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Every Yes Drives a No | Building a Business that Aligns with Your Values with Ashlee Sang

Michelle Terpstra sits down with Ashlee Sang, messaging strategist and founder of Ashlee Sang Consulting, for a candid conversation about the decisions that shape a business and a life. Inspired by the idea that every yes inherently creates a no, they explore what it really means to grow a company with intention. Together, they unpack the tension many founders feel between ambition and alignment, and how values-driven decision making can create a business that is sustainable, profitable, and deeply personal.

Ashlee shares how her work has evolved from traditional marketing and messaging…

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