Latest / The Real Estate Agent Playbook / DON'T SCREW THIS UP: Choosing Your eXp Sponsor (Primary vs. Co-Sponsor)

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DON'T SCREW THIS UP: Choosing Your eXp Sponsor (Primary vs. Co-Sponsor) · The Real Estate Agent Playbook

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  your sponsor choice at EXP
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  could actually be more important
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  than the choice to join the brokerage itself
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  and most agents
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  truly don't have a full understanding of sponsorship
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  co sponsorship and revenue share before they join
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  that ends today that's why we're here
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  so let's get straight into it
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  I'm Jeremy Kane proud member of the Wolf Pack
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  and co founder of Carbon Collective
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  a coaching and outcome based platform that we offer
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  everybody who joins us
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  if you're considering joining EXP
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  book a call on the link below the re agent
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  Wolf pack.com and we can go from there
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  so let's talk about this first and foremost
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  primary sponsor you get access to their top 5
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  you know upline
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  and then the co sponsor comes in
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  and you get access to that person
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  co sponsor didn't give you another tier
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  or another agent of support
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  it gave you a more relevant
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  more recent one
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  because six tiers above your primary sponsor
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  used to be you know
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  where you were at and now we take that very top one
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  who could be not at the company
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  could be retired could be wherever
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  and we give someone a little bit more relevant
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  maybe local to you we'll talk about that in a second
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  but that's kind of the difference
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  don't worry about any of the money
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  the money comes from the standard EXP split
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  every agent's on an 80 20 split
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  you're taking the 80%
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  the other 20% gets split in half uh
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  and that's how the revenue share thing is based
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  so it's not your money
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  it's not extra money depending on who you bring in
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  nothing like that changes
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  the truth is
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  it's all about the value that you're getting
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  and how we move forward with your business
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  and what you're looking at
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  and here's the deal this is a permanent decision right
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  primary sponsors before you do the application
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  it's set in stone and then the co sponsors
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  set five days from when you join the company
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  so if you're watching this
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  after you've joined the company
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  you might have you know an exception to try and get
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  but it's not that likely
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  if you're thinking about joining the company
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  and you're looking to find the right sponsorship
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  and you're kind of sponsorship
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  as they say I want you to focus on one thing
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  I want you to focus on you your business
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  this brokerage isn't going to
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  completely transform your production business
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  and all of a sudden
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  because you put an EXP logo on your sign
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  things are gonna change for you
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  absolutely not
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  the beauty of EXP is you can build that personal brand
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  and you can put your brand on the sign
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  and then maybe the accountability starts to catch up
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  and your time and effort and energy put in
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  in appropriate ways
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  that maybe you get from some of the training we offer
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  will absolutely help you grow your business
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  but it's a you thing right
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  so let's talk about that and let's see
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  but when choosing a sponsor
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  don't just think about your production business
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  and how it's going to be affected
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  and all the things yes
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  there's amazing features
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  we'll talk about features versus outcomes in a minute
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  but here's the main thing
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  if you are looking to develop an exit strategy
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  and take advantage of the revenue share system
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  and the exit strategy that is provided
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  you very well may need to think that
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  or just assume you're gonna get there at some point
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  because most people do they're like dang
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  I really want to do that ref share thing
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  I like that residual income
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  I'm sick of chasing the
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  you know next deal on the hamster wheel this decision
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  even though you may not even think
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  or want to be any part of a recruiting scheme
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  as they call it or whatever
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  that could be
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  extremely affected by your decision of primary and co
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  sponsor let's first talk about features and outcomes
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  there are a ton of downlines at EXP and since you know
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  EXP has come and it's been around for a while
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  it's kind of the the old dog on the block uh
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  EXP the model
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  has sold itself to the people that are going to be
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  interested in it
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  right now it's about features
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  now everyone's adding what
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  their courses or their mastermind calls
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  or that kind of piece
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  and so the features become more and more important
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  and depending on where you're stacked
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  is where you're going to have access to those
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  we are in an entrepreneurial business
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  and absolutely the fact that you know who you join
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  and who they joined and who they joined before
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  that is absolutely key to your success
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  and I hear it all the time that people come in
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  they're like oh
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  I joined you know
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  my aunt or my friend or you know someone local to me
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  they left the company they didn't really do this
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  and we're gonna talk a little bit about those mistakes
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  at the end so make sure you stay till the end
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  and I'll talk through those
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  but let's talk about features versus outcomes right
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  this is absolutely important right
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  everybody sells on features
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  but what you need to understand
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  as the agent looking to join and name a sponsor
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  and possibly a co sponsor
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  you need to look at the outcomes
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  so for instance if the feature is
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  we have comprehensive training courses
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  you have to ask yourself
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  will this training course first of all
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  will I log into it and will I do it
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  will I hold myself accountable
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  will it get me to X more deals
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  or we offer weekly group calls okay
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  will that provide the accountability
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  I need to pop on to that zoom call
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  is zoom calls enough
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  to absolutely get me into accountability
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  and get me into motion okay
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  next one we teach
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  you know agent attraction okay
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  if I want five agents recruited in 12 months
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  what's your proven system okay
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  did you know that if you recruit five agents
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  who then go off and do the same thing that you did
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  you could be pushing a near six figure residual income
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  if all of those five agents cap and then they
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  they bring five agents that also cap into the mix
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  within a year
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  that's what we're talking about that's who's done it
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  how have you done it
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  what did you actually do to do that
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  or did you just come across this guy
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  and he grew out and you you know
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  benefited from it let's talk about that right
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  we provide CRM setup and tech support well
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  the outcome question is
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  will this actually convert more leads
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  or just look impressive
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  does the website just look prettier
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  or am I actually gonna
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  learn how to drive people to the website
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  and do that does the CRM support the back end
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  as long as I set it up
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  and I know how to set it up through the training
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  does that work for me right
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  we have a massive downline revenue share team okay
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  if my goal is 2K a month passive residual income
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  what do I have to do to get there
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  what support
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  do you actually provide me in helping me reach that
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  or are you just you know
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  you pick cherry picking off of my list helping me grow
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  yes but building a downline
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  you know because if it's just my list
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  I'm not learning how to cold recruit or warm recruit
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  or outreach or those kind of things
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  then where am I at so those are the things that you
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  as someone looking to join
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  need to be really really aware of here's the truth
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  every EXP group offers different features
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  and everything looks good on paper for the most part
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  you have to make sure what it looks like
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  after the day you join
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  am I just gonna get blasted with emails
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  I'm never gonna hear from anyone again
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  what does that look like
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  because if you know it get lost and spam
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  you hear it once and it's gone
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  that's the whole thing so what's that look like
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  who how are you supported
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  you're on boarding with me
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  you're having a support call right away right
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  when you go you get an email
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  you get a text message it says hey
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  book an on boarding call with me
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  so we get you all the features
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  so we can get you plugged in
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  but then I'm the tour guide for you on those features
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  which way do I go here if this is my goal
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  how do I get there we have to create a path
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  because the features are so extreme right
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  and as a result of this features versus outcome
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  we created Carbon Collective
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  where we have different
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  segments of our coaching and our training
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  for you new agent to cap
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  we're trying to add six to 10 deals
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  to every single one of our agents pipeline
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  every single year we just started this
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  so we'll let you know how it goes
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  and we'll let you know the outcomes for sure
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  but we have a pathway call
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  where we're gonna give you a piece of information
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  so you can learn
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  what you need to learn to grow your business
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  and then on Fridays we're gonna have a coaching call
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  one whole coaching call
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  that we go into the breakout rooms
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  based on your different segments
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  we're gonna answer questions
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  we're actually gonna coach you up
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  teaching is very different than coaching
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  and that's what Carbon Collective is all about
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  and we have so we have new agent to cap
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  we have capping agent to icon
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  which the icon awards absolutely incredible
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  as you can see four behind me
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  and then we also have a revenue share system
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  so we have pathway call for revenue share
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  and a coaching call is there actually coaching
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  training
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  support for what you are trying to do in your business
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  whether it's production or revenue share
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  that's a question you have to answer
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  ask yourself
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  and see what the potential sponsor and co sponsor
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  and the upline actually provides
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  so let's talk about the biggest problems that I see
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  and the biggest mistakes first and foremost
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  I want local support well
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  here's the reality of local support
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  if local support if you have
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  you know a team lead or something like that
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  a revenue share organizations different than a team
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  you can join a revenue share organization
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  you can name sponsor co sponsor
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  and you can probably still join that team
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  so you might want to ask that question
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  because you don't want to just completely
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  sponsor with that team lead
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  and then that team lead doesn't offer you anything
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  if you're not on that production team right
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  which usually comes with higher splits
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  certainly some maybe some lead opportunities
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  higher splits and and more obligation
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  you're also building that person's brand
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  the next thing I see is top producing agent
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  in my market right
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  this person is a top producer
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  I wanna you know
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  glean everything from them and I wanna learn
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  not all top producers are good teachers
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  and you have to understand that if you just walk in
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  you say hey
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  I I would love to name you a sponsor
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  they're gonna say okay
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  but you need to understand what they offer
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  and are they set up to actually assist you and
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  support you or are they just go
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  go go go go
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  right
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  this is adjustment I had to make for my mentees is okay
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  this is my business
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  and I'm operating in my production business
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  like you can kind of follow along
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  but I had to create
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  some sort of opportunity to talk to them
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  to walk them through
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  because they're not gonna just get it all
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  from shadowing and how do I make that extra call
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  when I have client after client after client
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  oh yeah I'm doing this
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  that and the other thing
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  we had to get organized so that
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  that could actually work
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  so that's something that you need to also think about
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  when you're naming one of those top producers
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  a sponsor is it actually going to benefit you
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  or are they gonna be too busy with their production
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  and they're just going full steam ahead
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  great question
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  ask them if they're focusing on ref share
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  if they have agents and what they offer
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  their revenue share organization
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  because the truth is
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  they could have no agents and still be like
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  yeah you know
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  you can shadow me you can be my referral partner
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  there could be opportunities there
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  but just because they're a top producing agent
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  does not mean that they're gonna be a top producing
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  sponsor for you
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  the next is I joined a week sponsor
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  can I add a co sponsor the rules say after five days
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  you cannot add a co sponsor
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  um I'm sure that there are
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  you know scenarios and it's not just weak sponsor
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  I don't want to say that you know
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  there's weak sponsors out there
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  but they had a life change and they left the company
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  or whatever non respondent sponsor
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  all of those things this often happens when people say
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  oh I just know this person
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  and I'm gonna name them a sponsor
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  and you have no idea what they offer
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  their revenue share organization right
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  so those are things
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  and that's due diligence that you as an agent joining
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  need to understand on the front end
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  but also understand the importance of naming a sponsor
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  and a co sponsor
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  because it's really difficult to change it
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  and you do not have to name a co sponsor
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  but you may lose the opportunity
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  after those first five days
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  so you may want to consider
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  you know looking at all of the options right
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  and the next thing I see here is like
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  should I pick a local you know
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  person or a virtual powerhouse
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  somebody that's somewhere else that's a powerhouse
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  well define powerhouse
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  are they you know
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  a product of their situation
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  do they have a group that's done a lot of great things
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  and they just came to EXP
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  and they're mostly attracting off of their name
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  what do they actually offer
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  what are those outcomes not the features
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  okay
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  let's talk about this because that's absolutely key
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  and you know
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  if they're not in the same town
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  how are they delivering right
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  how are they delivering that value
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  how are they delivering the course
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  how are they delivering the weekly calls
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  is there a support system at EXP that's local right
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  there certainly is it's called the managing broker team
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  and the admin staff and yes
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  you have they are paid salary
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  through your splits and through your fees
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  to have access to them
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  so if you're looking at joining someone local
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  just because you need that local support
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  are they actually going to be your competition
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  when it comes down to getting the ball rolling
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  well if that's the case
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  they better be really good at helping you get the ball
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  rolling or it's not worth it right
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  because you could have access to all of these other
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  communities right
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  within the Wolf Pack and within Carbon Collective
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  that's one of my favorite things
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  is there's no gatekeeping
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  because the truth is
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  we're all in multiple different markets
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  and yes
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  some of us crossover in markets and things like that
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  but it's a mindset of abundance right
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  this is not a normal mindset
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  especially from the
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  traditionally trained real estate agent
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  so you
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  as somebody who's thinking about naming a sponsor
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  please don't think as a normal
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  traditional real estate agent say oh
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  I need someone local oh
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  I need a brick and mortar office
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  oh I need this
• 13:16
  what are the outcomes you're looking for
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  and how are you as the agent gonna get there
• 13:20
  because right now if you're looking at naming a sponsor
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  let's step back and think about this
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  is anyone actually gonna get you to sell more houses
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  probably not right
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  yes of course yes coaching
• 13:35
  yes Carbon Collective can do everything we can
• 13:38
  but if you're not plugging in
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  we can't do that
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  so you need to make a commitment to plug in
• 13:43
  to whatever value and whatever
• 13:45
  you know system you do choose and upline you choose
• 13:48
  and you need to know what you're plugging into
• 13:50
  and you need to know what the outcomes
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  you're going to get but at the end of the day
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  selling six to 10 houses is not gonna change your life
• 13:57
  growing a Rev share organization
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  absolutely could change your life
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  it's willable so it could change your kids life
• 14:02
  and possibly their kids life
• 14:03
  so that's where we need to really step back
• 14:05
  and think about this
• 14:06
  and understand that the sponsor and co
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  sponsor is absolutely key
• 14:11
  and where your upline is
• 14:13
  and what you can offer other agents
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  because I bring agents into our group right now
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  and they could bring agents into our group
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  and they don't have to offer anything
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  because we have social media training
• 14:25
  we have coaching for production
• 14:27
  we have coaching for Rev Share
• 14:28
  we have investment training
• 14:30
  we have flip training we have systems processes
• 14:32
  time management training we have CRM and AI training
• 14:35
  so there's all kinds of different things
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  all balled up into one and this is something that you
• 14:40
  as someone choosing a sponsor right here
• 14:43
  right now needs to take a look at
• 14:45
  you want a no obligation no pressure call
• 14:48
  let's talk about it book a call with me below
• 14:50
  and we can make sure you make the right decision
• 14:53
  and not the wrong one