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Jeremy Ostermiller, Co-founder of Death Before Decaf | The Hardest Dollar Is the First Dollar

In this episode of Reframe First, Oleksij Rak talks with Jeremy Ostermiller, an eight-time founder now running two DTC brands — ready-to-drink coffee company Death Before Decaf and moto-inspired clothing label Steeltown Garage. Jeremy explains how 400 hip-hop shows and a burnout at 29 pushed him into building one of the first video ad exchanges, which went from zero to a quarter billion in lifetime revenue before a private equity exit, why he calls himself a zero-to-eight-year founder who should hand a company over once it starts growing up, and how a Fourth of July party at his lake house…

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