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AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement
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Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together over 300 brands and thousands of retailers and service locations, offering collectors — the program’s members — a massive amount of choice encompassing everyday and aspirational products, travel options, events, and attractions.
Today, AIR MILES is making a resurgence as brands come together to share customer relationships, data and insight, and the power of the network. It’s a perfect time to…
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