Latest / The Yield Doctor with James Deaker
Maximum Yield: Kiri Masters on Growing Your Retail Media Bottom Line
Is your Retail Media Network actually generating new revenue, or just shifting trade spend around? In this episode, James Deaker (The Yield Doctor) sits down with retail media expert Kiri Masters to diagnose the "Retail Media Doom Loop" and uncover the blueprint for building a high-margin commerce media business.
Whether you're a mid-sized retailer or a major network, we dive into the structural shifts required to move beyond basic ad units and start capturing real, incremental yield.
In this video, you’ll learn:
The critical difference between Retail Media and Commerce Media.
Why…
The skinny
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