Why Small Outdoor Brands Struggle to Grow Online | Beyond the Trailhead Podcast Ep. 34
In this episode of Beyond the Trailhead, I sit down with Bekah Whitney, owner and creator of Ecoteric Marketing, a marketing agency focused on helping eco-conscious outdoor brands build marketing systems that actually get executed.
Bekah’s story started while living full-time on the road in a cargo trailer. She quit a stable remote job without a clear plan, picked up her first clients, and slowly built her business from freelance social media work into a full marketing agency for small outdoor brands.
Now, she helps brands connect the pieces that often get separated: social media, email…
The skinny
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