Snap tapped Iron Man to promote its new AR glasses

贠博士的 Substack Podcast · Oct 22, 2026 · 1m

* RDJ joining as honorary Chief Customer Experience Officer

* His quote: “I was absolutely sold on Specs within 40 seconds” after testing wearables for 20 years

* Specs specs: ~132 g, ~4 hours mixed use, 51° binocular FOV, starting at $2,195

* Everyday uses shown in his content series (golf, art, work, entertainment)

* His line that it “delivers on the promise of AR glasses made by a certain techno optimist superhero I portrayed. Life imitates art-imitates life!”

Snap 公司已聘请因饰演“钢铁侠”而闻名并激发了一代人对空间计算想象的著名演员 Robert Downey Jr.（小罗伯特·唐尼）担任其新型 SPECS 增强现实眼镜的荣誉首席客户体验官。这位好莱坞巨星将参与协助塑造 AR…