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Go-to-Market Plays #12: How to Price Your Product
Price is a form of psychology all on its own…but how do you determine how much your product should cost?
You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing.
Plus, Tamara shares the Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer acceptance and perception into account. How much is their willingness to pay when researching your…
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