
  moving.
• 35:37
  It's
• 35:37
  like
• 35:37
  it's
• 35:38
  at
• 35:38
  the
• 35:38
  beginning
• 35:38
  and
• 35:39
  it's
• 35:39
  gonna
• 35:40
  having
• 35:40
  a
• 35:41
  great
• 35:41
  future.
• 35:43
  Fits
• 35:43
  what
• 35:43
  you
• 35:43
  said
• 35:44
  in
• 35:44
  the
• 35:44
  beginning
• 35:44
  that
• 35:45
  the
• 35:45
  French
• 35:45
  customer
• 35:45
  likes
• 35:46
  to
• 35:46
  be
• 35:46
  inspired.
• 35:46
  So
• 35:47
  that
• 35:48
  is.
• 35:48
  Would
• 35:48
  be
• 35:48
  actually
• 35:49
  a
• 35:49
  good
• 35:49
  match.
• 35:49
  Yeah.
• 35:50
  Right,
• 35:51
  great.
• 35:52
  Thanks
• 35:52
  for
• 35:53
  your
• 35:53
  insights,
• 35:53
  Deborah.
• 35:54
  Thanks.
• 35:54
  Really
• 35:55
  interesting
• 35:55
  to
• 35:56
  get
• 35:56
  your
• 35:56
  insider
• 35:57
  look
• 35:57
  into
• 35:58
  not
• 35:58
  only
• 35:58
  the
• 35:58
  French
• 35:58
  marketplace
• 35:59
  landscape,
• 35:59
  but
• 35:59
  sort
• 36:00
  of
• 36:00
  in
• 36:00
  the
• 36:00
  French
• 36:01
  fashion
• 36:01
  mentality
• 36:02
  in
• 36:02
  a
• 36:02
  way
• 36:03
  which
• 36:04
  shapes
• 36:04
  so
• 36:04
  much
• 36:05
  consumer
• 36:05
  behavior
• 36:06
  and
• 36:07
  also
• 36:07
  how
• 36:08
  the
• 36:08
  fashion
• 36:09
  industry
• 36:09
  itself
• 36:10
  reacts
• 36:10
  to
• 36:11
  the
• 36:11
  challenges
• 36:11
  of
• 36:11
  the
• 36:12
  day.
• 36:12
  So
• 36:12
  thank
• 36:13
  you
• 36:13
  for
• 36:13
  joining
• 36:13
  us.
• 36:14
  Thanks
• 36:14
  to
• 36:14
  you.
• 36:15
  Thanks
• 36:15
  for
• 36:15
  having
• 36:15
  me
• 36:16
  on
• 36:16
  board.
• 36:16
  And
• 36:17
  that's
• 36:18
  it.
• 36:18
  Yeah.
• 36:19
  Thank
• 36:19
  you
• 36:19
  so
• 36:19
  much,
• 36:20
  Deborah.
• 36:21
  And
• 36:22
  thank
• 36:22
  you
• 36:22
  all
• 36:22
  for
• 36:22
  listening.
• 36:23
  I
• 36:24
  think
• 36:24
  that
• 36:24
  was
• 36:24
  quite
• 36:24
  insightful
• 36:25
  about
• 36:26
  French
• 36:26
  marketplace
• 36:27
  business
• 36:27
  with
• 36:28
  a
• 36:28
  huge
• 36:28
  twist
• 36:29
  and
• 36:29
  focus
• 36:29
  on
• 36:29
  fashion
• 36:30
  and
• 36:30
  sports.
• 36:32
  Yeah.
• 36:34
  So
• 36:34
  I
• 36:34
  mean,
• 36:35
  yeah,
• 36:36
  we
• 36:37
  had
• 36:37
  so
• 36:38
  many
• 36:38
  topics
• 36:38
  from
• 36:38
  AI
• 36:39
  to
• 36:41
  Chinese
• 36:41
  takeover
• 36:42
  or
• 36:42
  not
• 36:42
  take
• 36:43
  over
• 36:44
  French
• 36:44
  consumer
• 36:45
  behavior
• 36:47
  and
• 36:47
  how
• 36:48
  you're
• 36:48
  fighting
• 36:48
  back.
• 36:48
  Yeah.
• 36:49
  So
• 36:49
  it
• 36:49
  was
• 36:50
  quite
• 36:50
  interesting
• 36:51
  to
• 36:51
  see
• 36:51
  it
• 36:51
  like
• 36:52
  a
• 36:52
  different
• 36:53
  country
• 36:53
  perspective,
• 36:54
  which
• 36:54
  we
• 36:54
  cannot
• 36:55
  do
• 36:55
  if
• 36:55
  we
• 36:55
  are
• 36:55
  not
• 36:55
  locals.
• 36:56
  I
• 36:56
  mean
• 36:58
  we
• 36:58
  need
• 36:58
  to
• 36:58
  have
• 36:59
  this
• 36:59
  input
• 36:59
  there.
• 36:59
  So
• 36:59
  thank
• 37:00
  you
• 37:00
  so
• 37:00
  much.
• 37:00
  Yeah,
• 37:01
  yeah.
• 37:02
  And
• 37:02
  thanks
• 37:03
  to
• 37:03
  all
• 37:03
  of
• 37:03
  you
• 37:03
  for
• 37:03
  listening
• 37:04
  and
• 37:04
  if
• 37:04
  you
• 37:04
  enjoyed
• 37:05
  this
• 37:05
  episode,
• 37:05
  don't
• 37:05
  forget
• 37:06
  to
• 37:06
  like
• 37:06
  and
• 37:07
  subscribe
• 37:07
  and
• 37:07
  leave
• 37:07
  us
• 37:08
  a
• 37:08
  comment.
• 37:09
  No
• 37:09
  matter
• 37:09
  if
• 37:09
  you're
• 37:10
  tuning
• 37:10
  in
• 37:10
  on
• 37:10
  Spotify
• 37:11
  or
• 37:11
  Apple
• 37:11
  Podcasts
• 37:12
  or
• 37:12
  YouTube,
• 37:12
  wherever.
• 37:13
  Yeah.
• 37:13
  Your
• 37:14
  feedback
• 37:14
  really
• 37:14
  helps
• 37:15
  us
• 37:15
  to
• 37:16
  consider
• 37:17
  great
• 37:17
  new
• 37:17
  episodes
• 37:18
  like
• 37:18
  this
• 37:18
  one.
• 37:19
  So.
• 37:19
  Okay.
• 37:20
  So
• 37:20
  Valerie,
• 37:20
  what
• 37:21
  can
• 37:21
  our
• 37:21
  listeners
• 37:21
  expect
• 37:22
  from
• 37:22
  next
• 37:22
  episode?
• 37:24
  Next
• 37:24
  episode
• 37:25
  will
• 37:26
  be
• 37:28
  actually
• 37:30
  the
• 37:30
  one
• 37:31
  I
• 37:31
  will
• 37:31
  do
• 37:31
  alone
• 37:32
  with
• 37:33
  Laura
• 37:34
  Maria
• 37:34
  Schmidt
• 37:35
  because
• 37:37
  Ingrid
• 37:37
  is
• 37:37
  on
• 37:38
  family
• 37:38
  holiday
• 37:38
  in
• 37:38
  London
• 37:39
  and
• 37:39
  I
• 37:40
  take
• 37:40
  over
• 37:41
  and
• 37:42
  I
• 37:42
  will
• 37:42
  talk
• 37:42
  with
• 37:42
  Laura
• 37:43
  as
• 37:43
  the
• 37:43
  lead
• 37:43
  of
• 37:43
  Marketplace
• 37:44
  business
• 37:44
  at
• 37:45
  snox,
• 37:46
  a
• 37:46
  German
• 37:46
  D2C
• 37:47
  fashion
• 37:47
  brand
• 37:48
  for
• 37:48
  body
• 37:48
  wear
• 37:49
  and
• 37:49
  sportswear
• 37:51
  about
• 37:51
  how
• 37:51
  they
• 37:52
  are
• 37:52
  active
• 37:52
  on
• 37:52
  11
• 37:52
  marketplaces
• 37:53
  in
• 37:53
  six
• 37:54
  European
• 37:54
  countries.
• 37:54
  And
• 37:55
  I'm
• 37:55
  quite
• 37:55
  excited
• 37:55
  about
• 37:56
  that.
• 37:56
  Yeah,
• 37:56
  so
• 37:57
  it's
• 37:57
  a
• 37:57
  lot
• 37:57
  about
• 37:57
  like
• 37:57
  fashion
• 37:58
  focused
• 37:58
  in
• 37:58
  the
• 37:58
  past.
• 38:00
  Actually
• 38:00
  that's
• 38:01
  quite
• 38:01
  good
• 38:01
  because
• 38:01
  what
• 38:02
  we
• 38:02
  didn't
• 38:02
  said
• 38:03
  at
• 38:03
  all
• 38:03
  before
• 38:04
  is
• 38:04
  that
• 38:05
  I
• 38:05
  will
• 38:05
  take
• 38:05
  a
• 38:05
  longer
• 38:06
  break
• 38:07
  in
• 38:07
  a
• 38:07
  few
• 38:09
  episodes
• 38:10
  and
• 38:11
  therefore
• 38:11
  I
• 38:12
  need
• 38:12
  to
• 38:12
  like
• 38:12
  push
• 38:13
  out
• 38:13
  all
• 38:13
  the
• 38:13
  fashion
• 38:13
  knowledge,
• 38:14
  all
• 38:14
  the
• 38:14
  fashion
• 38:15
  stuff.
• 38:17
  Yeah.
• 38:17
  And
• 38:17
  then
• 38:17
  Ingrid
• 38:18
  can
• 38:18
  take
• 38:18
  over.
• 38:19
  Yeah,
• 38:19
  more
• 38:19
  on
• 38:20
  that
• 38:21
  soonish.
• 38:22
  And
• 38:23
  I'm
• 38:23
  sure
• 38:23
  you're
• 38:23
  gonna
• 38:24
  have
• 38:24
  a
• 38:24
  great
• 38:24
  episode
• 38:25
  with
• 38:25
  Laura
• 38:25
  because
• 38:25
  she's
• 38:26
  known
• 38:26
  for
• 38:26
  being
• 38:27
  refreshingly
• 38:28
  open
• 38:28
  about
• 38:29
  anything
• 38:29
  that
• 38:29
  she's
• 38:30
  doing
• 38:30
  in
• 38:30
  the
• 38:30
  Marketplace
• 38:30
  business.
• 38:31
  So
• 38:31
  she
• 38:32
  will
• 38:32
  tell
• 38:32
  you
• 38:32
  a
• 38:32
  lot
• 38:33
  of
• 38:33
  learnings
• 38:33
  and
• 38:33
  insights
• 38:34
  and
• 38:34
  maybe
• 38:34
  even
• 38:34
  a
• 38:35
  few
• 38:35
  fuck
• 38:35
  ups
• 38:35
  along
• 38:35
  the
• 38:36
  way.
• 38:36
  So
• 38:36
  that's
• 38:36
  going
• 38:37
  to
• 38:37
  be
• 38:37
  great.
• 38:38
  Right.
• 38:38
  So
• 38:39
  thanks
• 38:39
  for
• 38:39
  the
• 38:39
  day
• 38:39
  and
• 38:40
  bye
• 38:40
  bye.
• 38:41
  Thank
• 38:41
  you.
• 38:41
  Bye
• 38:42
  bye.
• 38:47
  You
• 38:47
  listen
• 38:48
  to
• 38:48
  let's
• 38:48
  Talk
• 38:49
  Marketplace,
• 38:49
  the.
• 38:50
  Marketplace
• 38:50
  podcast
• 38:51
  with
• 38:51
  Ingrid
• 38:51
  Lommer
• 38:52
  and
• 38:52
  Vanariti.
• 38:53
  It.