Latest / Let's talk Marketplace
Solving the Chicken-and-Egg Problem of Marketplace Scaling #LTM139
Why is cross-border expansion so hard for marketplaces - even when the technology is ready? In this episode, Ingrid flips the usual seller-centric perspective and looks at internationalisation from the operator’s side. She is joined by Valentin Lennartz from OnBuy and Paul Cotsas from Octopia to unpack the classic chicken-and-egg problem of supply, sellers, and demand. They discuss why “start with supply, then marketing” is more than a mantra, how seller quality and loyalty become strategic assets in new markets, and why aggregation doesn’t have to lead to interchangeable marketplaces. The…
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