FBS 2018: Serving the Subculture of Your Audience with Randall Pich of LIVE FIT

Ever Forward Radio with Chase Chewning · Apr 2, 2018 · 14m

Randall Pich, entrepreneur and founder of multiple brands has a story behind his growth and success. During his high school days, Randall did a lot of graphic designing, which led to working with a handful of companies. While growing up in the hardcore scene and skateboarding days, there were a lot of underground clothing lines blowing up.

While attending college at Long Beach State full-time, Randall worked as a personal trainer and owned a T-shirt store with his friend Bruce. Personal training came natural for him because he fell in love with working out and fitness in general. At the time…