E48: From Service to SaaS with Aaron Schwartz & Daniel Brady
In this episode Aaron Schwartz and Daniel Brady, co-founders of Orita, joined us and we talked about how they built an ML-powered audience intelligence product for e-commerce brands. Orita tells you which customers on your list want to hear from you, when and what about. It started as a consulting project where 5 out of 6 cold-outreached brands booked a meeting in under thirty minutes, it grew entirely through word of mouth, and the founding team was only 2 machine learning engineers.A near-perfect close rate was a pricing signal they couldn’t ignore. DB and Zach were only charging $50 a…
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