31. The Number 1 Mistake Wellness Leaders Make? They Bet on the Wrong Horse

The Wellness in Hospitality Podcast · Nov 19, 2023 · 13m

What is the biggest mistake we wellness leaders make with our wellness offering? We bet on the 'wrong horse'.

Two decades ago when I started off in the industry, I really didn't have a clue about what a wellness concept really was, let alone designing a coherent one.

And I wasn't the only one in that "clueless" boat. Very rarely are we wellness leaders taught how to write a concept. We barely learn how to read a profit and loss (through pure need).

If there is one thing, I'd love to see change in our industry, that would be to teach every wellness leader how to write the right wellness…