Adidas Global Head of Marketing on Unlocking the Power of Authenticity
On this week's episode of CMO Moves, Vicky Free, global head of marketing for adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers.
“I often think of my favorite Maya Angelou quote, ‘people will forget what you say, they’ll forget what you did, but they’ll never forget how you made them feel,” Free said. “I think that’s so important to protect and guide when things don’t go quite the way you want them to because if you swing for a home run every time, you’re going to strike out sometimes. But you…
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