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Go-to-Market Plays #4: How to Execute a Comeback Campaign
Your best opportunities have already used your product before. How can you get them back before they disappear forever?
Enter: the Comeback Campaign.
Tamara says the point of the campaign is to remind people why they signed up in the first place and what they’re missing out on. Creating this type of FOMO can urge people to check you out again. From strategically placed ads to email efforts, there are a ton of ways to get creative.
Plus, Daniel gives a real-life example with the Uber app…one that has probably gotten you to come back before (and you didn’t even know it!).
If you’re looking to…
The skinny
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