How Beachwaver Became Successful Going All In On Video Commerce | Ask An Expert
In this episode of the Omni Talk Ask An Expert series, Beachwaver CEO Sarah Potempa and Firework’s VP of Strategic Accounts Kristi Vannatter reveal how Beachwaver uses live video commerce to enhance customer engagement and drive sales. They discuss Beachwaver’s journey from QVC to Target, building a dedicated fan base, and using video to bridge online and in-store experiences.
Key moments:
0:13 – Introduction to the Beachwaver and Firework Front Porch Series and upcoming presence at NRF 2025.
1:01 – Beachwaver’s journey from social media to Target’s shelves and the role of live video in…
The skinny
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