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Leaving NY for Cleveland: Why Aaron Lichtenstein Bet Big and Won
Why did Aaron Lichtenstein leave a Big Four accounting job in NYC to start over in Cleveland—and how did that risk turn into a wound care empire?
In this episode, we sit down with Aaron Lichtenstein, founder and industry leader in wound healing technology, to unpack his wild career pivot from Deloitte and Ernst & Young to scaling a nationwide healthcare company based in Cleveland, Ohio. From sales strategy and LinkedIn branding to trade show dominance and the surprising power of being nice, Aaron shares the real story behind his success.
You’ll hear:
Life after the Big Four: why Aaron walked…
The skinny
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