Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Customer-First Marketing: The Key to Unlocking Growth

Transcript

Customer-First Marketing: The Key to Unlocking Growth · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome. My name is Tavishima Ayede.
• 0:04
  I solve sales and marketing challenges and I'm making
• 0:07
  today's podcast from my living room.
• 0:09
  So expect to hear some interruptions in the background
• 0:11
  because even though it's a weekday, the kids are not
• 0:13
  feeling well. So they're at home and, you
• 0:15
  know, watching Dragon Balls and stuff.
• 0:17
  Now, the goal of this podcast is not to tell you about my family
• 0:20
  life. It's about business education.
• 0:22
  So please spread the word so that your friends and family
• 0:25
  members both here in Nigeria and abroad can benefit from the
• 0:28
  questions that we tackle. They can do that by subscribing
• 0:31
  on spotifying YouTube, Apple or any player of their choice.
• 0:37
  And if you'd love to connect with me, then call SMS or
• 0:39
  WhatsApp me on 08064662140. Today on the podcast, I want us
• 0:47
  to look at why marketing needs to be customer focused or needs
• 0:52
  to be client focused. I repeat, today we're going to
• 0:56
  look at why marketing needs to be customer focused or why
• 0:59
  marketing needs to be client focused.
• 1:02
  Now, the reason why is because you know, with modern marketing,
• 1:09
  you know, with digital and all the tools that we have
• 1:11
  available, we as business people, we as business owners,
• 1:14
  we're always looking for avenues for self promotion or to promote
• 1:17
  the business. So always, you know, doing
• 1:19
  promote, promote, promote. You know, your LinkedIn, you do
• 1:21
  post, post, post. You're on Instagram, post, post,
• 1:24
  post. So lots of writing, lots of
• 1:28
  posting. In fact, with the AI renaissance
• 1:32
  that we're in right now, as in it's content overload, as in
• 1:35
  people just posting anyhow, but then we business people as a
• 1:42
  default, we always end up talking about why we are the
• 1:45
  best, why we have the best features.
• 1:48
  These are the benefits of doing business with us, you know,
• 1:50
  blah, blah, blah. So it always ends up being a, a
• 1:52
  whole sea of buy from me. I'm the greatest, I'm the best,
• 1:56
  I'm the greatest, I'm the smartest, I'm the cheapest, I'm
• 1:59
  the fastest. I'm the this, I'm the that.
• 2:01
  I only import from America. I only import from Dubai.
• 2:03
  I only, you know, just me, me, me, me, me, me, me.
• 2:07
  And that's all modern marketing has become, people, business
• 2:12
  owners, entrepreneurs, everybody talking about themselves.
• 2:18
  But our communication would be better, our advertising, our
• 2:21
  everything would be better if we were to focus on the other
• 2:25
  people. That is focused on the audience,
• 2:28
  focus on the customer, focus on the clients and talk about
• 2:33
  things from their own point of view, not from ours.
• 2:39
  Think about it. Everybody else in your space,
• 2:43
  all the competition, pick a line of business.
• 2:46
  Everybody's talking me, me, me, me, me.
• 2:49
  I'm the best. I'm the cheapest.
• 2:51
  I'm the this me. Even if you don't do a good job
• 2:54
  of looking at things from their own point of view, if you're the
• 2:57
  only person in your space who at least has a different kind of
• 3:00
  messaging, if nothing else, you will stand out in from the sea
• 3:05
  of sameness. But I'll, I put it, I guess it
• 3:11
  makes sense that people just keep talking about me, me, me
• 3:14
  when it comes to business. And that's because you don't
• 3:17
  have information and you don't know anything.
• 3:21
  You don't have the experiences of your customer.
• 3:26
  So you're just saying what it is that you know.
• 3:30
  So to the best of your knowledge, you produce the best
• 3:32
  or you produce the cheapest, or you produce the fastest or you
• 3:35
  produce the, you know, whatever. And so you talk about that.
• 3:40
  So what we should do trying to move forward is that we should
• 3:43
  always be in constant touch with our customers, always getting
• 3:48
  information from them, always talking about their own
• 3:51
  experiences. We should always try to get
• 3:55
  feedback about the customer experience from them or the user
• 3:58
  experience. That's for those of you who sell
• 4:00
  software or those of you who sell physical products.
• 4:02
  You know, you need to know what's the customer experience
• 4:04
  like when you are using our product or service.
• 4:07
  How did you guys feel? What did you experience, what
• 4:09
  was good, what was bad, you know, blah, blah, blah.
• 4:11
  What benefit did you get from the product or from the service?
• 4:15
  These are the things that are going to give you the kind of
• 4:17
  information and experiences that you need to be able to craft
• 4:22
  messaging from their own point of view.
• 4:25
  So because of that, marketing should always be in touch with
• 4:28
  the sales team or with the account officer.
• 4:30
  You know, people arrange their businesses differently.
• 4:33
  Some people just have a marketing team and then somebody
• 4:37
  you call account officer. So marketer, marketing team,
• 4:40
  those are the people that put up all the fancy stuff on Instagram
• 4:42
  and then, you know, go out and talk to customers.
• 4:46
  And then there's account officer, account of size, the
• 4:48
  person who ends up kind of like doing the customer service
• 4:52
  functions. Yeah, let's say the customer
• 4:55
  service functions. So those of you, if you're one
• 5:00
  of those organizations where these marketing team and his
• 5:02
  account officer marketing team should always be in touch with
• 5:05
  account officer, you will need to be reconciling notes.
• 5:08
  This is what we were hearing in the field.
• 5:10
  This is how we're interacting with people.
• 5:11
  This was coming up. Account officer, what do you
• 5:13
  think? What have you been hearing all
• 5:17
  these problematic customer marketing, Madam Will getting
• 5:20
  basically to the parachute to the shout.
• 5:21
  You know, this is the problem. This is the problem.
• 5:23
  Talk to account officer too. You guys talk, compare notes,
• 5:28
  that's how you get good insight, good Intel as per what's going
• 5:32
  on with your customers. It will help you to get an
• 5:34
  accurate read on what customers actually think and the customers
• 5:39
  experience with you guys. Now the reason why I'm saying
• 5:42
  this is because whenever people hear about talking to your
• 5:45
  customers, well at least in Nigeria over here, for those of
• 5:49
  you who are tech savvy, the first thing that you guys think
• 5:51
  about is Google survey. Sorry, Google Docs was something
• 5:55
  survey. What's it called again?
• 5:58
  Something monkey. I can't remember.
• 6:00
  I opened an account on it once, but I totally forgot about it,
• 6:03
  and so I haven't gone back to it again.
• 6:05
  Is it SurveyMonkey? Yeah.
• 6:06
  So Google Docs, SurveyMonkey, something, something, all those
• 6:09
  sorts of things. Now, all those things are good,
• 6:13
  but that is not where we should begin the process of interacting
• 6:16
  with our customers. Because when we create these
• 6:19
  survey documents, we run the risk of teleguiding the customer
• 6:23
  to the response that we already think are correct.
• 6:26
  Like those people who say how did you enjoy working with us?
• 6:30
  Good, average or wonderful? In that case, you are
• 6:35
  teleguiding the conversation. You have assumed that people's
• 6:38
  interactions with you were good, average or awesome.
• 6:44
  What if somebody wants to take downright idiotic or absolutely
• 6:56
  rubbish but he didn't put it on the survey so the person can
• 7:00
  only click what in his own opinion is the worst option
• 7:05
  there which is average. But The thing is average and
• 7:09
  absolutely awful and not the same thing.
• 7:13
  When you are having a conversation with someone, it is
• 7:17
  there that you are going to hear really what's going on where
• 7:20
  somebody can tell you that, look, I called, I spoke to Cami
• 7:24
  and Cami was an absolute idiot and this is what she said.
• 7:27
  And I don't appreciate being spoken to that way, you know,
• 7:30
  when you get that kind of information from a Google doc or
• 7:33
  survey document. On the other hand, if somebody
• 7:36
  wants to say I called in and I spoke to Alicia, Alicia was
• 7:41
  wonderful. This is how she handled my
• 7:43
  problem. I didn't know that the software
• 7:47
  could do this. She helped me do this, organizes
• 7:49
  workflow. And because of that, you know,
• 7:51
  my business has been going along smooth way even able to
• 7:54
  accomplish this and this and that.
• 7:55
  What Alicia did was absolutely wonderful.
• 7:59
  You won't get that kind of response from a Google doc or a
• 8:01
  survey doc. So that's the reason why I say
• 8:04
  fest Fest. It should be all these simple
• 8:08
  conversational tools that we have.
• 8:11
  I'm sitting in somebody's office, I'm asking a question, I
• 8:14
  pick up a phone, I make a phone call, maybe worst case scenario,
• 8:19
  chatting on WhatsApp. But we have to be able to be in
• 8:22
  a conversational setting with our customers and our clients
• 8:28
  for us to know what's really going on.
• 8:31
  So in my opinion, it is only after you have had all these
• 8:35
  kinds of conversations that you can now create your Google Doc,
• 8:37
  your survey doc, because we have a realistic set of options.
• 8:42
  Because you've spoken to a couple of people, maybe like I
• 8:45
  kind 10:15 you already know now that OK, when people interact
• 8:49
  with our product, these are the possible range of options that
• 8:51
  could happen from the good end to the bad end.
• 8:54
  And then the options would adequately reflect that.
• 8:58
  So interact with customers first.
• 8:59
  After that, you can create your own Google doc or your survey
• 9:01
  document or whatever. Now, what do you do with all
• 9:04
  this information? The information that you get
• 9:06
  from this process is what you will use to inform your sales,
• 9:10
  your marketing, your social media, your business
• 9:12
  communications and all that. So this is where you get
• 9:17
  information to do innovation on your business, on your product
• 9:21
  or service as well. Because if your product is crap
• 9:23
  in certain areas, you will find out how you will now improve it.
• 9:27
  But from the sales and marketing, and we'll now be
• 9:29
  speaking to people using terms that they understand, talking
• 9:32
  about issues that actually chokes them.
• 9:37
  And anyway, that's what you're going to use this information
• 9:42
  from. Just use it to refine your sales
• 9:44
  and your marketing or your business communications.
• 9:46
  Now let me use a case study and I'm going to use a business that
• 9:49
  a lot of you haven't heard about.
• 9:50
  Now we're going to talk about credit bureaus in Nigeria.
• 9:53
  I'm not sure if I'm pronouncing this word correctly.
• 9:55
  I need to go and learn credit Bureau.
• 9:58
  I'll be Bureau or Bureau. So credit bureaus in Nigeria.
• 10:02
  I'll explain the reason why I'm using credit bureaus by the time
• 10:05
  I'm done with this. Let's just say usually when I'm
• 10:08
  making examples here, I'm talking about more relatable
• 10:11
  businesses, you know, wedding photography that I started off
• 10:13
  with, farming, agric, catfish, what else?
• 10:17
  Retail, simple examples that everybody knows.
• 10:20
  But I said today, let me just try another example.
• 10:23
  So now we'll talk about credit bureaus in Nigeria.
• 10:25
  Now credit Bureau is, I'll explain it now, OK, there as a
• 10:31
  business, what they do is they collect data on people's
• 10:33
  borrowing and repayment. Then when they carried this
• 10:37
  data, now they will now sell the data to lenders, to banks, to
• 10:41
  landlords, to employers, you know, other people who need this
• 10:44
  kind of information so that they can decide who they're going to
• 10:48
  give assets to. So let me rephrase, like how
• 10:55
  many years ago, OK, Remember, I think my first bond was like
• 10:58
  maybe 3 or 4. Back then I was in the pinch.
• 11:01
  So I decided to borrow 50K from Zenith Bank and Depot bank
• 11:08
  because that time I was not liquid.
• 11:09
  Now it took me like 4 or five months to pay that money as in
• 11:14
  Access Bank, well back then to a called Diamond Bank.
• 11:17
  As in Diamond bank Mandy harassed me die on top that 50K.
• 11:20
  They really harass my life to collect that money.
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  So now credit bureaus are the companies that collect data on
• 11:28
  people's borrowing and repayment.
• 11:30
  They're the ones that are supposed to have the information
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  on the establishment. Is he a correct guy?
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  Does he pay on point, pay money on time?
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  When he borrows money, does he pay?
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  Is he a salary and how much does he?
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  And is he a good guy that if you give him money, he will give you
• 11:44
  back quick? That is what credit bureaus are
• 11:47
  supposed to do. They're not carry this data.
• 11:49
  They'll now sell this data to banks so that by the time
• 11:53
  Diamond Bank as was called back then, when they see the data,
• 11:55
  they say establishment, he doesn't pay on time.
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  By the time I apply for a loan, they'll say no, we're not giving
• 12:01
  you loan. That's because they have gotten
• 12:03
  the info from credit Bureau. So that's what credit bureaus
• 12:06
  do. They collect data on people's
• 12:09
  borrowing and repayment. Does this person borrow money?
• 12:12
  How much does he borrow? When does he pay back?
• 12:14
  Does he pay back on time? Does he pay back the interest?
• 12:17
  Is he owning people? You know all these sorts of
• 12:19
  things. That's the kind of information
• 12:20
  that credit bureaus have. Now, some of you will say, Are
• 12:23
  you sure there's business like this in Nigeria?
• 12:25
  And the answer is yes. In fact, I did a small search
• 12:28
  before we started the podcast. You see, I'm becoming
• 12:30
  sophisticated now. I'm actually doing research
• 12:33
  before I come on the show. I found three of them.
• 12:37
  So one is CRC, that is credit Bureau Limited.
• 12:40
  Then there's CR Registry, The full name is CR Services Credit
• 12:46
  Bureau Limited. Then there's also First Central
• 12:49
  Credit Bureau Limited. So I found 30 by the way, I
• 12:53
  thought of credit bureaus because I was thinking to myself
• 12:57
  which kind example case study where I used to do on the
• 12:59
  podcast. And so I say, you know what, I
• 13:02
  will flip on LinkedIn, the first business I see.
• 13:05
  That's one I use as an example. So I flipped and there was a
• 13:07
  credit Bureau and I said, OK, fantastic.
• 13:09
  So I'll use a credit Bureau now as an example to show how your
• 13:14
  market messaging, your market, your sales messaging, your
• 13:18
  marketing messaging, how it should come not from the angle
• 13:22
  of the business, but from the angle of the customers.
• 13:26
  Now, this is how credit bureaus market themselves.
• 13:30
  If you don't believe me, I've given the name of three
• 13:32
  companies now. So just go on like go and check
• 13:33
  them on Google, check their LinkedIn, check their whatever.
• 13:36
  You'll see that when these businesses are marketing
• 13:38
  themselves, they talk about things like risk management,
• 13:42
  they talk about things like risk reduction, they talk about
• 13:44
  things like efficiency, automation, business growth,
• 13:48
  profitability, compliance, regulatory adherence.
• 13:54
  Now, this marketing copy actually is not bad.
• 13:58
  It's it's quite good. The problem with this marketing
• 14:02
  copy is that it is not immediately relatable to the
• 14:05
  audience. Now, the people that they're
• 14:07
  selling to, you know, bank managers, GM and all these sorts
• 14:10
  of things, you know, people in the banking sector, employers,
• 14:12
  landlord, yeah, yeah. They are educated enough or
• 14:15
  sophisticated enough to know what these things mean.
• 14:17
  It's just that these are the words that when you hear them,
• 14:19
  you have to think small before you understand.
• 14:22
  And that's your problem. Because remember, we are trying
• 14:25
  to make marketing relatable and intuitive.
• 14:29
  I want somebody to see my marketing copy, see my
• 14:32
  advertising, see my whatever. And the person should just the
• 14:37
  person should just then how will I explain it?
• 14:39
  Person just understand one time the deal will just flow.
• 14:42
  The person doesn't have to slow down and think.
• 14:45
  And trust me, if your marketing messaging has words like risk
• 14:49
  management, reduction, efficiency and automation,
• 14:54
  business growth, profitability, compliance, regulatory
• 14:57
  adherence, that kind of thing requires somebody to stop and
• 15:00
  think small, even if it's half a second.
• 15:04
  So in my own opinion now, if you run a credit Bureau in Niger and
• 15:10
  you want to market yourselves, you should be talking about
• 15:13
  things from the customer's point of view.
• 15:17
  So you should be saying things like we help you avoid bad debt.
• 15:22
  Remember the example that I, oh, when I say that, you know, I
• 15:24
  mean DEBT, not DEATH. I've now been able to pronounce
• 15:30
  this word correctly because there's something my mom's used
• 15:32
  to query when I was small. You know, she would say, I would
• 15:35
  say debtor and she would say, no, it's not debtor.
• 15:37
  And I'll be quarreling back and forth.
• 15:38
  I'm saying that's exactly what I said.
• 15:40
  She would say no, that's not what you said that you said
• 15:42
  DEATH and I'll say no, I'm saying DEBT.
• 15:47
  So avoid bad debt. I'll be debt depth.
• 15:50
  However it is you pronounce it avoid bad debt.
• 15:53
  So now if they say avoid bad debt, everybody knows what that
• 15:56
  means. It means I give somebody money
• 15:58
  and the person does not pay me back or the the person you know,
• 16:04
  the thing has entered the voicemail.
• 16:06
  Everybody understands that situation avoid bad debt.
• 16:10
  So that's what how they should be marketing themselves, do
• 16:13
  business with us, avoid bad debt.
• 16:15
  You won't give people like Tavishma money who will take you
• 16:18
  5-6 months to pay back 50,000 naira.
• 16:22
  But that was back then. You know, my situation has
• 16:24
  changed now. So if you loan me money now,
• 16:27
  don't worry, I'll pay you back on time.
• 16:29
  So don't worry about that. By the way, if we're friends,
• 16:33
  you shouldn't be loaning money. You should actually call me up
• 16:35
  and say Tavishma, I like what you do.
• 16:37
  Let me have your account number. I'll just send you like 5 M.
• 16:40
  Just just carry on Flex, just to say thank you for what you do.
• 16:45
  Yeah, so I give my phone number at the beginning of the podcast
• 16:47
  and at the end. So if you want to be a nice guy
• 16:49
  like that or a nice girl, a nice lady, yeah.
• 16:54
  So call me up and just say I like what you do.
• 16:57
  Send me your account number. And where was I?
• 17:00
  So did you talk about avoid bad debt or they can talk about
• 17:06
  process your loans faster? Because it actually takes time
• 17:12
  for the bank to decide who am I going to give loans, stuff like
• 17:15
  that because they actually need to get lots of data on someone.
• 17:18
  And I know this one for a fact because back then, not now, not
• 17:22
  now, but back then when my first born was like I'm like 3-4
• 17:26
  years, I also approached the Sterling Bank.
• 17:27
  I want to go and look for a loan and man, was a process as I feel
• 17:31
  for me, I feel for seriously because they needed lots of
• 17:35
  information on me. Then after they got the
• 17:37
  information about my cash flow situation, my business, you
• 17:42
  know, stuff like that, somebody needed to sit down and assess
• 17:47
  the whole thing. And in assessing the thing,
• 17:50
  Shah, it took a while. So if you run a credit Bureau,
• 17:53
  especially now that you know, we have AI and all these fancy
• 17:56
  tools, I'm sure that things, the information you can run through
• 18:00
  the information a lot more quicker.
• 18:02
  Just gather the info, give it to AIAI will print out
• 18:05
  recommendations, carry recommendation, give it to case
• 18:08
  officer, case officer or now sample it, check one or two
• 18:11
  things, make sure everything aligned.
• 18:12
  Then you now decide, OK, yes, I'm giving the loan.
• 18:14
  No, I'm not giving you a loan. But you see that can be a
• 18:17
  benefit process loans faster or credit bureaus can talk in terms
• 18:23
  of identifying risky customers early.
• 18:25
  So that's telling back now if they're able to get access to
• 18:28
  the information that I gave access, sorry, the access man
• 18:33
  gave me 50K. It took me 5-6 months to pay the
• 18:36
  money back and the money I paid themselves money.
• 18:38
  No complete Sterling Bank will now know, OK, this guy is a
• 18:41
  risky guy. Let's not give this guy any
• 18:43
  money. Maybe I'm not owning Access Bank
• 18:46
  any money. I'm just, you know, give an
• 18:48
  example. So those are terms that credit
• 18:52
  bureaus can talk about. Avoid bad debt, process loans
• 18:57
  faster, identify risky customers, or we will assist you
• 19:03
  in recovering loans if they talk in those terms.
• 19:08
  Those of you who are listening to this podcast right now, who
• 19:10
  when I say credit bureaus was saying, what is that you people
• 19:13
  will never have to say because you won't understand from the
• 19:18
  small, small message you've been seeing out there that this is
• 19:20
  what that kind of business does. And it is because there will now
• 19:24
  be marketing by looking at things from the customer's
• 19:30
  perspective, trying to talk about things from the customer's
• 19:33
  point of view, the kind of benefits that the customer is
• 19:36
  going to enjoy instead of talking about things from their
• 19:40
  own point of view. So let me answer that second
• 19:43
  question now. Why I use the example of credit
• 19:44
  Bureau? Well, because I already told
• 19:46
  you, because I just wanted to use the first business that I
• 19:48
  saw on on LinkedIn, but also because there's one thing I'm
• 19:53
  trying to do with this podcast because in my own generation,
• 19:56
  I'm a late 70s, early 80s kid. And in our own generation
• 20:00
  growing up, everything was lawyer, doctor, engineer,
• 20:02
  architect. Basically that was it.
• 20:05
  Lawyer, doctor, engineer, architect.
• 20:06
  You know, back then politicians not true.
• 20:10
  You understand, it was military or back then.
• 20:12
  So politician was not a viable career choice or like now that
• 20:18
  politician is the main thing. Who cares about lawyer, doctor,
• 20:21
  engineer or architect if you can start with lawyer, but then the
• 20:24
  goal is entire governor enter house, enter House of reps,
• 20:28
  enter Senate. That's the main thing now.
• 20:30
  So politician that's viable career.
• 20:34
  So back then now, yeah, lawyer, doctor, engineer, architect,
• 20:37
  that was all. But with the podcast, I'm trying
• 20:40
  to show something now. The face of Nigeria is changing.
• 20:43
  We now have more career and business opportunities, not just
• 20:46
  the usual things because everybody knows about sports and
• 20:49
  music and art, but finance, the different areas of, you know,
• 20:52
  finance that some people have never ever heard about, do not
• 20:57
  know that it exists and they don't know that it can be a
• 21:00
  reality for them, you know, so if you're looking for a job, for
• 21:04
  instance, you don't want to do the business thing just yet.
• 21:09
  You can look up credit bureaus that are spoken about and go and
• 21:13
  apply. It's a career opportunity right
• 21:15
  there. And if you're a big boy or
• 21:18
  you're a big girl and, and you have plenty of investor money,
• 21:21
  you could also think of opening your own credit Bureau, maybe
• 21:24
  with AI and other kind of automation tools, you think you
• 21:26
  can do the business better than other people are doing.
• 21:29
  But I'm just trying to show that the face of Nigeria is changing.
• 21:33
  So let's pay attention. And by the way, another reason
• 21:35
  why I say we should all be on LinkedIn, because some of you
• 21:38
  will never hear about these kind of businesses or hear about
• 21:40
  these kind of opportunities. If you're not in a place where
• 21:43
  people are having these sorts of conversations, you will not see
• 21:46
  this kind of conversation on Facebook, You won't on TikTok,
• 21:51
  you won't on Instagram, you won't Instagram be talking to
• 21:55
  you about Big Brother Niger. But I understand though, because
• 21:58
  last night I was watching Abuka and they were doing Big Brother
• 22:05
  also called again Big Brother reunion something, something I
• 22:09
  can't remember. And all the housemates were
• 22:12
  there or more like man, see babes, see babes.
• 22:18
  I read in their full, you understand, different colors,
• 22:21
  different sizes. I say, OK, so these are people
• 22:25
  watch Big Brother. And before you know it, 45
• 22:27
  minutes I was watching it and were arguing about this person
• 22:31
  and this person are they dating? Are they single?
• 22:35
  Who broke up with who? Who came to whose house?
• 22:37
  Who is only who? 300,000 naira, Who is this?
• 22:40
  Who is this blah, blah, blah, blah, blah, blah, blah, blah,
• 22:42
  blah. I'm telling you, I'm ashamed to
• 22:44
  admit, but last night I wasted 45 minutes of my life.
• 22:49
  I was watching Big Brother, Big Brother Nigel reunion.
• 22:53
  And so I understand. But you know, it's a nice way to
• 22:56
  step down. You know, you've had a rough
• 22:58
  day, things like that. If you just put on the TV or you
• 23:00
  open Instagram and then this is the kind of thing that is there.
• 23:03
  You just used to step down, you know, I understand, but still
• 23:07
  try and make yourself available. I try to hang out in much more
• 23:10
  serious places online. So please, for those of you who
• 23:13
  haven't opened your account on LinkedIn, go and open an account
• 23:16
  on LinkedIn. They're not paying me.
• 23:18
  You know, there's no response or something.
• 23:19
  They're not paying me. I'm not getting any money from
• 23:21
  it. I'm just telling you that it
• 23:22
  will help you. There's more to life than Big
• 23:25
  Brother Niger. Although Big Brother Niger is,
• 23:27
  is fine. It's correct is you know, it's
• 23:30
  fun. Now to be honest, if I can get
• 23:32
  the phone number of one or two of those babes that I saw their
• 23:34
  own mind ball, go and open that account on LinkedIn as well.
• 23:40
  Serious content too. Nigeria is changing.
• 23:43
  We need to roll with the times. We need to upgrade.
• 23:48
  All right, I think I've said enough.
• 23:50
  So that's all for today folks. Remember, if you'd love to
• 23:53
  connect with me, call SMS or WhatsApp on 08064662140.
• 23:59
  So thank you for your time and attention.
• 24:01
  I'll catch you next time. Same place in your headphones or
• 24:03
  in your speakers. And and just in case you forgot,
• 24:07
  today's episode was not a rant against Big Brother.
• 24:10
  I'm actually trying to say that in your business, always try to
• 24:13
  communicate things from the customer or the client's point
• 24:17
  of view, not from your own point of view all the time.
• 24:20
  So I'll catch you guys later.