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How Beachwaver Became Successful Going All In On Video Commerce | Ask An Expert · Omni Talk Retail

• 0:08
  Welcome
• 0:08
  to
• 0:08
  another
• 0:09
  exciting
• 0:09
  and
• 0:09
  elucidating
• 0:10
  episode
• 0:10
  of
• 0:10
  the
• 0:10
  Omnitalk
• 0:11
  Ask
• 0:11
  an
• 0:11
  Expert
• 0:12
  series.
• 0:12
  I'm
• 0:12
  your
• 0:12
  host,
• 0:13
  Anne
• 0:13
  Mazinga,
• 0:14
  and
• 0:14
  this
• 0:14
  is
• 0:14
  our
• 0:15
  second
• 0:16
  Ask
• 0:16
  an
• 0:16
  Expert
• 0:17
  Front
• 0:17
  Porch
• 0:18
  series
• 0:18
  with
• 0:18
  firework.
• 0:19
  As
• 0:19
  a
• 0:19
  lead
• 0:19
  up
• 0:19
  to
• 0:19
  NRF,
• 0:20
  where
• 0:20
  they
• 0:20
  will
• 0:21
  be
• 0:21
  at
• 0:21
  booth
• 0:22
  number
• 0:22
  3951
• 0:24
  in
• 0:24
  a
• 0:24
  special
• 0:24
  lounge
• 0:25
  designed
• 0:25
  with
• 0:26
  front
• 0:26
  porches
• 0:26
  of
• 0:27
  all
• 0:27
  varieties
• 0:27
  where
• 0:28
  you
• 0:28
  can
• 0:28
  meet
• 0:28
  with
• 0:29
  fellow
• 0:29
  retailers
• 0:29
  and
• 0:29
  brands
• 0:30
  in
• 0:30
  our
• 0:30
  retail
• 0:31
  community
• 0:31
  to
• 0:32
  continue
• 0:32
  the
• 0:32
  conversations
• 0:33
  that
• 0:33
  we're
• 0:33
  about
• 0:34
  to
• 0:34
  have
• 0:34
  today
• 0:34
  in
• 0:35
  real
• 0:35
  life.
• 0:36
  Today
• 0:36
  we
• 0:36
  are
• 0:37
  going
• 0:37
  to
• 0:37
  invite
• 0:37
  two
• 0:38
  more
• 0:38
  people
• 0:39
  to
• 0:39
  the
• 0:39
  front
• 0:39
  porch.
• 0:40
  So
• 0:40
  please
• 0:41
  join
• 0:41
  me
• 0:41
  in
• 0:41
  welcoming
• 0:42
  beachwaver
• 0:43
  CEO
• 0:43
  and
• 0:43
  co
• 0:44
  founder
• 0:44
  Sarah
• 0:44
  Patempa
• 0:45
  and
• 0:45
  firework
• 0:46
  VP
• 0:47
  of
• 0:47
  strategic
• 0:47
  accounts
• 0:48
  for
• 0:48
  beauty,
• 0:49
  Christie
• 0:49
  Vanader.
• 0:50
  Sarah
• 0:51
  Christy,
• 0:52
  welcome
• 0:52
  to
• 0:52
  the
• 0:52
  show.
• 0:53
  Sarah,
• 0:54
  I
• 0:54
  was
• 0:54
  just
• 0:54
  saying
• 0:55
  to
• 0:55
  you
• 0:55
  before
• 0:56
  the
• 0:56
  show
• 0:57
  started
• 0:57
  that
• 0:57
  I
• 0:58
  was
• 0:58
  just
• 0:58
  at
• 0:58
  my
• 0:58
  local
• 0:59
  Target.
• 0:59
  You
• 1:00
  just
• 1:00
  launched
• 1:00
  there
• 1:01
  and
• 1:01
  the
• 1:01
  products
• 1:02
  are
• 1:02
  flying
• 1:02
  off
• 1:03
  the
• 1:03
  shelves.
• 1:03
  So
• 1:03
  I'm
• 1:04
  so
• 1:04
  excited
• 1:04
  to
• 1:04
  have
• 1:04
  you
• 1:05
  here
• 1:05
  joining
• 1:05
  us.
• 1:06
  Thank
• 1:06
  you
• 1:07
  for
• 1:07
  having
• 1:07
  me.
• 1:07
  It's
• 1:07
  been
• 1:08
  very
• 1:08
  exciting.
• 1:08
  We've
• 1:08
  had
• 1:09
  such
• 1:09
  huge
• 1:09
  success
• 1:10
  in
• 1:10
  the
• 1:10
  live
• 1:10
  stream
• 1:11
  and
• 1:11
  social
• 1:11
  selling
• 1:12
  and
• 1:12
  now
• 1:13
  literally
• 1:13
  they've
• 1:14
  been
• 1:14
  selling
• 1:14
  out
• 1:14
  like
• 1:14
  crazy
• 1:15
  online
• 1:15
  that
• 1:15
  people
• 1:15
  are
• 1:16
  like,
• 1:16
  I
• 1:16
  want
• 1:16
  to
• 1:16
  be
• 1:16
  able
• 1:16
  to
• 1:16
  go
• 1:16
  into
• 1:17
  a
• 1:17
  store
• 1:17
  and
• 1:17
  shoot
• 1:18
  the
• 1:18
  product.
• 1:19
  So
• 1:19
  it's
• 1:19
  been
• 1:19
  really
• 1:20
  exciting
• 1:20
  that
• 1:20
  we're
• 1:20
  able
• 1:21
  to
• 1:21
  get
• 1:21
  in
• 1:21
  before
• 1:22
  the
• 1:22
  holidays.
• 1:23
  It's
• 1:23
  Q4.
• 1:24
  It's
• 1:24
  like
• 1:24
  super
• 1:24
  exciting.
• 1:25
  I
• 1:25
  know
• 1:25
  people
• 1:25
  want
• 1:25
  to
• 1:25
  buy
• 1:25
  it
• 1:25
  as
• 1:26
  gifts,
• 1:26
  so
• 1:27
  we're,
• 1:27
  we're
• 1:27
  very,
• 1:28
  very
• 1:28
  excited
• 1:28
  to
• 1:28
  be
• 1:29
  in
• 1:29
  Target
• 1:29
  in
• 1:30
  stores
• 1:30
  across
• 1:30
  the
• 1:30
  nation.
• 1:31
  I
• 1:31
  know
• 1:31
  they
• 1:31
  are
• 1:31
  selling
• 1:31
  out
• 1:32
  fast,
• 1:32
  so
• 1:33
  hopefully
• 1:34
  next
• 1:34
  year
• 1:34
  too,
• 1:34
  we'll
• 1:34
  be
• 1:34
  able
• 1:35
  to
• 1:35
  have
• 1:35
  all
• 1:35
  the
• 1:35
  hair
• 1:35
  care
• 1:36
  there.
• 1:36
  It's
• 1:36
  a
• 1:36
  very,
• 1:37
  very
• 1:37
  exciting
• 1:37
  time
• 1:38
  to
• 1:38
  grow
• 1:38
  the
• 1:38
  brand
• 1:39
  both
• 1:39
  online
• 1:40
  and
• 1:40
  in
• 1:40
  stores.
• 1:41
  Oh,
• 1:41
  my
• 1:41
  gosh.
• 1:42
  Well,
• 1:42
  we're
• 1:42
  so
• 1:42
  excited
• 1:43
  to
• 1:43
  talk
• 1:43
  to
• 1:43
  you
• 1:43
  about
• 1:44
  how
• 1:44
  you're
• 1:44
  doing
• 1:45
  that
• 1:45
  today.
• 1:45
  And
• 1:46
  Christie,
• 1:46
  this
• 1:46
  is
• 1:46
  your
• 1:47
  first
• 1:47
  time
• 1:47
  on
• 1:47
  the
• 1:48
  show,
• 1:48
  so
• 1:48
  welcome.
• 1:49
  Christie.
• 1:50
  Thank
• 1:50
  you
• 1:51
  for
• 1:51
  having
• 1:51
  me.
• 1:51
  I've
• 1:51
  met
• 1:52
  you
• 1:52
  in
• 1:52
  person
• 1:52
  many
• 1:52
  times,
• 1:53
  but
• 1:53
  it's
• 1:53
  an
• 1:53
  honor
• 1:53
  to
• 1:53
  be
• 1:54
  here
• 1:54
  and
• 1:54
  to
• 1:54
  talk
• 1:54
  about
• 1:55
  beachwaver,
• 1:55
  one
• 1:55
  of
• 1:56
  our
• 1:56
  favorite
• 1:57
  partners
• 1:57
  at
• 1:57
  Firework.
• 1:58
  Awesome.
• 1:59
  Yeah,
• 1:59
  I'm
• 1:59
  really
• 2:00
  excited
• 2:00
  to
• 2:00
  dig
• 2:00
  into
• 2:01
  too,
• 2:01
  especially
• 2:02
  how,
• 2:03
  you
• 2:03
  know,
• 2:03
  the
• 2:03
  beauty
• 2:04
  space
• 2:04
  is
• 2:04
  just
• 2:04
  so
• 2:05
  such
• 2:05
  a
• 2:06
  perfect
• 2:07
  spot
• 2:07
  and
• 2:08
  industry
• 2:08
  to
• 2:08
  really
• 2:09
  focus
• 2:09
  on
• 2:10
  live
• 2:10
  shopping
• 2:11
  and
• 2:11
  the
• 2:11
  really
• 2:12
  what
• 2:12
  you
• 2:12
  can
• 2:12
  unlock
• 2:13
  with
• 2:13
  that,
• 2:13
  as
• 2:13
  Sarah
• 2:13
  mentioned,
• 2:14
  both
• 2:14
  online
• 2:14
  and
• 2:15
  offline
• 2:15
  and
• 2:15
  preparing
• 2:16
  me
• 2:16
  as
• 2:16
  a
• 2:16
  consumer
• 2:17
  to,
• 2:17
  to
• 2:17
  really
• 2:17
  get.
• 2:18
  Get
• 2:18
  what
• 2:18
  I'm
• 2:18
  looking
• 2:19
  for
• 2:19
  once,
• 2:19
  once
• 2:20
  I
• 2:20
  walk
• 2:20
  into
• 2:20
  the
• 2:21
  store.
• 2:22
  Well,
• 2:22
  before
• 2:23
  we
• 2:23
  get
• 2:23
  started,
• 2:23
  I
• 2:24
  just
• 2:24
  want
• 2:24
  to
• 2:24
  give
• 2:24
  a
• 2:24
  quick
• 2:25
  reminder
• 2:25
  to
• 2:26
  those
• 2:26
  of
• 2:26
  you
• 2:26
  who
• 2:26
  are
• 2:27
  watching
• 2:27
  this
• 2:27
  live
• 2:27
  right
• 2:28
  now
• 2:28
  on
• 2:28
  LinkedIn.
• 2:29
  We
• 2:29
  have
• 2:30
  the
• 2:30
  Beachwaver
• 2:31
  team.
• 2:31
  We
• 2:31
  have
• 2:31
  the
• 2:31
  firework
• 2:32
  team.
• 2:32
  Chris
• 2:33
  and
• 2:33
  I
• 2:33
  are
• 2:33
  here,
• 2:33
  and
• 2:34
  we
• 2:34
  are
• 2:34
  all
• 2:34
  ready
• 2:35
  to
• 2:35
  answer
• 2:36
  your
• 2:37
  burning
• 2:37
  questions
• 2:38
  about
• 2:39
  video
• 2:39
  commerce
• 2:40
  and
• 2:40
  about
• 2:40
  beachwaver
• 2:41
  as
• 2:42
  we
• 2:42
  continue
• 2:42
  throughout
• 2:43
  the
• 2:43
  program.
• 2:43
  So
• 2:44
  please
• 2:44
  put
• 2:44
  your
• 2:44
  questions
• 2:45
  in
• 2:45
  the
• 2:46
  chat
• 2:46
  box
• 2:46
  to
• 2:47
  your
• 2:47
  right
• 2:47
  as
• 2:47
  we
• 2:47
  go
• 2:47
  along.
• 2:49
  Well,
• 2:49
  Sarah,
• 2:50
  I
• 2:50
  want
• 2:50
  to
• 2:50
  start
• 2:50
  off
• 2:51
  as
• 2:51
  we
• 2:51
  always
• 2:51
  do.
• 2:52
  I'd
• 2:52
  love
• 2:52
  to
• 2:53
  hear
• 2:53
  a
• 2:53
  little
• 2:53
  bit
• 2:53
  of
• 2:54
  your
• 2:54
  background
• 2:55
  and
• 2:55
  just
• 2:55
  kind
• 2:55
  of
• 2:55
  set
• 2:56
  the
• 2:56
  table
• 2:56
  for
• 2:56
  the
• 2:56
  audience
• 2:57
  who
• 2:58
  might
• 2:58
  be
• 2:58
  new
• 2:58
  to
• 2:58
  the
• 2:59
  beachwaver
• 2:59
  brand.
• 3:01
  Yeah.
• 3:01
  So
• 3:01
  I
• 3:01
  started
• 3:01
  my
• 3:02
  career
• 3:02
  as
• 3:02
  a
• 3:02
  celebrity
• 3:03
  hairstylist.
• 3:04
  So
• 3:04
  I
• 3:04
  have
• 3:05
  traveled
• 3:05
  around
• 3:05
  the
• 3:05
  world
• 3:06
  styling
• 3:07
  musicians,
• 3:08
  actresses.
• 3:09
  It's
• 3:10
  been
• 3:10
  very
• 3:10
  exciting
• 3:11
  and
• 3:11
  very
• 3:11
  cool
• 3:12
  working
• 3:12
  with
• 3:12
  anybody
• 3:13
  from
• 3:13
  Alanis
• 3:14
  Morissette,
• 3:14
  Alicia
• 3:15
  Keys.
• 3:16
  I
• 3:16
  have
• 3:16
  Jewel,
• 3:18
  Camila
• 3:19
  Cabello.
• 3:19
  I
• 3:19
  was
• 3:19
  on
• 3:19
  the
• 3:20
  Reputation
• 3:20
  Stadium
• 3:20
  tour
• 3:21
  with
• 3:21
  Taylor
• 3:21
  Swift
• 3:22
  and
• 3:22
  Camila.
• 3:22
  So
• 3:22
  I
• 3:23
  got
• 3:23
  to
• 3:23
  travel
• 3:23
  all
• 3:23
  over,
• 3:24
  be
• 3:24
  there
• 3:24
  creating
• 3:25
  looks
• 3:25
  for
• 3:26
  concerts,
• 3:26
  red
• 3:27
  carpet
• 3:27
  events,
• 3:28
  you
• 3:28
  know,
• 3:28
  morning
• 3:29
  shows.
• 3:30
  So
• 3:30
  my
• 3:30
  job
• 3:30
  as
• 3:31
  a
• 3:31
  celebrity
• 3:31
  hairdresser,
• 3:32
  I
• 3:32
  would
• 3:32
  be
• 3:32
  working
• 3:33
  with
• 3:33
  them,
• 3:33
  creating
• 3:33
  a
• 3:34
  look.
• 3:34
  Once
• 3:34
  they
• 3:34
  walk
• 3:34
  on
• 3:34
  the
• 3:34
  red
• 3:35
  carpet,
• 3:35
  I
• 3:35
  would
• 3:35
  often
• 3:36
  get
• 3:36
  a
• 3:36
  phone
• 3:36
  call
• 3:36
  from
• 3:37
  InStyle
• 3:38
  or
• 3:38
  Glamour
• 3:38
  or
• 3:38
  Allure
• 3:39
  asking
• 3:39
  me
• 3:40
  for
• 3:40
  the
• 3:40
  how
• 3:40
  to.
• 3:41
  Like,
• 3:41
  I
• 3:41
  saw
• 3:41
  this
• 3:42
  really
• 3:42
  cool
• 3:42
  look
• 3:43
  that
• 3:43
  you
• 3:43
  did
• 3:43
  on
• 3:43
  Reese
• 3:43
  Witherspoon.
• 3:44
  Could
• 3:44
  you
• 3:44
  let
• 3:44
  me
• 3:45
  know
• 3:45
  how.
• 3:45
  How
• 3:45
  I
• 3:46
  could
• 3:46
  get
• 3:46
  the
• 3:46
  look
• 3:46
  at
• 3:46
  home?
• 3:47
  How
• 3:47
  can
• 3:47
  I
• 3:47
  recreate
• 3:48
  the
• 3:48
  look
• 3:48
  of
• 3:48
  a
• 3:48
  celebrity?
• 3:49
  Right?
• 3:49
  So
• 3:50
  for
• 3:50
  many
• 3:50
  years,
• 3:51
  I
• 3:51
  was
• 3:51
  like,
• 3:52
  you
• 3:52
  know,
• 3:52
  always
• 3:52
  asked,
• 3:53
  how
• 3:53
  do
• 3:53
  you
• 3:53
  get
• 3:53
  a
• 3:53
  beachy
• 3:54
  wave?
• 3:54
  I
• 3:54
  just
• 3:54
  was
• 3:54
  asked
• 3:55
  for
• 3:55
  four
• 3:55
  or
• 3:55
  five
• 3:56
  years.
• 3:56
  I'd
• 3:56
  worked
• 3:57
  with
• 3:57
  Procter
• 3:57
  and
• 3:57
  Gamble
• 3:57
  as
• 3:58
  a
• 3:58
  spokesperson
• 3:58
  for
• 3:59
  10
• 3:59
  years.
• 3:59
  So
• 3:59
  I
• 3:59
  was
• 3:59
  doing
• 3:59
  a
• 4:00
  lot
• 4:00
  of
• 4:00
  press
• 4:00
  events,
• 4:00
  a
• 4:01
  lot
• 4:01
  of
• 4:01
  beauty
• 4:01
  editor
• 4:02
  desk
• 4:02
  sides,
• 4:02
  dinner
• 4:03
  parties,
• 4:03
  just
• 4:03
  trying
• 4:04
  to
• 4:04
  help
• 4:04
  that
• 4:04
  consumer,
• 4:05
  that
• 4:05
  woman
• 4:06
  at
• 4:06
  home
• 4:06
  who's
• 4:06
  thinking,
• 4:07
  hey,
• 4:07
  I
• 4:07
  struggle.
• 4:08
  I
• 4:08
  don't
• 4:08
  really
• 4:08
  know
• 4:08
  how
• 4:08
  to
• 4:08
  curl
• 4:09
  my
• 4:09
  hair.
• 4:09
  I
• 4:09
  would
• 4:10
  love
• 4:10
  to
• 4:10
  make
• 4:11
  it
• 4:11
  easier,
• 4:12
  save
• 4:12
  money,
• 4:13
  be
• 4:13
  able
• 4:13
  to
• 4:13
  do
• 4:13
  it
• 4:13
  at
• 4:14
  home,
• 4:14
  right?
• 4:14
  So
• 4:15
  I.
• 4:16
  For
• 4:16
  four
• 4:16
  or
• 4:16
  five
• 4:17
  years,
• 4:17
  I
• 4:17
  was
• 4:17
  making
• 4:17
  videos,
• 4:18
  creating
• 4:18
  content
• 4:19
  about
• 4:19
  how
• 4:19
  easy
• 4:19
  it
• 4:20
  was
• 4:20
  to
• 4:20
  curl
• 4:20
  your
• 4:20
  hair
• 4:21
  by
• 4:21
  holding
• 4:21
  a
• 4:21
  curling
• 4:22
  iron
• 4:22
  upside
• 4:22
  down
• 4:23
  and
• 4:23
  wrapping
• 4:23
  it
• 4:23
  backwards
• 4:24
  and
• 4:24
  wearing
• 4:25
  a
• 4:25
  glove.
• 4:26
  Yeah.
• 4:26
  A
• 4:26
  lot
• 4:26
  of
• 4:27
  people
• 4:27
  were
• 4:27
  like,
• 4:28
  I
• 4:28
  don't.
• 4:28
  What
• 4:28
  do
• 4:28
  you
• 4:28
  mean?
• 4:29
  I'm
• 4:29
  like,
• 4:29
  hold
• 4:29
  it
• 4:29
  upside
• 4:30
  down,
• 4:30
  wrap
• 4:31
  it
• 4:31
  backwards,
• 4:31
  wear
• 4:31
  a
• 4:32
  glove,
• 4:32
  go
• 4:32
  this
• 4:32
  way
• 4:32
  on
• 4:33
  this
• 4:33
  side,
• 4:33
  go
• 4:33
  that
• 4:33
  way
• 4:33
  on
• 4:33
  that
• 4:34
  side.
• 4:34
  I
• 4:35
  wrote
• 4:35
  articles.
• 4:35
  I
• 4:35
  did
• 4:35
  videos.
• 4:36
  People
• 4:36
  were
• 4:36
  like,
• 4:37
  you
• 4:37
  know?
• 4:37
  And
• 4:37
  what
• 4:37
  I
• 4:38
  found
• 4:38
  really
• 4:38
  interesting
• 4:38
  is
• 4:39
  beauty
• 4:40
  editors
• 4:40
  sometimes
• 4:41
  didn't
• 4:42
  know
• 4:42
  how
• 4:42
  to
• 4:42
  do
• 4:42
  their
• 4:42
  own
• 4:42
  hair.
• 4:43
  They
• 4:43
  were
• 4:43
  like,
• 4:43
  well,
• 4:43
  I'm
• 4:43
  actually
• 4:43
  a
• 4:44
  journalist.
• 4:44
  I'm
• 4:44
  a
• 4:44
  Writer.
• 4:45
  I
• 4:45
  didn't
• 4:45
  go
• 4:45
  to
• 4:45
  beauty
• 4:46
  school.
• 4:46
  I
• 4:46
  don't
• 4:47
  really
• 4:47
  know
• 4:47
  how
• 4:47
  to
• 4:47
  do
• 4:47
  that
• 4:48
  look.
• 4:48
  I
• 4:48
  don't
• 4:48
  know
• 4:48
  how
• 4:49
  to
• 4:49
  do
• 4:49
  a
• 4:49
  braid
• 4:49
  and
• 4:50
  a
• 4:50
  beachy
• 4:50
  wave.
• 4:51
  So
• 4:51
  I
• 4:51
  really
• 4:52
  kind
• 4:52
  of
• 4:52
  made
• 4:52
  it
• 4:52
  my
• 4:52
  mission
• 4:53
  to
• 4:53
  help
• 4:53
  the
• 4:53
  editors
• 4:54
  be
• 4:54
  able
• 4:54
  to
• 4:54
  write
• 4:55
  that
• 4:55
  article
• 4:56
  that
• 4:56
  would
• 4:56
  inspire
• 4:56
  somebody
• 4:57
  at
• 4:57
  home.
• 4:57
  So
• 4:58
  I
• 4:58
  was
• 4:58
  actually
• 4:58
  on
• 4:58
  the
• 4:59
  phone
• 4:59
  14
• 5:00
  years
• 5:00
  ago
• 5:00
  with
• 5:01
  the
• 5:01
  beauty
• 5:01
  editor,
• 5:02
  and
• 5:02
  there
• 5:02
  was
• 5:02
  no
• 5:03
  zoom
• 5:03
  and
• 5:03
  there
• 5:03
  was
• 5:04
  no
• 5:04
  FaceTime.
• 5:05
  And
• 5:05
  she
• 5:06
  was
• 5:06
  like,
• 5:06
  so
• 5:07
  wait,
• 5:07
  tell
• 5:07
  me
• 5:07
  that
• 5:07
  again.
• 5:08
  And
• 5:08
  I'm
• 5:08
  like,
• 5:08
  lip,
• 5:09
  pull
• 5:09
  it
• 5:09
  upside
• 5:09
  down.
• 5:10
  Wrap
• 5:10
  it,
• 5:10
  like,
• 5:10
  to
• 5:11
  the
• 5:11
  right,
• 5:11
  like
• 5:11
  backwards.
• 5:12
  And
• 5:12
  she's
• 5:12
  like,
• 5:13
  I
• 5:13
  really
• 5:13
  don't
• 5:13
  want
• 5:13
  to
• 5:13
  write
• 5:13
  that
• 5:14
  article.
• 5:14
  I
• 5:15
  don't
• 5:15
  understand
• 5:16
  myself.
• 5:16
  And
• 5:16
  I
• 5:17
  don't
• 5:17
  think
• 5:17
  they're
• 5:17
  going
• 5:17
  to
• 5:17
  understand.
• 5:18
  So
• 5:18
  I
• 5:18
  got
• 5:18
  off
• 5:19
  the
• 5:19
  phone
• 5:19
  with
• 5:19
  her
• 5:19
  and
• 5:19
  I
• 5:19
  sketched
• 5:20
  out
• 5:20
  the
• 5:20
  idea
• 5:20
  for
• 5:21
  the
• 5:21
  beach
• 5:21
  waiver.
• 5:22
  I
• 5:22
  literally
• 5:22
  was
• 5:22
  like,
• 5:23
  this
• 5:23
  is
• 5:23
  something
• 5:24
  that
• 5:24
  people
• 5:24
  are
• 5:24
  struggling
• 5:25
  with.
• 5:25
  I
• 5:25
  kept
• 5:25
  hearing
• 5:26
  it
• 5:26
  every
• 5:26
  time
• 5:26
  I
• 5:26
  did
• 5:27
  an
• 5:27
  interview.
• 5:27
  So
• 5:28
  I
• 5:28
  sketched
• 5:28
  it
• 5:28
  out.
• 5:29
  A
• 5:29
  curling
• 5:30
  iron
• 5:30
  that
• 5:30
  would
• 5:30
  rotate
• 5:31
  to
• 5:31
  the
• 5:31
  left
• 5:31
  and
• 5:31
  the
• 5:31
  right
• 5:31
  based
• 5:32
  on
• 5:32
  the
• 5:32
  side
• 5:32
  you're
• 5:32
  curling.
• 5:33
  My
• 5:34
  sister
• 5:34
  Erin
• 5:34
  actually
• 5:35
  switched
• 5:36
  careers
• 5:36
  from
• 5:36
  a
• 5:36
  corporate
• 5:37
  lawyer
• 5:37
  to
• 5:38
  an
• 5:38
  entrepreneur.
• 5:38
  Joined
• 5:39
  me
• 5:39
  as
• 5:39
  my
• 5:39
  co
• 5:39
  founder.
• 5:40
  My
• 5:41
  younger
• 5:41
  sister
• 5:41
  left
• 5:42
  her
• 5:42
  job
• 5:42
  on
• 5:42
  reality
• 5:43
  TV
• 5:43
  doing
• 5:43
  casting
• 5:44
  for
• 5:44
  Top
• 5:44
  Chef
• 5:44
  and
• 5:45
  Project
• 5:45
  Runway.
• 5:45
  She
• 5:46
  joined
• 5:46
  me,
• 5:47
  and
• 5:47
  it
• 5:47
  took
• 5:47
  us
• 5:47
  two
• 5:48
  years.
• 5:48
  We
• 5:48
  launched
• 5:49
  initially
• 5:49
  on
• 5:49
  QVC.
• 5:50
  They
• 5:51
  told
• 5:51
  us,
• 5:51
  you're
• 5:51
  lucky
• 5:52
  if
• 5:52
  you
• 5:52
  have
• 5:52
  four
• 5:52
  to
• 5:52
  five
• 5:52
  earrings.
• 5:53
  And
• 5:53
  we
• 5:53
  were
• 5:53
  on
• 5:53
  50
• 5:54
  times.
• 5:54
  Our
• 5:54
  first.
• 5:55
  Wow.
• 5:55
  Wow.
• 5:56
  Wow.
• 5:57
  That
• 5:58
  is
• 5:58
  incredible.
• 5:59
  What
• 6:00
  a
• 6:00
  story.
• 6:01
  I
• 6:01
  feel
• 6:01
  like.
• 6:02
  I
• 6:02
  know.
• 6:03
  I
• 6:03
  feel
• 6:03
  like
• 6:03
  you
• 6:04
  and
• 6:04
  your
• 6:04
  sisters
• 6:05
  need
• 6:05
  to
• 6:05
  have
• 6:05
  your
• 6:05
  own
• 6:06
  reality
• 6:06
  show.
• 6:06
  I
• 6:07
  mean,
• 6:07
  I
• 6:07
  feel
• 6:07
  like
• 6:07
  you've
• 6:07
  got
• 6:07
  all
• 6:08
  the
• 6:08
  right
• 6:08
  parts
• 6:08
  and
• 6:09
  components
• 6:10
  and
• 6:10
  I
• 6:11
  definitely
• 6:11
  would
• 6:11
  be
• 6:12
  watching.
• 6:13
  Well,
• 6:13
  I'm
• 6:13
  really
• 6:14
  excited
• 6:14
  to
• 6:14
  dig
• 6:14
  in.
• 6:15
  More
• 6:15
  to
• 6:15
  that,
• 6:15
  Sarah,
• 6:16
  thanks
• 6:16
  for
• 6:16
  sharing.
• 6:17
  And
• 6:17
  Christie,
• 6:18
  I'd
• 6:18
  love
• 6:18
  for
• 6:19
  you,
• 6:19
  for
• 6:19
  those
• 6:19
  people
• 6:20
  who
• 6:20
  might
• 6:20
  be
• 6:20
  joining
• 6:20
  us
• 6:20
  for
• 6:21
  the
• 6:21
  first
• 6:21
  time,
• 6:21
  who
• 6:21
  are
• 6:21
  new
• 6:21
  to
• 6:22
  Firework,
• 6:22
  to
• 6:23
  just
• 6:23
  give
• 6:24
  everyone
• 6:24
  a
• 6:24
  quick
• 6:24
  overview
• 6:25
  on
• 6:25
  Firework
• 6:26
  and
• 6:26
  especially
• 6:27
  your
• 6:27
  work
• 6:27
  in
• 6:27
  the
• 6:27
  beauty
• 6:28
  industry.
• 6:28
  Sure.
• 6:29
  I've
• 6:29
  been
• 6:29
  in
• 6:29
  the
• 6:30
  beauty
• 6:30
  industry
• 6:30
  for,
• 6:31
  wow,
• 6:32
  almost
• 6:32
  30
• 6:33
  years.
• 6:33
  The
• 6:34
  last
• 6:34
  10
• 6:35
  within
• 6:35
  beauty
• 6:35
  tech.
• 6:36
  Before
• 6:36
  Firework,
• 6:37
  I
• 6:37
  was
• 6:37
  with
• 6:37
  a
• 6:37
  virtual
• 6:38
  try
• 6:38
  on
• 6:38
  company
• 6:38
  called
• 6:39
  Perfect
• 6:39
  Corp.
• 6:40
  So.
• 6:40
  So
• 6:40
  I
• 6:41
  like,
• 6:41
  I'm
• 6:41
  all
• 6:41
  in
• 6:41
  with
• 6:41
  this
• 6:42
  beauty
• 6:42
  tech,
• 6:42
  right?
• 6:43
  So
• 6:44
  basically
• 6:45
  every
• 6:45
  day
• 6:45
  and
• 6:46
  I'm
• 6:46
  hearing
• 6:46
  the
• 6:46
  challenges
• 6:47
  from
• 6:47
  beauty
• 6:47
  customers,
• 6:48
  right?
• 6:49
  Like
• 6:49
  in
• 6:49
  the
• 6:49
  digital
• 6:50
  space,
• 6:50
  how
• 6:50
  do
• 6:50
  they
• 6:51
  translate,
• 6:52
  you
• 6:52
  know,
• 6:52
  to
• 6:53
  opportunities
• 6:53
  to
• 6:53
  really
• 6:54
  engage
• 6:54
  their
• 6:54
  audiences?
• 6:55
  And
• 6:55
  Sarah
• 6:56
  and
• 6:56
  beachwaver
• 6:56
  have
• 6:57
  done
• 6:57
  this
• 6:57
  better
• 6:58
  than
• 6:58
  anybody,
• 6:58
  I
• 6:59
  think,
• 6:59
  within
• 6:59
  the
• 6:59
  beauty
• 6:59
  space.
• 7:00
  Right.
• 7:00
  So
• 7:01
  basically,
• 7:01
  Firework
• 7:02
  is
• 7:02
  a
• 7:02
  video
• 7:02
  commerce
• 7:03
  company
• 7:04
  that
• 7:04
  transforms
• 7:05
  digital
• 7:05
  stores
• 7:06
  with
• 7:06
  Video
• 7:07
  powered
• 7:07
  shopping
• 7:08
  experiences.
• 7:08
  So
• 7:09
  our
• 7:09
  ultralight
• 7:11
  weight
• 7:12
  video
• 7:12
  infrastructure
• 7:13
  enables
• 7:13
  E
• 7:13
  commerce
• 7:14
  brands
• 7:14
  to
• 7:15
  really
• 7:15
  introduce
• 7:16
  these
• 7:16
  interactive
• 7:17
  video
• 7:17
  shopping
• 7:18
  experiences
• 7:19
  without
• 7:20
  sacrificing
• 7:20
  site
• 7:21
  speed.
• 7:21
  So
• 7:21
  we
• 7:21
  basically
• 7:22
  have
• 7:22
  four
• 7:22
  products
• 7:23
  that
• 7:23
  this
• 7:23
  powers
• 7:23
  interactive
• 7:24
  short
• 7:24
  shoppable
• 7:25
  video
• 7:25
  and
• 7:26
  digital
• 7:26
  showroom
• 7:27
  which
• 7:27
  some
• 7:27
  people
• 7:27
  call
• 7:28
  live
• 7:28
  that.
• 7:28
  We'll
• 7:28
  talk
• 7:29
  about
• 7:29
  that
• 7:29
  with
• 7:29
  Sarah
• 7:30
  because
• 7:30
  they
• 7:30
  incorporate
• 7:31
  both
• 7:31
  of
• 7:31
  those.
• 7:32
  But
• 7:32
  we
• 7:32
  also
• 7:32
  power
• 7:33
  one
• 7:33
  to
• 7:33
  one
• 7:33
  so
• 7:34
  we
• 7:34
  can
• 7:34
  shop
• 7:34
  with
• 7:35
  a
• 7:35
  customer.
• 7:35
  And
• 7:35
  also
• 7:36
  Ava,
• 7:36
  which
• 7:36
  is
• 7:37
  our
• 7:37
  AI
• 7:37
  digital
• 7:38
  human
• 7:38
  that
• 7:38
  can
• 7:38
  shop
• 7:39
  with
• 7:39
  customers
• 7:39
  and
• 7:39
  answer
• 7:40
  their
• 7:40
  questions
• 7:40
  to
• 7:41
  24
• 7:41
  7.
• 7:42
  Wow.
• 7:43
  Well,
• 7:44
  I
• 7:44
  want
• 7:44
  to
• 7:44
  dig
• 7:44
  in
• 7:45
  and,
• 7:45
  and
• 7:45
  just
• 7:45
  kind
• 7:45
  of
• 7:46
  understand.
• 7:46
  Sarah,
• 7:46
  I'd
• 7:47
  love
• 7:47
  to
• 7:47
  hear
• 7:47
  from
• 7:47
  your
• 7:48
  perspective
• 7:49
  what,
• 7:50
  what
• 7:50
  kind
• 7:50
  of
• 7:50
  prompted
• 7:52
  firework
• 7:52
  and
• 7:53
  this
• 7:53
  technology
• 7:54
  to
• 7:54
  reach
• 7:54
  the
• 7:54
  top
• 7:55
  of
• 7:55
  your
• 7:55
  priority
• 7:56
  list.
• 7:56
  Our
• 7:56
  business
• 7:58
  is
• 7:58
  all
• 7:58
  about
• 7:59
  education
• 8:00
  and
• 8:00
  all
• 8:00
  about
• 8:01
  how
• 8:01
  can.
• 8:01
  Right.
• 8:01
  We
• 8:02
  are
• 8:02
  based
• 8:02
  in
• 8:03
  the
• 8:03
  sense
• 8:03
  of,
• 8:04
  you
• 8:04
  know,
• 8:04
  I
• 8:04
  have
• 8:05
  this
• 8:05
  expertise.
• 8:06
  I
• 8:06
  am
• 8:07
  setting
• 8:07
  up
• 8:07
  a
• 8:07
  celebrity
• 8:08
  for
• 8:08
  the
• 8:08
  red
• 8:08
  carpet
• 8:08
  with
• 8:08
  a
• 8:09
  two
• 8:09
  hour
• 8:09
  hair
• 8:09
  and
• 8:10
  makeup
• 8:10
  session.
• 8:10
  Right?
• 8:11
  Yeah.
• 8:11
  But
• 8:11
  if
• 8:11
  you're
• 8:11
  sitting
• 8:12
  at
• 8:12
  home,
• 8:12
  how
• 8:12
  do
• 8:13
  you
• 8:13
  do
• 8:13
  it?
• 8:13
  Right.
• 8:14
  So
• 8:14
  that
• 8:14
  has
• 8:14
  always
• 8:15
  been
• 8:15
  our
• 8:15
  mission,
• 8:15
  is
• 8:15
  to
• 8:16
  empower
• 8:16
  women
• 8:17
  to
• 8:17
  feel
• 8:17
  more
• 8:18
  confident
• 8:18
  in
• 8:19
  their
• 8:19
  journey.
• 8:20
  So
• 8:21
  for
• 8:21
  us
• 8:21
  it's
• 8:22
  always
• 8:22
  been
• 8:22
  about
• 8:23
  yes
• 8:23
  on
• 8:23
  camera,
• 8:24
  qvc.
• 8:24
  I'm
• 8:24
  speaking
• 8:25
  to
• 8:25
  millions
• 8:25
  of
• 8:25
  people,
• 8:26
  right.
• 8:26
  But
• 8:26
  I
• 8:27
  don't
• 8:27
  get
• 8:27
  that
• 8:27
  automatic
• 8:28
  feedback.
• 8:28
  I
• 8:28
  don't
• 8:28
  get
• 8:28
  that
• 8:29
  interaction.
• 8:29
  I
• 8:29
  can't
• 8:29
  answer
• 8:30
  the
• 8:30
  questions
• 8:30
  live
• 8:31
  as
• 8:31
  much.
• 8:31
  Right.
• 8:32
  So
• 8:32
  only
• 8:33
  way
• 8:33
  to
• 8:33
  really
• 8:34
  explain
• 8:34
  the
• 8:35
  products
• 8:35
  is
• 8:35
  through
• 8:36
  video
• 8:37
  and
• 8:37
  live
• 8:38
  streaming
• 8:38
  is
• 8:38
  where
• 8:39
  I
• 8:39
  really
• 8:40
  thrive
• 8:40
  because
• 8:41
  I
• 8:41
  want
• 8:41
  to
• 8:42
  ask
• 8:42
  you
• 8:42
  questions
• 8:43
  about
• 8:43
  your
• 8:43
  hair.
• 8:43
  I
• 8:43
  want
• 8:43
  the
• 8:44
  feedback
• 8:44
  so
• 8:44
  I
• 8:44
  can
• 8:44
  give
• 8:45
  you
• 8:45
  that
• 8:45
  expertise.
• 8:46
  I
• 8:46
  want
• 8:46
  to
• 8:46
  answer
• 8:46
  your
• 8:47
  question
• 8:47
  and
• 8:48
  then
• 8:48
  I
• 8:48
  want
• 8:48
  you
• 8:48
  to
• 8:48
  buy
• 8:49
  the
• 8:49
  right
• 8:49
  product.
• 8:50
  I
• 8:50
  want
• 8:50
  you
• 8:50
  to
• 8:50
  feel
• 8:50
  like,
• 8:51
  yes,
• 8:51
  yes,
• 8:51
  that's
• 8:52
  me,
• 8:52
  yes,
• 8:52
  my
• 8:52
  hair
• 8:53
  is
• 8:53
  greasy
• 8:53
  and
• 8:53
  flat.
• 8:54
  Wait,
• 8:54
  what
• 8:54
  did
• 8:54
  she
• 8:54
  say?
• 8:55
  I
• 8:55
  want
• 8:55
  that
• 8:55
  rice
• 8:56
  based
• 8:56
  dry
• 8:56
  shampoo.
• 8:57
  Like,
• 8:57
  you
• 8:57
  know,
• 8:57
  like
• 8:58
  want
• 8:58
  people
• 8:58
  to
• 8:58
  feel
• 8:59
  like
• 9:00
  they
• 9:00
  have
• 9:00
  an
• 9:00
  informed
• 9:01
  educational
• 9:02
  show
• 9:03
  when
• 9:03
  they're
• 9:03
  purchasing
• 9:04
  their
• 9:04
  beauty
• 9:04
  products.
• 9:04
  They're
• 9:05
  not
• 9:05
  just
• 9:05
  like,
• 9:05
  I
• 9:05
  don't
• 9:05
  know,
• 9:05
  I'm
• 9:06
  buying
• 9:06
  it
• 9:06
  because
• 9:06
  it's
• 9:06
  trendy.
• 9:07
  I
• 9:07
  don't
• 9:07
  know,
• 9:07
  is
• 9:07
  this
• 9:07
  the
• 9:08
  right
• 9:08
  one
• 9:08
  for
• 9:08
  me?
• 9:08
  I
• 9:08
  don't
• 9:09
  know.
• 9:09
  And
• 9:09
  I
• 9:09
  was
• 9:10
  looking
• 9:10
  at,
• 9:10
  well,
• 9:10
  what
• 9:11
  is
• 9:11
  the
• 9:11
  tech
• 9:11
  stack?
• 9:11
  What
• 9:12
  is
• 9:12
  the
• 9:12
  customer
• 9:12
  journey?
• 9:13
  All
• 9:13
  right,
• 9:13
  so
• 9:14
  they're
• 9:14
  joining
• 9:15
  our
• 9:15
  text
• 9:16
  fam,
• 9:16
  we
• 9:16
  called
• 9:17
  it,
• 9:17
  and
• 9:17
  they're
• 9:18
  joining
• 9:18
  maybe
• 9:18
  our
• 9:19
  email
• 9:19
  list.
• 9:19
  But
• 9:19
  the
• 9:19
  text
• 9:20
  fam
• 9:20
  became
• 9:20
  where
• 9:21
  I
• 9:21
  felt
• 9:21
  like
• 9:21
  I
• 9:21
  want
• 9:21
  to,
• 9:22
  I
• 9:22
  want
• 9:22
  to
• 9:22
  talk
• 9:22
  to
• 9:22
  you.
• 9:23
  So
• 9:23
  we
• 9:23
  would
• 9:23
  do
• 9:23
  little
• 9:23
  videos
• 9:24
  for
• 9:24
  me
• 9:24
  going
• 9:25
  out
• 9:25
  to
• 9:25
  the
• 9:25
  whole
• 9:25
  text
• 9:26
  fam,
• 9:26
  we
• 9:26
  would
• 9:26
  do
• 9:26
  a
• 9:27
  welcome
• 9:27
  flow
• 9:27
  about,
• 9:28
  you
• 9:28
  know,
• 9:29
  recommendations.
• 9:30
  My
• 9:30
  clients
• 9:30
  Kind
• 9:31
  of
• 9:31
  why
• 9:31
  I
• 9:31
  created
• 9:32
  it,
• 9:32
  about
• 9:32
  the
• 9:33
  founders,
• 9:33
  my
• 9:34
  sisters.
• 9:34
  So
• 9:34
  we
• 9:35
  really
• 9:35
  made
• 9:35
  it
• 9:35
  so
• 9:36
  personalized.
• 9:36
  And
• 9:37
  while
• 9:37
  I
• 9:37
  was
• 9:37
  building
• 9:37
  the
• 9:37
  tech
• 9:38
  stack,
• 9:38
  I
• 9:38
  was
• 9:39
  like,
• 9:39
  I
• 9:39
  don't
• 9:39
  want
• 9:40
  to
• 9:40
  just
• 9:40
  be
• 9:41
  live
• 9:41
  on
• 9:41
  social
• 9:41
  media.
• 9:42
  Can
• 9:42
  I
• 9:42
  be
• 9:42
  live
• 9:42
  on
• 9:42
  our
• 9:43
  website?
• 9:43
  Hey,
• 9:44
  you
• 9:44
  made
• 9:44
  it
• 9:44
  all
• 9:44
  the
• 9:45
  way
• 9:45
  to
• 9:45
  the
• 9:45
  site.
• 9:46
  You're
• 9:46
  about
• 9:46
  to
• 9:47
  shop,
• 9:47
  right?
• 9:47
  We
• 9:47
  all
• 9:48
  know,
• 9:48
  like,
• 9:48
  your
• 9:48
  conversion
• 9:49
  rate
• 9:49
  is
• 9:49
  so
• 9:49
  important.
• 9:50
  Getting
• 9:50
  them
• 9:51
  to
• 9:51
  the
• 9:51
  checkout,
• 9:51
  are
• 9:52
  they
• 9:52
  going
• 9:52
  to
• 9:52
  convert?
• 9:52
  Are
• 9:52
  they
• 9:52
  going
• 9:53
  to
• 9:53
  buy?
• 9:53
  Are
• 9:53
  they
• 9:53
  going
• 9:53
  to,
• 9:53
  like,
• 9:53
  abandon
• 9:54
  their
• 9:54
  cart
• 9:54
  and
• 9:54
  go
• 9:55
  around?
• 9:55
  I
• 9:55
  don't
• 9:55
  know.
• 9:55
  Let
• 9:56
  me
• 9:56
  do
• 9:56
  some
• 9:56
  more
• 9:56
  searches
• 9:56
  online
• 9:57
  before
• 9:57
  I
• 9:57
  know
• 9:57
  I
• 9:58
  want
• 9:58
  to
• 9:58
  buy
• 9:58
  this.
• 9:59
  So
• 9:59
  when
• 9:59
  we
• 9:59
  came
• 9:59
  across
• 10:00
  Firework,
• 10:01
  I
• 10:01
  was
• 10:01
  like,
• 10:01
  yes.
• 10:02
  Like,
• 10:02
  this
• 10:02
  is
• 10:03
  exactly
• 10:03
  what
• 10:03
  I'm
• 10:03
  looking
• 10:04
  for.
• 10:04
  I
• 10:04
  mean,
• 10:05
  Abby
• 10:05
  and
• 10:05
  the
• 10:05
  team
• 10:05
  will
• 10:05
  know
• 10:06
  that
• 10:06
  I
• 10:06
  literally
• 10:07
  put
• 10:07
  everything
• 10:07
  up.
• 10:07
  I
• 10:07
  was
• 10:08
  like,
• 10:08
  yep,
• 10:08
  daily
• 10:08
  lives
• 10:09
  short
• 10:09
  from
• 10:09
  videos.
• 10:10
  Where
• 10:10
  can
• 10:10
  I
• 10:10
  put
• 10:10
  it?
• 10:10
  Where
• 10:10
  can
• 10:10
  I
• 10:10
  learn
• 10:11
  the
• 10:11
  code?
• 10:11
  I'm
• 10:12
  going
• 10:12
  to
• 10:12
  put
• 10:12
  the
• 10:12
  carousel
• 10:12
  in.
• 10:13
  I'm
• 10:13
  going
• 10:13
  to
• 10:13
  put
• 10:13
  the
• 10:13
  live
• 10:13
  pop
• 10:14
  up.
• 10:14
  So
• 10:14
  then
• 10:14
  we
• 10:15
  built
• 10:15
  this
• 10:15
  whole
• 10:15
  thing
• 10:16
  with
• 10:16
  our
• 10:16
  team
• 10:16
  where
• 10:16
  I
• 10:16
  was
• 10:17
  like,
• 10:17
  all
• 10:17
  right.
• 10:17
  Immediately,
• 10:18
  the
• 10:18
  entire
• 10:19
  tech
• 10:19
  stack
• 10:20
  is
• 10:20
  leading.
• 10:20
  We
• 10:20
  only
• 10:21
  send
• 10:21
  a
• 10:21
  text
• 10:21
  message
• 10:22
  if
• 10:22
  we
• 10:22
  are
• 10:22
  live
• 10:22
  on
• 10:22
  the
• 10:23
  website.
• 10:23
  I
• 10:23
  don't
• 10:24
  want
• 10:24
  to
• 10:24
  send
• 10:25
  thousands
• 10:25
  of
• 10:25
  people
• 10:25
  to
• 10:25
  the
• 10:26
  website
• 10:26
  and
• 10:26
  there's
• 10:27
  nobody
• 10:27
  there
• 10:27
  to
• 10:27
  speak
• 10:28
  to
• 10:28
  them.
• 10:28
  Like,
• 10:29
  and
• 10:29
  we
• 10:29
  look
• 10:29
  at
• 10:29
  it
• 10:29
  like,
• 10:30
  there's
• 10:30
  a
• 10:30
  huge,
• 10:31
  huge
• 10:31
  movement
• 10:31
  right
• 10:32
  now
• 10:32
  in
• 10:32
  Asia
• 10:33
  about
• 10:33
  being.
• 10:34
  Your
• 10:35
  website
• 10:36
  is
• 10:36
  a
• 10:36
  store.
• 10:37
  So
• 10:37
  if
• 10:38
  you
• 10:38
  walk
• 10:38
  into
• 10:38
  a
• 10:38
  Best
• 10:39
  Buy,
• 10:39
  somebody
• 10:40
  greets
• 10:40
  you,
• 10:41
  hello,
• 10:41
  welcome
• 10:41
  to
• 10:41
  the
• 10:42
  store.
• 10:42
  What
• 10:42
  are
• 10:42
  you
• 10:43
  looking
• 10:43
  for?
• 10:43
  Do
• 10:43
  you
• 10:43
  need
• 10:43
  a
• 10:43
  camera?
• 10:44
  Do
• 10:44
  you
• 10:44
  need
• 10:44
  this?
• 10:44
  So
• 10:45
  if
• 10:45
  you're
• 10:45
  going
• 10:45
  to
• 10:45
  come
• 10:45
  to
• 10:45
  beachwaver.com,
• 10:46
  i
• 10:46
  need
• 10:47
  to
• 10:47
  be
• 10:47
  like,
• 10:47
  hey,
• 10:48
  what
• 10:48
  are
• 10:48
  you
• 10:48
  looking
• 10:48
  for?
• 10:49
  How
• 10:49
  can
• 10:49
  I
• 10:49
  help
• 10:49
  you?
• 10:50
  What's
• 10:51
  your
• 10:51
  hair
• 10:51
  type?
• 10:51
  Like,
• 10:52
  which
• 10:52
  curling
• 10:52
  irons
• 10:52
  on
• 10:53
  sale?
• 10:53
  Where
• 10:53
  do
• 10:53
  I
• 10:53
  get
• 10:53
  the
• 10:53
  deal?
• 10:54
  What's
• 10:54
  my.
• 10:54
  How
• 10:54
  does
• 10:54
  it
• 10:54
  work?
• 10:55
  How
• 10:55
  does
• 10:55
  this.
• 10:55
  So
• 10:56
  it
• 10:56
  really
• 10:56
  became
• 10:57
  like,
• 10:57
  that
• 10:57
  is
• 10:58
  our
• 10:58
  vision,
• 10:58
  that's
• 10:58
  our
• 10:58
  mission,
• 10:59
  is
• 10:59
  making
• 10:59
  our
• 11:00
  website
• 11:01
  an
• 11:01
  experience
• 11:02
  that
• 11:02
  the
• 11:02
  customer
• 11:03
  feels
• 11:04
  like
• 11:04
  they're
• 11:04
  a
• 11:04
  part
• 11:04
  of.
• 11:05
  Right?
• 11:05
  So
• 11:05
  really
• 11:06
  what
• 11:06
  it
• 11:06
  sounds
• 11:07
  like
• 11:07
  if
• 11:07
  I
• 11:07
  summarize
• 11:08
  what
• 11:08
  you
• 11:08
  just
• 11:08
  said,
• 11:08
  Sarah,
• 11:09
  is
• 11:09
  like,
• 11:10
  you
• 11:10
  are.
• 11:10
  You
• 11:10
  are
• 11:11
  truly
• 11:11
  using
• 11:11
  this
• 11:12
  to
• 11:12
  prioritize
• 11:13
  a
• 11:13
  unified
• 11:14
  commerce
• 11:14
  experience
• 11:15
  for
• 11:15
  your
• 11:15
  customers,
• 11:15
  whether
• 11:16
  they're
• 11:16
  coming
• 11:16
  into
• 11:16
  beachwaver.com
• 11:17
  or
• 11:17
  they're
• 11:18
  going
• 11:18
  to
• 11:18
  get
• 11:18
  your
• 11:18
  product
• 11:19
  in
• 11:19
  a
• 11:19
  Target
• 11:19
  store,
• 11:20
  for
• 11:20
  example.
• 11:21
  And
• 11:21
  so
• 11:21
  this,
• 11:22
  this
• 11:22
  has
• 11:22
  really
• 11:23
  floated
• 11:23
  to
• 11:23
  the
• 11:23
  top
• 11:23
  of
• 11:24
  your
• 11:24
  priority
• 11:24
  list
• 11:25
  because
• 11:25
  it
• 11:26
  allows
• 11:26
  you
• 11:26
  to
• 11:26
  kind
• 11:27
  of
• 11:27
  go
• 11:27
  beyond
• 11:28
  the
• 11:29
  brand
• 11:29
  packaging
• 11:29
  or
• 11:30
  the
• 11:30
  still
• 11:30
  images
• 11:31
  that
• 11:31
  you're
• 11:31
  putting,
• 11:31
  you
• 11:32
  might
• 11:32
  be
• 11:32
  putting
• 11:32
  out
• 11:32
  or
• 11:32
  typical
• 11:33
  brands
• 11:33
  might
• 11:33
  be
• 11:33
  putting
• 11:34
  out
• 11:34
  into
• 11:34
  the
• 11:35
  market.
• 11:36
  You're
• 11:36
  really
• 11:36
  kind
• 11:37
  of
• 11:37
  giving
• 11:37
  them
• 11:37
  the
• 11:38
  full
• 11:38
  experience
• 11:39
  no
• 11:39
  matter
• 11:39
  where
• 11:40
  they
• 11:40
  encounter
• 11:41
  beachwaver.
• 11:42
  Absolutely.
• 11:43
  And
• 11:43
  when
• 11:43
  you're
• 11:44
  there
• 11:44
  and
• 11:44
  you
• 11:44
  join
• 11:44
  a
• 11:44
  live
• 11:45
  stream
• 11:45
  and
• 11:46
  then
• 11:46
  you
• 11:46
  are
• 11:46
  walking
• 11:47
  in
• 11:47
  a
• 11:47
  Target
• 11:47
  store
• 11:48
  and
• 11:48
  you're
• 11:48
  like,
• 11:48
  oh
• 11:49
  yeah,
• 11:49
  I've
• 11:49
  seen
• 11:49
  her.
• 11:50
  I've
• 11:50
  watched
• 11:50
  those
• 11:50
  videos.
• 11:51
  Now
• 11:51
  I
• 11:51
  can
• 11:52
  experience
• 11:52
  that.
• 11:52
  I
• 11:53
  can
• 11:53
  pick
• 11:53
  it
• 11:53
  up
• 11:53
  and
• 11:53
  I
• 11:53
  feel
• 11:54
  more
• 11:54
  comfortable
• 11:54
  making
• 11:55
  that
• 11:55
  purchase.
• 11:56
  Right.
• 11:56
  I
• 11:56
  do
• 11:56
  feel
• 11:57
  like
• 11:57
  I'm
• 11:57
  part
• 11:57
  of
• 11:57
  that
• 11:58
  family.
• 11:59
  I'm
• 11:59
  part
• 11:59
  of
• 11:59
  that.
• 11:59
  I
• 12:00
  want
• 12:00
  to
• 12:00
  support
• 12:00
  that
• 12:00
  brand.
• 12:01
  I
• 12:01
  know
• 12:01
  they're
• 12:01
  women.
• 12:02
  I
• 12:02
  know
• 12:02
  they're
• 12:02
  based
• 12:02
  in
• 12:02
  Illinois.
• 12:03
  I've
• 12:03
  seen
• 12:03
  their
• 12:04
  videos
• 12:04
  in
• 12:04
  the
• 12:04
  warehouse.
• 12:05
  We
• 12:05
  know
• 12:05
  that
• 12:05
  they're,
• 12:06
  you
• 12:06
  know
• 12:06
  what
• 12:06
  I
• 12:06
  mean?
• 12:06
  And
• 12:06
  so
• 12:07
  I
• 12:07
  do
• 12:07
  think
• 12:07
  there's
• 12:07
  that
• 12:08
  big
• 12:08
  sentiment
• 12:08
  in
• 12:09
  business.
• 12:09
  Right.
• 12:10
  That,
• 12:10
  okay,
• 12:11
  I
• 12:11
  know
• 12:11
  who
• 12:11
  I'm
• 12:11
  supporting
• 12:12
  when
• 12:12
  I
• 12:12
  walk
• 12:12
  into
• 12:13
  that
• 12:13
  Target
• 12:13
  store
• 12:13
  and
• 12:14
  that's
• 12:14
  why
• 12:14
  I'm
• 12:14
  buying
• 12:14
  it.
• 12:15
  And
• 12:15
  I
• 12:15
  had
• 12:15
  a
• 12:16
  really,
• 12:16
  really
• 12:17
  beautiful
• 12:17
  moment
• 12:17
  where
• 12:17
  I
• 12:18
  live
• 12:18
  stream
• 12:18
  a
• 12:19
  lot
• 12:19
  and
• 12:19
  I've
• 12:19
  gotten
• 12:20
  to
• 12:20
  know
• 12:20
  a
• 12:20
  lot
• 12:20
  of
• 12:20
  the
• 12:20
  people
• 12:20
  that
• 12:21
  join.
• 12:21
  I
• 12:21
  know
• 12:21
  their
• 12:22
  usernames,
• 12:22
  I
• 12:22
  know
• 12:22
  their
• 12:23
  handles.
• 12:24
  And
• 12:24
  I
• 12:24
  was
• 12:24
  actually
• 12:25
  on
• 12:25
  target.com
• 12:26
  when
• 12:26
  we
• 12:26
  launched
• 12:27
  and
• 12:27
  I
• 12:27
  was
• 12:28
  reading
• 12:28
  reviews
• 12:28
  and
• 12:28
  I
• 12:29
  was
• 12:29
  like,
• 12:29
  oh
• 12:29
  my
• 12:29
  gosh,
• 12:30
  Coach
• 12:30
  Mamie,
• 12:30
  Tammy,
• 12:31
  I
• 12:31
  was
• 12:31
  like,
• 12:31
  I
• 12:31
  know
• 12:32
  her.
• 12:32
  Oh
• 12:33
  my
• 12:33
  God,
• 12:33
  yes.
• 12:34
  Literally
• 12:34
  leaving
• 12:35
  reviews
• 12:35
  and
• 12:35
  shopping
• 12:36
  in
• 12:36
  her
• 12:36
  Target.
• 12:37
  And
• 12:37
  I
• 12:37
  had
• 12:37
  Stevie
• 12:38
  Spears,
• 12:38
  he
• 12:38
  was
• 12:38
  shopping
• 12:39
  in
• 12:39
  his
• 12:39
  Target
• 12:40
  and
• 12:40
  he
• 12:40
  literally
• 12:40
  was
• 12:40
  like,
• 12:41
  sarah,
• 12:41
  I'm
• 12:41
  in
• 12:41
  my
• 12:42
  Target.
• 12:42
  It's
• 12:43
  there.
• 12:43
  And
• 12:43
  like
• 12:44
  I
• 12:44
  got
• 12:44
  emotional
• 12:44
  because
• 12:45
  I
• 12:45
  was
• 12:45
  like,
• 12:45
  wow,
• 12:45
  these
• 12:46
  are
• 12:46
  people
• 12:46
  that
• 12:46
  join
• 12:46
  our
• 12:47
  live
• 12:47
  streams
• 12:48
  and
• 12:48
  they're
• 12:49
  literally
• 12:49
  going
• 12:49
  and
• 12:50
  seeking
• 12:50
  out
• 12:51
  the
• 12:51
  product
• 12:51
  in
• 12:52
  their
• 12:52
  store.
• 12:53
  Like,
• 12:53
  this
• 12:53
  is
• 12:53
  a
• 12:53
  phenomenal
• 12:54
  moment.
• 12:55
  I
• 12:55
  feel
• 12:55
  like,
• 12:55
  because
• 12:55
  it's
• 12:56
  no
• 12:56
  longer
• 12:56
  like
• 12:57
  digital
• 12:57
  lives
• 12:58
  alone
• 12:58
  and
• 12:58
  store
• 12:58
  experience
• 12:59
  lives
• 12:59
  alone.
• 12:59
  Like
• 13:00
  they
• 13:00
  really,
• 13:00
  they,
• 13:01
  they
• 13:01
  are
• 13:01
  going
• 13:01
  to
• 13:02
  take
• 13:02
  that
• 13:02
  experience
• 13:02
  and
• 13:03
  like
• 13:03
  cross
• 13:03
  channel.
• 13:04
  Well,
• 13:05
  I
• 13:05
  think
• 13:05
  this
• 13:05
  is
• 13:05
  really
• 13:05
  interesting
• 13:06
  too.
• 13:06
  And
• 13:06
  Christie,
• 13:07
  I'd
• 13:07
  love
• 13:07
  for
• 13:07
  you
• 13:07
  to
• 13:07
  jump
• 13:08
  in
• 13:08
  here
• 13:08
  too
• 13:08
  because
• 13:09
  I,
• 13:10
  you
• 13:10
  know,
• 13:10
  beauty
• 13:11
  as
• 13:11
  a
• 13:11
  category
• 13:12
  for
• 13:12
  this
• 13:12
  makes
• 13:12
  a
• 13:13
  lot
• 13:13
  of
• 13:13
  sense.
• 13:13
  But
• 13:14
  I
• 13:14
  think
• 13:14
  what
• 13:15
  I'm
• 13:15
  learning
• 13:15
  here
• 13:16
  and
• 13:16
  what
• 13:16
  I
• 13:16
  think
• 13:16
  is
• 13:16
  really
• 13:16
  important
• 13:17
  about
• 13:17
  what
• 13:17
  Sarah
• 13:17
  just
• 13:18
  said
• 13:18
  kind
• 13:18
  of
• 13:19
  goes
• 13:19
  back
• 13:19
  to
• 13:20
  you
• 13:20
  are
• 13:20
  having
• 13:21
  a
• 13:22
  relationship,
• 13:22
  you're
• 13:22
  developing
• 13:23
  a
• 13:23
  relationship
• 13:24
  in
• 13:24
  a
• 13:24
  digitally
• 13:25
  native
• 13:25
  way,
• 13:26
  which
• 13:26
  is
• 13:26
  how
• 13:27
  this
• 13:27
  next
• 13:27
  generation
• 13:28
  of
• 13:28
  consumer,
• 13:28
  especially
• 13:29
  Gen
• 13:29
  Z,
• 13:30
  is
• 13:30
  really
• 13:30
  starting
• 13:31
  to
• 13:31
  engage
• 13:31
  with
• 13:31
  brands.
• 13:32
  But
• 13:32
  Christie,
• 13:33
  how
• 13:33
  do
• 13:33
  you
• 13:33
  think
• 13:33
  about
• 13:34
  this
• 13:34
  from
• 13:34
  the
• 13:34
  perspective
• 13:35
  of
• 13:35
  maybe,
• 13:36
  you
• 13:36
  know,
• 13:36
  a
• 13:36
  non
• 13:37
  beauty
• 13:37
  brand
• 13:38
  too?
• 13:38
  Like,
• 13:38
  why
• 13:38
  is
• 13:39
  this
• 13:39
  still
• 13:39
  an
• 13:39
  important
• 13:40
  area
• 13:40
  of
• 13:41
  focus
• 13:42
  for
• 13:42
  retailers
• 13:43
  and
• 13:43
  brands
• 13:43
  listening
• 13:44
  who
• 13:45
  may
• 13:45
  not
• 13:45
  have
• 13:46
  the
• 13:46
  same
• 13:47
  type
• 13:47
  of
• 13:47
  content
• 13:47
  or
• 13:48
  the
• 13:48
  same
• 13:48
  type
• 13:48
  of
• 13:48
  person
• 13:49
  that
• 13:49
  Sarah
• 13:50
  is
• 13:50
  doing,
• 13:51
  doing
• 13:51
  daily
• 13:52
  live
• 13:52
  streams.
• 13:52
  Like,
• 13:53
  how
• 13:53
  did
• 13:53
  they
• 13:53
  still
• 13:53
  embrace
• 13:54
  this
• 13:54
  and
• 13:54
  utilize
• 13:55
  this
• 13:55
  to
• 13:55
  kind
• 13:55
  of
• 13:56
  create
• 13:56
  that
• 13:56
  unified
• 13:56
  shopping
• 13:57
  experience
• 13:57
  for
• 13:57
  their
• 13:57
  customers?
• 13:58
  Well,
• 13:59
  we
• 13:59
  have
• 13:59
  Zoom
• 14:00
  calls
• 14:00
  every
• 14:00
  day
• 14:00
  with
• 14:01
  brands,
• 14:01
  right.
• 14:01
  That
• 14:01
  are
• 14:02
  kind
• 14:02
  of
• 14:02
  like,
• 14:02
  how
• 14:02
  do
• 14:02
  we
• 14:02
  do
• 14:02
  it?
• 14:03
  I
• 14:03
  wish
• 14:03
  I
• 14:03
  could
• 14:03
  bring
• 14:03
  Sarah
• 14:04
  to
• 14:04
  everyone
• 14:04
  in
• 14:04
  my
• 14:05
  Zoom
• 14:05
  call.
• 14:05
  I'm
• 14:06
  going
• 14:06
  to
• 14:06
  put
• 14:06
  her,
• 14:06
  I
• 14:06
  bet.
• 14:06
  Every
• 14:07
  brand
• 14:07
  listening,
• 14:08
  I'm
• 14:08
  going
• 14:08
  to
• 14:08
  put.
• 14:08
  Her
• 14:08
  on
• 14:09
  my
• 14:09
  beauty
• 14:10
  team.
• 14:10
  Yeah.
• 14:11
  So,
• 14:11
  and
• 14:11
  I'm
• 14:12
  a
• 14:12
  big
• 14:12
  Beachwaver
• 14:13
  fan.
• 14:13
  I
• 14:13
  watched
• 14:13
  about
• 14:14
  10
• 14:14
  videos
• 14:14
  before
• 14:14
  I
• 14:15
  actually
• 14:15
  purchased
• 14:15
  my
• 14:15
  first
• 14:15
  one.
• 14:16
  And
• 14:17
  you
• 14:17
  really,
• 14:17
  you
• 14:17
  know
• 14:18
  what's
• 14:18
  so
• 14:18
  great?
• 14:18
  Sarah
• 14:19
  talked
• 14:19
  about
• 14:19
  she
• 14:19
  started
• 14:19
  it
• 14:20
  as
• 14:20
  educational,
• 14:21
  right.
• 14:21
  She
• 14:21
  just
• 14:21
  wanted
• 14:21
  to
• 14:22
  educate.
• 14:22
  And
• 14:23
  what
• 14:23
  she's
• 14:23
  done
• 14:24
  is
• 14:24
  create
• 14:24
  this
• 14:25
  amazing
• 14:26
  community
• 14:26
  of
• 14:27
  followers.
• 14:28
  So
• 14:28
  we
• 14:28
  don't
• 14:28
  really
• 14:29
  even
• 14:29
  talk
• 14:29
  about
• 14:29
  it.
• 14:29
  But
• 14:30
  think
• 14:30
  about
• 14:30
  the
• 14:30
  lifetime
• 14:31
  value
• 14:32
  of
• 14:32
  one
• 14:32
  of
• 14:32
  those
• 14:33
  customers,
• 14:33
  right?
• 14:33
  Because
• 14:34
  they
• 14:34
  know
• 14:35
  they
• 14:35
  can
• 14:35
  buy
• 14:35
  it
• 14:35
  through
• 14:36
  TikTok
• 14:36
  shop
• 14:36
  or
• 14:36
  they
• 14:36
  can
• 14:37
  buy
• 14:37
  it
• 14:37
  on
• 14:37
  the
• 14:37
  fire,
• 14:37
  you
• 14:38
  know,
• 14:38
  on
• 14:38
  their
• 14:38
  website,
• 14:39
  on
• 14:39
  beachwaver.com
• 14:40
  or
• 14:40
  they
• 14:40
  could
• 14:40
  walk
• 14:40
  into
• 14:40
  their
• 14:40
  Target
• 14:41
  and
• 14:41
  maybe
• 14:41
  buy
• 14:41
  one
• 14:42
  for,
• 14:42
  like,
• 14:43
  I'm
• 14:43
  going
• 14:43
  to
• 14:43
  buy
• 14:43
  one
• 14:43
  for
• 14:43
  my
• 14:43
  niece
• 14:44
  for
• 14:44
  the
• 14:44
  holiday
• 14:45
  time.
• 14:45
  Right.
• 14:46
  And
• 14:46
  I
• 14:46
  think
• 14:46
  what,
• 14:47
  what's
• 14:47
  happening
• 14:47
  is
• 14:48
  a
• 14:48
  lot
• 14:48
  of
• 14:48
  brands
• 14:48
  are
• 14:48
  putting
• 14:49
  a
• 14:49
  lot
• 14:49
  of
• 14:49
  money
• 14:49
  into,
• 14:50
  like,
• 14:50
  creating
• 14:50
  content
• 14:51
  for
• 14:51
  social.
• 14:52
  Right.
• 14:52
  Talk
• 14:53
  and
• 14:53
  Instagram.
• 14:53
  But
• 14:53
  then
• 14:54
  when
• 14:54
  you
• 14:54
  go
• 14:54
  to
• 14:54
  their
• 14:55
  page
• 14:55
  or
• 14:56
  their
• 14:56
  home,
• 14:56
  you
• 14:57
  know,
• 14:57
  website,
• 14:57
  what
• 14:58
  do
• 14:58
  you
• 14:58
  see?
• 14:58
  You
• 14:58
  see
• 14:59
  static
• 14:59
  images.
• 15:00
  There's
• 15:00
  a
• 15:00
  disconnect
• 15:01
  there
• 15:01
  for
• 15:01
  sure.
• 15:01
  Like,
• 15:02
  wait
• 15:02
  a
• 15:02
  minute,
• 15:02
  where
• 15:03
  was
• 15:03
  the
• 15:03
  really
• 15:03
  cool
• 15:04
  videos
• 15:04
  that
• 15:04
  I
• 15:04
  was
• 15:04
  watching
• 15:05
  on
• 15:05
  Instagram?
• 15:05
  And.
• 15:06
  And
• 15:06
  when
• 15:06
  people
• 15:06
  go
• 15:06
  down
• 15:07
  rabbit
• 15:07
  holes
• 15:07
  of
• 15:08
  watching
• 15:08
  videos,
• 15:08
  wouldn't
• 15:09
  you
• 15:09
  rather
• 15:09
  have
• 15:09
  them
• 15:10
  go
• 15:10
  down
• 15:10
  the
• 15:10
  rabbit
• 15:10
  hole
• 15:10
  on
• 15:11
  your
• 15:11
  own
• 15:11
  site?
• 15:12
  Yeah,
• 15:12
  right.
• 15:12
  Instead
• 15:12
  of
• 15:13
  on
• 15:13
  Instagram
• 15:13
  or
• 15:13
  TikTok,
• 15:14
  where
• 15:14
  all
• 15:14
  of
• 15:14
  a
• 15:14
  sudden
• 15:15
  the
• 15:15
  algorithm
• 15:15
  is
• 15:15
  going
• 15:16
  to
• 15:16
  push,
• 15:16
  you
• 15:16
  know,
• 15:17
  beachwaver
• 15:17
  competitors
• 15:18
  to
• 15:18
  maybe
• 15:18
  that.
• 15:19
  That
• 15:19
  customer
• 15:19
  because
• 15:20
  they
• 15:20
  know
• 15:20
  they
• 15:20
  have
• 15:20
  an
• 15:20
  intent
• 15:20
  to
• 15:21
  purchase.
• 15:21
  Right.
• 15:22
  So
• 15:22
  once
• 15:22
  you
• 15:22
  get
• 15:22
  them
• 15:22
  to
• 15:22
  the
• 15:23
  site,
• 15:23
  if
• 15:23
  you
• 15:23
  can
• 15:23
  have
• 15:23
  that
• 15:24
  same
• 15:24
  experience,
• 15:24
  and
• 15:25
  I
• 15:25
  encourage
• 15:25
  everybody
• 15:26
  to
• 15:26
  go
• 15:26
  to
• 15:26
  beachwaver.com
• 15:27
  because
• 15:28
  what
• 15:28
  they
• 15:28
  do
• 15:28
  really
• 15:29
  well
• 15:29
  is
• 15:29
  they
• 15:29
  use
• 15:29
  our
• 15:30
  floating
• 15:30
  player.
• 15:30
  So
• 15:31
  even
• 15:31
  when
• 15:31
  you
• 15:31
  just
• 15:31
  go
• 15:32
  in
• 15:32
  and
• 15:32
  you
• 15:32
  don't
• 15:32
  really
• 15:32
  know
• 15:33
  what
• 15:33
  you're
• 15:33
  looking
• 15:33
  for,
• 15:33
  the
• 15:34
  floating
• 15:34
  player
• 15:34
  pops
• 15:35
  up
• 15:35
  on
• 15:35
  the
• 15:35
  home
• 15:35
  screen
• 15:36
  and
• 15:36
  it's
• 15:36
  either
• 15:37
  the
• 15:37
  current
• 15:37
  digital
• 15:37
  showroom
• 15:38
  that's
• 15:38
  live
• 15:39
  or
• 15:39
  one
• 15:39
  that's
• 15:39
  just
• 15:39
  been
• 15:40
  recorded,
• 15:40
  or
• 15:40
  it
• 15:41
  could
• 15:41
  be
• 15:41
  a
• 15:41
  video.
• 15:42
  They
• 15:42
  have
• 15:42
  an
• 15:42
  interactive
• 15:43
  hair
• 15:43
  that
• 15:44
  as
• 15:44
  you
• 15:44
  answer
• 15:44
  the
• 15:45
  questions,
• 15:46
  a
• 15:46
  different
• 15:46
  video
• 15:47
  will
• 15:47
  pop
• 15:47
  up
• 15:47
  to
• 15:48
  help
• 15:48
  you
• 15:48
  find
• 15:48
  the
• 15:48
  right
• 15:49
  product.
• 15:49
  So
• 15:50
  they
• 15:50
  really
• 15:50
  leaned
• 15:51
  in
• 15:51
  from
• 15:51
  the
• 15:52
  very
• 15:52
  beginning
• 15:53
  on
• 15:53
  I
• 15:54
  want
• 15:54
  to
• 15:54
  Put
• 15:54
  video
• 15:54
  everywhere.
• 15:55
  I
• 15:55
  just
• 15:55
  don't
• 15:55
  want
• 15:55
  to
• 15:55
  put
• 15:56
  the
• 15:56
  homepage.
• 15:56
  I
• 15:56
  want
• 15:56
  to
• 15:57
  put
• 15:57
  it
• 15:57
  on
• 15:57
  PDP
• 15:57
  pages.
• 15:58
  Right,
• 15:58
  right.
• 15:59
  It's
• 15:59
  really
• 15:59
  been
• 15:59
  amazing
• 16:00
  to
• 16:00
  work
• 16:00
  with.
• 16:00
  And
• 16:01
  Christie,
• 16:01
  how
• 16:01
  would
• 16:02
  you
• 16:02
  say,
• 16:02
  you
• 16:03
  know,
• 16:03
  it
• 16:03
  sounds
• 16:03
  like
• 16:03
  that
• 16:03
  was
• 16:04
  kind
• 16:04
  of
• 16:04
  key
• 16:04
  to
• 16:05
  beachwaver's
• 16:05
  success
• 16:06
  using,
• 16:07
  using
• 16:07
  Firework.
• 16:08
  But
• 16:08
  for
• 16:09
  the
• 16:09
  other
• 16:09
  brands
• 16:09
  and
• 16:09
  retailers
• 16:10
  listening
• 16:10
  out
• 16:10
  there,
• 16:11
  I
• 16:11
  mean,
• 16:11
  how
• 16:11
  much
• 16:12
  video
• 16:12
  do
• 16:12
  they
• 16:13
  have
• 16:13
  to
• 16:13
  have?
• 16:13
  Like,
• 16:13
  what's,
• 16:14
  what's
• 16:14
  key
• 16:14
  to
• 16:15
  their
• 16:15
  successful
• 16:16
  onboarding
• 16:17
  when
• 16:17
  they're
• 16:17
  approaching
• 16:18
  a
• 16:18
  video
• 16:18
  commerce
• 16:18
  strategy?
• 16:19
  Well,
• 16:19
  we
• 16:19
  always
• 16:20
  tell
• 16:20
  them
• 16:20
  to
• 16:20
  use
• 16:21
  kind
• 16:21
  of
• 16:21
  a
• 16:21
  mixture,
• 16:22
  Right.
• 16:22
  It
• 16:22
  should
• 16:22
  be
• 16:22
  a
• 16:22
  mixture
• 16:23
  of
• 16:23
  like
• 16:23
  branded
• 16:24
  content
• 16:24
  that
• 16:24
  you
• 16:24
  probably
• 16:25
  already
• 16:25
  have,
• 16:26
  but
• 16:26
  you
• 16:26
  should
• 16:26
  also
• 16:26
  embrace
• 16:27
  UGC
• 16:28
  content.
• 16:28
  I
• 16:29
  mean,
• 16:29
  this
• 16:29
  is
• 16:29
  content
• 16:29
  that
• 16:30
  people
• 16:30
  are
• 16:30
  pushing
• 16:30
  your
• 16:31
  brand
• 16:31
  and
• 16:31
  you
• 16:31
  don't
• 16:31
  even
• 16:32
  know
• 16:32
  it.
• 16:32
  Right.
• 16:32
  So
• 16:32
  through
• 16:33
  the
• 16:33
  Firework
• 16:33
  console,
• 16:34
  you
• 16:34
  can
• 16:34
  actually
• 16:35
  search
• 16:35
  for
• 16:35
  hashtags.
• 16:36
  You
• 16:37
  can
• 16:37
  search
• 16:37
  in
• 16:37
  TikTok
• 16:38
  and
• 16:38
  Instagram,
• 16:39
  beachwaver.com
• 16:40
  and
• 16:40
  look
• 16:40
  and
• 16:40
  see
• 16:40
  who's
• 16:41
  talking
• 16:41
  about
• 16:41
  your
• 16:41
  brand.
• 16:42
  And
• 16:42
  they
• 16:42
  could
• 16:43
  utilize
• 16:43
  those
• 16:43
  videos
• 16:44
  as
• 16:44
  well.
• 16:44
  So,
• 16:45
  you
• 16:45
  know,
• 16:45
  utilize
• 16:46
  UGC
• 16:47
  content.
• 16:47
  Right.
• 16:48
  Besides
• 16:48
  just
• 16:48
  expert
• 16:49
  and
• 16:49
  branded
• 16:49
  content.
• 16:49
  So
• 16:50
  it's
• 16:50
  nice
• 16:50
  to
• 16:50
  have
• 16:50
  a
• 16:50
  mixture.
• 16:51
  Yeah.
• 16:52
  Well,
• 16:52
  Sarah,
• 16:53
  I'm
• 16:53
  curious,
• 16:53
  from
• 16:53
  your
• 16:54
  perspective
• 16:55
  as
• 16:55
  the
• 16:55
  independent
• 16:56
  brand
• 16:56
  here,
• 16:57
  like,
• 16:57
  how
• 16:58
  did
• 16:58
  you
• 16:58
  think
• 16:59
  about
• 16:59
  setting
• 16:59
  up,
• 17:00
  like,
• 17:00
  what
• 17:00
  the
• 17:00
  right
• 17:01
  strategy
• 17:01
  was
• 17:01
  to
• 17:02
  support
• 17:02
  your
• 17:03
  ongoing
• 17:03
  video
• 17:04
  commerce
• 17:04
  efforts?
• 17:04
  Like,
• 17:04
  how
• 17:05
  do
• 17:05
  you
• 17:05
  decide
• 17:05
  who's
• 17:05
  going
• 17:05
  to
• 17:05
  be
• 17:06
  in
• 17:06
  the
• 17:06
  videos?
• 17:06
  And
• 17:07
  I
• 17:07
  mean,
• 17:08
  share,
• 17:08
  share
• 17:08
  with
• 17:09
  us,
• 17:09
  like
• 17:09
  how
• 17:09
  the
• 17:09
  shampoo
• 17:10
  is
• 17:10
  made,
• 17:10
  if
• 17:10
  you
• 17:11
  will.
• 17:11
  We
• 17:11
  have
• 17:11
  some
• 17:12
  phenomenal
• 17:12
  programming.
• 17:13
  One
• 17:13
  is
• 17:13
  called
• 17:14
  the
• 17:14
  Beach
• 17:14
  River
• 17:14
  Campus
• 17:15
  Wave
• 17:15
  and
• 17:16
  our
• 17:16
  Beach
• 17:17
  River
• 17:17
  Babes
• 17:17
  program,
• 17:18
  which
• 17:18
  is
• 17:18
  called
• 17:18
  the
• 17:18
  Wave.
• 17:19
  And
• 17:20
  these
• 17:20
  are
• 17:20
  programs
• 17:20
  that
• 17:21
  really
• 17:21
  are
• 17:21
  driven
• 17:21
  by
• 17:21
  us
• 17:22
  being
• 17:22
  women
• 17:22
  owned,
• 17:23
  we're
• 17:23
  independent.
• 17:24
  I
• 17:24
  started
• 17:24
  the
• 17:24
  company
• 17:24
  with
• 17:24
  my
• 17:25
  sister,
• 17:25
  who's
• 17:25
  a
• 17:25
  lawyer.
• 17:26
  We
• 17:26
  have
• 17:27
  a
• 17:27
  really
• 17:27
  incredible
• 17:28
  set
• 17:28
  of
• 17:28
  IP.
• 17:29
  We've
• 17:29
  got
• 17:29
  12
• 17:30
  patents,
• 17:30
  21
• 17:31
  trademarks,
• 17:31
  nine
• 17:32
  new
• 17:32
  patents
• 17:32
  pending.
• 17:33
  Then
• 17:33
  I've
• 17:33
  got
• 17:33
  my
• 17:33
  sister
• 17:34
  Emily,
• 17:34
  who
• 17:35
  does
• 17:35
  video
• 17:36
  photography,
• 17:37
  really
• 17:37
  into
• 17:38
  creative.
• 17:38
  Right.
• 17:38
  So
• 17:38
  we
• 17:39
  all
• 17:39
  do
• 17:39
  very
• 17:39
  different
• 17:39
  things.
• 17:40
  And
• 17:40
  we
• 17:40
  really
• 17:40
  wanted
• 17:41
  to
• 17:41
  build
• 17:41
  this
• 17:41
  program
• 17:42
  throughout
• 17:42
  colleges
• 17:43
  that
• 17:43
  gave
• 17:44
  us
• 17:44
  a
• 17:46
  kind
• 17:46
  of
• 17:46
  an
• 17:46
  insight
• 17:47
  into
• 17:47
  their
• 17:47
  experience
• 17:48
  and
• 17:48
  they
• 17:48
  got
• 17:48
  an
• 17:49
  insight
• 17:49
  into
• 17:49
  our
• 17:50
  experience
• 17:50
  as
• 17:50
  founders,
• 17:51
  as
• 17:51
  female
• 17:51
  entrepreneurs.
• 17:52
  So
• 17:52
  every
• 17:53
  semester
• 17:53
  we
• 17:53
  have
• 17:54
  100
• 17:54
  college
• 17:55
  students
• 17:55
  across
• 17:55
  the
• 17:55
  country,
• 17:56
  okay.
• 17:57
  And
• 17:58
  we,
• 17:58
  they
• 17:59
  apply
• 17:59
  through
• 18:00
  social
• 18:00
  media,
• 18:00
  through
• 18:00
  video
• 18:01
  commerce,
• 18:02
  and
• 18:02
  they
• 18:02
  could
• 18:02
  be
• 18:02
  majoring
• 18:03
  in
• 18:03
  anything.
• 18:03
  We've
• 18:03
  had
• 18:04
  everybody
• 18:04
  from
• 18:04
  beauty
• 18:05
  school
• 18:05
  students
• 18:05
  to
• 18:06
  nursing
• 18:06
  students
• 18:06
  to
• 18:07
  business
• 18:07
  majors
• 18:08
  to,
• 18:08
  you
• 18:08
  know,
• 18:09
  marketing,
• 18:09
  communication.
• 18:10
  So
• 18:10
  they
• 18:10
  could
• 18:10
  be
• 18:10
  studying
• 18:11
  anything.
• 18:12
  And
• 18:12
  what
• 18:12
  we
• 18:12
  do
• 18:12
  is
• 18:13
  we
• 18:13
  host
• 18:13
  a
• 18:13
  webinar
• 18:13
  for
• 18:14
  them
• 18:14
  every
• 18:14
  single
• 18:14
  month
• 18:15
  and
• 18:15
  we
• 18:15
  teach
• 18:16
  them
• 18:16
  about
• 18:16
  whatever
• 18:17
  they're
• 18:17
  interested
• 18:17
  in.
• 18:17
  We
• 18:18
  have
• 18:18
  interns
• 18:18
  from
• 18:18
  that
• 18:19
  program
• 18:19
  and
• 18:20
  they
• 18:20
  get
• 18:21
  a
• 18:21
  box
• 18:21
  every
• 18:21
  month.
• 18:22
  They
• 18:22
  have
• 18:22
  marketing
• 18:22
  initiatives,
• 18:23
  they
• 18:23
  have
• 18:23
  ways
• 18:24
  that
• 18:24
  they
• 18:24
  need
• 18:24
  to
• 18:25
  create
• 18:26
  content
• 18:27
  or,
• 18:28
  you
• 18:28
  know,
• 18:28
  have
• 18:28
  tasks
• 18:29
  and
• 18:29
  learn
• 18:29
  about
• 18:29
  engagement
• 18:30
  and
• 18:30
  social
• 18:31
  media,
• 18:31
  learn
• 18:31
  about
• 18:31
  product
• 18:32
  development.
• 18:32
  They've
• 18:32
  tested
• 18:33
  products
• 18:33
  for
• 18:33
  us
• 18:33
  before
• 18:34
  we've
• 18:34
  launched
• 18:34
  them.
• 18:35
  It's
• 18:35
  a
• 18:35
  very,
• 18:36
  very
• 18:36
  exciting
• 18:36
  program.
• 18:37
  So
• 18:37
  what
• 18:38
  we
• 18:38
  found
• 18:38
  was
• 18:39
  that
• 18:39
  the
• 18:39
  Campus
• 18:39
  Wave
• 18:40
  members
• 18:40
  are
• 18:40
  so
• 18:41
  comfortable
• 18:41
  on
• 18:41
  camera.
• 18:42
  They
• 18:42
  are,
• 18:42
  they
• 18:43
  love
• 18:43
  social
• 18:43
  media,
• 18:44
  they
• 18:44
  love
• 18:44
  going
• 18:44
  live,
• 18:45
  they
• 18:45
  love
• 18:45
  creating
• 18:46
  content.
• 18:46
  Right.
• 18:47
  So
• 18:47
  what
• 18:47
  we
• 18:47
  really
• 18:47
  did
• 18:48
  was
• 18:48
  tap
• 18:48
  into
• 18:48
  our
• 18:49
  internal
• 18:49
  team
• 18:50
  and
• 18:50
  just
• 18:50
  say,
• 18:51
  hey,
• 18:51
  are
• 18:51
  you
• 18:51
  comfortable?
• 18:51
  Would
• 18:51
  you
• 18:52
  want
• 18:52
  to
• 18:52
  host
• 18:52
  a
• 18:52
  live
• 18:53
  show
• 18:53
  on
• 18:53
  the
• 18:53
  website?
• 18:53
  We're
• 18:54
  going
• 18:54
  to
• 18:54
  be
• 18:54
  talking
• 18:54
  today
• 18:55
  about
• 18:55
  the
• 18:55
  difference
• 18:55
  between
• 18:56
  this
• 18:56
  size
• 18:57
  curling
• 18:57
  iron
• 18:57
  and
• 18:58
  this
• 18:58
  size.
• 18:58
  We're
• 18:58
  going
• 18:58
  to
• 18:58
  be
• 18:58
  talking
• 18:59
  about
• 18:59
  the
• 19:00
  new
• 19:00
  shampoo.
• 19:01
  And
• 19:01
  you
• 19:01
  know,
• 19:01
  Veronica
• 19:02
  was
• 19:02
  the
• 19:02
  one
• 19:02
  who
• 19:02
  tested
• 19:03
  the
• 19:03
  sample
• 19:04
  when
• 19:04
  the
• 19:04
  lab
• 19:05
  samples
• 19:05
  came
• 19:05
  in,
• 19:06
  so
• 19:06
  helped
• 19:06
  us
• 19:07
  develop
• 19:07
  the
• 19:07
  product.
• 19:07
  Now
• 19:08
  go
• 19:08
  on
• 19:08
  camera
• 19:09
  and
• 19:09
  talk
• 19:09
  about
• 19:09
  it.
• 19:10
  So
• 19:10
  the
• 19:10
  way
• 19:10
  we
• 19:11
  build
• 19:11
  out
• 19:11
  the
• 19:11
  team
• 19:12
  is
• 19:12
  really
• 19:13
  from
• 19:13
  the
• 19:14
  community
• 19:14
  first.
• 19:16
  And
• 19:16
  then
• 19:16
  I
• 19:16
  mentioned
• 19:16
  ugc.
• 19:17
  That's
• 19:17
  our
• 19:18
  Campus
• 19:18
  Wave
• 19:18
  members.
• 19:18
  Those
• 19:19
  are
• 19:19
  our
• 19:19
  Wave
• 19:19
  members.
• 19:19
  Those
• 19:20
  are
• 19:20
  people
• 19:20
  at
• 19:20
  home
• 19:20
  who
• 19:21
  purchased
• 19:21
  the
• 19:21
  iron.
• 19:22
  They
• 19:22
  wanted
• 19:22
  to
• 19:22
  join,
• 19:23
  they
• 19:23
  wanted
• 19:23
  a
• 19:23
  coupon
• 19:24
  code,
• 19:24
  they
• 19:24
  wanted
• 19:24
  to
• 19:24
  share
• 19:25
  with
• 19:25
  their
• 19:25
  friends
• 19:25
  and
• 19:25
  family.
• 19:26
  So
• 19:26
  we
• 19:26
  go
• 19:27
  to
• 19:27
  them.
• 19:27
  It's
• 19:27
  really
• 19:28
  like
• 19:28
  if
• 19:28
  you're
• 19:28
  listening
• 19:28
  to
• 19:28
  the
• 19:29
  show
• 19:29
  and
• 19:29
  you're
• 19:29
  thinking,
• 19:29
  how
• 19:30
  do
• 19:30
  we
• 19:30
  create
• 19:30
  live
• 19:30
  content?
• 19:31
  How
• 19:31
  do
• 19:31
  we
• 19:31
  make
• 19:32
  short
• 19:32
  form
• 19:32
  video?
• 19:33
  It's
• 19:33
  just
• 19:33
  turning
• 19:33
  your
• 19:34
  camera
• 19:34
  on.
• 19:34
  We
• 19:35
  don't.
• 19:35
  We
• 19:35
  rarely
• 19:36
  use
• 19:36
  a
• 19:36
  crew.
• 19:37
  We
• 19:37
  take
• 19:38
  our
• 19:38
  cell
• 19:38
  phone
• 19:39
  and
• 19:39
  we're
• 19:39
  like,
• 19:40
  go
• 19:40
  live.
• 19:41
  And
• 19:41
  as
• 19:41
  long
• 19:41
  as
• 19:42
  you
• 19:42
  have
• 19:42
  a
• 19:42
  strategy
• 19:43
  to
• 19:43
  send
• 19:43
  people
• 19:43
  to
• 19:44
  the
• 19:44
  live.
• 19:44
  Are
• 19:45
  you
• 19:45
  emailing,
• 19:45
  texting,
• 19:46
  supporting
• 19:46
  on
• 19:46
  social.
• 19:47
  Hey,
• 19:47
  join
• 19:48
  Bri.
• 19:48
  She's
• 19:48
  going
• 19:48
  to
• 19:48
  be
• 19:48
  live
• 19:49
  on
• 19:49
  the
• 19:49
  website.
• 19:49
  Anyone
• 19:50
  want
• 19:50
  to
• 19:50
  hang
• 19:50
  out
• 19:50
  with
• 19:50
  Bree?
• 19:51
  She's
• 19:51
  there,
• 19:52
  right.
• 19:52
  And
• 19:53
  that
• 19:53
  has
• 19:53
  really
• 19:53
  driven
• 19:54
  this
• 19:54
  phenomenal
• 19:55
  community
• 19:55
  effort.
• 19:56
  Like
• 19:56
  Bri,
• 19:56
  for
• 19:57
  example,
• 19:57
  is
• 19:57
  live
• 19:57
  every
• 19:58
  single
• 19:58
  night
• 19:58
  on
• 19:58
  TikTok.
• 19:58
  On
• 19:59
  Thursday
• 19:59
  nights
• 19:59
  she's
• 20:00
  got
• 20:00
  a
• 20:00
  crew
• 20:00
  that
• 20:01
  hang
• 20:01
  out
• 20:01
  with
• 20:01
  her
• 20:02
  and
• 20:02
  it
• 20:02
  becomes
• 20:02
  this
• 20:03
  like
• 20:03
  very
• 20:03
  casual,
• 20:04
  very
• 20:04
  comfortable
• 20:05
  space
• 20:05
  that
• 20:06
  anybody
• 20:06
  can
• 20:06
  do.
• 20:07
  Yeah.
• 20:07
  And
• 20:07
  it
• 20:07
  goes
• 20:08
  back
• 20:08
  to
• 20:08
  kind
• 20:08
  of
• 20:08
  what
• 20:08
  you
• 20:09
  were
• 20:09
  saying
• 20:09
  earlier.
• 20:10
  Like
• 20:10
  you
• 20:11
  again
• 20:11
  are
• 20:11
  creating
• 20:12
  this
• 20:12
  environment
• 20:13
  that
• 20:13
  if
• 20:14
  you
• 20:14
  were
• 20:14
  in
• 20:14
  a
• 20:14
  store,
• 20:15
  especially
• 20:15
  for
• 20:15
  a
• 20:15
  beauty
• 20:16
  brand,
• 20:16
  if
• 20:16
  you
• 20:16
  were
• 20:17
  having
• 20:17
  live
• 20:17
  events
• 20:18
  and
• 20:18
  doing
• 20:18
  demos
• 20:19
  and
• 20:19
  all
• 20:19
  these
• 20:19
  things
• 20:20
  in
• 20:20
  the
• 20:20
  store,
• 20:21
  you've,
• 20:21
  you've
• 20:22
  really
• 20:22
  developed
• 20:22
  that
• 20:22
  in
• 20:23
  store
• 20:23
  and
• 20:24
  you,
• 20:24
  you've
• 20:24
  created
• 20:25
  this
• 20:25
  own
• 20:25
  like
• 20:26
  not
• 20:26
  UGC
• 20:27
  but
• 20:27
  maybe
• 20:27
  like
• 20:28
  employee
• 20:29
  generated
• 20:29
  content
• 20:30
  platform.
• 20:31
  How
• 20:32
  do
• 20:32
  you,
• 20:32
  what,
• 20:32
  what
• 20:33
  do
• 20:33
  you
• 20:33
  advise
• 20:34
  though?
• 20:34
  Because
• 20:34
  I
• 20:34
  think
• 20:35
  Sarah,
• 20:35
  that's
• 20:35
  great
• 20:36
  in
• 20:36
  this
• 20:36
  category.
• 20:37
  But
• 20:37
  it
• 20:37
  takes
• 20:38
  a
• 20:38
  lot
• 20:38
  to
• 20:38
  really,
• 20:39
  I
• 20:39
  think
• 20:40
  have,
• 20:40
  have
• 20:40
  the
• 20:41
  confidence
• 20:41
  in,
• 20:42
  you
• 20:42
  know,
• 20:43
  especially
• 20:43
  with,
• 20:43
  with
• 20:44
  labor
• 20:44
  being
• 20:44
  such
• 20:44
  an
• 20:45
  issue
• 20:45
  right
• 20:45
  now.
• 20:45
  For
• 20:45
  a
• 20:45
  lot
• 20:46
  of
• 20:46
  the
• 20:46
  retailers
• 20:46
  and
• 20:46
  brands
• 20:47
  listening,
• 20:47
  like,
• 20:48
  how
• 20:48
  are
• 20:48
  you?
• 20:49
  What
• 20:49
  is
• 20:49
  the
• 20:49
  strategy
• 20:50
  there?
• 20:50
  How
• 20:50
  would
• 20:50
  you
• 20:51
  advise
• 20:51
  another
• 20:52
  retailer
• 20:53
  considering
• 20:53
  doing
• 20:54
  this
• 20:54
  to
• 20:55
  get
• 20:55
  that
• 20:55
  kind
• 20:56
  of
• 20:56
  quality
• 20:58
  engagement
• 20:58
  or
• 20:58
  employee
• 20:59
  generated
• 21:00
  content?
• 21:02
  I
• 21:03
  think
• 21:03
  honestly,
• 21:03
  you're
• 21:03
  starting
• 21:04
  with
• 21:04
  a
• 21:04
  very
• 21:04
  simple
• 21:05
  survey
• 21:05
  of
• 21:05
  who
• 21:05
  works
• 21:06
  for
• 21:06
  you
• 21:06
  and
• 21:06
  who
• 21:06
  wants
• 21:07
  to
• 21:07
  share
• 21:07
  the
• 21:07
  story
• 21:07
  of
• 21:07
  a
• 21:08
  product
• 21:08
  they
• 21:08
  love.
• 21:09
  It's
• 21:09
  like
• 21:09
  so
• 21:09
  basic,
• 21:10
  right?
• 21:10
  It's
• 21:10
  like.
• 21:11
  And
• 21:11
  you
• 21:11
  don't
• 21:11
  even
• 21:12
  realize.
• 21:12
  Oh,
• 21:12
  wow,
• 21:13
  I
• 21:13
  didn't
• 21:13
  realize.
• 21:13
  Tom,
• 21:14
  my
• 21:14
  brother
• 21:14
  in
• 21:15
  law
• 21:15
  loves
• 21:15
  the
• 21:15
  me
• 21:15
  and
• 21:16
  my
• 21:16
  curls
• 21:16
  mousse
• 21:17
  and
• 21:17
  he
• 21:17
  uses
• 21:17
  the
• 21:18
  charcoal
• 21:18
  bar.
• 21:18
  That
• 21:19
  guy's
• 21:19
  never
• 21:19
  been
• 21:19
  on
• 21:19
  camera.
• 21:20
  He's
• 21:20
  always.
• 21:20
  And
• 21:21
  now
• 21:21
  he's
• 21:21
  like,
• 21:22
  he's.
• 21:22
  He
• 21:22
  has
• 21:22
  a
• 21:22
  viral
• 21:23
  following.
• 21:24
  People
• 21:24
  love
• 21:24
  him
• 21:25
  because
• 21:25
  he's
• 21:25
  literally
• 21:25
  like,
• 21:26
  he
• 21:26
  made
• 21:27
  a
• 21:27
  video
• 21:27
  once.
• 21:27
  He
• 21:27
  was
• 21:27
  like,
• 21:28
  I'd
• 21:28
  recommend
• 21:29
  this
• 21:29
  to
• 21:29
  anyone
• 21:30
  with
• 21:30
  hair.
• 21:31
  And
• 21:31
  it
• 21:31
  was
• 21:32
  like,
• 21:32
  okay,
• 21:33
  thank
• 21:33
  you,
• 21:33
  Tom.
• 21:33
  Thank
• 21:34
  you
• 21:34
  very
• 21:34
  much.
• 21:35
  And
• 21:35
  literally
• 21:36
  like
• 21:36
  he
• 21:36
  went
• 21:36
  live
• 21:37
  once
• 21:37
  where
• 21:37
  he
• 21:37
  sold
• 21:38
  a
• 21:38
  thousand
• 21:38
  mooses
• 21:39
  to
• 21:39
  a
• 21:39
  bunch
• 21:39
  of
• 21:40
  14
• 21:40
  year
• 21:40
  old
• 21:40
  boys
• 21:41
  who
• 21:41
  were
• 21:41
  watching
• 21:41
  on
• 21:41
  TikTok
• 21:42
  because.
• 21:42
  And
• 21:43
  their
• 21:43
  mom
• 21:43
  was
• 21:43
  like,
• 21:43
  oh
• 21:43
  my
• 21:44
  God,
• 21:44
  my
• 21:44
  son
• 21:44
  has
• 21:44
  frizzy
• 21:45
  hair.
• 21:45
  Yeah.
• 21:45
  Like,
• 21:46
  he
• 21:46
  could
• 21:46
  really
• 21:46
  use
• 21:46
  some
• 21:47
  defining
• 21:47
  mousse.
• 21:48
  Yeah.
• 21:49
  So
• 21:49
  it
• 21:50
  really
• 21:50
  does
• 21:50
  come
• 21:51
  down
• 21:51
  to.
• 21:51
  It
• 21:51
  doesn't
• 21:51
  have
• 21:52
  to
• 21:52
  be
• 21:52
  that
• 21:52
  complicated.
• 21:53
  It
• 21:53
  could
• 21:53
  be.
• 21:54
  It
• 21:54
  could
• 21:54
  be
• 21:54
  somebody
• 21:55
  on
• 21:55
  your
• 21:55
  marketing
• 21:55
  team
• 21:56
  or
• 21:56
  customer
• 21:57
  service
• 21:57
  team.
• 21:57
  It
• 21:57
  could
• 21:58
  be
• 21:58
  you,
• 21:58
  whoever's
• 21:59
  listening.
• 21:59
  Literally,
• 22:00
  if
• 22:00
  you
• 22:00
  are
• 22:00
  listening
• 22:00
  and
• 22:00
  you're
• 22:00
  like,
• 22:01
  well,
• 22:01
  I'm
• 22:01
  trying
• 22:01
  to
• 22:01
  run
• 22:02
  this
• 22:02
  strategy.
• 22:02
  It
• 22:03
  could
• 22:03
  be
• 22:03
  you.
• 22:03
  You
• 22:03
  should
• 22:04
  turn
• 22:04
  the
• 22:04
  camera
• 22:04
  on
• 22:05
  and
• 22:05
  try
• 22:05
  it.
• 22:06
  Right.
• 22:06
  And
• 22:07
  have
• 22:07
  to
• 22:07
  be
• 22:07
  like,
• 22:07
  you
• 22:08
  don't
• 22:08
  have
• 22:08
  to
• 22:08
  be
• 22:08
  trained
• 22:09
  as
• 22:09
  if
• 22:09
  you're
• 22:09
  going
• 22:09
  on
• 22:09
  national
• 22:10
  television.
• 22:10
  Right.
• 22:11
  You're
• 22:11
  really
• 22:11
  just
• 22:12
  saying,
• 22:12
  this
• 22:12
  is
• 22:12
  my
• 22:13
  product.
• 22:13
  This
• 22:13
  is
• 22:14
  why
• 22:14
  we
• 22:14
  made
• 22:14
  it.
• 22:14
  This
• 22:14
  is
• 22:15
  how
• 22:15
  you
• 22:15
  use
• 22:15
  it.
• 22:16
  It's
• 22:16
  honestly
• 22:16
  something
• 22:17
  we've
• 22:17
  done
• 22:17
  too,
• 22:17
  is
• 22:17
  we've
• 22:18
  used
• 22:18
  it
• 22:18
  within
• 22:18
  the
• 22:18
  product
• 22:19
  pages
• 22:19
  on
• 22:19
  the
• 22:20
  website.
• 22:20
  That's
• 22:21
  very
• 22:21
  beneficial
• 22:21
  because
• 22:22
  if
• 22:22
  I'm
• 22:22
  literally
• 22:22
  on
• 22:22
  a
• 22:23
  product
• 22:23
  page,
• 22:24
  let's
• 22:24
  say,
• 22:24
  like,
• 22:24
  right,
• 22:25
  For
• 22:25
  a
• 22:25
  product
• 22:25
  like
• 22:26
  Braid
• 22:26
  Balm,
• 22:26
  this
• 22:27
  product
• 22:27
  is
• 22:27
  so
• 22:28
  viral,
• 22:28
  has
• 22:28
  been
• 22:28
  selling
• 22:29
  thousands
• 22:29
  a
• 22:29
  week
• 22:30
  on
• 22:30
  Amazon.
• 22:30
  Like,
• 22:30
  it's
• 22:31
  very,
• 22:31
  very
• 22:31
  popular.
• 22:32
  And
• 22:33
  literally
• 22:33
  it's
• 22:33
  because
• 22:34
  I
• 22:34
  have
• 22:34
  a,
• 22:34
  I
• 22:35
  have
• 22:35
  an
• 22:35
  account
• 22:35
  where
• 22:35
  I
• 22:36
  just
• 22:36
  do
• 22:36
  braids
• 22:37
  and
• 22:37
  I.
• 22:37
  It's
• 22:37
  a
• 22:38
  tic
• 22:38
  tac
• 22:38
  account
• 22:38
  with
• 22:38
  over
• 22:38
  a
• 22:39
  million
• 22:39
  followers.
• 22:39
  And
• 22:40
  I
• 22:40
  live.
• 22:40
  But
• 22:40
  it
• 22:40
  started
• 22:41
  with
• 22:41
  no
• 22:41
  followers.
• 22:42
  Right.
• 22:42
  I
• 22:42
  started
• 22:42
  with
• 22:42
  nothing.
• 22:43
  It's
• 22:43
  not
• 22:43
  like
• 22:43
  I.
• 22:44
  And
• 22:45
  all
• 22:45
  I
• 22:45
  did
• 22:45
  was
• 22:46
  apply
• 22:46
  the
• 22:46
  product
• 22:46
  and
• 22:47
  create
• 22:47
  basic
• 22:47
  braids
• 22:48
  and
• 22:48
  provide
• 22:49
  education.
• 22:50
  So
• 22:50
  whatever
• 22:51
  product
• 22:51
  you
• 22:51
  make,
• 22:51
  whatever
• 22:52
  thing
• 22:52
  you
• 22:52
  sell,
• 22:52
  it
• 22:53
  doesn't
• 22:53
  matter
• 22:53
  what
• 22:53
  it
• 22:53
  is.
• 22:54
  I
• 22:54
  just
• 22:54
  need
• 22:54
  to
• 22:54
  know
• 22:54
  how
• 22:55
  does
• 22:55
  it
• 22:55
  work,
• 22:55
  how
• 22:56
  do
• 22:56
  I
• 22:56
  use
• 22:56
  it,
• 22:56
  when
• 22:56
  do
• 22:57
  I
• 22:57
  use
• 22:57
  it,
• 22:57
  and
• 22:57
  why
• 22:58
  would
• 22:58
  I
• 22:58
  buy
• 22:58
  it?
• 22:58
  Right?
• 22:59
  So
• 22:59
  if
• 22:59
  you're
• 23:00
  watching
• 23:00
  and
• 23:00
  you
• 23:00
  sell
• 23:01
  anything,
• 23:01
  like
• 23:02
  we're
• 23:02
  talking
• 23:02
  about
• 23:02
  like
• 23:02
  a
• 23:03
  camera
• 23:03
  at
• 23:03
  best
• 23:03
  buy,
• 23:03
  you
• 23:03
  sell
• 23:04
  any
• 23:04
  product,
• 23:05
  it
• 23:05
  doesn't
• 23:05
  matter
• 23:05
  what
• 23:05
  the
• 23:06
  product
• 23:06
  is.
• 23:06
  I
• 23:06
  just
• 23:06
  need
• 23:06
  to
• 23:07
  be
• 23:07
  educated.
• 23:07
  I'm
• 23:07
  on
• 23:07
  your
• 23:08
  product
• 23:08
  page.
• 23:08
  I
• 23:09
  want
• 23:09
  to
• 23:09
  know
• 23:09
  how
• 23:09
  to
• 23:09
  use
• 23:09
  it.
• 23:10
  Does
• 23:10
  this
• 23:10
  work
• 23:11
  for
• 23:11
  me?
• 23:12
  And,
• 23:12
  and
• 23:12
  then
• 23:13
  maybe
• 23:13
  I'll
• 23:13
  try
• 23:13
  it.
• 23:14
  The
• 23:14
  other
• 23:14
  thing
• 23:14
  I'll
• 23:15
  say
• 23:15
  is
• 23:15
  you
• 23:16
  talked
• 23:16
  about
• 23:16
  retail
• 23:17
  in
• 23:17
  store
• 23:17
  experiences.
• 23:18
  We've
• 23:18
  actually
• 23:19
  brought
• 23:19
  our
• 23:20
  video
• 23:20
  commerce
• 23:21
  in
• 23:21
  stores.
• 23:22
  Explain
• 23:23
  that.
• 23:23
  How
• 23:23
  are
• 23:23
  you
• 23:23
  doing
• 23:23
  that?
• 23:24
  Department
• 23:24
  store,
• 23:25
  we,
• 23:25
  we
• 23:26
  provided
• 23:26
  iPads
• 23:27
  for
• 23:27
  every
• 23:27
  store
• 23:28
  and
• 23:28
  we
• 23:28
  put
• 23:29
  it
• 23:29
  on
• 23:29
  the
• 23:29
  retail
• 23:30
  display.
• 23:30
  And
• 23:31
  that
• 23:31
  is
• 23:31
  a
• 23:31
  phenomenal
• 23:32
  way
• 23:33
  to
• 23:33
  take
• 23:33
  your
• 23:34
  user
• 23:34
  generated
• 23:34
  content,
• 23:35
  employee
• 23:36
  content,
• 23:36
  founder
• 23:37
  content,
• 23:38
  and
• 23:38
  show
• 23:38
  a
• 23:39
  video
• 23:39
  experience
• 23:39
  in
• 23:40
  store.
• 23:40
  It's
• 23:41
  actually
• 23:41
  very
• 23:42
  successful
• 23:42
  and
• 23:43
  I
• 23:43
  would
• 23:43
  love
• 23:43
  like
• 23:44
  a
• 23:44
  partnership
• 23:44
  with
• 23:44
  Target.
• 23:45
  That
• 23:45
  would
• 23:45
  be
• 23:45
  a
• 23:45
  phenomenal
• 23:45
  way
• 23:46
  on
• 23:46
  an
• 23:46
  end
• 23:46
  cap,
• 23:47
  bring
• 23:47
  in
• 23:47
  a
• 23:47
  video.
• 23:48
  This
• 23:48
  video
• 23:49
  is
• 23:49
  so
• 23:49
  popular.
• 23:50
  I
• 23:50
  mean
• 23:50
  we
• 23:50
  are
• 23:51
  talking
• 23:52
  hundreds
• 23:52
  of
• 23:53
  millions
• 23:53
  of
• 23:53
  views
• 23:54
  on
• 23:54
  TikTok
• 23:55
  per
• 23:55
  month
• 23:55
  on
• 23:55
  our
• 23:56
  products.
• 23:56
  So
• 23:57
  somebody
• 23:57
  is
• 23:58
  watching
• 23:58
  these
• 23:58
  videos
• 23:59
  on
• 23:59
  the
• 23:59
  braid
• 23:59
  bomb.
• 24:00
  And
• 24:00
  then
• 24:00
  I'm
• 24:00
  walking
• 24:00
  through
• 24:01
  my
• 24:01
  Target
• 24:01
  store.
• 24:02
  If
• 24:02
  I
• 24:02
  walked
• 24:02
  in
• 24:02
  and
• 24:03
  I
• 24:03
  saw
• 24:03
  an
• 24:03
  end
• 24:03
  cap
• 24:04
  and
• 24:04
  I
• 24:04
  was
• 24:04
  like,
• 24:04
  oh
• 24:04
  wait,
• 24:05
  that's
• 24:05
  that
• 24:06
  brand
• 24:06
  that
• 24:06
  keeps
• 24:07
  popping
• 24:07
  up
• 24:07
  on
• 24:07
  my
• 24:07
  feed.
• 24:08
  Or
• 24:08
  I've
• 24:08
  been
• 24:08
  on
• 24:08
  their
• 24:09
  website,
• 24:09
  I've
• 24:09
  watched
• 24:10
  their
• 24:10
  founder
• 24:11
  and
• 24:11
  you're
• 24:11
  just
• 24:12
  buying
• 24:12
  your
• 24:12
  groceries
• 24:13
  and
• 24:13
  you're
• 24:13
  buying
• 24:13
  your
• 24:13
  stuff,
• 24:14
  right?
• 24:14
  You're
• 24:14
  buying
• 24:14
  everything.
• 24:15
  You
• 24:15
  walk
• 24:15
  by
• 24:16
  that
• 24:16
  you
• 24:16
  stop
• 24:16
  and
• 24:17
  you
• 24:17
  see
• 24:17
  the
• 24:17
  video.
• 24:18
  That
• 24:18
  experience.
• 24:18
  Experience
• 24:19
  is
• 24:19
  possible
• 24:19
  to
• 24:20
  bring
• 24:20
  in
• 24:20
  store
• 24:20
  too.
• 24:21
  Yeah.
• 24:22
  Sarah,
• 24:22
  you've
• 24:22
  given
• 24:23
  such
• 24:23
  incredible
• 24:24
  examples
• 24:25
  just
• 24:25
  now.
• 24:26
  And
• 24:26
  you're,
• 24:27
  you're
• 24:27
  so
• 24:28
  charismatic.
• 24:28
  I,
• 24:29
  I
• 24:29
  want
• 24:29
  to
• 24:29
  buy
• 24:29
  pretty
• 24:30
  much
• 24:30
  anything
• 24:30
  that
• 24:30
  you're
• 24:31
  selling
• 24:31
  me.
• 24:32
  But
• 24:32
  I'm
• 24:33
  curious
• 24:33
  now,
• 24:33
  like,
• 24:34
  how
• 24:34
  do
• 24:34
  you
• 24:34
  define
• 24:35
  what
• 24:35
  success
• 24:36
  looks
• 24:36
  like?
• 24:36
  You're,
• 24:37
  you're
• 24:37
  getting
• 24:37
  the
• 24:37
  views,
• 24:38
  you're
• 24:38
  getting
• 24:39
  awareness.
• 24:41
  You
• 24:41
  have
• 24:41
  these
• 24:41
  ideas
• 24:42
  for
• 24:42
  bringing
• 24:42
  the
• 24:43
  video
• 24:43
  commerce
• 24:43
  in
• 24:44
  store
• 24:44
  even
• 24:45
  and
• 24:45
  bringing
• 24:46
  people
• 24:47
  that
• 24:47
  are
• 24:47
  finding
• 24:47
  you
• 24:47
  on
• 24:47
  TikTok,
• 24:49
  you
• 24:49
  know,
• 24:49
  they're,
• 24:50
  they're
• 24:50
  into
• 24:50
  the
• 24:50
  Target
• 24:51
  store
• 24:51
  now.
• 24:51
  How
• 24:52
  do
• 24:52
  you,
• 24:52
  how
• 24:52
  do
• 24:53
  you
• 24:53
  define
• 24:54
  success?
• 24:54
  Like
• 24:54
  what
• 24:54
  does
• 24:55
  that
• 24:55
  look
• 24:55
  like
• 24:55
  and
• 24:56
  is
• 24:56
  it
• 24:57
  different
• 24:57
  or
• 24:58
  are
• 24:58
  there
• 24:58
  similarities
• 24:59
  between
• 24:59
  some
• 24:59
  of
• 24:59
  the
• 25:00
  other
• 25:00
  social
• 25:00
  commerce
• 25:01
  efforts
• 25:01
  or
• 25:01
  even
• 25:01
  like
• 25:02
  the
• 25:02
  QVC
• 25:03
  efforts
• 25:04
  that
• 25:04
  you've
• 25:04
  done?
• 25:05
  So
• 25:06
  I
• 25:06
  would
• 25:06
  define
• 25:07
  it
• 25:07
  in
• 25:07
  two
• 25:07
  ways.
• 25:08
  One,
• 25:08
  being
• 25:08
  somebody,
• 25:09
  anybody,
• 25:10
  any
• 25:10
  customer
• 25:11
  that
• 25:11
  we've
• 25:11
  changed
• 25:12
  their
• 25:12
  own
• 25:13
  experience
• 25:13
  and
• 25:13
  we've
• 25:14
  given
• 25:14
  them
• 25:14
  the
• 25:14
  confidence
• 25:15
  to
• 25:15
  do
• 25:15
  their
• 25:16
  own
• 25:16
  hair
• 25:16
  and
• 25:17
  that
• 25:18
  really
• 25:18
  makes
• 25:18
  everything
• 25:19
  worth
• 25:19
  it,
• 25:20
  right?
• 25:20
  If
• 25:20
  I
• 25:20
  meet
• 25:20
  somebody
• 25:20
  who's
• 25:21
  like,
• 25:21
  oh
• 25:21
  my
• 25:21
  God,
• 25:21
  I
• 25:21
  could
• 25:21
  never
• 25:22
  curl
• 25:22
  my
• 25:22
  hair
• 25:22
  before.
• 25:23
  Yeah.
• 25:23
  And
• 25:23
  I
• 25:24
  have
• 25:24
  had
• 25:24
  your
• 25:24
  product
• 25:24
  and
• 25:25
  my
• 25:25
  hair
• 25:25
  looks
• 25:25
  so
• 25:25
  good,
• 25:26
  right?
• 25:26
  So
• 25:27
  I
• 25:27
  think
• 25:27
  it's
• 25:27
  like
• 25:27
  that.
• 25:28
  The
• 25:28
  feedback
• 25:28
  on
• 25:28
  the
• 25:29
  products
• 25:29
  and
• 25:29
  anyone
• 25:30
  watching,
• 25:30
  if
• 25:30
  you
• 25:30
  start
• 25:30
  to
• 25:31
  incorporate
• 25:31
  this
• 25:31
  type
• 25:31
  of
• 25:32
  video
• 25:32
  commerce,
• 25:33
  you're
• 25:33
  going
• 25:33
  to
• 25:33
  get
• 25:33
  the
• 25:34
  same
• 25:34
  feedback,
• 25:35
  right?
• 25:35
  If
• 25:35
  you
• 25:35
  sell
• 25:35
  whatever,
• 25:36
  you
• 25:36
  sell
• 25:36
  a
• 25:36
  cleaning
• 25:37
  supply
• 25:37
  product
• 25:38
  now,
• 25:38
  they
• 25:38
  use
• 25:38
  it
• 25:38
  in
• 25:38
  their
• 25:38
  home,
• 25:39
  they're
• 25:39
  going
• 25:39
  to
• 25:39
  give
• 25:39
  you
• 25:39
  that
• 25:40
  feedback
• 25:40
  and
• 25:40
  it's
• 25:40
  going
• 25:40
  to
• 25:40
  make
• 25:41
  you
• 25:41
  feel
• 25:41
  like,
• 25:41
  okay,
• 25:42
  my
• 25:42
  social
• 25:42
  efforts,
• 25:43
  my
• 25:43
  video
• 25:43
  livestream,
• 25:43
  all
• 25:44
  of
• 25:44
  it
• 25:44
  feels
• 25:44
  right,
• 25:44
  worth
• 25:44
  it
• 25:45
  if
• 25:45
  you
• 25:45
  literally
• 25:45
  can
• 25:46
  change
• 25:46
  someone's
• 25:46
  life.
• 25:47
  So
• 25:48
  that's,
• 25:48
  that's
• 25:48
  one.
• 25:49
  The
• 25:49
  second
• 25:49
  I
• 25:49
  will
• 25:49
  say
• 25:50
  is
• 25:50
  data
• 25:50
  is
• 25:51
  analytics.
• 25:51
  We
• 25:52
  love
• 25:52
  numbers.
• 25:53
  We
• 25:53
  are
• 25:53
  obsessed
• 25:54
  with
• 25:54
  them,
• 25:54
  right?
• 25:55
  So
• 25:55
  it
• 25:55
  is
• 25:55
  not.
• 25:56
  Yes,
• 25:56
  it's
• 25:56
  fun.
• 25:57
  Yes,
• 25:57
  it's
• 25:57
  cool.
• 25:57
  We're
• 25:58
  going
• 25:58
  to
• 25:58
  live
• 25:58
  stream,
• 25:58
  we're
• 25:58
  going
• 25:58
  to
• 25:59
  talk
• 25:59
  all
• 25:59
  day.
• 25:59
  You
• 26:00
  don't
• 26:00
  really
• 26:00
  want
• 26:01
  a
• 26:01
  live
• 26:01
  stream
• 26:01
  and
• 26:01
  nobody's
• 26:02
  watching.
• 26:02
  You
• 26:03
  don't
• 26:03
  really
• 26:03
  want
• 26:03
  to
• 26:03
  put
• 26:03
  a
• 26:03
  video
• 26:03
  out
• 26:04
  and
• 26:04
  be
• 26:04
  like,
• 26:04
  oh,
• 26:04
  why
• 26:04
  am
• 26:05
  I
• 26:05
  doing
• 26:05
  this?
• 26:05
  Like,
• 26:05
  literally
• 26:06
  nobody's
• 26:06
  watching.
• 26:06
  But
• 26:07
  I
• 26:07
  will
• 26:07
  tell
• 26:07
  you,
• 26:08
  you
• 26:08
  know,
• 26:08
  this
• 26:08
  live
• 26:09
  stream
• 26:09
  stuff
• 26:09
  didn't
• 26:09
  exist
• 26:10
  before
• 26:10
  and
• 26:10
  now
• 26:11
  we've
• 26:11
  got
• 26:11
  millions
• 26:11
  and
• 26:12
  millions
• 26:12
  of
• 26:12
  views
• 26:12
  because
• 26:13
  we
• 26:13
  put,
• 26:13
  we
• 26:13
  lean
• 26:14
  into
• 26:14
  it
• 26:14
  or
• 26:14
  putting
• 26:14
  effort
• 26:15
  into
• 26:15
  it.
• 26:15
  So
• 26:15
  the
• 26:15
  data
• 26:16
  is
• 26:16
  very
• 26:16
  important.
• 26:17
  So
• 26:17
  when
• 26:17
  you
• 26:17
  look
• 26:17
  at
• 26:17
  the
• 26:18
  website,
• 26:18
  you
• 26:18
  can
• 26:18
  literally
• 26:19
  look
• 26:19
  at
• 26:19
  all
• 26:19
  the
• 26:19
  analytics.
• 26:20
  In
• 26:20
  the
• 26:20
  back
• 26:20
  end
• 26:21
  of
• 26:21
  Firework
• 26:21
  you
• 26:21
  can
• 26:22
  see
• 26:22
  how
• 26:22
  many
• 26:22
  people
• 26:23
  were
• 26:23
  viewing
• 26:23
  that
• 26:23
  video.
• 26:24
  But
• 26:24
  it's
• 26:25
  not
• 26:25
  without
• 26:25
  effort.
• 26:26
  We
• 26:26
  put
• 26:26
  the
• 26:26
  tech
• 26:27
  stack
• 26:27
  behind
• 26:27
  it,
• 26:28
  right.
• 26:28
  We've
• 26:28
  got
• 26:28
  the
• 26:29
  pop
• 26:29
  up
• 26:29
  video
• 26:29
  where
• 26:29
  we've
• 26:29
  got
• 26:30
  the
• 26:30
  carousel.
• 26:30
  Even
• 26:31
  when
• 26:31
  we're
• 26:31
  recruiting
• 26:31
  for
• 26:31
  Campus
• 26:32
  Wave,
• 26:32
  we
• 26:32
  actually
• 26:32
  use
• 26:33
  Firework
• 26:33
  on
• 26:33
  those
• 26:33
  product
• 26:34
  pages.
• 26:34
  So
• 26:34
  it's
• 26:35
  not,
• 26:35
  it's
• 26:35
  like
• 26:35
  to
• 26:35
  build
• 26:36
  the
• 26:36
  community,
• 26:36
  we're
• 26:37
  using
• 26:37
  video
• 26:38
  commerce
• 26:38
  where
• 26:39
  we
• 26:39
  make,
• 26:39
  we.
• 26:39
  You
• 26:40
  can
• 26:40
  make
• 26:40
  organic
• 26:40
  videos
• 26:41
  that
• 26:41
  have
• 26:41
  nothing
• 26:41
  to
• 26:41
  do
• 26:41
  with
• 26:42
  sales
• 26:42
  as
• 26:42
  well
• 26:42
  because
• 26:43
  you're
• 26:43
  trying
• 26:43
  to
• 26:43
  build
• 26:43
  the
• 26:43
  numbers
• 26:44
  and
• 26:44
  trying
• 26:44
  to
• 26:44
  build
• 26:44
  out
• 26:45
  the
• 26:45
  amount
• 26:45
  of
• 26:45
  people
• 26:45
  that
• 26:45
  apply
• 26:46
  for
• 26:46
  that
• 26:46
  program.
• 26:47
  So
• 26:47
  I'm
• 26:47
  using
• 26:47
  a
• 26:47
  carousel
• 26:48
  on
• 26:48
  that
• 26:48
  product
• 26:49
  and
• 26:49
  that
• 26:49
  page.
• 26:50
  Right.
• 26:50
  So
• 26:50
  there's
• 26:51
  a
• 26:51
  lot
• 26:51
  of
• 26:51
  ways
• 26:51
  you
• 26:51
  can
• 26:51
  do
• 26:51
  that.
• 26:52
  And
• 26:52
  the
• 26:52
  other
• 26:52
  thing
• 26:52
  I
• 26:52
  will
• 26:53
  say
• 26:53
  is
• 26:53
  defining
• 26:54
  success.
• 26:54
  We
• 26:54
  just
• 26:55
  hit
• 26:56
  very
• 26:56
  quickly
• 26:57
  now.
• 26:57
  We're
• 26:57
  at
• 26:57
  1.1
• 26:58
  million
• 26:58
  orders
• 26:59
  on
• 26:59
  TikTok
• 27:00
  shop.
• 27:01
  Wow.
• 27:01
  So
• 27:01
  hitting
• 27:02
  over
• 27:02
  a
• 27:02
  million
• 27:03
  orders
• 27:03
  on
• 27:03
  a
• 27:04
  social
• 27:04
  commerce
• 27:05
  platform
• 27:05
  from
• 27:06
  your
• 27:06
  live
• 27:06
  streaming
• 27:06
  and
• 27:07
  Short
• 27:07
  form
• 27:07
  video
• 27:08
  proves
• 27:08
  that
• 27:08
  that
• 27:09
  video
• 27:09
  commerce
• 27:10
  does
• 27:10
  build
• 27:10
  a
• 27:10
  community,
• 27:11
  right?
• 27:12
  Like
• 27:12
  looking
• 27:12
  at
• 27:13
  our
• 27:13
  website
• 27:13
  and
• 27:14
  saying,
• 27:14
  okay,
• 27:14
  we
• 27:14
  have
• 27:15
  15
• 27:15
  million
• 27:16
  views,
• 27:16
  you,
• 27:17
  you
• 27:17
  know,
• 27:17
  viewers
• 27:17
  coming
• 27:18
  per
• 27:18
  month
• 27:19
  and
• 27:19
  a
• 27:19
  good
• 27:19
  percentage
• 27:20
  of
• 27:20
  them
• 27:21
  are
• 27:21
  watching
• 27:21
  the
• 27:21
  video
• 27:22
  and
• 27:22
  I
• 27:22
  can
• 27:22
  see
• 27:22
  directly
• 27:23
  that
• 27:23
  they're
• 27:23
  shopping
• 27:24
  from
• 27:24
  that
• 27:24
  video.
• 27:25
  I'm
• 27:25
  like
• 27:25
  that
• 27:26
  success
• 27:26
  from
• 27:26
  a
• 27:26
  business
• 27:27
  perspective.
• 27:27
  I
• 27:28
  know
• 27:28
  I
• 27:28
  just,
• 27:28
  my
• 27:29
  conversion
• 27:29
  rate
• 27:29
  is
• 27:30
  higher
• 27:30
  when
• 27:31
  I
• 27:31
  send
• 27:31
  the
• 27:31
  text
• 27:31
  that
• 27:32
  goes
• 27:32
  to
• 27:32
  a
• 27:32
  live
• 27:32
  stream
• 27:33
  because
• 27:33
  they
• 27:34
  get
• 27:34
  their
• 27:34
  questions
• 27:34
  answered
• 27:35
  faster
• 27:36
  and
• 27:36
  they,
• 27:37
  they're
• 27:37
  going
• 27:37
  to
• 27:38
  shop.
• 27:38
  And
• 27:38
  then
• 27:38
  when
• 27:39
  you
• 27:39
  see
• 27:39
  the
• 27:39
  increase
• 27:40
  in
• 27:40
  sales
• 27:40
  or
• 27:40
  like
• 27:40
  you
• 27:40
  were
• 27:41
  saying,
• 27:41
  your
• 27:41
  target
• 27:41
  is
• 27:41
  sold
• 27:42
  out
• 27:42
  of
• 27:42
  the
• 27:42
  product,
• 27:43
  it's
• 27:43
  like
• 27:44
  that
• 27:44
  success
• 27:44
  that
• 27:45
  I
• 27:45
  know
• 27:45
  is
• 27:45
  built
• 27:45
  from
• 27:45
  this
• 27:46
  like
• 27:46
  omnichannel
• 27:47
  approach
• 27:47
  of
• 27:47
  education
• 27:48
  based
• 27:49
  content.
• 27:49
  Well,
• 27:50
  and
• 27:50
  Sarah,
• 27:50
  I,
• 27:51
  I'm
• 27:51
  almost
• 27:51
  wondering
• 27:52
  like
• 27:52
  how
• 27:53
  much
• 27:53
  would
• 27:53
  you
• 27:53
  say
• 27:54
  as
• 27:54
  an
• 27:54
  independent
• 27:55
  brand
• 27:55
  that
• 27:56
  being
• 27:56
  a
• 27:57
  content
• 27:57
  creator
• 27:58
  and
• 27:59
  the
• 27:59
  manufacturer
• 28:00
  of
• 28:00
  these
• 28:00
  products,
• 28:01
  like
• 28:02
  what's
• 28:02
  the
• 28:02
  level
• 28:03
  there
• 28:03
  that
• 28:03
  you
• 28:03
  would
• 28:04
  say
• 28:04
  a
• 28:05
  brand
• 28:05
  or
• 28:05
  retailer
• 28:05
  listening
• 28:06
  should
• 28:06
  be,
• 28:07
  should
• 28:07
  be
• 28:07
  thinking
• 28:08
  about
• 28:08
  as
• 28:08
  they
• 28:08
  kind
• 28:08
  of
• 28:09
  head
• 28:09
  into
• 28:09
  this,
• 28:10
  this
• 28:10
  next
• 28:11
  generation
• 28:11
  of
• 28:11
  shopping?
• 28:13
  I
• 28:14
  think
• 28:14
  it's
• 28:14
  vital
• 28:15
  to
• 28:15
  the
• 28:15
  success
• 28:15
  of
• 28:16
  a
• 28:16
  brand,
• 28:16
  right?
• 28:17
  I
• 28:17
  think
• 28:17
  this
• 28:17
  like
• 28:18
  new
• 28:18
  generation,
• 28:18
  I
• 28:19
  have
• 28:19
  some
• 28:19
  phenomenal
• 28:20
  employees,
• 28:20
  campus
• 28:20
  wave
• 28:21
  members
• 28:21
  that
• 28:22
  I
• 28:22
  get
• 28:22
  that
• 28:22
  feedback.
• 28:22
  I
• 28:23
  have
• 28:23
  an
• 28:23
  11
• 28:23
  year
• 28:23
  old
• 28:23
  daughter
• 28:24
  too
• 28:24
  who
• 28:24
  will
• 28:24
  give
• 28:24
  me
• 28:24
  the
• 28:25
  feedback.
• 28:25
  They're
• 28:26
  very,
• 28:26
  very
• 28:26
  well
• 28:27
  educated
• 28:27
  in
• 28:28
  what
• 28:28
  they're
• 28:28
  shopping
• 28:28
  and
• 28:29
  why
• 28:29
  they're
• 28:29
  shopping
• 28:29
  the
• 28:29
  brand.
• 28:30
  And
• 28:30
  I
• 28:30
  think
• 28:31
  it's
• 28:31
  very
• 28:31
  important
• 28:32
  because
• 28:32
  they're
• 28:32
  driving
• 28:32
  those
• 28:33
  purchases
• 28:34
  through
• 28:34
  the
• 28:34
  videos
• 28:35
  they
• 28:35
  watch
• 28:35
  on
• 28:35
  their
• 28:36
  phone,
• 28:36
  right?
• 28:37
  So
• 28:37
  when
• 28:37
  they're
• 28:37
  with
• 28:38
  their
• 28:38
  parents
• 28:38
  in
• 28:38
  Target,
• 28:39
  when
• 28:39
  they're
• 28:39
  walking
• 28:39
  through
• 28:40
  the
• 28:40
  store,
• 28:40
  they're
• 28:41
  like,
• 28:41
  oh,
• 28:41
  I
• 28:41
  want,
• 28:42
  and
• 28:42
  I
• 28:42
  know,
• 28:43
  I
• 28:43
  know
• 28:43
  all
• 28:43
  the
• 28:43
  products
• 28:44
  that
• 28:44
  they
• 28:44
  want,
• 28:45
  right?
• 28:45
  And
• 28:45
  you
• 28:45
  know
• 28:45
  that
• 28:46
  skincare
• 28:46
  brand
• 28:46
  is
• 28:47
  trending
• 28:47
  because
• 28:48
  of
• 28:48
  the
• 28:48
  video
• 28:48
  commerce
• 28:49
  and
• 28:49
  the
• 28:49
  videos
• 28:49
  they're
• 28:50
  producing,
• 28:50
  right?
• 28:51
  So
• 28:51
  it
• 28:51
  is
• 28:52
  very,
• 28:52
  very
• 28:52
  connected.
• 28:53
  So
• 28:53
  yes,
• 28:53
  if
• 28:53
  you're
• 28:53
  a
• 28:54
  retailer,
• 28:54
  I
• 28:54
  would
• 28:55
  highly
• 28:55
  encourage
• 28:56
  you
• 28:56
  to
• 28:56
  jump
• 28:56
  on
• 28:57
  all
• 28:57
  these
• 28:57
  apps,
• 28:57
  go
• 28:58
  check
• 28:58
  out
• 28:58
  the
• 28:58
  websites
• 28:58
  that
• 28:58
  are
• 28:59
  doing
• 28:59
  video
• 28:59
  commerce
• 29:00
  because
• 29:00
  I
• 29:00
  think
• 29:00
  that's
• 29:01
  the
• 29:01
  future
• 29:01
  of
• 29:01
  which
• 29:02
  brands
• 29:02
  are
• 29:02
  going
• 29:02
  to
• 29:02
  succeed,
• 29:03
  right?
• 29:03
  Because
• 29:04
  if
• 29:04
  you,
• 29:04
  you
• 29:04
  can
• 29:04
  have
• 29:04
  the
• 29:05
  flashy
• 29:05
  big
• 29:06
  budget
• 29:06
  ad
• 29:06
  campaigns
• 29:07
  and
• 29:07
  you
• 29:07
  can
• 29:07
  pay
• 29:07
  for
• 29:07
  your
• 29:08
  end
• 29:08
  cap
• 29:08
  and
• 29:08
  you
• 29:08
  can
• 29:09
  pay
• 29:09
  for
• 29:09
  a
• 29:09
  celebrity
• 29:09
  spokesperson
• 29:10
  and
• 29:11
  you
• 29:11
  can
• 29:11
  pay
• 29:11
  for
• 29:11
  all
• 29:11
  that
• 29:11
  stuff,
• 29:12
  right?
• 29:12
  But
• 29:12
  at
• 29:13
  the
• 29:13
  end
• 29:13
  of
• 29:13
  the
• 29:13
  day,
• 29:14
  if
• 29:14
  you
• 29:14
  don't
• 29:14
  have
• 29:15
  like
• 29:15
  a
• 29:15
  core
• 29:16
  community
• 29:17
  of
• 29:17
  a
• 29:18
  following,
• 29:18
  like
• 29:18
  you
• 29:18
  said,
• 29:18
  your
• 29:19
  lifetime
• 29:19
  value
• 29:20
  is
• 29:20
  not
• 29:21
  going
• 29:21
  to
• 29:21
  be
• 29:21
  there.
• 29:21
  They
• 29:21
  might
• 29:22
  get
• 29:22
  the
• 29:22
  flashy
• 29:23
  excitement
• 29:23
  of
• 29:23
  a
• 29:23
  celebrity
• 29:24
  spokesperson
• 29:25
  or
• 29:25
  a
• 29:26
  pay
• 29:26
  to
• 29:26
  play
• 29:26
  moment
• 29:27
  of
• 29:27
  like
• 29:27
  a.
• 29:27
  Right.
• 29:28
  But
• 29:28
  after
• 29:28
  that,
• 29:29
  like,
• 29:29
  well,
• 29:29
  why
• 29:29
  Am
• 29:29
  I
• 29:29
  going
• 29:29
  to
• 29:30
  go
• 29:30
  back
• 29:30
  and
• 29:30
  buy
• 29:30
  that
• 29:30
  brand?
• 29:31
  Maybe
• 29:31
  I'm
• 29:31
  going
• 29:31
  to
• 29:32
  buy
• 29:32
  a
• 29:32
  brand
• 29:32
  where
• 29:32
  I
• 29:32
  really
• 29:33
  feel
• 29:33
  connected
• 29:33
  to
• 29:34
  the
• 29:34
  company.
• 29:34
  And
• 29:35
  you
• 29:35
  know,
• 29:35
  I
• 29:36
  never
• 29:36
  in
• 29:36
  my
• 29:37
  life,
• 29:37
  like
• 29:37
  14
• 29:38
  years
• 29:38
  running
• 29:38
  this
• 29:39
  business
• 29:39
  have
• 29:40
  seen
• 29:40
  the
• 29:40
  repeat
• 29:41
  purchasing
• 29:41
  that
• 29:41
  I've
• 29:42
  seen.
• 29:42
  And
• 29:43
  I'm
• 29:43
  talking,
• 29:43
  I
• 29:43
  kind
• 29:43
  of
• 29:43
  one
• 29:44
  of
• 29:44
  our
• 29:44
  customers
• 29:44
  in
• 29:45
  the
• 29:45
  past
• 29:45
  year.
• 29:45
  I
• 29:46
  mean,
• 29:46
  it's
• 29:46
  actually
• 29:46
  like
• 29:47
  off
• 29:47
  the
• 29:47
  charts.
• 29:47
  The
• 29:47
  numbers
• 29:48
  are
• 29:48
  insane.
• 29:49
  Anywhere
• 29:50
  from
• 29:50
  like
• 29:51
  30
• 29:52
  to
• 29:52
  40
• 29:52
  orders
• 29:53
  to.
• 29:53
  I
• 29:53
  have
• 29:53
  a
• 29:53
  customer
• 29:54
  base
• 29:54
  that's
• 29:54
  making
• 29:54
  anywhere
• 29:55
  from
• 29:55
  60
• 29:56
  to
• 29:56
  140
• 29:57
  orders.
• 29:57
  Unbelievable.
• 29:58
  Unbelievable,
• 29:59
  unbelievable.
• 29:59
  And
• 29:59
  I
• 29:59
  know,
• 30:00
  I
• 30:00
  mean,
• 30:01
  and
• 30:01
  it's
• 30:01
  not
• 30:01
  one
• 30:02
  person,
• 30:02
  it's
• 30:02
  thousands.
• 30:03
  And
• 30:03
  they
• 30:04
  feel
• 30:04
  so
• 30:04
  connected
• 30:05
  and
• 30:05
  they
• 30:05
  feel
• 30:05
  so
• 30:06
  proud.
• 30:06
  That's
• 30:07
  why
• 30:07
  when
• 30:07
  the
• 30:07
  products
• 30:08
  went
• 30:08
  on
• 30:08
  the
• 30:08
  shelf
• 30:08
  on
• 30:08
  Target,
• 30:09
  even
• 30:09
  if
• 30:09
  it
• 30:09
  was
• 30:09
  just
• 30:09
  the
• 30:09
  small
• 30:10
  travel,
• 30:10
  because,
• 30:11
  you
• 30:11
  know,
• 30:11
  maybe
• 30:11
  they
• 30:11
  didn't
• 30:12
  really
• 30:12
  know
• 30:12
  that
• 30:12
  we
• 30:12
  have
• 30:13
  this
• 30:13
  community
• 30:13
  behind
• 30:13
  us.
• 30:14
  I
• 30:14
  have
• 30:14
  these
• 30:15
  customers
• 30:15
  who
• 30:15
  are
• 30:15
  watching
• 30:16
  on
• 30:16
  Livestream
• 30:16
  who
• 30:16
  are
• 30:17
  like
• 30:17
  supporting
• 30:17
  us
• 30:17
  on
• 30:17
  social
• 30:18
  media,
• 30:18
  going
• 30:19
  into
• 30:19
  that
• 30:19
  store,
• 30:20
  finding
• 30:20
  their
• 30:20
  local
• 30:21
  Target
• 30:21
  and
• 30:21
  being
• 30:21
  like,
• 30:21
  I
• 30:22
  have
• 30:22
  to
• 30:22
  buy
• 30:22
  it
• 30:22
  and
• 30:22
  I
• 30:23
  have
• 30:23
  to
• 30:23
  write
• 30:23
  a
• 30:23
  review.
• 30:24
  Not
• 30:24
  because
• 30:24
  we,
• 30:25
  it's
• 30:25
  a
• 30:25
  program,
• 30:25
  whatever.
• 30:26
  It's
• 30:26
  because
• 30:26
  they've
• 30:26
  been
• 30:27
  watching
• 30:27
  and
• 30:27
  learning
• 30:27
  and
• 30:28
  growing
• 30:28
  with
• 30:28
  us.
• 30:29
  So
• 30:29
  yeah,
• 30:29
  if
• 30:29
  you're
• 30:30
  watching,
• 30:30
  I'm
• 30:30
  telling
• 30:30
  you,
• 30:30
  it's
• 30:31
  like
• 30:31
  it's
• 30:31
  the
• 30:31
  future.
• 30:31
  It's
• 30:32
  where
• 30:32
  people
• 30:32
  feel
• 30:32
  connected
• 30:33
  and
• 30:33
  they
• 30:33
  want
• 30:33
  to
• 30:34
  support
• 30:34
  that
• 30:35
  brand.
• 30:35
  Yeah,
• 30:35
  yeah.
• 30:36
  Christie,
• 30:36
  would
• 30:36
  you
• 30:37
  agree
• 30:37
  with
• 30:37
  that?
• 30:37
  I
• 30:37
  mean,
• 30:38
  would
• 30:38
  that
• 30:38
  be
• 30:38
  your
• 30:39
  advice
• 30:39
  for
• 30:39
  the
• 30:39
  retailers
• 30:40
  and
• 30:40
  brands
• 30:40
  listening?
• 30:41
  Absolutely.
• 30:41
  Because
• 30:42
  think
• 30:42
  about
• 30:42
  average
• 30:43
  order
• 30:43
  value,
• 30:44
  right?
• 30:44
  Somebody
• 30:44
  may
• 30:45
  come
• 30:45
  to
• 30:45
  Beachwaver
• 30:45
  and
• 30:45
  think,
• 30:46
  okay,
• 30:46
  I'm
• 30:46
  going
• 30:46
  to
• 30:46
  finally,
• 30:47
  you
• 30:47
  know,
• 30:47
  buy
• 30:48
  my
• 30:48
  beach
• 30:48
  waiver.
• 30:48
  But
• 30:48
  then
• 30:49
  they,
• 30:49
  Sarah
• 30:50
  starts
• 30:50
  talking
• 30:50
  about
• 30:51
  the
• 30:51
  braid
• 30:52
  balm
• 30:52
  and
• 30:52
  the,
• 30:53
  and
• 30:53
  the
• 30:53
  leave
• 30:53
  in
• 30:53
  conditioner
• 30:54
  and
• 30:54
  they're
• 30:54
  like,
• 30:54
  oh
• 30:54
  my
• 30:54
  gosh,
• 30:55
  I
• 30:55
  got
• 30:55
  to
• 30:55
  add
• 30:55
  this
• 30:55
  to
• 30:55
  my
• 30:55
  cart
• 30:56
  too.
• 30:56
  I
• 30:56
  didn't
• 30:56
  even
• 30:56
  know
• 30:56
  this
• 30:57
  existed.
• 30:57
  I
• 30:57
  didn't
• 30:57
  even
• 30:57
  know
• 30:57
  they
• 30:58
  had
• 30:58
  hair
• 30:58
  products,
• 30:59
  right?
• 30:59
  So
• 31:00
  we
• 31:00
  see
• 31:00
  on
• 31:00
  average
• 31:01
  a
• 31:01
  35%
• 31:02
  increase
• 31:02
  in
• 31:02
  average
• 31:03
  order
• 31:03
  value.
• 31:04
  Because
• 31:04
  somebody
• 31:04
  may
• 31:05
  come
• 31:05
  and
• 31:05
  then
• 31:05
  they
• 31:05
  start
• 31:06
  again
• 31:06
  going
• 31:06
  down
• 31:06
  the
• 31:06
  rabbit
• 31:07
  hole
• 31:07
  of
• 31:07
  watching
• 31:07
  videos
• 31:08
  and
• 31:08
  they're
• 31:08
  like,
• 31:08
  I
• 31:08
  gotta
• 31:08
  get
• 31:08
  this
• 31:09
  product
• 31:09
  too.
• 31:09
  Oh
• 31:09
  my
• 31:09
  God,
• 31:09
  I
• 31:09
  love
• 31:09
  this
• 31:10
  brand.
• 31:10
  I
• 31:10
  gotta
• 31:10
  get
• 31:10
  this
• 31:10
  product
• 31:11
  too.
• 31:11
  Right?
• 31:11
  So
• 31:12
  the
• 31:12
  data
• 31:13
  behind
• 31:13
  tying
• 31:14
  it
• 31:14
  to
• 31:14
  specific
• 31:14
  videos,
• 31:15
  you
• 31:15
  can
• 31:15
  actually
• 31:16
  see
• 31:16
  the
• 31:17
  conversion
• 31:17
  and
• 31:18
  the
• 31:18
  average
• 31:18
  order
• 31:18
  lift
• 31:19
  from
• 31:20
  the
• 31:20
  specific
• 31:21
  videos.
• 31:21
  So
• 31:21
  you
• 31:21
  can,
• 31:22
  you
• 31:22
  can
• 31:22
  optimize
• 31:23
  your
• 31:23
  content
• 31:24
  saying
• 31:24
  which
• 31:25
  videos
• 31:25
  are
• 31:25
  outperforming
• 31:26
  others.
• 31:26
  It's
• 31:26
  really,
• 31:27
  really
• 31:27
  cool.
• 31:27
  The
• 31:28
  same
• 31:28
  way
• 31:28
  that
• 31:28
  I
• 31:28
  would
• 31:28
  if
• 31:28
  I
• 31:29
  walked
• 31:29
  in
• 31:29
  and
• 31:29
  had
• 31:29
  a
• 31:29
  really
• 31:29
  good
• 31:30
  associate
• 31:30
  helping
• 31:30
  me
• 31:31
  where
• 31:31
  they're
• 31:31
  upselling
• 31:32
  or
• 31:32
  they're
• 31:32
  telling
• 31:32
  me
• 31:32
  about
• 31:33
  like
• 31:33
  you,
• 31:33
  you're
• 31:33
  gonna
• 31:33
  buy
• 31:34
  the
• 31:34
  beach
• 31:34
  waiver
• 31:35
  wand.
• 31:35
  You
• 31:35
  need
• 31:36
  to
• 31:36
  make
• 31:36
  sure
• 31:36
  that
• 31:36
  you
• 31:36
  have
• 31:37
  the
• 31:37
  braid
• 31:37
  balm
• 31:37
  for
• 31:38
  this
• 31:38
  other
• 31:38
  for
• 31:38
  the
• 31:38
  third
• 31:39
  day
• 31:39
  of
• 31:39
  your
• 31:39
  styling
• 31:40
  or
• 31:40
  whatever
• 31:40
  it
• 31:40
  might
• 31:41
  be.
• 31:41
  Yeah,
• 31:41
  for
• 31:42
  sure.
• 31:42
  Well,
• 31:43
  I'd
• 31:43
  love
• 31:43
  to
• 31:44
  close
• 31:44
  us
• 31:44
  out
• 31:44
  here
• 31:45
  with
• 31:45
  kind
• 31:45
  of
• 31:46
  where
• 31:46
  the
• 31:46
  future
• 31:46
  of
• 31:47
  this
• 31:47
  is
• 31:47
  going.
• 31:48
  Sarah,
• 31:49
  I'd
• 31:49
  love
• 31:49
  to
• 31:50
  start
• 31:50
  with
• 31:50
  you
• 31:50
  from
• 31:51
  a
• 31:51
  beachwaver
• 31:51
  perspective.
• 31:52
  I
• 31:52
  mean,
• 31:52
  where
• 31:52
  do
• 31:53
  you
• 31:53
  see
• 31:53
  you?
• 31:54
  I
• 31:54
  want
• 31:55
  to
• 31:55
  thank
• 31:55
  you
• 31:55
  for
• 31:55
  your
• 31:55
  time
• 31:56
  and
• 31:56
  just
• 31:56
  sharing
• 31:56
  your
• 31:57
  story
• 31:57
  with
• 31:57
  us
• 31:57
  because
• 31:57
  I
• 31:57
  think
• 31:58
  it
• 31:58
  really
• 31:58
  gives
• 31:58
  a
• 31:58
  lot
• 31:59
  of
• 31:59
  the
• 31:59
  brands
• 31:59
  that
• 32:00
  and
• 32:00
  retailers
• 32:00
  watching
• 32:01
  somewhere
• 32:01
  to
• 32:01
  shoot
• 32:02
  for
• 32:02
  and
• 32:02
  really
• 32:02
  what
• 32:03
  to
• 32:03
  see
• 32:03
  what
• 32:04
  the
• 32:04
  future
• 32:04
  potential
• 32:05
  is.
• 32:05
  But
• 32:05
  where
• 32:06
  are
• 32:06
  you
• 32:06
  going
• 32:06
  to
• 32:06
  go
• 32:07
  next?
• 32:07
  Because
• 32:07
  I
• 32:08
  think
• 32:08
  that's
• 32:08
  even
• 32:08
  more
• 32:09
  of
• 32:09
  an
• 32:09
  indicator
• 32:09
  for
• 32:10
  those
• 32:10
  listening
• 32:10
  of
• 32:10
  what
• 32:11
  they
• 32:11
  should
• 32:11
  be
• 32:11
  getting
• 32:12
  on
• 32:12
  their
• 32:12
  own
• 32:13
  roadmaps.
• 32:14
  I
• 32:15
  would
• 32:15
  love
• 32:15
  to
• 32:15
  see
• 32:16
  more
• 32:16
  video
• 32:16
  commerce
• 32:17
  in
• 32:17
  store.
• 32:18
  I
• 32:18
  would
• 32:18
  love
• 32:18
  to
• 32:18
  see
• 32:19
  more
• 32:19
  like
• 32:20
  cross
• 32:20
  channel.
• 32:21
  If
• 32:21
  I'm
• 32:21
  on
• 32:21
  my
• 32:22
  app,
• 32:22
  I'm
• 32:22
  in
• 32:22
  the
• 32:22
  store,
• 32:23
  I've
• 32:23
  got
• 32:23
  a
• 32:23
  video
• 32:23
  I
• 32:24
  know
• 32:24
  exactly
• 32:24
  which.
• 32:24
  Right.
• 32:25
  I
• 32:25
  would
• 32:25
  love
• 32:25
  to
• 32:25
  see
• 32:26
  that
• 32:26
  starting
• 32:26
  to
• 32:27
  really
• 32:27
  come
• 32:28
  across
• 32:28
  in
• 32:28
  that
• 32:29
  retail
• 32:29
  experience.
• 32:30
  Because
• 32:30
  I
• 32:30
  want
• 32:30
  our
• 32:31
  customers.
• 32:31
  Because
• 32:32
  I
• 32:32
  know
• 32:32
  you
• 32:32
  said
• 32:32
  like
• 32:32
  that
• 32:33
  like
• 32:33
  an
• 32:33
  upsell,
• 32:33
  right?
• 32:33
  Like
• 32:34
  great
• 32:34
  barriers
• 32:35
  are
• 32:35
  heat
• 32:35
  protectant.
• 32:36
  Hairspray
• 32:36
  goes
• 32:37
  exactly
• 32:37
  with
• 32:37
  your
• 32:37
  beach
• 32:37
  over.
• 32:38
  So
• 32:38
  one
• 32:38
  thing
• 32:38
  I've
• 32:38
  also,
• 32:39
  we
• 32:39
  have
• 32:39
  been
• 32:40
  very
• 32:40
  proud
• 32:40
  of
• 32:41
  this
• 32:41
  Target
• 32:41
  launch
• 32:42
  because
• 32:42
  we
• 32:43
  actually
• 32:43
  put
• 32:43
  two
• 32:44
  categories
• 32:44
  in
• 32:44
  the
• 32:44
  same
• 32:45
  space
• 32:45
  in
• 32:45
  the
• 32:45
  store.
• 32:46
  So
• 32:47
  typically
• 32:47
  you
• 32:47
  would
• 32:47
  split
• 32:48
  categories,
• 32:48
  right.
• 32:49
  You're
• 32:49
  not
• 32:49
  going
• 32:49
  to
• 32:50
  see
• 32:50
  this
• 32:50
  category
• 32:51
  with
• 32:51
  that
• 32:51
  category.
• 32:51
  And
• 32:52
  we
• 32:52
  have
• 32:53
  as
• 32:53
  a
• 32:53
  brand
• 32:54
  more
• 32:54
  of
• 32:54
  a
• 32:54
  journey
• 32:55
  type
• 32:55
  product.
• 32:55
  Right.
• 32:55
  So
• 32:56
  if
• 32:56
  I'm
• 32:56
  sectioning
• 32:57
  my
• 32:57
  hair,
• 32:57
  I
• 32:57
  need
• 32:57
  clips.
• 32:58
  If
• 32:58
  I
• 32:58
  need
• 32:58
  heat
• 32:59
  protectant,
• 32:59
  I
• 32:59
  need
• 32:59
  to
• 33:00
  spray
• 33:00
  this,
• 33:00
  then
• 33:01
  I'm
• 33:01
  curling
• 33:01
  my
• 33:01
  hair.
• 33:02
  Right.
• 33:02
  So
• 33:02
  there's
• 33:02
  a
• 33:03
  journey
• 33:03
  with
• 33:03
  cross
• 33:04
  category.
• 33:05
  So
• 33:05
  we're
• 33:05
  very
• 33:05
  proud
• 33:06
  that
• 33:06
  in
• 33:06
  line
• 33:07
  in
• 33:07
  the
• 33:07
  store,
• 33:07
  in
• 33:07
  the
• 33:07
  tool
• 33:08
  section,
• 33:08
  we
• 33:08
  were
• 33:08
  able
• 33:09
  to
• 33:09
  also
• 33:09
  put
• 33:10
  hair
• 33:10
  care
• 33:11
  styling
• 33:11
  products
• 33:11
  that
• 33:11
  go
• 33:12
  with
• 33:12
  the
• 33:12
  tool
• 33:12
  next
• 33:12
  to
• 33:13
  each
• 33:13
  other
• 33:13
  and
• 33:13
  then
• 33:14
  we
• 33:14
  work
• 33:14
  with
• 33:14
  charities.
• 33:15
  So
• 33:15
  the
• 33:15
  candles
• 33:16
  and
• 33:16
  the
• 33:16
  diffusers
• 33:17
  are
• 33:17
  produced
• 33:17
  by
• 33:17
  Brighten
• 33:18
  down
• 33:18
  in
• 33:18
  Chicago.
• 33:19
  That's
• 33:19
  all
• 33:19
  about
• 33:20
  supporting
• 33:21
  single
• 33:21
  moms
• 33:21
  returning
• 33:22
  to
• 33:22
  the
• 33:22
  workforce.
• 33:23
  And
• 33:23
  that's
• 33:24
  where
• 33:24
  I
• 33:24
  will
• 33:24
  say
• 33:24
  a
• 33:24
  lot
• 33:25
  of
• 33:25
  companies,
• 33:25
  if
• 33:25
  you're
• 33:25
  listening,
• 33:26
  and
• 33:26
  retailers
• 33:27
  knowing
• 33:28
  the
• 33:28
  brand
• 33:29
  that
• 33:29
  kind
• 33:30
  of
• 33:30
  gives
• 33:30
  back
• 33:30
  and
• 33:30
  has
• 33:31
  a
• 33:31
  mission
• 33:31
  statement
• 33:32
  like
• 33:32
  that,
• 33:32
  you
• 33:33
  really
• 33:33
  can
• 33:33
  only
• 33:33
  tell
• 33:33
  that
• 33:34
  story
• 33:34
  through
• 33:35
  video.
• 33:35
  Right.
• 33:36
  Because
• 33:36
  if
• 33:36
  I
• 33:37
  do
• 33:37
  walk
• 33:37
  in
• 33:37
  the
• 33:37
  store,
• 33:38
  do
• 33:38
  I
• 33:38
  know
• 33:38
  what
• 33:39
  kind
• 33:39
  of
• 33:39
  company
• 33:39
  that
• 33:39
  is?
• 33:39
  Like,
• 33:40
  do
• 33:40
  I
• 33:40
  know
• 33:40
  that
• 33:40
  maybe
• 33:41
  they
• 33:41
  are
• 33:41
  women
• 33:41
  owned
• 33:41
  and
• 33:41
  they're
• 33:42
  giving
• 33:42
  back
• 33:42
  and
• 33:42
  they're
• 33:42
  working
• 33:43
  with
• 33:43
  really
• 33:43
  phenomenal
• 33:43
  charities
• 33:44
  and
• 33:44
  even
• 33:45
  my
• 33:45
  viral
• 33:45
  TikTok
• 33:46
  show.
• 33:46
  I
• 33:46
  do
• 33:46
  a
• 33:46
  packing
• 33:47
  show
• 33:47
  every
• 33:47
  week.
• 33:48
  Every
• 33:48
  single
• 33:48
  week.
• 33:49
  We
• 33:49
  cross
• 33:49
  categorize
• 33:50
  with
• 33:50
  other
• 33:51
  companies.
• 33:51
  I've
• 33:51
  done
• 33:52
  a
• 33:52
  Tarte
• 33:52
  cosmetics
• 33:53
  collab,
• 33:53
  a
• 33:53
  Stila
• 33:54
  collab,
• 33:54
  Ricky
• 33:54
  Loves
• 33:54
  Ricky
• 33:55
  collab.
• 33:55
  I
• 33:56
  do
• 33:56
  a
• 33:56
  collab
• 33:56
  every
• 33:56
  week
• 33:57
  and
• 33:57
  I
• 33:57
  do
• 33:58
  a
• 33:58
  charity.
• 33:59
  So
• 33:59
  every
• 33:59
  time
• 33:59
  they
• 34:00
  shop
• 34:00
  on
• 34:00
  my
• 34:00
  TikTok
• 34:01
  live
• 34:01
  show
• 34:01
  that
• 34:02
  they're
• 34:02
  going
• 34:02
  to
• 34:03
  possibly
• 34:03
  see
• 34:03
  their
• 34:03
  order
• 34:04
  packed.
• 34:04
  We
• 34:05
  make
• 34:05
  sure
• 34:05
  we're
• 34:05
  very
• 34:06
  clear
• 34:06
  with
• 34:06
  like,
• 34:06
  hey,
• 34:06
  if
• 34:06
  you
• 34:07
  don't
• 34:07
  get
• 34:07
  order
• 34:07
  packed,
• 34:08
  you're
• 34:08
  also
• 34:08
  helping
• 34:09
  us
• 34:09
  donate
• 34:09
  to
• 34:10
  a
• 34:10
  local
• 34:10
  charity.
• 34:11
  So
• 34:11
  it's
• 34:11
  been
• 34:12
  a
• 34:12
  really
• 34:12
  phenomenal
• 34:13
  journey.
• 34:13
  And
• 34:13
  I
• 34:13
  think
• 34:13
  that
• 34:14
  retailers,
• 34:14
  I'd
• 34:15
  love
• 34:15
  to
• 34:15
  see
• 34:15
  the
• 34:16
  future
• 34:16
  of
• 34:17
  storytelling
• 34:17
  and
• 34:17
  education
• 34:18
  find
• 34:19
  its
• 34:19
  way
• 34:19
  into
• 34:19
  the
• 34:20
  shopping
• 34:20
  experience
• 34:20
  and
• 34:21
  across
• 34:21
  category
• 34:22
  as
• 34:22
  well.
• 34:22
  And
• 34:23
  then
• 34:23
  the
• 34:23
  other
• 34:23
  really
• 34:23
  cool
• 34:23
  thing
• 34:24
  is
• 34:24
  AI,
• 34:24
  right?
• 34:25
  So
• 34:25
  kind
• 34:25
  of
• 34:25
  the
• 34:25
  flip
• 34:25
  side,
• 34:26
  you
• 34:26
  want
• 34:26
  the
• 34:26
  human
• 34:26
  experience.
• 34:27
  I
• 34:27
  want
• 34:27
  to
• 34:27
  feel
• 34:28
  connected.
• 34:28
  I
• 34:28
  want
• 34:28
  the
• 34:28
  human
• 34:29
  experience.
• 34:30
  AI
• 34:30
  is
• 34:31
  really
• 34:31
  cool.
• 34:31
  And
• 34:31
  we've
• 34:32
  been
• 34:32
  working
• 34:32
  on
• 34:32
  kind
• 34:32
  of
• 34:33
  this
• 34:33
  really
• 34:33
  fun
• 34:33
  version
• 34:34
  of
• 34:34
  me
• 34:34
  where
• 34:34
  we
• 34:34
  came
• 34:35
  and
• 34:35
  we
• 34:35
  filmed,
• 34:35
  where
• 34:36
  if
• 34:36
  it's
• 34:36
  the
• 34:36
  middle
• 34:37
  of
• 34:37
  the
• 34:37
  night,
• 34:37
  you're
• 34:37
  shopping
• 34:38
  or
• 34:38
  you're
• 34:38
  in
• 34:38
  a
• 34:38
  different
• 34:38
  time
• 34:39
  zone,
• 34:39
  you
• 34:40
  can
• 34:40
  pop
• 34:40
  onto
• 34:40
  the
• 34:41
  website
• 34:41
  and
• 34:41
  I
• 34:41
  could
• 34:41
  answer
• 34:42
  your
• 34:42
  questions.
• 34:43
  And
• 34:43
  I've
• 34:43
  been
• 34:43
  really
• 34:43
  like
• 34:44
  instrumental
• 34:44
  in
• 34:44
  kind
• 34:45
  of
• 34:45
  making
• 34:45
  it
• 34:46
  very
• 34:46
  personalized,
• 34:47
  trying
• 34:47
  really
• 34:47
  hard
• 34:48
  to
• 34:48
  improve
• 34:48
  the
• 34:48
  technology
• 34:49
  of.
• 34:49
  If
• 34:49
  you're
• 34:50
  speaking
• 34:50
  to
• 34:50
  this
• 34:50
  AI
• 34:51
  character,
• 34:51
  you
• 34:52
  actually
• 34:52
  are
• 34:52
  getting
• 34:52
  the
• 34:52
  advice
• 34:53
  that
• 34:53
  I
• 34:53
  would
• 34:53
  give,
• 34:54
  right?
• 34:55
  Everybody
• 34:56
  on
• 34:56
  the
• 34:56
  team
• 34:56
  listen
• 34:56
  to
• 34:57
  it,
• 34:57
  give
• 34:57
  feedback.
• 34:57
  We're
• 34:58
  taking
• 34:58
  a
• 34:58
  while
• 34:58
  to
• 34:58
  develop
• 34:59
  that
• 34:59
  because
• 35:00
  I
• 35:00
  think
• 35:00
  it
• 35:00
  is,
• 35:00
  it's
• 35:00
  like
• 35:01
  you,
• 35:01
  you
• 35:01
  want
• 35:02
  your
• 35:02
  questions
• 35:02
  answered,
• 35:03
  right?
• 35:03
  And
• 35:04
  I
• 35:04
  think
• 35:04
  that
• 35:04
  again,
• 35:05
  like,
• 35:05
  I
• 35:05
  can
• 35:05
  just
• 35:06
  the.
• 35:06
  The
• 35:06
  key
• 35:07
  theme
• 35:07
  throughout
• 35:08
  this
• 35:08
  conversation,
• 35:08
  Sarah
• 35:09
  has
• 35:09
  been
• 35:10
  really
• 35:10
  enabling
• 35:11
  all
• 35:12
  of
• 35:12
  the
• 35:12
  things
• 35:12
  that
• 35:13
  your
• 35:13
  consumers
• 35:13
  are
• 35:14
  hearing
• 35:14
  about
• 35:14
  when
• 35:14
  they
• 35:15
  start
• 35:15
  and
• 35:15
  they
• 35:15
  find
• 35:16
  you
• 35:16
  on
• 35:16
  TikTok,
• 35:17
  you
• 35:18
  are
• 35:18
  giving
• 35:18
  them
• 35:18
  that
• 35:19
  consistent
• 35:20
  through
• 35:20
  line
• 35:20
  of
• 35:21
  an
• 35:21
  experience,
• 35:22
  no
• 35:22
  matter
• 35:22
  how
• 35:23
  they
• 35:23
  are
• 35:23
  connecting.
• 35:24
  With
• 35:24
  Beachwaver
• 35:25
  video
• 35:26
  commerce
• 35:26
  being
• 35:26
  such
• 35:27
  a
• 35:27
  key
• 35:27
  part
• 35:28
  of
• 35:28
  maintaining
• 35:29
  that
• 35:29
  experience
• 35:29
  when
• 35:30
  they
• 35:30
  land
• 35:30
  on
• 35:30
  the
• 35:30
  site.
• 35:31
  And
• 35:31
  then,
• 35:32
  you
• 35:32
  know,
• 35:32
  I
• 35:32
  think
• 35:33
  really
• 35:33
  like,
• 35:34
  I
• 35:34
  love
• 35:34
  your
• 35:34
  idea
• 35:35
  of
• 35:35
  bringing
• 35:35
  this
• 35:35
  into
• 35:36
  the
• 35:36
  store
• 35:36
  and
• 35:36
  I
• 35:36
  think
• 35:36
  that
• 35:37
  will
• 35:37
  be
• 35:37
  a
• 35:37
  really
• 35:38
  key
• 35:38
  thing
• 35:38
  for
• 35:38
  us
• 35:39
  to
• 35:39
  continue
• 35:39
  to
• 35:40
  watch
• 35:40
  for
• 35:41
  because
• 35:41
  you're
• 35:41
  able
• 35:42
  to
• 35:42
  do
• 35:42
  that
• 35:42
  so
• 35:43
  brilliantly.
• 35:43
  You
• 35:43
  can
• 35:43
  cross,
• 35:44
  you
• 35:44
  know,
• 35:44
  you
• 35:44
  can
• 35:45
  take
• 35:45
  cross
• 35:45
  category
• 35:46
  items
• 35:46
  and
• 35:46
  put
• 35:46
  them
• 35:46
  all
• 35:47
  together.
• 35:47
  You
• 35:47
  can
• 35:48
  do
• 35:48
  suggested
• 35:48
  products.
• 35:49
  You
• 35:49
  can
• 35:49
  use
• 35:49
  AI
• 35:50
  influence
• 35:50
  on
• 35:51
  the
• 35:51
  site
• 35:51
  to
• 35:51
  kind
• 35:51
  of
• 35:52
  recommend
• 35:52
  other
• 35:52
  products
• 35:53
  or
• 35:53
  answer
• 35:53
  questions
• 35:54
  in
• 35:54
  a
• 35:54
  way
• 35:55
  online
• 35:55
  that
• 35:56
  we
• 35:56
  haven't
• 35:56
  quite
• 35:57
  figured
• 35:57
  out
• 35:57
  in
• 35:58
  a
• 35:58
  retail
• 35:58
  store
• 35:59
  setting.
• 35:59
  And
• 36:00
  you
• 36:00
  know,
• 36:00
  with
• 36:01
  the
• 36:01
  advances
• 36:01
  in
• 36:01
  retail
• 36:02
  media
• 36:02
  and
• 36:02
  so
• 36:02
  many
• 36:03
  more
• 36:03
  things,
• 36:03
  I
• 36:03
  think
• 36:04
  we're
• 36:04
  going
• 36:04
  to
• 36:04
  continue
• 36:04
  to
• 36:05
  see
• 36:05
  that
• 36:05
  develop.
• 36:06
  There
• 36:07
  definitely
• 36:07
  is
• 36:08
  an
• 36:08
  opportunity
• 36:09
  area
• 36:09
  there.
• 36:10
  Well,
• 36:11
  I
• 36:11
  want
• 36:11
  to
• 36:11
  thank
• 36:11
  you
• 36:11
  both
• 36:12
  so
• 36:12
  much
• 36:12
  for
• 36:13
  joining
• 36:13
  us
• 36:13
  today,
• 36:14
  Sarah,
• 36:15
  for
• 36:15
  sharing
• 36:15
  your
• 36:16
  story
• 36:16
  and
• 36:16
  your
• 36:16
  advice
• 36:17
  and
• 36:17
  just
• 36:18
  all
• 36:18
  of
• 36:18
  the
• 36:18
  things
• 36:18
  that
• 36:18
  you've
• 36:19
  Learned
• 36:19
  in
• 36:19
  your
• 36:19
  14
• 36:20
  years
• 36:20
  of
• 36:20
  Beachwaver
• 36:21
  and
• 36:21
  Christie,
• 36:22
  for
• 36:22
  kind
• 36:22
  of
• 36:22
  helping
• 36:23
  us
• 36:23
  understand
• 36:23
  what
• 36:24
  the,
• 36:24
  what
• 36:24
  the
• 36:24
  backside
• 36:25
  of
• 36:25
  this,
• 36:25
  how
• 36:26
  you
• 36:26
  as
• 36:26
  a
• 36:27
  retailer,
• 36:27
  brand
• 36:27
  can
• 36:28
  actually,
• 36:28
  you
• 36:28
  know,
• 36:29
  bring
• 36:29
  this
• 36:29
  to
• 36:29
  life
• 36:30
  using
• 36:31
  the
• 36:31
  firework
• 36:31
  platform.
• 36:33
  If
• 36:33
  people
• 36:34
  want
• 36:34
  to
• 36:34
  learn
• 36:34
  more
• 36:35
  about
• 36:35
  beachwaver,
• 36:36
  get
• 36:36
  their
• 36:37
  hands
• 36:37
  on
• 36:37
  the
• 36:37
  products.
• 36:37
  Sarah,
• 36:38
  what's
• 36:38
  the
• 36:38
  best
• 36:38
  place
• 36:39
  for
• 36:39
  them
• 36:39
  to
• 36:39
  do
• 36:39
  that?
• 36:40
  You
• 36:41
  can
• 36:41
  add
• 36:41
  to
• 36:41
  our
• 36:41
  website,
• 36:42
  which
• 36:42
  is
• 36:42
  beachwaver.com
• 36:44
  if
• 36:45
  I
• 36:45
  don't.
• 36:45
  If
• 36:46
  we
• 36:46
  have
• 36:46
  an
• 36:46
  international
• 36:47
  audience
• 36:47
  here,
• 36:47
  we
• 36:48
  also
• 36:48
  have
• 36:48
  beach.comau
• 36:50
  in
• 36:50
  Australia,
• 36:51
  Beachwater
• 36:52
  Co
• 36:53
  UK
• 36:53
  in
• 36:54
  the
• 36:54
  UK
• 36:56
  also
• 36:56
  in
• 36:56
  Canada,
• 36:56
  beach
• 36:57
  over
• 36:57
  CA
• 36:58
  and
• 36:58
  then
• 36:59
  just
• 36:59
  now
• 36:59
  we're
• 37:00
  launching
• 37:00
  in
• 37:00
  Europe,
• 37:00
  so
• 37:01
  we'll
• 37:01
  be
• 37:01
  launching
• 37:02
  that
• 37:02
  as
• 37:02
  well.
• 37:02
  So
• 37:02
  you
• 37:02
  can
• 37:02
  check
• 37:03
  out
• 37:03
  the
• 37:03
  different
• 37:03
  international
• 37:04
  sites.
• 37:04
  And
• 37:05
  we
• 37:05
  actually
• 37:05
  are
• 37:05
  very
• 37:06
  proud
• 37:06
  that
• 37:06
  we
• 37:06
  were
• 37:06
  able
• 37:07
  to
• 37:07
  implement
• 37:07
  this
• 37:08
  full
• 37:08
  strategy.
• 37:09
  So
• 37:09
  we
• 37:09
  actually
• 37:09
  use
• 37:10
  video,
• 37:10
  commerce
• 37:10
  and
• 37:10
  firework
• 37:11
  on
• 37:11
  our
• 37:11
  international
• 37:12
  sites.
• 37:12
  Amazing.
• 37:13
  Which
• 37:13
  is
• 37:13
  also
• 37:13
  really
• 37:14
  cool
• 37:14
  and
• 37:14
  a
• 37:14
  really
• 37:14
  phenomenal
• 37:15
  way
• 37:15
  to
• 37:16
  launch
• 37:16
  into
• 37:16
  a
• 37:16
  new
• 37:17
  market.
• 37:17
  Right.
• 37:18
  Bring
• 37:18
  that
• 37:18
  content
• 37:18
  you've
• 37:19
  developed
• 37:19
  in
• 37:19
  the
• 37:19
  US
• 37:19
  and
• 37:20
  bring
• 37:20
  it
• 37:20
  to
• 37:20
  the
• 37:20
  other
• 37:20
  markets.
• 37:21
  So
• 37:21
  we're
• 37:21
  very
• 37:21
  proud
• 37:21
  of
• 37:22
  that
• 37:22
  strategy.
• 37:22
  And
• 37:23
  then
• 37:23
  if
• 37:23
  you're
• 37:23
  on
• 37:23
  social
• 37:23
  media,
• 37:24
  you
• 37:24
  can
• 37:25
  check
• 37:25
  out
• 37:25
  the
• 37:25
  brand
• 37:26
  at
• 37:26
  the
• 37:27
  Beach
• 37:27
  Waiver.
• 37:28
  And
• 37:28
  we
• 37:28
  also
• 37:28
  have
• 37:28
  the
• 37:29
  international
• 37:29
  sites
• 37:29
  there
• 37:29
  too.
• 37:30
  And
• 37:30
  then
• 37:30
  my
• 37:31
  personal
• 37:31
  one
• 37:31
  is
• 37:32
  at
• 37:32
  Sarah
• 37:32
  Potempa
• 37:33
  on
• 37:33
  Instagram.
• 37:33
  And
• 37:34
  then
• 37:34
  the
• 37:34
  viral
• 37:34
  TikTok
• 37:35
  one
• 37:35
  is
• 37:35
  at
• 37:35
  Sarah
• 37:36
  Potempa
• 37:36
  Hair.
• 37:37
  If
• 37:37
  you
• 37:37
  want
• 37:37
  to
• 37:37
  learn
• 37:37
  to
• 37:37
  braid,
• 37:38
  you
• 37:38
  can
• 37:38
  go
• 37:38
  there.
• 37:39
  Oh,
• 37:39
  my
• 37:39
  God.
• 37:40
  I
• 37:40
  will
• 37:40
  be
• 37:40
  following
• 37:41
  immediately
• 37:41
  after
• 37:42
  this
• 37:42
  recording.
• 37:43
  Thank
• 37:44
  you
• 37:44
  so
• 37:44
  much,
• 37:44
  Sarah.
• 37:45
  Christy,
• 37:46
  you're
• 37:46
  going
• 37:46
  to
• 37:46
  be
• 37:47
  at
• 37:47
  nrf,
• 37:47
  coming
• 37:48
  up
• 37:48
  here
• 37:48
  at
• 37:48
  the
• 37:49
  firework
• 37:49
  front
• 37:49
  porch
• 37:50
  in
• 37:51
  the
• 37:51
  right
• 37:51
  across
• 37:52
  from
• 37:52
  Starbucks.
• 37:52
  I
• 37:53
  know,
• 37:53
  at
• 37:53
  booth
• 37:53
  3951.
• 37:55
  Where
• 37:56
  can
• 37:56
  people
• 37:56
  get
• 37:56
  in
• 37:57
  touch
• 37:57
  with
• 37:57
  you
• 37:57
  if
• 37:57
  they
• 37:58
  want
• 37:58
  to
• 37:58
  meet
• 37:58
  you
• 37:58
  at
• 37:58
  nrf?
• 37:59
  They
• 37:59
  want
• 38:00
  to
• 38:00
  talk
• 38:00
  to
• 38:00
  you
• 38:01
  about
• 38:01
  how
• 38:01
  they
• 38:02
  can
• 38:02
  try
• 38:02
  to
• 38:03
  recreate
• 38:03
  the
• 38:04
  beach
• 38:04
  waiver
• 38:04
  magic
• 38:05
  that
• 38:05
  Sarah
• 38:06
  just
• 38:06
  explained.
• 38:07
  What's
• 38:07
  the
• 38:07
  best
• 38:07
  way
• 38:07
  for
• 38:07
  them
• 38:08
  to
• 38:08
  get
• 38:08
  in
• 38:08
  touch
• 38:08
  with
• 38:08
  you?
• 38:09
  Yeah,
• 38:09
  I
• 38:09
  would
• 38:10
  say
• 38:10
  LinkedIn.
• 38:10
  I
• 38:10
  love
• 38:11
  LinkedIn.
• 38:11
  They
• 38:11
  can
• 38:11
  just
• 38:11
  send
• 38:11
  me
• 38:12
  a
• 38:12
  message
• 38:12
  and
• 38:13
  I
• 38:13
  can
• 38:13
  set
• 38:13
  up
• 38:13
  a
• 38:14
  call
• 38:14
  and
• 38:15
  then
• 38:15
  also,
• 38:15
  you
• 38:15
  know,
• 38:15
  meet
• 38:16
  us
• 38:16
  on
• 38:16
  the
• 38:16
  third
• 38:16
  floor,
• 38:17
  booth
• 38:17
  3951.
• 38:18
  And
• 38:18
  then
• 38:18
  like
• 38:19
  you
• 38:19
  said,
• 38:19
  in
• 38:20
  that
• 38:20
  Crystal
• 38:20
  Palace
• 38:21
  Lounge,
• 38:21
  we'll
• 38:21
  have
• 38:21
  our
• 38:21
  Front
• 38:22
  Porch
• 38:22
  Lounge.
• 38:22
  It
• 38:23
  is
• 38:23
  adjacent
• 38:23
  to
• 38:23
  Starbucks.
• 38:24
  And
• 38:24
  if
• 38:24
  you've
• 38:24
  ever
• 38:24
  been
• 38:24
  to
• 38:25
  nrf,
• 38:25
  pretty
• 38:26
  much
• 38:26
  everybody
• 38:26
  knows
• 38:26
  where
• 38:26
  Starbucks
• 38:27
  is.
• 38:27
  Oh,
• 38:27
  yes.
• 38:28
  That's
• 38:29
  the
• 38:29
  fuel
• 38:29
  that
• 38:30
  gets
• 38:30
  us
• 38:30
  through,
• 38:30
  that's
• 38:31
  for
• 38:31
  sure.
• 38:32
  Well,
• 38:32
  that
• 38:32
  wraps
• 38:33
  us
• 38:33
  up.
• 38:33
  Thank
• 38:33
  you
• 38:34
  so
• 38:34
  much
• 38:34
  to
• 38:34
  Sarah
• 38:34
  Potempa
• 38:35
  of
• 38:35
  Beach
• 38:36
  Waiver
• 38:37
  and
• 38:37
  Christy
• 38:37
  Vanader
• 38:38
  of
• 38:38
  Firework
• 38:39
  for
• 38:39
  sitting
• 38:39
  down
• 38:39
  with
• 38:39
  us
• 38:40
  today.
• 38:40
  And
• 38:41
  on
• 38:41
  behalf
• 38:41
  of
• 38:41
  all
• 38:42
  of
• 38:42
  us
• 38:42
  here
• 38:42
  at
• 38:42
  omnitalk,
• 38:43
  as
• 38:43
  always,
• 38:44
  be
• 38:44
  careful
• 38:44
  out
• 38:45
  there.