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Barbie Takes Over Vegas: Designing Activations Around Cultural Moments - Brooke Sanchez, Circa Resort & Casino
Today, we're learning from Brooke Sanchez, Director of Marketing and PR at Circa Resort & Casino in Las Vegas. In this episode, you'll hear the story behind their Barbie activation, what it includes, the impact so far - and the opportunity for all hospitality providers to take advantage of cultural moments like these.
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