Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / ​A "Shy Person’s" Guide to Public Speaking

Transcript

​A "Shy Person’s" Guide to Public Speaking · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the podcast.
• 0:03
  Today is going to be a part 5, Part 6, Part 7.
• 0:06
  I don't know, I've locked out and it's a continuation of this
• 0:10
  series where we were talking about podcasting, content
• 0:13
  marketing, establishing a personal brand and growing your
• 0:18
  sales. So if you've listened to any of
• 0:21
  those earlier episodes where I was talking about someone who
• 0:27
  reached out to me, a listener of the podcast, we call him
• 0:29
  Shinarambo. I can't remember why I called
• 0:31
  him Shinarambo, but thinking about it now, it's not a
• 0:34
  flattering name, but I didn't mean any insult by the way.
• 0:38
  So I was talking about Shinarambo, who he and his
• 0:42
  partners are going to be involved in the financial
• 0:46
  sector, in wealth advisory, and they're coming up with this idea
• 0:50
  for a podcast, or rather they have come up with an idea for a
• 0:53
  podcast. They've actually launched it as
• 0:55
  at the time Shinarambo and I had this conversation, they had
• 0:59
  already dropped two episodes. So I figured that I'll come over
• 1:06
  here on the podcast and then share some of the conversations
• 1:10
  that I've been having with Shinarambo and some of the
• 1:12
  thoughts arising from those discussions.
• 1:15
  Just in case there's anybody listening to this podcast who is
• 1:19
  thinking of a content marketing strategy, particularly if they
• 1:22
  want to do long form blogging or podcasting and using it as a
• 1:29
  tool to establish a personal brand.
• 1:32
  Sorry, establish a personal brand and then to grow their
• 1:36
  sales. So I've already made a couple of
• 1:39
  episodes, multiple parts already.
• 1:42
  So that's the reason why I'm saying, I'm not sure if this is
• 1:43
  part 5 or part 6 or about 7 or about 8:00.
• 1:47
  But sure, if you listen to earlier ones and, and you
• 1:50
  remember the Shinarambo episodes, this is a continuation
• 1:53
  of the Shinarambo episodes. And now I want to share a couple
• 1:58
  of things that we spoke about regarding personal branding and
• 2:03
  visuals because Shinarambo put his face in the podcast art.
• 2:09
  So this these are just some of the things we spoke about and I
• 2:15
  think some more things that you ought to take to heart if you
• 2:19
  are going to start a podcast to promote your business just like
• 2:22
  he has. For those of you who are just
• 2:25
  discovering the podcast, my name is Tavishima Ayedin.
• 2:28
  I'm a former lawyer turned business consultant.
• 2:32
  Excuse me. And everyday I come here, I give
• 2:35
  you guys business goodness. We talk about solving business
• 2:37
  problems because we want our businesses to grow.
• 2:40
  We want them to thrive and we try and figure out how to make
• 2:43
  more money, how to talk to more people, how to convert more
• 2:47
  people, how to get people to buy again and again, and how to get
• 2:51
  people to refer their friends and their family members to us
• 2:53
  so that we can keep making more money.
• 2:56
  MMM, make more money. So that's what we do over here
• 3:00
  on the podcast. Now, if you'd like to get in
• 3:02
  touch, just like Shino Rambo did, then the number to call is
• 3:06
  08064 662140. You can call, you can send me a
• 3:13
  text message or a WhatsApp message.
• 3:17
  Now, I'm not against giving people free advice.
• 3:19
  So if you want the benefit of free advice, just make sure you
• 3:23
  say so clearly in the first message, in the first outreach.
• 3:27
  We'll schedule a time and then we'll have a chat, but I will
• 3:30
  answer one question only then. If you want us to do a deep
• 3:35
  dive, if you want me to look at your podcasting strategy, if you
• 3:39
  want me to help you figure out how you're going to use your
• 3:42
  podcast for lead generation or how you're going to convert when
• 3:46
  people start reaching out to you from the podcast, then what we
• 3:48
  need to do is we need to set aside time for a proper
• 3:51
  consultation, the different consultation packages available.
• 3:55
  You can book consultation packages for a month or a
• 4:01
  quarter or a week, maybe even hourly.
• 4:05
  And then of course, you know, depending on how much we're
• 4:06
  doing or how little you know, that would affect the fee as
• 4:09
  well. But bottom line, there's
• 4:11
  something for everyone. So if you're a high class
• 4:13
  person, you have so much money and you want to share some of
• 4:16
  that money with me, by all means, reach out.
• 4:19
  I'll I'll do my best to sort you out.
• 4:20
  If you're a little tight for cash, no problem.
• 4:24
  We can make it happen with the hourly thing.
• 4:26
  If you're extremely broke, as you know your money, no problem.
• 4:30
  It's not a problem. You just tell me you want free
• 4:32
  advice. We'll answer one question only,
• 4:35
  and I'll do my best to make sure that I deliver value because
• 4:38
  just like I said in the previous episode, apart from one lady who
• 4:41
  is my ex, everybody else who has come across me has said that
• 4:45
  they have gotten value from me. Excuse me.
• 4:48
  But then if you ask this, my ex, she would say that, you know,
• 4:50
  meeting me was a mistake and it was a waste of her time.
• 4:54
  But everybody else, yeah, they say they got value from from
• 4:59
  meeting me and interacting with me.
• 5:02
  So personal branding and visuals.
• 5:05
  Now, like I said, Shinrambo put his face in the podcast AT and
• 5:09
  it was one of the things I tackled a mom on.
• 5:12
  So I asked him why did you put your face there?
• 5:14
  And the response was this. He said he put his face on the
• 5:19
  podcast AT because he was trying to deal with the fear of putting
• 5:23
  himself out there. And I understand because for
• 5:26
  some of us, when we start this journey, you know, a little shy
• 5:29
  and you know, we all, I put it, we're a little shy.
• 5:36
  So sometimes some people try to, to get rid of all that fear by
• 5:39
  just throwing themselves out into the deep end.
• 5:41
  And I think this is what Sheena Humble was doing.
• 5:45
  So by putting his face out there, the fear was now going to
• 5:48
  be gone. And then he was also doing that
• 5:51
  because I was trying to create a personal brand.
• 5:53
  Oh, by the way, apologies for all the noise in the background
• 5:56
  because never has been terrible in this estate and not everybody
• 6:03
  has inverter or solar. So my neighbors who still use
• 6:06
  generators are all blasting their generators.
• 6:09
  So that's what the extra noise is probably coming through the
• 6:12
  background because it's a late night recording and I'm doing
• 6:15
  this at home. So Shinarambo now him putting
• 6:18
  his face on the podcast that he's just trying to build a
• 6:21
  personal brand. He's also trying to deal with
• 6:22
  the fear of putting his face out there.
• 6:27
  OK, now here are some of the issues arising, some of the
• 6:32
  matters arising. OK, so Shonambo is scared of
• 6:37
  putting himself out there. OK, good, good.
• 6:39
  In that case, starting the podcast is already a good step,
• 6:43
  is already a step in the right direction.
• 6:45
  Because for people who are what's the word, reclusive or
• 6:50
  shy or whatever, you know, even putting your voice out there,
• 6:54
  not talk of putting your face, even that is scary enough.
• 6:58
  So Shin Rambo has made a very good step.
• 7:02
  But however, as as the president of the Shy People's Association
• 7:09
  of Nigeria, by the way, that body doesn't exist.
• 7:12
  I just made it up. But I just want to let you know
• 7:14
  that I am one of you. I'm incredibly self-conscious,
• 7:18
  incredibly so. You'll be shocked.
• 7:20
  You say how you're on the podcast, you're on the radio
• 7:22
  show, you talk on stages, blah, blah, blah.
• 7:25
  Yes, I'm incredibly self-conscious.
• 7:28
  So I'm one of you. So you can how I put it, I'm
• 7:34
  talking from an insider perspective.
• 7:37
  Now, for those of you who are scared of putting yourself out
• 7:39
  there, there is only one way to stop being nervous and it's not
• 7:44
  to put your face out there or not to put your voice out there.
• 7:49
  If you want to stop being nervous every time you're on a
• 7:52
  mic, every time you're on stage, every time you're on a
• 7:55
  networking session, every time you are, you know, whatever it
• 7:58
  is that you're doing, stop focusing on yourself.
• 8:04
  I repeat, for those of us who are shy, for those of us who are
• 8:09
  self-conscious, we do not help ourselves the more we focus on
• 8:13
  ourselves. Let me say one more time,
• 8:17
  because some of you didn't catch it, and also because for those
• 8:22
  of us who are shy people, try and get us to snap out of it by
• 8:25
  telling us to stand a certain way or talk a certain way or
• 8:29
  walk a certain way or pose a certain way.
• 8:31
  And you're taking this advice and you're wondering why you
• 8:35
  feel more more stifled, more crippled.
• 8:38
  It's because you're already self-conscious and then you're
• 8:40
  doing things that are putting the spotlight on yourself.
• 8:44
  Don't focus on yourself, focus on the audience.
• 8:50
  That's the reason why I'm not stammering here, because I'm not
• 8:53
  focusing on myself. I don't care if I'm using the
• 8:55
  right words. I don't care if I cough, I don't
• 8:57
  care if I stammer. Am I saying stuff that you need
• 9:00
  to hear? That's all.
• 9:01
  It's my primary motive. That's the reason why I can show
• 9:04
  up and come correct. Some of you say hi guy, you get
• 9:08
  confidence. No, no, be confidence.
• 9:10
  Like I'm tired, I'm done. I can't keep looking at myself.
• 9:12
  Am I sounding correct? Am I looking correct?
• 9:15
  Am I standing correct? Am I talking right like I'm
• 9:17
  done? I'm tired of all that BS.
• 9:20
  So right now I just show up and my focus only is OK.
• 9:22
  This guy dies in front of me. This babe dies in front of me.
• 9:25
  What does he need to hear? What does she need to hear?
• 9:30
  What do I need to pass across? What does it look like they need
• 9:33
  to learn? What are the questions that
• 9:36
  they're asking me? How can I answer that question?
• 9:39
  That's all. And in doing that, I found
• 9:43
  freedom. So now I can stand on stages.
• 9:48
  In primary school, you couldn't, even if you gave me a
• 9:51
  billionaire, I wouldn't have gotten on stage in primary
• 9:53
  school. No way.
• 9:58
  The fact was, once I was at a public event and I've mentioned
• 10:02
  that story lots of times. So no need to repeat it again.
• 10:04
  You know, live on camera, national TV.
• 10:08
  The poem was supposed to be about Abuja.
• 10:09
  I fumble my words. Aunt, Auntie and Kem who used to
• 10:12
  do Tales by Moonlight on national TV.
• 10:16
  Auntie and Kem, the legend herself.
• 10:18
  She had to come and elbow me from the stage and then she
• 10:21
  called Stanley. Stanley was a very good actor.
• 10:24
  She called Stanley. Stanley is the one that came
• 10:25
  out, took my slot. I finished everything that day.
• 10:28
  I wanted to die. I wanted the ground to open and
• 10:30
  to swallow me. I say hey on national TV, my 1
• 10:34
  moment to shine. I fumble my words.
• 10:38
  I stammer. I repeat my lines.
• 10:40
  Then Auntie in camp the legend had to cut my elbow me out of
• 10:43
  the frame. Then she now introduced Stanley,
• 10:47
  who was supposed to be my understudy by the way,
• 10:50
  understudy now became the master.
• 10:52
  Stanley now took my shine. Now focus on yourself, focus on
• 11:01
  the audience. That is the only way that you're
• 11:05
  going to stop this fear of putting yourself out there.
• 11:10
  So focus on the audience. Who is the audience?
• 11:13
  What do they need to hear? What feedback are they giving
• 11:16
  me? Let me react to that feedback.
• 11:18
  What question are they asking me?
• 11:20
  Let me ask. Let me answer that question.
• 11:23
  Whatever it is, whatever they're giving me, I'm reacting to that
• 11:26
  and I'm giving them back. So for those of us who are shy,
• 11:31
  look, putting yourself on social media because you're trying to
• 11:33
  break their fear. You're actually making it worse
• 11:36
  because this was going to happen.
• 11:37
  You make a nice photo. At least you think the photo is
• 11:39
  nice. Then you put it up.
• 11:42
  Then somebody said, oh boy, that's how you take black.
• 11:46
  And maybe not wondering, I was thinking I'm a, you know, I'm a
• 11:52
  yellow boy. Why is this guy saying I'm
• 11:54
  black? Then of course, everybody have
• 11:57
  different opinions. Some people say, oh boy, now are
• 12:02
  you sick? And you'll be thinking that
• 12:05
  look, now the go gym now I was thinking like my physique is on
• 12:08
  point. People are saying I'm sick.
• 12:10
  There's some people will now be saying that you're fat.
• 12:13
  There's some people will now complain about your branding
• 12:16
  that you all suit in the picture that you know is native.
• 12:19
  You normally wear that you suppose we're native.
• 12:23
  Then they will say that the background color is off or that
• 12:27
  the lighting is off or that this is this or that is that or it
• 12:30
  impose. Well, you post too much.
• 12:31
  You didn't post enough. If you're scared of putting
• 12:38
  yourself out there, putting, you know, photos of your face all
• 12:41
  over social media, yeah, ain't gonna work at all.
• 12:47
  So whatever it is you want to do, no matter it is how you want
• 12:50
  to step, when you step, don't focus on yourself, focus on the
• 12:55
  audience. If every single time I'm on
• 12:56
  stage, I'm wondering, am I walking upright?
• 13:00
  Is my zipper open? Are my shoes clean?
• 13:04
  Is my belt aligned? Am I using the right words?
• 13:08
  Am I pronouncing things the right way?
• 13:11
  What else? Am I using the stage correctly?
• 13:14
  Am I using body language correctly?
• 13:16
  All these other things I'll cripple myself.
• 13:23
  Now, all these other things are important, but Please remember
• 13:26
  that those things are at advanced techniques.
• 13:29
  When you're talking on stage, where do you stand?
• 13:31
  Forward, backward, center, to the left, to the right?
• 13:36
  When you're making a point, how do you move?
• 13:38
  All those things are advanced techniques.
• 13:41
  But unfortunately, people try to help us.
• 13:43
  Those of us who are shy, they try to help us by giving us
• 13:46
  advanced techniques. Why are you giving somebody an
• 13:48
  advanced technique when the person doesn't even know the
• 13:50
  preliminaries? Putting yourself on podcast art
• 13:55
  and making yourself, you know, projecting yourself as the face
• 13:59
  of a brand and in all of that, that's that's some pretty
• 14:02
  advanced stuff. It's not for those of us who are
• 14:06
  just stepping fresh, stepping you into the limelight.
• 14:10
  So if you are like Shinarambo, yeah, it's good that you're
• 14:19
  trying to break the the fear. OK.
• 14:24
  But putting your face on the podcast, that not necessarily
• 14:29
  the way. Just focus on responding to the
• 14:32
  audience. As long as your audience
• 14:34
  focused, you'll be OK. And then plus, in all the
• 14:38
  episodes, I've already pointed out how you know, except if
• 14:43
  you're a supermodel or a very famous person, there's really no
• 14:49
  point in having your face up there.
• 14:50
  It will help. So if President Tinubu decides
• 14:54
  to start the podcast now, he decides to call the podcast
• 14:57
  talking with Tinubu, no problem. Teenable means something.
• 15:01
  People search for teenable. It it it makes sense if he puts
• 15:04
  his face there, no problem. He's the president, everybody
• 15:07
  knows him. The thing kind of makes sense.
• 15:09
  The same reason why Michelle Obama on her own podcast, she
• 15:12
  put her face out there. She put her name there because
• 15:15
  the team makes sense in the beginning.
• 15:19
  Right now, our face means nothing and our name means
• 15:23
  nothing. She around, but I'm not trying
• 15:25
  to put you down. I'm just being real with you.
• 15:28
  So yes, I have I have a growing audience.
• 15:30
  I have 4200 and something subscribers on Spotify.
• 15:35
  But really, really, even though that's impressive, really sit
• 15:39
  down and you know, reason I'm just just just think I'm on the
• 15:44
  national stage. Who knows?
• 15:46
  Who knows who I am. You don't believe me?
• 15:49
  You're impressed by this podcast.
• 15:50
  No problem. The next thing you're chilling
• 15:52
  one of your guys say, hey, have you heard of Tavishy Mahidi?
• 15:55
  Just ask and then wait and see. Crickets.
• 16:00
  That's the response. You will get nothing.
• 16:03
  Nobody knows me. If you put my face out there,
• 16:06
  say who be this? And the boy fires, the boy fires
• 16:09
  morcha. That's all.
• 16:11
  So my face means nothing. My name means nothing.
• 16:14
  So let's be real. So you're trying to break the
• 16:20
  fear. That's not the way.
• 16:23
  If you're trying to do brand building, it is not the way your
• 16:27
  face means nothing, your name means nothing.
• 16:29
  For now, just keep putting out your content organically.
• 16:34
  I keep on interacting with the audience.
• 16:36
  You're going to get the signals that you need to be able to
• 16:38
  build an effective brand. So for me, this whole thing of I
• 16:45
  give tactical advice, practical advice, it is not something that
• 16:49
  I sat down and I dreamt up by myself.
• 16:52
  I didn't manufacture it by myself.
• 16:54
  It is what listeners of the podcast have told me.
• 16:59
  So when it's time to do a brand consultation and I'm sitting
• 17:02
  down with a brand specialist, you can see that I have plenty
• 17:05
  of ammunition to give them that they can use in coming up with
• 17:07
  my brand because I've just focused on doing the
• 17:12
  substantive, Abby, this is substantive, very substantial.
• 17:15
  I've just focused on doing the do I make the podcast and then I
• 17:19
  do my consultations from there, from feedback I get from the,
• 17:24
  the, the, the clients and the other people I interact with.
• 17:27
  I'm getting all the information that I need to be able to build
• 17:31
  the brand in quote later on. So yeah, that's it.
• 17:38
  That's all for today. So if you're like Shinarambo,
• 17:42
  you're putting your face out there to be brave.
• 17:44
  It's not necessary. You're trying to be brave.
• 17:46
  Good. Don't be brave by focusing on
• 17:48
  yourself. When you focus on yourself, you
• 17:50
  cripple yourself. You will always be thinking, are
• 17:52
  my shoes right? What about my belt?
• 17:56
  Oh, my stomach was rumbling. Did anybody hear that?
• 17:59
  Oh, I just farted. I hope nobody can smell that.
• 18:02
  All my glasses are dirty. Can people, the people notice
• 18:05
  that? Oh, I didn't brush my teeth
• 18:08
  after lunch. And now I'm talking on stage.
• 18:10
  Can anybody smell my breath? If you keep focusing on
• 18:13
  yourself, you cripple yourself. So it's not about you, it's
• 18:18
  about the audience. So that's it.
• 18:20
  And that's all for today. Thank you very much for
• 18:23
  listening. Remember, if you want to get in
• 18:24
  touch, you can call, send me a text message or a WhatsApp
• 18:27
  message on 08064662140. If you need some help with your
• 18:36
  content marketing strategy, yeah, reach out.
• 18:40
  Let's see if we can help. Remember, I'm OK with giving
• 18:45
  people free advice, so if you want free advice, just say so in
• 18:48
  the very first message. We schedule a time to talk and
• 18:52
  I'll answer one question only for other people.
• 18:55
  If you want us to do a deep dive then there are different
• 18:59
  consulting packages available. You can pay for an hour of my
• 19:04
  time a day, a week, a month or 1/4.
• 19:11
  So far nobody has booked a year's worth of my time and to
• 19:14
  be honest I don't even know how that would work anyway.
• 19:18
  So reach out. I'd love to hear from you all
• 19:20
  0806466 2140 Thank you very much for your time and attention.
• 19:27
  I will catch you some other time.