Latest / Businessing with Pat Miller
Businessing - 2/25/26 | How to Make More Money From Your Best Clients
Your best clients already trust you. They already pay you. So why are you out chasing new ones when you could be making more from the people who already love what you do?
Today Pat walks through a thought exercise that changes the camera angle on what you sell — inspired by a Stanford breakthrough that reimagined how vaccines work. Instead of optimizing the same deliverable, you identify WHY your clients buy and build premium offerings around that deeper need.
Travel advisors, tax pros, event planners, speakers — Pat breaks down real examples of how every service business can add a premium…
The skinny
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