Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow

Honest Ecommerce · Dec 15, 2025 · 38m

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last.

In This Conversation We Discuss:

[00:00] Intro

[00:33] Sponsor: Taboola

[01:49] Building brands through storytelling

[04:34] Tracing the roots of storytelling

[06:23] Sponsor: Next Insurance

[07:36] Evaluating early-stage customer signals

[10:09] Testing assumptions about customers

[12:22] Callouts

[12:32] Surveying customers to…