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The Grocery Store That Beat the Soviet Union and What Amazon Sellers Can Learn From It
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Most sellers think competition is the problem. But what if too many options, too many SKUs, and too many competitors are actually the system working?
In this episode of Selling on Giants, Mr. Will breaks down why crowded marketplaces are not always a warning sign. In many cases, competition is proof that demand already exists, and the brands that know how to read that demand can turn a noisy category into a source of intelligence.
The episode starts with the famous story of Boris Yeltsin walking into a regular grocery store in Houston in 1989 and being shaken by what he saw…
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