Latest / AI DTC WTF / A "Summer Fling": How Anthropic's Best Model Got Pulled
Transcript
- 0:03If you work in D2C and you use AI and
- 0:05you're wondering what the
- 0:07F is going on every week,
- 0:08this is your podcast, the AI D2C WTF
- 0:11podcast, your home for
- 0:13tactical tips, strategies, and
- 0:14ideas that you can implement right now in
- 0:17your AI workflows to make
- 0:18your brand or agency more money.
- 0:22Welcome to another episode of AI D2C WTF.
- 0:26And today we are talking about Fable,
- 0:29the Claude model being pulled down by the
- 0:31U.S. government for
- 0:32reasons that maybe you know,
- 0:34maybe you don't know, and what happens to
- 0:38your AI stack when this
- 0:39model vanishes overnight.
- 0:41So I'm here with Thomas Moen, my homie
- 0:45from Norway, who is becoming an absolute
- 0:48legend in AI in Europe
- 0:50and in other places too. And just super
- 0:53excited to talk about this because I
- 0:54think it happened and
- 0:55then everyone was like, wait, what's
- 0:56happening with this? And
- 0:57then it just said on Claude,
- 0:58Fable's unavailable. And I think this
- 1:01creates a lot of interesting
- 1:02precedents, right? In terms of
- 1:04like models being pulled down. So, you
- 1:06know, it was available for
- 1:07three days. That's how long
- 1:09Anthropics most powerful model lasted.
- 1:10And it was a great day, Andrew.
- 1:13I had a lot of, I was so happy. Everybody
- 1:16had a lot of memes about
- 1:17it being a summer fling,
- 1:20a hot summer fling, right? Yeah.
- 1:24You know, so look like that's how long it
- 1:26was available for
- 1:27three days before the U.S.
- 1:28government made them shut it off. And if
- 1:30you have anything that's
- 1:31wired into Fable 5 in those
- 1:33three days, right, this episode is your
- 1:35fire drill. We're going to
- 1:35go through what happened,
- 1:37what to do about it, and what are the
- 1:38things you need to check?
- 1:39Because I think there's a lot of
- 1:41pieces that we want to go through. So
- 1:42first of all, you know, what actually
- 1:45happened? Let's talk about
- 1:46this. So on June 12th, actually it was at
- 1:48521 Eastern. Anthropic
- 1:50received an export control
- 1:53from the U.S. government saying, hey, you
- 1:55need to suspend access
- 1:56to Fable 5 and Mythos 5,
- 1:58two of its most capable models, three
- 2:00days after launch. The order targeted
- 2:02technically access by
- 2:04any foreign national inside or outside of
- 2:06the U.S., including
- 2:07Anthropics' own foreign national
- 2:09employees, because Anthropic couldn't
- 2:12cleanly segment access by nationality and
- 2:15net effect was a full
- 2:16shutoff for all customers. And they did
- 2:19this because there was
- 2:20national security concern around a
- 2:21jailbreak of Fable, basically asking the
- 2:24model to read a code base
- 2:26and spot software flaws. And
- 2:28so, you know, other softwares can already
- 2:30do this, but it was a
- 2:32jailbreak of Fable. But this,
- 2:35you know, is sort of, this could happen
- 2:37to anybody. This could
- 2:38happen to any model. And in fact,
- 2:39it probably already has, you know, and
- 2:42I'm going to go into the final point,
- 2:44which is Anthropic is,
- 2:46so they complied, but they publicly
- 2:47disagreed saying that it was a
- 2:49misunderstanding. So nobody got
- 2:51hacked, nobody had a breach of data, but
- 2:52it was like, recalled
- 2:54like a car part, right? Like,
- 2:56or whatever. So, mid-deployment.
- 2:58Yeah, yeah. And it's still unclear what
- 3:02the jailbreak or the
- 3:03security issues are. And it's
- 3:05been a lot, a lot of back and forth on
- 3:07things. And I think it's also
- 3:09particularly interesting that
- 3:11before the release of Fable 5 and Mythos,
- 3:15Anthropic has been
- 3:16spending a lot of time kind
- 3:18of hyping how dangerous the Mythos model
- 3:21was and kind of how
- 3:22potentially it would break the internet.
- 3:25And then when they finally kind of
- 3:27release it, it only kind of survives
- 3:29three days before it gets
- 3:30shuts down. But no hacking, no breaching
- 3:33of data. And probably it's a mix of
- 3:36something you can recreate
- 3:37on the other models. And I also
- 3:39personally think it has a lot to do with
- 3:41the relationship of Anthropic
- 3:43and the US government as well, which I
- 3:45don't think we need to go into all that
- 3:47kind of the rabbit hole
- 3:49there, but it's definitely a mix with a
- 3:51lot of factors here.
- 3:52Totally. But I mean, we should go into it
- 3:53a little bit. Like, I think
- 3:55it's a couple things to mention.
- 3:56One is, is that I think, you know, being,
- 3:58I used to be a press secretary in
- 4:00Congress in the United States.
- 4:01And one of the things that I noticed by
- 4:04in being in Congress was that
- 4:06there was a lot of people that
- 4:07wanted, that wrote legislation that
- 4:09wanted to actually think about things
- 4:10long term. And then there was the
- 4:11actual members of Congress that wanted
- 4:13things done yesterday. And it wasn't
- 4:15necessarily thoughtful at all
- 4:16around like the approach. Okay. And I
- 4:19think that we now in the current
- 4:20administration in the United
- 4:21States, you know, people can disagree
- 4:23with me politically, but
- 4:24like, it's a technical term
- 4:25would be, I think it's a little bit of an
- 4:27F show of like, what
- 4:29actually is the strategy around AI?
- 4:32A lot of things are an F show, but we're
- 4:33specifically talking about AI today. And,
- 4:36you know, how are we
- 4:37going to go forth on this? And I think
- 4:38because it's rapid pace, it
- 4:40just doesn't match up with how
- 4:41government works. And so they don't know
- 4:43how to legislate or
- 4:44regulate this at all. And so to me,
- 4:47you know, what happened was it, they, you
- 4:49know, some, some idiot
- 4:51who's running the NSA at this
- 4:52point, right in the United States
- 4:54basically goes and says, and they see an
- 4:56issue and they go, Oh my
- 4:57gosh, there's this issue. It's exposing
- 4:59stuff. We didn't know. Oh my
- 5:00gosh, that's big. We should
- 5:01shut it down. I mean, like it was, it was
- 5:03three days. Like they didn't, these
- 5:05models have been able
- 5:06to do this. And for specifically, they
- 5:08like went to Anthropic,
- 5:09I think partially from a
- 5:11PR standpoint to say like, we're reigning
- 5:13in AI, but I don't think
- 5:15it, you know, it really did
- 5:16anything because it's not really solving
- 5:18the core problem. And I
- 5:19think it also shows the
- 5:20dysfunction and the disorganization
- 5:22around how they're going to approach AI
- 5:25as an administration.
- 5:26But I also think it sets like a decent,
- 5:29or I'm sorry, a dangerous
- 5:30precedent that like a government
- 5:32can take down a model, right? Like that's
- 5:35a problem that it can take down a
- 5:37frontier model post launch.
- 5:39And the ramifications, which I'm saying,
- 5:42seeing Andrew kind of from,
- 5:44from, from my side is that
- 5:45a lot of people are now very skeptical in
- 5:49kind of going deep with the American
- 5:51models, right? So I have
- 5:52a lot of friends who've been starting to
- 5:54experiment with DeepSeq. I have a lot of
- 5:56European friends who
- 5:57are kind of trying to understand the
- 5:59European language model, landscape, et
- 6:03cetera, et cetera. So things
- 6:04that you wouldn't really think about a
- 6:07week and a half ago are now on people's
- 6:10minds and people are
- 6:11a bit more aware of how unstable the
- 6:15current situation is in the U.S.
- 6:17Absolutely. I mean, and the irony thing
- 6:19of this, I think is funny is that
- 6:21Anthropics own safety
- 6:22transparency, like area or division
- 6:26publicly admitting that no model is
- 6:27perfectly jailbreak proof.
- 6:29I think that handed the like regulators
- 6:32or the government, the
- 6:33rationale that they needed.
- 6:34Right. So I think it could have been
- 6:36anybody. And I think that that's, that's
- 6:39a big thing to point
- 6:39out. And I, you know, who knows how this
- 6:41is going to continue to
- 6:42evolve because we're at that phase
- 6:44where AI is only continuing to get more
- 6:46powerful as time goes on and
- 6:48it will get exponentially more
- 6:50powerful. And so what is the government
- 6:52going to do to, to attempt to regulate
- 6:54this? And shutting down
- 6:55a model is not like a way to do it. In my
- 6:58opinion, there's going to have
- 6:59to be, you know, a, basically
- 7:01an industry leading group that's going to
- 7:04go through and review
- 7:05these things. And then there
- 7:06probably is going to be a committee in
- 7:07Congress on this, you know,
- 7:09that, I mean, there probably is,
- 7:10but it's not necessarily that effective
- 7:11at this point because they're
- 7:13now it's June, July, August,
- 7:14they're not doing anything in Congress.
- 7:16And, you know, and, and
- 7:17so the, the presidency,
- 7:19they're not the executive branch. They
- 7:21don't know necessarily
- 7:22how to deal with this.
- 7:23And so I think what you see is you see
- 7:24things starting to pop
- 7:25up like the New York law,
- 7:27which came out in June 9th, where you
- 7:29have to put a, you know,
- 7:30disclosure on your ad creative
- 7:34that says, Hey, this is made with AI.
- 7:36There's a similar law that's
- 7:37actually in the European Union
- 7:39that talks about this. And, and the
- 7:41European Union one is, is
- 7:43classically European. It's like
- 7:45insanely broad covers everything. It has
- 7:48no, you know, like
- 7:50regulation arm. It appears the
- 7:52the fines are like, who knows? It's like,
- 7:55yeah, there's, there's
- 7:56no enforcement arm rather.
- 7:58And so it's like, it's a mess. But my, I
- 8:00guess my point is that
- 8:01you're going to have both,
- 8:02you're going to have all this stuff start
- 8:03to percolate in terms of
- 8:05you're not, you're having
- 8:05top-down people pulling models from the
- 8:07executive branch of the
- 8:08United States. You have bottom-up
- 8:10people pulling, you know, like laws in
- 8:12New York state, you know,
- 8:13and it's like all this stuff's
- 8:15going to start to do this. So over the
- 8:16next year, especially, I
- 8:18mean, you're going to have to be
- 8:19ready that you can't be overly dependent
- 8:22upon only one model.
- 8:24Yeah. And this kind of.
- 8:31AI D to C WTF is brought to you by
- 8:34motion. And this episode
- 8:35is brought to you by runneth
- 8:37from motion. And if you run paid social,
- 8:39I mean, obviously, you
- 8:40know, motion, it's a creative
- 8:41analytics platform that everybody uses.
- 8:43But the thing I've been
- 8:44obsessed with lately is runneth.
- 8:46And it's their AI agent that lives right
- 8:48inside of your ad data. The
- 8:50simplest way to explain it,
- 8:51most people use AI by asking it one
- 8:53thing, like, Hey, what did we do
- 8:54yesterday? How'd it go?
- 8:55Runneth is the upgrade of that. You just
- 8:57tag it and ask it to do
- 8:58almost anything. It goes into your
- 8:59account. Does it like build me this
- 9:02week's creative recap, pull the data and
- 9:04write a brief on what to
- 9:05iterate next. Tell me which ads to make
- 9:08next. And it goes on and does this in
- 9:10plain English. So two
- 9:11things that actually make it really
- 9:12special, right? So under
- 9:13the hood, it's, it's Claude,
- 9:14right? And anything Claude can do,
- 9:16runneth can do basically
- 9:18even better as long as you go to
- 9:19access. And second, it's wired from
- 9:21everything motion has. So
- 9:22the AI tags, the creative, the
- 9:24frame by frame breakdowns, and then it's
- 9:26trained by $14 billion in ad spend on
- 9:28motion as customers,
- 9:29right? So it's pretty insane. So the way
- 9:32that, you know, we're
- 9:33using it, and I know some other
- 9:35colleagues are using it, like I looked at
- 9:37what they're doing, and we
- 9:38talked through it. People are,
- 9:40you know, having it drop a morning brief
- 9:42in Slack on how the
- 9:43account's performing. It gets smarter
- 9:44every time it runs. It's less like a tool
- 9:47and more like a creative strategist
- 9:48working while you sleep.
- 9:49So go see it at motionapp.com. That's
- 9:51runneth from motion and make ads that win
- 9:54without getting lucky.
- 10:00You're going to have to be ready that you
- 10:02can't be overly
- 10:03dependent upon only one model.
- 10:05Yeah. And this kind of leads us into why,
- 10:09yeah, this leads us into kind
- 10:10of why, why you, the audience
- 10:12should, should care about this. Why, why
- 10:14do e-commerce
- 10:15advertisers, agencies, D2P, C people,
- 10:18why, why, why should we care about this?
- 10:20But, but because I think, I
- 10:21think we should care deeply
- 10:22about this. And I think it's, it has kind
- 10:24of exposed how vulnerable a lot of
- 10:27people's AI workflows and,
- 10:30and kind of how they look at things and
- 10:32how to kind of build things
- 10:33and what kind of building blocks
- 10:34they're been using that, that suddenly
- 10:37maybe doesn't feel so
- 10:40future-proofed anymore.
- 10:41No, absolutely not. So, you know, why
- 10:43should you care? Let's go through some of
- 10:44the reasons. Number one,
- 10:46single model dependency is now a real
- 10:48risk for you. So if you're building
- 10:50stuff, creative analysis,
- 10:52analysis, competitor analysis, whatever,
- 10:54customer support workflow, anything
- 10:56you're doing in D2C by
- 10:58one specific model, you know, a directive
- 11:00like this can take you down
- 11:01with zero warning. You're not
- 11:02going to have anything backup. So it's,
- 11:04it's the same exposure as
- 11:05if you had one 3PL, you know,
- 11:08or one ad platform, like you have to be
- 11:10cautious and aware of this. I'm not
- 11:12saying, you know, if Fable
- 11:13is, is what you eventually go with,
- 11:15that's the most powerful. I think that's
- 11:16okay. You just have to
- 11:17have a backup, which we'll get into in a
- 11:20minute. I think that's a,
- 11:21that's one. I think number two,
- 11:23agencies feel it harder than brands. You
- 11:26know, if you ran 70
- 11:28clients through a pipeline of,
- 11:31of static image creation, you know,
- 11:33that's 70 fires you have to
- 11:35deal with basically. So like
- 11:37agencies are going to feel this because
- 11:38the numbers and the scale that you're
- 11:40doing generally are going
- 11:42to be, you know, greater than that of,
- 11:45let's just say one particular brand. So
- 11:48just be aware of where
- 11:50you're tied in. And, you know, having a
- 11:53plan of, as we talked about this in
- 11:55previous episodes, I
- 11:55talked about this with Will about AI
- 11:57governance, who's running AI governance
- 11:59in your organization
- 12:01and what's the workflow as it relates to
- 12:03what are we doing with AI? How are we
- 12:05using it? Where is it
- 12:07currently integrated? Where is it
- 12:08currently integrated into client
- 12:09deliverable and, and client
- 12:11communication and, and client, you know,
- 12:13asset creation, whatever.
- 12:15And what happens if one of
- 12:17these models goes down? Absolutely. What,
- 12:19what, what's the plan? And,
- 12:21and you have to have somebody
- 12:22in your organization that's the captain
- 12:23of that, that really understands and has
- 12:25backup plans for it,
- 12:26because it's going to be really
- 12:28challenging if you don't have.
- 12:29Absolutely. And just to kind of build
- 12:32on the single model dependency we talked
- 12:34about, I also see that a lot of people
- 12:38are locking themselves
- 12:40into codecs or cloud code or something
- 12:43like that. And, you know, it is, I think
- 12:47when you're operating
- 12:48a business, you're very vulnerable if
- 12:50you, so one thing is the
- 12:52models, but it's also kind of the
- 12:53platforms to make sure that your
- 12:55workflows would work just as good with,
- 12:58with codecs or some other
- 13:00large language models. A lot of people
- 13:02we've been talking to, Andrew, are kind
- 13:03of building their own
- 13:05software and are plugging the models into
- 13:08it instead of working kind
- 13:10of in cloud code all day,
- 13:11et cetera. And I think that that's a very
- 13:14smart way of thinking
- 13:15about how to operate a business
- 13:17that makes you less vulnerable when
- 13:20things like this happens.
- 13:21So to kind of be not platform
- 13:24dependent, I think it would be something
- 13:27you should think about going forward.
- 13:29Yeah, totally. I think being not platform
- 13:31dependent and having a
- 13:32fail safe going through.
- 13:34Another thing to mention, right, is if
- 13:36you handle customer
- 13:38order data. So, you know,
- 13:40we call that like the PII stuff, right,
- 13:42which is around customer
- 13:44payments through Stripe or through
- 13:45Shopify or whatever else. One thing that
- 13:47I noticed in doing the research for this
- 13:48episode is there's a
- 13:5030 day customer retention policy that was
- 13:52shipped with Fable. Yes.
- 13:54And this is their own jailbreak
- 13:56mitigation sort of trade-off. And D to C
- 13:59brands handling that data,
- 14:01that customer data, that changes by
- 14:03model. So you have to be aware of how
- 14:07that changes and what the
- 14:08changes are within each model. And you
- 14:10can just figure that out by asking the
- 14:11model, hey, how are you
- 14:12handling this? But, you know, I think
- 14:14that that is something to be
- 14:16aware of with customer data,
- 14:17right. And how you're, how you're
- 14:20protecting that. And if you were to run
- 14:22into an issue, you know,
- 14:23with, with a customer saying, how's my
- 14:26data being handled or whatever, you have
- 14:28to be able to answer
- 14:28that. So, so that's, I think some of the
- 14:31bigger pieces that we want
- 14:32to talk about why you should
- 14:34care. I'd say that let's get into sort of
- 14:36a little bit more of the tactics around
- 14:38this, which we've gone
- 14:39into briefly, but I think we'd get into
- 14:41more. So, so one audit, the AI
- 14:44dependencies that you have,
- 14:46right. Get your prompts, your workflows,
- 14:48your MCP configs, zaps,
- 14:51whatever, and make a list of who,
- 14:54how they're connected and what is calling
- 14:56what. And like, again, this
- 14:58is sort of that AI governance
- 15:00piece within your organization, have
- 15:02somebody assigned to this or
- 15:03have a team in your, in your
- 15:04agency or your brand assigned to this of
- 15:07how are we doing this? Who's in charge
- 15:09and how are all these
- 15:10pieces talking to each other? So that if
- 15:12one breaks, there's a workflow that it
- 15:14can go on to a varying
- 15:16model and you're not completely stuck.
- 15:18Also, I think it's important
- 15:19to, to build a fallback ladder,
- 15:21you know, so for all the critical
- 15:23workflows, et cetera, make sure you have
- 15:26fallbacks and you have
- 15:27backup models and actually test the
- 15:29backup models. I had a big issue actually
- 15:33a few days ago where my
- 15:35backup model was not working correctly on
- 15:38one of my open clause. So suddenly
- 15:39everything stopped working.
- 15:41So actually testing that the fallbacks
- 15:44are working, I think is very
- 15:46important. Make sure that your
- 15:48models is not hard coded into your
- 15:50workflows, but kind of make it to Opus or
- 15:53Sonnet or GPT or like
- 15:56whatever it is, I think
- 15:57is also very, very smart.
- 15:59Yeah. I think ultimately another thing
- 16:01along with having this like
- 16:02pathway is also, you know,
- 16:05keeping a playbook for manual mode,
- 16:06right? Like if none of
- 16:07this existed, like how,
- 16:09what are the things that you, what are
- 16:11the things that you're going to do to fix
- 16:13this and how are you
- 16:14going to run the business? So having a
- 16:16plan with the team,
- 16:18understanding if we cannot query this,
- 16:20what is the way that we're going through
- 16:22and doing this? You know, we're doing
- 16:23this in our organization
- 16:24now, which is, you know, looking at
- 16:27essentially with a database of
- 16:29all of our customers. We are,
- 16:32we've done it manually. And now we are
- 16:35basically having duplicative efforts
- 16:36where we're updating it
- 16:37manually, but we're also updating it in
- 16:39AI as we continue to build
- 16:41AI. And we're building like a
- 16:42master queryable database within all of
- 16:45our customers, what
- 16:46they've done. But I'm worried
- 16:47that, that, that a model will get pulled
- 16:49down or there's going to
- 16:50be some issue or whatever.
- 16:52And then like, so that's what we're
- 16:53doing. We're basically
- 16:54building two as it goes through
- 16:56so that we have a fallback. I'm not
- 16:57saying you have to do this, but I do
- 16:59think that if we ultimately
- 17:00move into one that's fully AI automated
- 17:03stuff that we're doing with customer
- 17:04database querying and
- 17:05everything, we should at a minimum at a
- 17:07weekly basis, be also
- 17:09updating a manual database in
- 17:10Google sheets or whatever that's locked
- 17:12so that we know, right?
- 17:13Like, I just think if we become
- 17:15overly dependent on this, this is bad.
- 17:17There's already so much
- 17:18talk around people are becoming
- 17:21lazy. They're not letting, they're not
- 17:23doing the work themselves. AI is doing
- 17:25it. You can tell all the
- 17:26posts sound the same. They're all sound
- 17:27homogenous, which I agree with. And I
- 17:30think there's a lot to be
- 17:31said for that because people jump into
- 17:33like making it easier on them. And I
- 17:35mean, LinkedIn comments
- 17:36are an example of this, right? So anyway,
- 17:39so you need to just like be
- 17:41aware and be conscious of that
- 17:44and have a, have a plan. Yeah. And I
- 17:46think building on that, I think you, you
- 17:48need at the minimum to
- 17:50understand the logic of how things work,
- 17:53right? So you have to
- 17:54understand what the AI is actually
- 17:57reading from, what it's going through,
- 17:59the, the, the processes it's doing. You
- 18:01know, we, we, we've gone
- 18:02from SOPs to AI skills basically. And
- 18:07those skills are getting more and more
- 18:09bloated and more and more
- 18:11complicated. I've actually started now
- 18:13going, going through a lot of my core
- 18:15skills and rewriting it
- 18:16from the, the bloat that AI wrote it into
- 18:19something that I can
- 18:20actually understand and, and
- 18:22understand the logic of that has created
- 18:25actually a higher quality of
- 18:26the, of the outcome. But also
- 18:28if you have to go to what you call manual
- 18:30mode or caveman, like how you
- 18:32did it from back in the days,
- 18:34understanding the logic, the workflows,
- 18:37and what the skills that SOPs are
- 18:39actually doing is super,
- 18:41super important. And last, last thing
- 18:44that I'm becoming a
- 18:45bigger and bigger advocate for
- 18:48is also considering more open source
- 18:51systems, right? So I'm a
- 18:52big open claw, for example,
- 18:55guy, which is an open source project you
- 18:57can put into every different large
- 19:00language models out there.
- 19:02So we're trying to build as much as
- 19:04possible outside codecs and outside cloud
- 19:07code, and just let kind of
- 19:09our systems use them when we need it. But
- 19:13we are also now
- 19:14experimenting with having local models
- 19:16running or doing some of the work. So, so
- 19:18again, experimenting
- 19:20with what if open AI or
- 19:23Anthropic went off the map today? How
- 19:25screwed would you be? And what's the plan
- 19:28to make sure that you can
- 19:29actually keep thriving and at least kind
- 19:32of keep surviving in,
- 19:33in a blip like that?
- 19:35Totally. I think it's, I think the big
- 19:36thing to take away from this is that
- 19:37look, AI is moving from,
- 19:40you know, Hey, this is doing cool, cool
- 19:41shit. It does all this too. It's going to
- 19:44continue to move into,
- 19:45to a pseudo regulated infrastructure.
- 19:48Okay. So you have to be ready that
- 19:50government's going to come
- 19:51in and, and it plays a heavy, playing a
- 19:52heavy hand in this. And I think anybody
- 19:54that's going to be in
- 19:55office is going to continue to try to do
- 19:57this because I think the
- 19:58public sentiment around AI is
- 20:00we like it, we use it, but there's also a
- 20:02ton of skepticism in the
- 20:03United States and people also,
- 20:06you know, are, it's easy to be against
- 20:08AI, right? And it's easy to say like, AI,
- 20:10they're too powerful,
- 20:11these companies, whatever, which I don't
- 20:13disagree with necessarily. Right. So
- 20:15you're going to start
- 20:16to see that you're going to start to see
- 20:17more laws like New York, where there's
- 20:19regulated infrastructure
- 20:20that comes up or regulating the
- 20:21infrastructure of disclosures around AI
- 20:24around, you know, whatever.
- 20:26It's like, you need to, we need to be
- 20:27ready. And there needs to be
- 20:28systems that you have in place,
- 20:31knowing that these things could be
- 20:32eliminated quickly. Okay. So
- 20:35again, like it's contingency
- 20:36planning. It's just, it's easy to go all
- 20:39in on this stuff, but
- 20:40you also have to be ready
- 20:41and have a plan for when it's not. So
- 20:43thanks for checking out our
- 20:45quick episode today on this.
- 20:47We thought it was important to drop. If
- 20:48you have thoughts,
- 20:49questions, please feel free to email
- 20:52us or contact us. And we look
- 20:53forward to having you join us.
- 20:55Bye.
- 20:55Bye.
- 20:55Bye.