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The #1 Mistake Real Estate Agents Make When Learning: Trying to Start or Scale Their Business · The Real Estate Agent Playbook

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  real estate agents
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  do you feel like there's so much information out there
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  all the YouTube content all of the courses
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  all of the ads coming at you all at once
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  well the truth is
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  we are in an age with a ton of real estate coaches
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  a ton of people trying to get your dollar
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  and help you scale your business
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  or just get your attention
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  and what we have seen is a tendency to over learn
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  if you believe it you can actually do that
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  we're gonna talk about this
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  and some mistakes I see real estate agents make
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  when they're trying to start or scale their business
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  when it comes to all of this content
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  and all of this education that's out there
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  so stay tuned
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  what's up guys
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  I'm Jeremy Kane with the Real Estate Agent playbook
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  super excited to bring this one to you
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  I talk all things real estate
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  growing your business organically
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  I am still an agent in production
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  I also am the host of the Real State Agent Playbook
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  I have a history in coaching
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  uh high school basketball
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  and now help agents grow their business organically
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  if you would like to take in all the content
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  please hit that subscribe button
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  the notification bell
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  give me a little engagement on these videos
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  and share this with somebody that may need to hear it
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  we are on the podcast
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  we are helping grow that community as well
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  so I would love to see you in that forum
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  but for now let's get into this one
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  and do all the things if you feel so inclined
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  so we have a problem in this industry
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  and a lot of agents who are trying to get going
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  have something I call serial learning deficit
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  it's not really deficit
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  but I just say you're a serial learner
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  you're getting all the courses
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  you're taking all of these things
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  and the truth is we have access to so much right now
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  everything is at our fingertips
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  we have free content we have
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  you know I just saw on Instagram the other day
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  they have a subscription thing where you can pay to
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  you know get
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  you know privy to certain content
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  it's crazy it's wild
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  I'm not sure how we got here
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  but the internet and social media is an amazing tool
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  but is also a distraction
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  and as agents
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  we have the ability to build our business in any way
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  and so people have done it in certain ways
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  people can you know
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  latch on a certain ideas and even teach it
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  which you know
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  I pride myself on still being in production
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  still being a coach still doing all the things at once
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  but the truth is that everything works in this industry
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  so
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  there's a lot of things that coaches can put out there
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  that will actually work
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  or work for them in their market or their certains
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  you know
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  time and place and so as a real estate agent
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  especially a new one and you're
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  you know trying to analyze
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  and find the way to build your business
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  there's so much out there
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  part of the reason is I that
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  I built my course
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  that allows you to really focus on four pillars
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  if you want information on that
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  send the description below
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  but as we know there
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  we do have this kind of epidemic of
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  you know serial learners
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  and so that
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  No. 1 mistake people are making
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  is that they believe that success is in the learning
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  and while universities and
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  you know master's degrees and Phds are cool
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  we are in a
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  completely different world than we have been over
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  the past you know 50
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  60 hundred years in this country
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  and so the number one problem is
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  we're so focused on learning
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  and growing our knowledge base
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  we never implement
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  we never get to the point to implement
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  I talk to agents I coach agents
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  hundred 25 agents my organization
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  I'm very in tune with them
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  and I help them and help grow them
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  and a lot of times it's like okay
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  we need to start taking action
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  we don't need this certification and that certification
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  and this certification and this course
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  and that course and doing multiple courses
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  and you know
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  not to mention the time you spend on YouTube
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  cause that's where you found us all of these things
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  we don't set aside time to take action
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  and we just continue to learn right
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  and it's shiny object syndrome
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  it's like oh
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  maybe that will help me you know
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  grow my business to six figures
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  that's my next six six
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  six figures this is the next one
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  and so the No. 1 mistake is we focus on learning
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  and we don't focus on implementing
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  and that is a serious problem
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  so if that's you go ahead and hit that like button
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  it's okay we're here for you
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  we're here to support that
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  but it's time to take action
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  you have to take in the information
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  but you can only do so much
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  you're not earning
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  commissions by sitting in front of this computer screen
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  listening to me or any other
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  person talk to you about real state business growth
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  so why do people do this right
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  you have to step back and
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  and learning truly feel safe
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  so they get in this you know
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  safe mode where okay
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  well I came from this 40 hour week job
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  and now I'm spending 40 hours a week learning
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  I'm working I'm doing all of this
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  but unfortunately the bills do come
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  the bills do pile up and
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  and you do have to eventually earn an income
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  for all of this you know
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  sometimes you know
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  there's a ton of free content out there
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  but there is a lot of opportunity to
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  you know
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  pay for these courses and things that are out there
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  and so it just as a comfort thing right
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  the other piece is overwhelmed right
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  you have so much going on and when you you know
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  walk away
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  and you have the distractions and all the things
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  we struggle to get that implementation
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  because by the time we're ready to implement
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  this great idea that we've analyzed
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  you know to the fullest and we have all the things we
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  we struggle to take that next step to implementation
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  cause we're exhausted we're bored
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  or we found something
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  else that's a little bit more shiny
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  and so that's that's why this happens
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  so what is your path to success
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  the truth is narrowing your focus right
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  understanding what your personality is
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  how you've built your business before
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  if you're an agent that's in the industry
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  you're like this is me 100% you've had some success
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  but you you're struggling the scale
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  this is where you look at your past transactions
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  where did they come from right
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  are those opportunities still available to you
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  or did the Zillow leads go away
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  because they pulled them away
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  or you left the flex team or whatever you're doing
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  if that's the case and we
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  we have to kind of go into the reinvention phase
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  but for the most part if you're
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  you're in the business
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  and you've had these transactions
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  where did they come from what was the root
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  of the initial conversation that you had
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  that got you to that transaction
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  and the more you look at it
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  I do this all the time with my agents as were
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  you know
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  talking about business planning and things like that
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  where did your deals come from right
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  and what did you do to have that deal
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  or that conversation start
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  and the truth is
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  it's usually three or four different things that
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  are repetitive throughout a year
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  whether it's five transactions or 50 transactions
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  is very much a common theme
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  and so then how do we focus our energy on those things
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  to scale it is it scalable
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  or was it literally
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  you were just going around talking to people
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  you know 1 to 1 to 1 to 1
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  well maybe that's the case
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  but maybe we can change that
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  but also what are we doing for those clients
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  those past clients that provides value
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  so that we're constantly staying in it
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  cause they're part of the know
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  like
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  and trust that already signed up with you and already
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  you know trusted you with the business
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  so they are also more likely to do that
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  so that's my real expertises
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  managing those relationships
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  you know
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  once we've we focused in on those certain pillars
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  definitely pouring more into that
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  but then as we develop these past clients
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  how are we utilizing them as megaphones to extend
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  extend our business
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  because that's really the path to success right
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  if you have one person
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  and you duplicate that into seven transactions
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  you will be in this business making a ton of money
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  for a long time
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  and so if that path to success seems a little bit
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  you know blurry
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  or no one's actually sat down with you
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  to actually talk about this
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  I'm you know
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  here for you I have a realtor game plan call link below
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  no obligation
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  we don't have to talk about anything but your business
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  but I wanna help you dial it in
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  because I specialize in helping agents
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  build their business based around what they're good at
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  what they're already doing
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  their personality so it's fun right
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  if I can do that
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  I know that the burnout rate is far less
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  the failure rate in this industry is
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  absolutely ridiculous
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  my goal is to suppress that a little bit
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  and the biggest way to do so in my opinion
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  is turn down that burnout rate
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  by agents just doing things that they think are
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  the only way to build a business
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  because the truth is everything works
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  so if I said something in this video
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  that you would like to chat about
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  please book a Realtor Game plan call
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  we're doing business planning within our group
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  I'd be happy to extend you know
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  the invitation to you and I would love to help you
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  however I can get a win today in real estate
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  because 2025 is gonna be an absolutely
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  massive opportunity for you to succeed
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  and this is a serious problem
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  and a serious
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  derailment from your goals and your success
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  so let's talk like comment subscribe
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  follow me on the podcast
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  I'm more than happy to have a conversation with you
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  but go get a win today thanks for watching