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Josh Spilker on the 10x Content Engineer · Content, Briefly

• 0:00
  [on-hold music] Hey, and thanks for tuning in to another episode of Content Briefly. Today, we've got Josh Spilker, who leads up content and SEO at AirOps.
• 0:15
  Now, I apologize in advance if this podcast sounds like a paid placement for AirOps, it's not. No money was exchanged. I'm just genuinely fascinated by the tool that AirOps is building.
• 0:25
  This is a whole new category of content and SEO tools that we really have never had access to before. So I really just wanna know, like, what's the tool and how are people using it?
• 0:33
  As part of this conversation, you can sort of see as it goes on, like I'm totally rethinking the way that a content team might approach SEO, given access to a tool like this.
• 0:43
  You know, this also leads into a discussion about the idea of a content engineer.
• 0:46
  AirOps has done some marketing around this, and they've actually even hired a content engineer, so we talk about, like, what does that person do? And, you know, now I totally get it.
• 0:52
  Like, if you're gonna approach content in this highly systematized way, you're gonna need someone to manage the process. So this person runs a process, not a team. They don't create content individually.
• 1:02
  They create the system that creates the content. Really interesting stuff.
• 1:05
  It certainly brings up some existential questions about content, which we do not go deep on today, but my brain was certainly turning about all of that as this conversation was going. So I will get out of the way.
• 1:15
  Really enjoyed this conversation with Josh Spilker, and I hope you do too. Hey, everybody. Jimmy from Superpath. Here today with Josh Spilker. Josh is the content and SEO lead at AirOps.
• 1:24
  AirOps is making a lot of noise in the space right now. A really cool product and actually some really cool marketing, which we're gonna talk about also. Thanks. Josh, thanks so much for coming on.
• 1:33
  Would you mind introducing yourself? Tell us a little bit about who you are, the type of work you do, and your role at AirOps. Yeah, sure. So yeah, Josh Spilker. I live in New York.
• 1:41
  I've been here about a year and a half. Previously, I was in Nashville for a really long time. I've been at AirOps for about six months or so.
• 1:48
  Previously, I've been at some startups like Tetra and Friday, where I was doing head of marketing.
• 1:53
  I've also been at some larger companies like Toptal and then ClickUp, where I was one of the early, like, SEO content people there. Oh, cool. So kind of had a lot of success doing those.
• 2:04
  And so I've been doing about SEO and content marketing probably for, like, I don't know, since like 2018, so maybe like six or seven years. Nice. Cool. And so you're at AirOps now. AirOps, as I mentioned,
• 2:16
  making noise in the space. I feel like AirOps is extremely well-positioned right now. Like, everyone is feeling like, what else can we be doing with AI, especially in the content world?
• 2:25
  And AirOps is saying, like, "Here's a purpose-built tool for you content and SEO people that will create a bunch of, like, very practical ways you can use AI."
• 2:34
  I mean, that's like obviously like thirty-thousand foot view. But can you tell us a little bit- Yeah... about the product? Like what does the product do and who are you selling it to? Yeah, sure.
• 2:41
  So AirOps does a-- what we call AI content workflows. So if you think about a lot of your processes that you might be-- do as a content marketer or an SEO person, like how do you, like, map those all the way out?
• 2:53
  And so this is different than just, say, like a text generation tool or something like that. It really is trying to optimize a process for you.
• 3:00
  So, for example, one of our big use cases I like to refer to is internal linking.
• 3:04
  And so using AirOps to build content workflows, you can identify, like, I-internal linking opportunities, and then we also connect to your CMS to where you can actually, like, push those updates out.
• 3:14
  So it'll actually, like, surface things for you to connect to and then push it out. All this is really connected to your brand kit and knowledge base. You can upload, like, style docs, things like that.
• 3:25
  You can upload all of your company background and then have it make those changes. So it's very customizable compared to like an AI wrapper type tool. We do have some, like-- You can build briefs in it.
• 3:36
  We like to do that a lot too. Pull in information from, like, sales calls to then gain insights from it, outline research.
• 3:43
  What makes us a lot different is we connect to all of the LLMs, so Claude, ChatGPT, Perplexity, I think we have DeepSeek, and then it helps you to optimize these processes.
• 3:53
  So, for example, I used some other tools to build briefs in the past. Now I can do those in AirOps that are really, like, customized to me.
• 4:00
  And then I can decide with our human review steps, like how much, quote, "AI text" I wanna use or not use.
• 4:06
  So, for example, I'll just like run an outline and a brief and then send that to the writer or maybe for a certain topic, depending on the job to be done, maybe I just get like a first draft and then look at it myself.
• 4:17
  We have like a really cool view where you can, like, see-- Well, also we have a content refresh that we just rolled out.
• 4:24
  And so if you have, like, some old text that needs to be updated, it can suggest, like, new text for you, and then you can, like, reject it or approve it, and it makes all these, like, updates and suggestions.
• 4:33
  So it's been really fun to see how people have been using AirOps and, yeah, some use cases we hadn't even thought about, like Kevin Indig, a big SEO consultant, he recently built a topical authority workflow to where you could like take what you're known for versus what your competitors are known for, and it would like rank you on- Oh, whoa...
• 4:53
  how well you're doing and then show you the pages and, like, things to update. So that's something we didn't really think of out of the box. Kevin had that idea. We built it out.
• 5:01
  So it's been really fun how flexible and customizable it is too. Dang, that's super cool. I guess I should say this is not a paid promotion. [laughs] You know, like, I'm genuinely curious about AirOps- [laughs]...
• 5:10
  and I feel like, you know, in observing the way that content marketers talk about all of this, like specifically in Superpath, it seems like basically everybody is doing the thing where, you know, you might build a brief in ChatGPT or Claude, you know, give it a transcript or some brand guidelines and, you know, kind of workshop it, and then eventually there's a human-edited component, and then you manually publish it in your CMS.
• 5:35
  Yeah. Like, everyone is sort of like putting some of these pieces together.
• 5:37
  But if you adopt AirOps, it's like it's a full-blown integration, and because it's connected directly to the CMS, you can run these scaled workflows that do things beyond just create net new content, if I'm understanding it correctly.
• 5:49
  Yeah, that's right. And I think what you said there is really good to note is the scaled part.
• 5:54
  So we have like a, we call it a grid, but it's like a spreadsheet-looking format where you might have a lot of URLs in a row, and then you could run the same workflow across all of those URLs.
• 6:04
  So if you're just like in ChatGPT or Claude-To do some of the same stuff, you're running that, like, one at a time through that. Yeah.
• 6:11
  But with AirOps, you can be like, "I wanna run this whole internal linking play across fifty URLs," and you can-- Once you, like, test it and QA it, you can, like, hit that button and it'll, you know, activate it all the way through.
• 6:24
  So that's, I think, an important note to think about i-is AirOps really makes you think about, like, what is my workflow process?
• 6:32
  And so sometimes you just, like, sketch that out in, say, like, FigJam or Miro or something like that, try it out a few times, and then really execute it. So it almost has, like, this product...
• 6:42
  Like, you're kinda building your own, like, product in a way too or, you know, that you're gonna run at scale too within AirOps. Yeah. Does AirOps have a CMS built into it?
• 6:50
  Like, could you use AirOps as your CMS, or you guys do integrate with WordPress, Webflow, et cetera? Yeah. Webflow's our big integration. I think we do Strapi. I'm pretty sure we do WordPress as well.
• 7:00
  So yeah, you can connect it to your CMS to then push it through, and that's how... We're actually on Webflow ourselves, and that's what we do. Got it.
• 7:09
  Okay, this is slightly off-topic, but what do you think the future of CMSs are? You know, like, we use Webflow at Superpath, and I kinda wonder, like, why would I need this in two years? You know what I mean?
• 7:19
  Like, I imagine that y- like, using AirOps as an example, like, I could run all of my content on AirOps, and then that is also where it's hosted.
• 7:28
  So that, like, the Superpath website is, like, a one or two-page website on, you know, built on whatever, but then all the content is living somewhere where I can control it directly.
• 7:37
  You know, versus have all this control over it and then publish it using a different tool. Yeah. I haven't really... I'd have to talk to our product team about that.
• 7:44
  I mean, we don't have, like, a website-type interface, right? Yeah. So I mean, we do have, like, a markdown view and an HTML view that you then can, like, send to, to Webflow.
• 7:52
  We also have, like, a Notion integration to where you can, like, create a Notion page from, like, it. So really AirOps is, like, pushing the content to the website or to the CMS.
• 8:02
  I wouldn't necessarily, like, think of it as a website builder or anything like that. Okay. Got it. Interesting. Eric Doty and I have been talking- Yeah...
• 8:08
  on this podcast recently about, you know, w-what is the future of the blog? Will we need CMSs anymore?
• 8:14
  And this is, like, a couple years down the road, but, you know, exploring AirOps is the first time I've, like, really sat down and thought about, well, why is all the content and editorial stuff separate from where we publish it?
• 8:26
  And AirOps has made this huge leap where you can now manage huge swaths of content in, like, a really nicely organized way versus, like, the way that we used to do it, which was, like, janky WordPress plugins, you know?
• 8:36
  Yeah, yeah. Which... Or, like, Chrome plugin. It's, like, really messy, kinda duct taped together solutions. Yeah.
• 8:42
  So I really like it for that reason, in that, like I said, the approve versus reject type thing, 'cause you can, like, see, like, what you're pushing out, and I think that's a really good, like, addition that makes the editing process and revision process go a lot faster.
• 8:56
  So yeah, like, you can edit, you know, directly in AirOps and then send it a-and push it to your CMS. So that's an interesting thought about, like, that line, like, collapsing. I've also thought a lot about the future.
• 9:06
  This is on my idea list about, like, what is a blog type [laughs] type thing. You know, and is it just gonna be, like, all questions from now on?
• 9:14
  Like, should all of our stuff just be, like, question, answer, question, answer, question, answer?
• 9:19
  I don't have a good answer on that, but it's, like, definitely something I'm thinking about as well, especially, like, we just did a lot of, like, an AEO visibility study, and one of the things that we found is just, like, are you optimized for, like, snippets and extractability?
• 9:33
  And then that really is, like, how are you structuring your content for it to be extracted essentially. And so I think, like, Q&A pairs really help with that, and it's kind of, like, a good structure potentially.
• 9:44
  But then it just changes a lot of the motions that we get into, for sure. Yeah, yeah.
• 9:49
  Are you finding i-in looking at this AEO stuff that, because the tactics that you would implement are different than kind of, quote unquote, "normal SEO tac-" Like, the things that we've kinda all been doing for the past ten, twenty years.
• 10:03
  Like, is it fundamentally different or is it just kind of, like, a slightly nuanced version of the way that you might create the content or organize the architecture of the website to optimize for a slightly different experience?
• 10:14
  Yeah. So I think what we've seen is a lot of the fundamentals are staying the same, but you do have to, like, think about it slightly different.
• 10:21
  So one of the things that we saw recently in a report that we just released is that freshness really matters in that the people that are appearing...
• 10:28
  We looked at, like, fifty top SaaS brands like Asana, Ramp, NinjaOne, Shopify, like, all these different brands, and one of the things that we saw is, like, the more frequently you update your content, the more likely you are to appear in LLMs 'cause they really like that new content.
• 10:43
  Which I don't think is, like, anything completely different, but it's also, like, do you just need to do it faster? And so we have some workflows to help you, like, update it a little bit quicker. Yeah.
• 10:53
  We're also, and I don't think this is news to anybody, but, you know, data and, like, external links kind of in the top, what we're calling frontloading
• 11:02
  the evidence of some of your claims, especially for, like, SaaS companies and maybe traditional content marketing, we're seeing that being more important.
• 11:09
  And so it's not enough just to have, like, kind of informational content at the top. You really need, like, that, that next layer down to prove, prove some of that out.
• 11:18
  And then, like, yeah, like I said before, that readability type element is important, how you structure your content. Think about, like, the featured snippet, you know, the old kinda Google featured snippet.
• 11:29
  Really, it's, like, writing in declarative sentences and doing things like that helps with that readability level too. Yeah. You know, what is it?
• 11:36
  Like, your Flesch score is, like, how it ranks on a certain scale, readability scale. I think that stuff is becoming more into play. And then lastly, one other thing we saw was brand alignment.
• 11:47
  So is it, like, adding in your brand is important, mentioning your brand within it.
• 11:51
  I've always kinda been a big advocate of just, like, how does my brand help with, like, the topic I'm talking about, and not just never mention your brand, and I think that's becoming more important, especially as you start to gauge, like, share of voice, brand awareness, like, influence across all of these channels.
• 12:08
  I think that's also important for content marketers to keep in mind.Yeah. Wow.
• 12:12
  You know, I was looking at Superpath's analytics the other day, and it's pretty amazing, like, our organic traffic from Google has stayed more or less the same over the last year or so, but our traffic from ChatGPT has been steadily increasing.
• 12:24
  I thought that was fascinating. And like I had heard about people getting leads from ChatGPT, but now it's started to happen to Superpath also.
• 12:31
  And to be completely honest with you, I have not taken this AEO thing seriously at all. But then, like, you get a lead and the source is ChatGPT, and I'm like, "Wow, okay." Now, you know,
• 12:42
  our-- typically, like, those sources are word of mouth and Google, and like now there's a third. So that's really important now that we start paying attention to that. Yeah.
• 12:49
  What's fascinating is I'm, like, kinda talked to some people in the space and just, you know, looking at our analytics and talking to others is, you know, is like right now, ChatGPT and LLMs is probably, like, three to five percent of people's traffic.
• 13:00
  But if you look at, like, some of the usage graphs and just the way that those platforms are expanding and how much even VC money is behind it, how much just money is behind these things, I really do think there will be like an exponential growth curve to those- Yeah...
• 13:13
  to where it will start to be like another channel to, like, definitely pay attention to, and in addition to Google as well. Yeah. So cool.
• 13:22
  You know, I did wanna also talk about this idea of the content engineer, which is actually a role that AirOps has hired for, and it seems like this is becoming a thing that essentially, I think the basic idea is that one person...
• 13:37
  Well, I guess there's two components to it probably. One is that they're building systems, not individual pieces of content.
• 13:42
  And two, that they are as productive or have as much output as, you know, five or ten people did a couple of years ago. Could you k-kind of walk us through this idea?
• 13:53
  And also, could you tell us about the hiring process and this role at AirOps, like what this person does on a day-to-day basis? Yeah, sure.
• 13:59
  So I think you described it really well, is it's a person who is probably familiar with SEO or content, but maybe has, like, more of a builder's mentality as far as, like, stitching some of these workflows together.
• 14:11
  And I mean, I think Eric Dodie from Superpath, from Doc, is like a really good example of this. He's done, like, all these, like, Airtable automations and things like that.
• 14:19
  That really is what a content engineer does for content specifically.
• 14:22
  So if you go back, like, ten years, I think marketing went through this with, like, marketing ops, where you had someone like, you know, stitching your marketing automation tool together, right?
• 14:31
  Your inbound marketer who was like, "Well, how does HubSpot connect to this, to all these different lead forms, et cetera, to Salesforce?"
• 14:37
  And then I think GTM and sales have seen this too a lot with, like, a GTM engineer with that sales enrichment data.
• 14:44
  And so for content engineering, we're really seeing the same thing, like that workflow I described earlier about internal linking is the content strategist knows that you need to internal link.
• 14:55
  And then the old way was like you manually go through and open every single doc. At least this is how I did it. Maybe I was doing it poorly.
• 15:02
  But you or someone on your team would have to, like, go through and, like, map it all out. And so I had- Yeah...
• 15:07
  this, like, Excel doc that I would put in one URL, and then it would feed to, like, two other ones, and then I would make sure they were all, like, connected for my topic cluster.
• 15:16
  And so I mapped it in, like, Excel and then had to go through, do all of that, those updates or ask somebody to do them.
• 15:21
  So now you can build an AI workflow to really, like, connect five different URLs together, five different pages together, find the right anchor text for those URLs.
• 15:31
  That's another important part, is, like, where are these gonna go? But it's like, how do I stand that up, right?
• 15:36
  And so it's a little bit of a different mindset than I would say the traditional, like, content marketer and maybe even the traditional, like, SEO practitioner, to where you really are building these systems together.
• 15:48
  And so if you think about Zapier connecting one thing to another, how do you manage that? How do you take care of that?
• 15:54
  AirOps, it's kind of the same thing, but for, like, content and SEO specifically, to where you can execute all these workflows at scale. It does take some time to build that out.
• 16:04
  And so we've seen that need, and we've actually started a cohort program, people from, like, Webflow- Oh, cool... BigCommerce.
• 16:11
  I think somebody from Ramp was in it, where we're, like, training people on how to build some of these workflows for their teams, along with some agency partners too, to build those out as well. Dang, that's cool.
• 16:21
  Yeah, and then, like you said, we're starting to see people advertise and start to hire for content engineers specifically to help on these teams. Yeah. Wow.
• 16:30
  So it's interesting 'cause Eric and I have been talking about this as well, sort of like existential question of, like, where is content heading?
• 16:35
  And this is one of the opportunities that's popping up, where I think a lot of content folks probably have felt some maybe doom and gloom around the future of this industry, and I feel like now we are starting to see what a new future could look like, and there's some really exciting components to it, l-like this.
• 16:52
  Like, there's this whole-- like, this role didn't exist before.
• 16:55
  You know, or maybe it was like there's a couple people kinda stitching this similar type of work together, but it wasn't called a content engineer, and they didn't have the same tools that we have now.
• 17:04
  Like, I remember back in twenty seventeen, I was at QuickBooks, and we did this big content audit and prune the site and fix stuff. I mean, it took, probably took six months [laughs] and like eight people. Yeah.
• 17:15
  It cost a ton of money, and it was basically all done manually. It's a bunch of spreadsheets, and then somebody had to go and update the content and republish it, and it just... it took forever. It-- but it worked.
• 17:25
  It worked really well, so it was worth it, and that was the best way that we had to go about it back then. Yeah.
• 17:30
  I mean, it is impressive, like, how things have changed and also just how more necessary it is to keep refreshing your content, especially as it, like, kinda becomes more and more competitive as we talked about all these different channels.
• 17:42
  So I mean, you're exactly right. That was the old process.
• 17:45
  Nowadays, you can surface those different opportunities, those opportunities for backlinks, see where cannibalization comes into play, see where there's some internal competition.
• 17:55
  And then, yeah, walking through that framework of just, like, update, delete, keep, that is... I mean, you can set up an AirOps workflow to essentially do that once you kind of have the strategy direction.
• 18:06
  So there is a lot there with, I would say, the content strategy is still probably the same in many ways, but also it's like, how do we get there even faster? And AirOps helps to do that.Yeah, yeah.
• 18:18
  You know, I'm curious, where does AirOps get pushback? Like, do you find that some-- or I guess potential customers are not quite ready to do this?
• 18:28
  Or, you know, there's still some education to be done about, you know, whatever, a human layer of quality control before things are published and things like that? Yeah, sure. I mean, that-- I would say it is two things.
• 18:39
  It is the setup of the content engineer and, like, actually getting the value out of the workflows. That does take a bit of time.
• 18:45
  And then secondly, it is a lot of kind of what you hear about AI text in general and AI text generation. We totally advocate for human review.
• 18:54
  We have all these, like, you can build stops within the workflow to where somebody has to look at it, review it, and then hit the button to continue. And so we always promote, like, that editorial process.
• 19:07
  It is a different interface for the editorial process because you can, like, like I said, see-- compare two versions. You can also edit it right there and then, like, push it. So it's kinda like how you wanna use it.
• 19:20
  Like, depending on the piece, like I said, I'll do a lot of research, send a brief, an outline from AirOps. I'll look at it, review it, and then send it to a writer.
• 19:28
  And then sometimes I'll just kinda keep going down the path. But yeah, so I would say that's where the pushback is and how we chat about it.
• 19:34
  Yeah, and there's a lot around content refresh that you may wanna create a piece completely, say, original, but then have AI come back a month or two later, look for new stats, look for new updates, and then maybe use it in that way.
• 19:47
  So- Yeah... it's kinda how the team wants to use it really. Yeah. You know, this all kinda reminds me a little bit of, like, the way that I use Zapier. Mm-hmm.
• 19:55
  So Superpath runs on Zapier, and this happened slowly and sort of accidentally. Just like, I'm one person, I need to automate some stuff, and the next thing you know, everything is automated.
• 20:06
  And, you know, I realized maybe a year ago the way that all of it was put together was just like a total mess.
• 20:11
  You know, we had created, like, a no-code version of technical debt where, like, a bunch of these things are-- they depend on other automations which don't always work properly, and there's a lot of troubleshooting.
• 20:22
  And I realized that, wow, okay, I need to think about this a little differently. Like, this is a system that runs kind of like a product, and to do it right, you have to clean it up. You have to name things properly.
• 20:32
  You have to have documentation.
• 20:33
  You have to have flow charts or visualizations to make sure that even I, the one building it, understand how it all works, like, let alone if somebody else came in and needed to try to help me fix something.
• 20:44
  But it's sort of fascinating 'cause sometimes I get fed up with it and I'm like, "Ah, just turn it all off. I'll do this stuff manually."
• 20:48
  But then you look at how much work is actually happening, and you're like, "No, no, this is worth it. [chuckles] I need to figure this out." Yeah, yeah.
• 20:54
  Uh, that's a really good point about, like, the technical debt area and, like, the Q&A part to it. I mean, it really is like treating the process like a product to be able to- Yeah... get the outcomes that you want.
• 21:04
  And so yeah, I mean, you need marketing ops or a content engineer or whomever to, like, go in there and really make sure the system works and is stable, just like you need to debug a set of, you know, code or whatever when you have a SaaS product or when you have a, an interface and your UI needs updated or changed.
• 21:23
  So yeah, I mean, it's kinda similar in that way, especially when you start to run this many workflows at scale. And then, I mean, you described that process at QuickBooks.
• 21:32
  You can imagine, like, these huge, like, consumer sites or huge brand sites that need all of these updates and how much information they have flowing through there. Yeah.
• 21:41
  So you could see, like, the ROI from it pretty quickly, like, once you get it set up. Yeah. How about at AirOps? I mean, how much of your marketing is y-you sort of content engineering versus y- like running a cohort.
• 21:54
  That's fascinating, actually. Like, that's kind of going the other direction of like it's people teaching people. Mm-hmm.
• 21:59
  And I'm assuming that you're approaching it in the same way that most companies approach it, where there's a mix of, you know, stuff you can scale and stuff that you use to differentiate. Yeah, for sure.
• 22:08
  I mean, inside of AirOps, we do run some, like, SEO plays with it, but we're also finding it really helpful for repurposing.
• 22:15
  So we have several workflows where I'll take a URL from a thought leadership that I wrote from scratch or that I had a freelance writer write, but then we run it through some social post workflows to where we're like, "Format this for LinkedIn, format this for Twitter."
• 22:29
  And what I'm finding is I ask it, or we set it up to have, like, three or four different options, and then what I ended up doing as just, like, a writer and editor with-- that's my background, is I'll end up, like, combining, like, several together, but it gives me, like, a good starting place and, like, lots of ideas and, like, formats that I didn't even, like, really think about.
• 22:48
  Mm. Um, and so we also have a motion. We do a lot of webinars, so we have a motion for that to, like, what are the top five recaps that we can-- from the webinar that we can then send to the sales team?
• 22:59
  What's, like, a sample email that we have from the webinar that we could send out? What's landing page copy, you know, that we could use before the webinar?
• 23:08
  Things like that, where we're putting in a lot of inputs, and it's helping with that, like, copywriting and repurposing element too.
• 23:14
  So that's a big way that we use it as well, which has been a, been a huge lift, for sure. Yeah, yeah. Is your primary marketing problem just that this is a new category and you have to do a lot of education?
• 23:24
  [laughs] I think our primary-- I mean, that's a really good question. I think our primary marketing problem is around the education and just helping teams rethink, like, all that we talked about- Yeah...
• 23:36
  and think about, like, all the possibilities for it and how this really does fit in their tech stack because, yeah, I mean, it's different than your keyword research tool. It's different than, like, your CMS tool.
• 23:47
  It really does, like, bring and connect these things together. So we are starting to prove out the value of it, but it is, like, how does this fit in the traditional, like, content tech stack?
• 23:59
  But as things are, like, changing, as people are seeing the need to, like, really stay on top of this, we're seeing a lot of interest and value, for sure. Yeah. It's cool.
• 24:08
  Yeah, you definitely got-- sounds like you have a tailwind, you know? Like, everyone is, like, figuring out, like, how can we do more with AI?
• 24:13
  And kinda like I mentioned earlier, there's, like, a lot of ways that individuals can use AI to accelerate their own workflows, and then there's, like, full-blown adoption, where AI becomes central to the content team's work.
• 24:25
  And I imagine a couple years from now, basically everyone will have a tool like AirOps under the hood, making the content function, optimize, refresh, et cetera.
• 24:34
  And then we'll all look back and be like, "I can't believe we didn't use to have this." [laughs] I mean, that's the hope, for sure.
• 24:39
  I mean, I think we're there, and I think we're, like, making strides to make that ubiquitous, yeah. Awesome. Josh, thanks so much for coming on. We'll, I put links in the show notes to the AO report.
• 24:50
  You have an awesome blog post about the idea of content engineering. I'll drop a link to the cohort. I just think that's fascinating.
• 24:55
  I don't know if it's still open or not, but I'll drop a link in there just so people can see what that's all about as well. And then anywhere else we should send people?
• 25:01
  Your LinkedIn, a personal website, or anywhere else? Yeah, we're at airops.com. You can find me at linkedin.com/in/joshsmilker.
• 25:09
  We do a lot of webinars, so definitely sign up for that, and would love for everyone to join us there. Cool. Awesome. Thanks so much, Josh. We'll see you soon. Yeah. Well, there you go.
• 25:17
  Hope you enjoyed that chat with Josh. Quick plug for Superpath.
• 25:20
  There is a thirty-day free trial for Superpath Pro, so you will get access to our Slack group, our monthly one-on-one calls, our monthly group calls, our weekly co-working sessions, our library of courses and content, our book club, our LinkedIn challenge, and all the other many things that are happening inside the community.
• 25:34
  Would love for you to check it out. You got thirty days, so you'll get access to all of that. You will have a very good sense by the end of that thirty days whether or not this is a good fit for you. We hope that it is.
• 25:42
  I want this to be the absolute best investment you ever make in your professional development, and so that's the goal. That's the standard.
• 25:48
  And if you have any feedback, ideas, et cetera, you can always email me, jimmy@superpath.co, and you can check out superpath.co for all the info on joining the membership.
• 25:57
  Thanks so much for listening to this epis-episode of Content Briefly, and we'll catch you soon. [upbeat music]