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Your Shopify Ads Aren’t as Profitable as You Think | Adam Callinan
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How do you know if your Shopify ads are actually making money?
In this episode of Selling on Giants, Will Haire sits down with Adam Callinan, founder of Pentane, to break down the financial math behind profitable DTC growth.
The conversation centers on one critical concept: contribution profit.
Adam explains why metrics like ROAS, AOV, LTV, and revenue don't tell the whole story, and how DTC founders can use contribution profit to understand whether a campaign, promotion, or pricing change is actually creating value for the business.
In this episode, we cover:
- Why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.