Why Your Best Customers Leave After the First Order
Most ecommerce brands know everything about their customers but communicate like they know nothing. That’s the observation at the heart of this conversation with Max Beech, founder of Athenic and former product manager at Revolut and Yahoo. Max has spent years building personalisation features at scale, and he has a clear view of where ecommerce businesses consistently lose their best customers.
In this episode, Matt and Max explore why the first 14 days after a purchase are the most important — and most wasted — window in the entire customer journey. They discuss why sending a discount code…
The skinny
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