Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Unlocking the Secrets to Podcast Success: Naming, Deliverability, and Discoverability

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Unlocking the Secrets to Podcast Success: Naming, Deliverability, and Discoverability · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Today's episode is an answer
• 0:04
  about episode. So I expect to have a load of
• 0:06
  interruptions because there's going to be cars around, you
• 0:09
  know, people gossiping, you know, all those sorts of things
• 0:12
  because I'm out in a car park. And OK, well, today's episode is
• 0:17
  it's OK. We're going to talk about how to
• 0:21
  name your podcast for business growth and that comes out of a
• 0:26
  coaching session that I had recently with someone who is an
• 0:29
  aspiring podcast. OK, well, not an aspiring
• 0:31
  podcaster, a podcaster and an aspiring voice over artist.
• 0:37
  The voice artist now voice artist, voice over artist are
• 0:40
  people who try to make a living by using their voice like some
• 0:45
  of us. Well, I am trying to make a
• 0:46
  living by using my voice to get speaking engagements and
• 0:48
  coaching engagements. But then there's some other
• 0:50
  people who prefer the acting and so they like to act out radio
• 0:55
  drama or provide voice over and advertisements and marketing
• 1:03
  material, you know, stuff like that.
• 1:05
  So it's an industry that I didn't know existed in Nigeria
• 1:10
  until recently. I mean, of course you hear
• 1:13
  people all over the radio like this musician Sony Neji.
• 1:17
  As for those of you who are around my age grade, so sunny
• 1:20
  energy popular Nigerian musician.
• 1:22
  Well, used to be popular. And I know that used to do lots
• 1:25
  of radio jingles and voice work and things like that.
• 1:27
  But I didn't know that there's an actual industry or people who
• 1:30
  make a living doing that. So someone tells you you have a
• 1:33
  nice voice, you actually can't make a living doing that sort of
• 1:36
  thing. So if Axis Bank is looking for
• 1:37
  someone to provide the voice for their for their commercials, you
• 1:44
  know, they hit you up or Peak Milk is recording and
• 1:48
  advertisement. Maybe there's a family there.
• 1:49
  They want you to lend the voice of Mumsy, you know, that sort of
• 1:53
  thing. So there's an industry of people
• 1:54
  who make a living that way. And this is a coaching session
• 1:57
  for someone who wants to break into that industry, who is
• 2:01
  currently podcasting and was around what to name the show
• 2:04
  because in my own opinion, the name of the show did not.
• 2:08
  It didn't position her to find the kind of clients that she
• 2:11
  hopes to do business with. So these are the sorts of things
• 2:14
  that we're going to talk about today on the show.
• 2:17
  And how is it relevant for those of you who are not voice actors
• 2:20
  and who are in other kinds of businesses.
• 2:23
  The way that it's relevant is because it's going to give you
• 2:25
  ideas about how to go about your content marketing strategy to
• 2:29
  grow your sales. Because even though you might
• 2:32
  not be starting a podcast and you might not be a voice over
• 2:34
  artist, we might discuss some ideas here today.
• 2:37
  They're going to help you to determine your content marketing
• 2:40
  strategy and how to position yourself, make yourself
• 2:42
  discoverable for potential audiences, potential clients.
• 2:48
  So those are the stuff that we're going to look over today.
• 2:52
  And before we get into that, let me just update you guys on the
• 2:54
  gist about the last podcast. You know where I told you about
• 2:58
  the terrible interaction on the WhatsApp group where a potential
• 3:01
  client responded to a message and asked for price and the
• 3:07
  business owner responded back kind of insinuating that you
• 3:12
  should have read the link because the prices were there.
• 3:14
  You know, that sort of thing. So I just want to give you guys
• 3:17
  a low down because actually things became even worse after
• 3:20
  that because I sent the lady a private message saying that,
• 3:23
  look, I get where you're coming from, but just hop on a phone
• 3:26
  call with this guy. And, and if you do, you'll be
• 3:28
  able to figure out if this person is a serious is a serious
• 3:32
  business inquiry or not. And if he's a workout person,
• 3:35
  then let the person go. But if it's a serious customer,
• 3:37
  then please, by all means rescue the situation and see how you
• 3:41
  can make some money off of this. Because there's no point in
• 3:45
  creating all this promotional material that we create and then
• 3:48
  send out on WhatsApp groups. And then when somebody responds,
• 3:51
  you know, we start picking a fight with them.
• 3:52
  The whole point of sending out all these sorts of links is to
• 3:55
  grow our business. So even if somebody responds on
• 3:58
  the link and it's not the kind of way that you like, at the
• 4:03
  very least pretend as if the person just walks into your
• 4:05
  office or pretend as if the person just walks into your
• 4:07
  studio, your shop, your whatever, and try and engage the
• 4:10
  person in the conversation. Try and figure out is this
• 4:13
  person interested or just curious or is this person a walk
• 4:16
  up pass? If they're a walk up pass, then
• 4:19
  weave it or block the person. If it's if the person is merely
• 4:22
  curious, then what you do is you engage in relationship
• 4:25
  nurturing. You keep the person in your in
• 4:28
  your sights. You send them helpful
• 4:29
  information once in a while because the the business in this
• 4:34
  case was office cleaning, home cleaning, residential and office
• 4:38
  cleaning. So keep the person in your
• 4:39
  sights once in a while. You send the person tips on
• 4:42
  house cleaning, office cleaning products to use, Why office
• 4:46
  cleaning home cleaning is important.
• 4:48
  OK, we're currently in the Hamartan season now in Abuja.
• 4:51
  How office cleaning or home cleaning will cut down allergies
• 4:54
  and keep your children healthy? You know, all these kind of
• 4:56
  things, just they send the person stuff Shah regularly
• 5:00
  because it keeps you top of mind.
• 5:03
  It keeps you top of mind with them.
• 5:04
  They always remember that, OK, this is this lady who does
• 5:06
  office cleaning and home cleaning that I was chatting
• 5:08
  with. And then when the time comes and
• 5:10
  they're ready to move from just being curious to, OK, I want to
• 5:14
  do this thing now. My children have been going to
• 5:16
  the hospital too much with asthma.
• 5:17
  Maybe if I do house cleaning, the thing will stop.
• 5:19
  And then you're the only person that they would remember because
• 5:23
  they engaged with you in the WhatsApp group.
• 5:25
  You guys started having a conversation, you were doing
• 5:27
  relationship nurturing. You've been sending them useful
• 5:30
  material. So they'll just remember you and
• 5:31
  then they'll pick up the phone and and then they holler.
• 5:34
  So that's how you deal with it. If the person is just curious
• 5:37
  and not ready to move ahead, but then if the person is
• 5:40
  interested, then get the show on the road.
• 5:43
  OK, how big is your house? How big is the office?
• 5:45
  What do you want to do, blah, blah, blah.
• 5:47
  What day works for you? This is how we do it.
• 5:49
  We do it per per meter or per square feet or per, you know, I
• 5:52
  don't know. You discuss the prices and then
• 5:54
  you get this thing going. It's not about arguing.
• 5:57
  You know, you should have read the whole thing.
• 5:59
  The information is already there if you want to know the price
• 6:02
  because getting into arguments, especially getting into
• 6:04
  arguments in the public sphere does not help you at all.
• 6:07
  You know, we Nigerians who are big on branding, you know, so
• 6:09
  what's this whole thing of you're trying to build a brand
• 6:11
  and then you sully your brand because you're arguing with
• 6:14
  people up and down and it, it doesn't help.
• 6:18
  It doesn't help at all. So the way that the story ended
• 6:21
  basically was, you know, the guy insisted in the group that he
• 6:24
  wanted to know what the price was.
• 6:26
  And the lady begrudgingly did not give the price.
• 6:30
  And she went over how the price is either whether it's a house
• 6:34
  or it's a home or it's per this or per that.
• 6:36
  And like I said, all of these quarrel is going on in the
• 6:39
  WhatsApp group and it it's not very, it doesn't look good.
• 6:44
  And let's face it, if somebody was thinking of referring you
• 6:46
  before, but then they're seeing, we don't want to coro coro eyes,
• 6:49
  how you engage your people. You know, some people might just
• 6:53
  feel like I can't even recommend this baby again, because if I
• 6:55
  recommend this babe, I should feel as if the people I sent to
• 6:59
  her are talking one kind, you know, that's how she'll just
• 7:02
  change it for them. You know, she'll just start
• 7:03
  provoking on them and stuff like that.
• 7:05
  So it's not good. It's not good at all.
• 7:09
  In my own opinion, it didn't end well.
• 7:11
  So yes, the lady has made her point that yes, if you're
• 7:13
  interested, you should have checked the link.
• 7:15
  All the information that you need was there.
• 7:17
  But I'm much more interested in making money and I'm not really
• 7:20
  interested in being right. So even when the customer is
• 7:23
  wrong. So even when the customer is
• 7:25
  wrong and I'm right, to be honest, for me, I'm just trying
• 7:28
  to say I can make a sale out of this whole thing.
• 7:30
  If I make a sale and I put money in my pocket, I put fuel in my
• 7:32
  car, I pay my children's school fees, you know, for me, that's
• 7:34
  the main thing. So I don't think we business
• 7:37
  owners should be too hung up about making a point when these
• 7:40
  sorts of things happen. So let me just repeat it again
• 7:43
  just in case you're somebody who is involved in a WhatsApp group,
• 7:47
  you've been putting links out there to promote your business.
• 7:50
  If somebody does that slide thing, reply and ask a bunch of
• 7:53
  questions. The right thing to do is not to
• 7:56
  engage with the person there. Just thumbs up the message or
• 8:01
  heart the message and say thank you very much for your interest
• 8:03
  in XYZ. I will slide into your DM
• 8:07
  shortly so we can take the conversation from there.
• 8:09
  Slide into that person's DM and then start having a profitable
• 8:15
  business discussion. If it looks like the person is a
• 8:17
  serious person is no worker pass then hop on the phone.
• 8:21
  I have a phone call. Wrap this thing up sharp sharp
• 8:23
  and then make your money if there's money to be made in that
• 8:27
  situation. But any either way, let's not
• 8:32
  quarrel with potential customers on WhatsApp, People are
• 8:35
  watching. Let's not quarrel with potential
• 8:37
  customers on Instagram or on LinkedIn.
• 8:39
  People are watching. And if you have a shop and
• 8:43
  somebody comes to your shop, please do not quarrel with
• 8:46
  people in your shop because other customers are there and
• 8:49
  they are watching. So let's be mindful of these
• 8:51
  sorts of things. OK, so that's enough about the
• 8:54
  WhatsApp thing. I'm not going to update you guys
• 8:56
  again, regardless of how the thing turns out.
• 8:59
  Then before we go into how to name your podcast for business
• 9:01
  growth, let me show. When I'm listening on Spotify,
• 9:03
  I'm currently listening to Rage Against the Machine.
• 9:06
  And yes, like the name sounds Rage Against the Machine, it's a
• 9:12
  fusion of rock and hip hop, nice grooves, some funk elements in
• 9:17
  it, but it's music that is politically charged and very
• 9:20
  socially conscious. So it's not for everyone.
• 9:23
  So I mean, like me, I'm feeling myself and you know, I'm
• 9:25
  enjoying the thing, but it's the kind of thing that if I had
• 9:27
  blasting on the speakers, wife will be like early in the
• 9:30
  morning. Why are you listening to this
• 9:31
  kind of thing now? Why are you making yourself
• 9:32
  angry, you know, for no reason. So if your spouse is sensitive
• 9:37
  to these sorts of things, it's not the kind of thing you want
• 9:39
  to be blasting in the house or in the car.
• 9:41
  If your mum sees a born again Christian, you definitely do not
• 9:44
  want to be playing this sort of thing in the house because your
• 9:46
  mum should just be binding and casting like any in the morning
• 9:48
  while you're playing this kind of angry music.
• 9:52
  You know those sorts of things. But if you're looking for ground
• 9:56
  breaking work, because the group Rage Against the Machine, they
• 9:59
  came out to critical acclaim, is really creative stuff, then try
• 10:04
  it out. Yeah, rock, hip hop, fusion, you
• 10:06
  know, correct music. But just remember, the music is
• 10:09
  very angry. It's politically charged, it's
• 10:12
  socially conscious. It's about all kinds of things,
• 10:16
  you know, environmentalism, racism, poverty.
• 10:19
  So it's, it's very angry music. So it's not for everyone.
• 10:22
  I don't think you should play it when your children are around.
• 10:26
  For those of you who have kids, don't play when the kids are
• 10:28
  there. This is just for your own
• 10:29
  listening pleasure only. So Rage Against the Machine,
• 10:32
  that's what I'm listening to on Spotify.
• 10:34
  Remember, it is not for everyone.
• 10:37
  So now let's head straight to the podcast episode for today.
• 10:41
  And that is how to name your podcast for business growth.
• 10:45
  Now, I've been talking a lot about podcasting, so I'll try
• 10:47
  not to go over the whole thing about time frames, but just
• 10:50
  remember that podcasting or content marketing, long form
• 10:55
  content marketing plays are long term strategies.
• 10:57
  They do not work in the short term.
• 10:59
  So do not think that you will start your podcast in December
• 11:03
  of 2024 and then in February of 2025 you will hammer you become
• 11:07
  a millionaire. That is not going to happen.
• 11:09
  Adjust your time frame if you want to know some more about
• 11:13
  that, then just go to YouTube after you're done listening to
• 11:15
  this episode. All the 970 something episodes
• 11:19
  that we've done so far are available on YouTube.
• 11:21
  So just type in Tavishima, type in podcasting or Tavishima
• 11:25
  podcast or Tavishima content marketing or Tavishima content
• 11:29
  and every single episode that I've made about podcasting and
• 11:31
  about content marketing is going to come up.
• 11:33
  Listen to it with a pen and paper.
• 11:35
  Write down two or three things that you can do immediately to
• 11:39
  move your business forward. Today is a Monday morning, so if
• 11:42
  you do that and you're listening to my material, you best be
• 11:44
  writing down stuff that you can do tomorrow, Tuesday morning, to
• 11:50
  move the business forward. There's no point in listening to
• 11:52
  all these things. You're not going to start
• 11:54
  practising one or two things. Oh, sorry, hold on.
• 11:56
  One more thing. OK, sorry about that.
• 12:08
  I had to check some settings on my phone.
• 12:11
  I think an interruption was coming in because for those of
• 12:14
  you who have been listening for a while, you know, it's no
• 12:16
  secret that I record from my phone.
• 12:19
  So sorry about that interruption.
• 12:21
  Where was I? So I just talked about how we
• 12:24
  need realistic time frames when it comes to podcasting or long
• 12:27
  form content marketing. People have different motives
• 12:30
  when they are going into podcasting.
• 12:31
  There's some people who podcast just for personal growth.
• 12:35
  So some people will tell you that look, Tavishma, you're
• 12:37
  talking too much and podcasting because it makes me feel good.
• 12:39
  I'm being my authentic self. I don't want to make money.
• 12:41
  All right, no problem. If that's your deal, then no
• 12:44
  problem. Continue, continue to podcast,
• 12:46
  but just know that is kind of self-serving because if you're
• 12:50
  doing your podcast and it's all about you, my authentic self,
• 12:53
  I'm putting out this into the universe and blah, blah, blah,
• 12:55
  blah, blah. It's very, very self-serving.
• 12:58
  And truth of the matter is, let's face it, I mean, who, who
• 13:02
  are you in the grand scheme of things?
• 13:04
  It's not like you're Oprah Winfrey or Michael Jackson, rest
• 13:07
  in peace or bollaty nubu that somebody just wants to listen to
• 13:11
  your evolution of personal growth just for the sake of
• 13:13
  listening. So if you're someone who has
• 13:15
  achieved some sort of notoriety, public fame or something, then
• 13:19
  yes, people will be interested in listening to you and watching
• 13:24
  your character evolution and your growth.
• 13:26
  But if you are a relative nobody in the scheme of things, By the
• 13:30
  way, when I say relative nobody, I'm not saying you're not worth
• 13:33
  anything. I'm not saying Tinibu and Oprah
• 13:35
  Winfrey are worth more than we are.
• 13:38
  I'm not saying that. I'm not saying relatively
• 13:40
  speaking in the scheme of things, personal power, personal
• 13:44
  status, you know, things like that.
• 13:46
  There's a reason why some people would listen to a podcast if
• 13:49
  Tinibu started a podcast today, but they're not going to listen
• 13:52
  to your own podcast if it is about your own personal growth
• 13:54
  because you'll be like, well, and Tinibu is president and he
• 13:57
  came from, OK, well, let me not say anything.
• 14:01
  He came from this to this and he's now president.
• 14:03
  You know, how did he make it? Don't listen to the podcast.
• 14:05
  Well, for you, relatively speaking, right now, you're
• 14:08
  nobody ish. You're still important because
• 14:12
  all human beings have worth in the eyes of God.
• 14:15
  So yes, you are important, but there's very little reason why
• 14:17
  people are going to listen to yourself serving podcast.
• 14:19
  So if your podcast is about personal growth, then continue
• 14:22
  keeping your authentic self. However, I think that business
• 14:26
  growth is the best motive for podcasting because at least if
• 14:30
  you're podcasting for business growth, there's going to be an
• 14:32
  exchange of value. People are going to be listening
• 14:34
  to you. People are going to be getting
• 14:35
  stuff out of it and you're going to make some money out of it.
• 14:39
  And the only way you can make money out of it is if you give
• 14:41
  value. So podcasting for business
• 14:43
  growth, in my own opinion, is the best motive because there is
• 14:46
  an exchange of value. You get something and you give
• 14:48
  people something. But if you're podcasting because
• 14:50
  you're being your authentic self, then it's self-serving.
• 14:53
  You're just trying to grow out in the universe and for some
• 14:56
  reason you want to show off that you're growing.
• 14:58
  So yeah, let me move on from that.
• 15:01
  So those are different motives for podcasting.
• 15:03
  Now, naming the podcast is something that I've had to talk
• 15:06
  to people about and that was what this coaching session was
• 15:10
  about between me and this voice over artist who is trying to use
• 15:14
  podcasting to promote her business.
• 15:16
  Now, naming is important because it affects discoverability.
• 15:20
  If you do not name your podcast well, people will not discover
• 15:24
  your show. That is what discoverability
• 15:27
  means. If people do not discover your
• 15:29
  show, there will be no audience and there will be no engagement.
• 15:35
  That is what discoverability is all about.
• 15:37
  If there is no audience and if there is no engagement, there
• 15:41
  will be no potential clients. This is what discoverability is
• 15:46
  all about. So if you're in a coaching
• 15:50
  session with me and we're talking about these things, this
• 15:52
  is the reason why I'm going to be smacking you guys over the
• 15:54
  head about this whole naming thing of naming your show
• 15:57
  because people want to be cute about the podcast name and they
• 16:00
  want to be sexy. You know, chilling with
• 16:02
  Tavishima right now, nobody knows who Tavishima is.
• 16:05
  So naming your show Chilling with Tavishima does not help
• 16:07
  anybody discover the show or chilling with Agnes.
• 16:12
  Now, in this case, the name of her show was just her initials
• 16:17
  and the initials were OK, let me not use the say what her
• 16:22
  initials are, but her initials in the Nigerian context can mean
• 16:25
  anything from the person who is the auger of the business to
• 16:32
  that's even if you want to put it in the business context
• 16:34
  because a lot of people will just see it and not not even
• 16:36
  know like what do these initials means?
• 16:38
  Because really it was just initials.
• 16:39
  That was the title of our show. It's like me having a show and
• 16:42
  then naming my show TGA. So yeah, TGA, you know, that's
• 16:48
  those are my initials, Tavishima George Aidi.
• 16:51
  So it sounds nice, right? Sounds posh, sounds touché.
• 16:54
  But for the rest of the world, TGA can mean absolutely anything
• 16:58
  and it can mean absolutely nothing.
• 17:00
  So naming your show by your initials, Yeah, even if it's a
• 17:03
  placeholder, it means nothing. So in the coaching session that
• 17:06
  I had with this voice over actor and podcaster, I asked the
• 17:09
  person a couple of questions. I asked the question what the
• 17:13
  podcast was about. She's still trying to figure
• 17:15
  that out. The number of episodes that she
• 17:17
  has, she currently has about four.
• 17:20
  Who is the audience? Who are the ICP?
• 17:22
  She's hoping to reach out to business people, especially
• 17:24
  people in the corporate space. What is the aim of the show?
• 17:28
  Hopefully it is to get voice over work in the future so you
• 17:33
  can see that she's podcasting. She's not quite sure.
• 17:36
  She's still planning to figure this thing out.
• 17:38
  She's on a journey, but she's hoping that business people who
• 17:40
  listen to this thing will say how correct this babe has a nice
• 17:44
  voice. Let me go and book her to do
• 17:46
  voice acting for my gig, for my business or for my this or for
• 17:50
  my that, or maybe to be MC for my show.
• 17:55
  So currently what she's doing on the podcast is she's reading out
• 17:57
  interesting material, trying out different accents and you know,
• 18:01
  things like that. So there's some of you who say,
• 18:05
  babe, you need to tighten up your shop, it's all over the
• 18:07
  place, blah, blah, blah. Maybe you have a point.
• 18:11
  But in my own opinion, being all over the place, that's not a
• 18:13
  problem so long as you correctly signal to everybody where you're
• 18:18
  at. So in this place, in this kind
• 18:22
  of context, the content marketing strategy that I give
• 18:25
  people in this situation is like, look, you're still trying
• 18:27
  to figure a whole bunch of stuff out.
• 18:29
  So do not try to position yourself as the expert.
• 18:32
  Don't you position yourself as a voice over expert and somebody
• 18:36
  captures your show and it's like this baby's just faffing all
• 18:39
  over the place. You will lose credibility
• 18:42
  instantly. So the strategy here is to use a
• 18:47
  journaling strategy. Journaling just means this is
• 18:51
  me, this is what I'm up to, this is what I'm trying to achieve.
• 18:54
  These are the steps that I'm doing to do that.
• 18:57
  That is a very honest positioning.
• 18:59
  Anybody who discovers you be like, yeah, OK, she did try.
• 19:03
  Sure. She's getting there.
• 19:05
  And people will be along with you on the journey.
• 19:07
  And eventually you'll reach a stage where people like, OK,
• 19:10
  this baby has made it. She definitely has skills.
• 19:12
  And I do now call you, I said, OK, I've been following your
• 19:15
  podcast for a while. I have this project.
• 19:17
  It's an advertisement. I want you to do voice over or I
• 19:20
  have this show. I want you to do MC, you know,
• 19:23
  and that's how it works. So in this case, don't try to be
• 19:26
  for me like you're any expert somebody.
• 19:28
  It's a journaling strategy and then people will follow you for
• 19:31
  the ride. You're being honest.
• 19:32
  So there's no Yawa. So that's why I didn't tell her
• 19:35
  to tighten anything up. Now, using this information that
• 19:40
  we had, I came up with a bunch of suggestions for her show, the
• 19:44
  names for our show. So instead of using her
• 19:46
  initials, in my own case, TGA, let's just pretend that she has
• 19:49
  initials like me, TGA, instead of just calling the show the TGA
• 19:54
  show, which can mean absolutely anything and absolutely nothing.
• 19:58
  And it won't help people discover your show because like
• 20:02
  I said, discoverability is their main thing when we're talking
• 20:06
  about podcasting here. If there is no discoverability,
• 20:09
  if people do not find you, there will be no engagement, there
• 20:14
  will be no audience and you will have no potential clients.
• 20:19
  It's that simple. You have to name your show
• 20:22
  something that people are searching.
• 20:26
  If you want to talk to 50 year old women who live in the
• 20:32
  Midwestern part of Nigeria, then your podcast title should have
• 20:36
  something in the title that 50 year old women who live in
• 20:40
  Midwestern Nigeria are searching for as how it works.
• 20:44
  So in this case, I came up with a number of suggestions.
• 20:46
  One suggestion was the accidental voice actor.
• 20:49
  Another suggestion was the voice over Voyage.
• 20:53
  Another suggestion was the voice over hustle.
• 20:57
  Now, the benefits of what I suggested were this.
• 21:01
  These titles, The Accidental Voice Actor, The Voiceover
• 21:04
  Voyage, and The Voiceover Hustle clearly shows that she is still
• 21:08
  in flux. It clearly shows that she is
• 21:11
  still trying to figure out one or two things.
• 21:14
  If you sign up to a show that is called The Accidental Voice
• 21:17
  Actor, you will not be disappointed that this babe is
• 21:20
  still trying to figure out one or two things because the name
• 21:23
  of the show clearly signals that this person is in flux and that
• 21:27
  this person is trying to discover one or two things.
• 21:31
  Then it also has the key terms in it voice actor, so that
• 21:37
  people who are interested in voice acting will find your show
• 21:41
  or people who are looking for a voiceover actor will find your
• 21:45
  show. So I hope you guys see how it
• 21:47
  works. Now, the reason why I'm sharing
• 21:49
  this coaching episode that I had with this particular individual
• 21:52
  is because I've been writing a lot about how people need to
• 21:55
  name their podcast, right? Or need to think better about
• 21:57
  their content marketing strategy.
• 21:59
  And I've not been giving you guys physical examples that you
• 22:02
  guys can look at and say that, oh, OK, I'll see what Tavishma
• 22:06
  means. I see how it applies.
• 22:08
  So this is one of those things. So instead of just naming her
• 22:12
  show TGA, which means nothing or which could mean anything, any
• 22:18
  of these titles, the accidental voice actor, the voice over
• 22:22
  Voyage or the voice over Hustle is going to allow her to
• 22:28
  continue podcasting and to continue trying to figure things
• 22:31
  out. And people will be along for the
• 22:32
  journey because they know that, OK, this podcast is about voice
• 22:35
  acting and this baby is still trying to figure a couple of
• 22:39
  things out. And as your audience is growing
• 22:41
  with you, they will grow until the day when you achieve expert
• 22:45
  status. And when that time comes,
• 22:47
  they'll pick up the phone and they'll buzz you and they'll
• 22:50
  say, oh, be how far been listening to the show?
• 22:52
  Been listening for the last three years.
• 22:53
  Absolutely love your show. Now I'm ready to do so, so, so
• 22:56
  and so. And it has to be you.
• 22:58
  I'm such a fan. How do I engage you?
• 23:01
  How much do you cost? Oh, come and do MC for me.
• 23:04
  So that's how it works. And the reason why I made this
• 23:08
  podcast episode, like I said, is this is a physical example here,
• 23:14
  or rather a concrete example where, OK, it's not physical, we
• 23:16
  can't touch it. So this is a concrete example
• 23:19
  about how certain things that we do regarding naming and strategy
• 23:24
  and things like that in our content marketing strategy, how
• 23:26
  it can grow our sales, because that's the whole point of every
• 23:30
  single thing that we talk about over here on the podcast.
• 23:33
  We are trying to grow our sales and grow our businesses.
• 23:39
  So if you're currently trying to figure out a bunch of stuff in
• 23:46
  your business, you want to adopt A content marketing approach and
• 23:49
  you are willing to invest the time that is required because I
• 23:53
  told you there is no content marketing thing that you would
• 23:56
  do in January and then you will blow in February.
• 23:59
  If you're looking to blow in February and March and you're
• 24:02
  starting something in January, you had better be looking at
• 24:04
  advertising or you had better be looking at direct response
• 24:08
  copywriting. That is where you can reasonably
• 24:11
  hope that you put out something in January and then sales will
• 24:14
  start coming in February. Do not do content marketing if
• 24:18
  you need money now, now, now, now, now.
• 24:21
  So if you have you want to grow the business and you're
• 24:25
  considering a content marketing approach and you want to use
• 24:27
  content marketing to grow sales in the medium to long term, then
• 24:32
  reach out. Let's have a conversation.
• 24:34
  I'd be more than happy to help you out and steer the ship in
• 24:37
  the right direction. My contact details are this.
• 24:41
  The phone number is 08064662140. The country code is +234.
• 24:50
  For those of you who are not Nigerian, if you're going to
• 24:53
  buzz, that's a regular call. No Allah, just just buzz.
• 24:56
  We'll talk. If you're going to call me on
• 24:58
  WhatsApp, there are too many scammers on WhatsApp these days.
• 25:00
  So send me a message first, you know, been listening to the
• 25:03
  show, got your contact details, blah blah blah.
• 25:04
  You know that whole thing and then we'll chat small and then I
• 25:07
  can call you back later on and then and then we'll talk
• 25:11
  business from there. They can also connect with me on
• 25:15
  LinkedIn. The name to look for is
• 25:17
  Tavishima IED. Look at this link.
• 25:19
  We're listening to this episode right now.
• 25:21
  My name is there. Highlight my name.
• 25:23
  The proper spelling is there. Copy it and paste it in LinkedIn
• 25:28
  and then my handsome face should show up and then send me a
• 25:30
  connection request and then we'll get a conversation going
• 25:33
  in less than 48 hours. Oh, by the way, I better stop
• 25:35
  saying my handsome face because I noticed that a lot of the guys
• 25:37
  that have been connecting me on LinkedIn these days are actually
• 25:41
  guys, not babes. So yeah, let me stop advertising
• 25:45
  my handsome face and babes. This is an sorry ladies, please
• 25:50
  do not cancel me. I'm just talking informal casual
• 25:56
  ladies. It would be nice to hear from
• 25:57
  you guys as well. So thanks for your time and
• 26:00
  attention. I'll catch you guys in the next
• 26:02
  episode. And I hope we've been able to
• 26:03
  get some hopeful tips around naming how that affects
• 26:08
  discoverability and stuff like that.
• 26:11
  So I'll catch you guys in the next episode.