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The Miss Isn’t the Failure. What You Do Next Is
The board deck is due. The forecast came in soft a week ago, and everyone in the building already knows it. Nobody has said so out loud, because the first person to say it risks sounding like they never believed in the plan.
That’s the position every CEO eventually finds themselves in. Above you, a board and investors who signed off on a number and are anxious to know how the business is performing. Below you, a management team that either doesn’t know how bad it is yet or is too nervous to bring it to you first. Both conversations run through the same person: you. And most days, you're the…
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