Respond to Cold Outreach From Potential Buyers

Selling Your Canadian Business · Aug 21, 2025 · 13m

For owners of privately-owned Canadian businesses generating $10 to $50 million in annual revenue, receiving an unsolicited call from a potential buyer can be both intriguing and disruptive. These cold outreach attempts—whether from private equity firms, strategic buyers, individual investors, other entrepreneurs, the company’s major customers, major suppliers, or major rivals—often prompt a direct response from business owners, even when they’re not actively looking to sell. While engaging with these inquiries may seem like a logical step to explore opportunities, it can lead to missteps…