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The Best of Both Worlds: How PLG and SLG Win Together with Gaurav Agarwal and Kyle Coleman of ClickUp | Ep. 371
How do Product-Led Growth (PLG) and Sales-Led Growth (SLG) actually work together…instead of competing against each other?
In this Marketingland 2025 session, ClickUp’s COO Gaurav Agarwal and Global VP of Marketing Kyle Coleman break down why the “PLG vs. SLG” debate is a false dichotomy, and how the most successful companies blend both to drive real revenue impact.
From navigating budget decisions to building demand, delivering intuitive product experiences, and integrating AI in ways that actually help (instead of over-promising), they dig into the mechanics of modern growth engines. And…
The skinny
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