Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Breaking the Ice: Conversation Tips for Business Networking

Transcript

Breaking the Ice: Conversation Tips for Business Networking · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Sorry I have been unavailable
• 0:05
  this last couple of days and that's because I've had some
• 0:08
  early morning engagements and that sort of threw off my
• 0:11
  recording schedule. But the good thing is one of
• 0:15
  these engagements, in fact the one yesterday, someone had a
• 0:18
  really interesting solution for the, you know, coughing,
• 0:22
  wheezing and hacking that I've been going through these past
• 0:24
  couple of days. And the remedy she said was, I
• 0:29
  think hot water mixed with ginger.
• 0:33
  You grate some ginger and then I think lime and honey or
• 0:36
  something like that. A funny thing is it's something
• 0:39
  that my father-in-law and my mother-in-law have been trying
• 0:41
  to get me to drink for a very long time.
• 0:43
  But you know how it is now. They say these things.
• 0:49
  I'm like, like, yeah, yeah, yeah, yeah.
• 0:51
  But anyway, I'll give it a try and I'll let you know how it
• 0:55
  goes. But for those of you who believe
• 0:57
  in the hot water honey ginger lime remedy, this is just to let
• 1:02
  you know that you guys have lots of disciples all over Nigeria
• 1:06
  because it seems to be like a common remedy.
• 1:08
  So I'll give it a shot and I hope it's going to work because
• 1:14
  I won't lie, if I'm able to secure this recording thing,
• 1:17
  it's going to be very inconvenient, you know, coughing
• 1:19
  over the radio, you know, radio is not like podcasting.
• 1:22
  So I definitely have to sort this thing out before then.
• 1:25
  So. OK, yeah.
• 1:28
  So let's head straight into the topic for today.
• 1:32
  Today I don't have a topic per SE.
• 1:34
  I just have a bunch of random thoughts.
• 1:36
  Oh, sorry about the noise in the background.
• 1:38
  I'm sure you guys can tell that I'm not in my recording booth
• 1:40
  today, so expect to hear some interruptions.
• 1:44
  So I'd like to start off by giving a listener shout out.
• 1:48
  So shout out to Nathaniel Kalawali, who reached out to me
• 1:52
  on WhatsApp, discovered the show on Spotify, and he's been
• 1:56
  listening for a while. He's currently a student and
• 1:59
  he's about to transition into a sales and marketing role.
• 2:02
  And I told him that I think he's made the right choice.
• 2:05
  The reason why he's trying to make that transition, excuse me,
• 2:10
  is because he has figured out that he needs to sell himself
• 2:14
  and he also needs to sell whatever future enterprise that
• 2:16
  he gets involved in. And so because of that, I think
• 2:19
  he's really, excuse me. So because of that, I think he
• 2:23
  has made the right choice. And for those of you who are at
• 2:27
  a similar stage of life, you know, you're not quite sure.
• 2:31
  You can't go wrong if you start off looking at sales and
• 2:35
  marketing roles. I'm not saying you have to
• 2:38
  remain in a long term professional career that is
• 2:42
  sales and marketing related. I'm just saying that if you
• 2:45
  start off in one of these roles, you can't go wrong because
• 2:47
  you're going to have to learn a lot.
• 2:49
  Like Nathaniel says, you learn how to sell yourself.
• 2:53
  You learn how to sell the enterprise.
• 2:54
  So whether you decide to become a business person or a
• 2:57
  politician, a pastor, whatever it is, is going to come in handy
• 3:03
  even if you decide to be a teacher.
• 3:05
  OK, well, if you decide to be a policeman and, you know, collect
• 3:09
  money from people on the road, then there's no point in
• 3:13
  learning sales and marketing related activities.
• 3:17
  So that's a shout out for today. Nathaniel Kalawale.
• 3:20
  Today's episode is just going to be some random thoughts with two
• 3:23
  interactions that I had, one with my son and then another one
• 3:27
  with a podcast listener who is not Nathaniel Kollawali.
• 3:30
  This is another podcast listener that I met yesterday.
• 3:34
  So just some random thoughts about that.
• 3:35
  Oh, I forgot to let you guys know what I have on the On the
• 3:39
  Playlist. So recently listened to Roger
• 3:42
  Waters. He's a former writer for the
• 3:46
  band Pink Floyd. It's rock music, but it's much
• 3:49
  more conceptual stuff, as in, you know, like fancy guitars and
• 3:53
  fancy lyrics. This one, I definitely agree
• 3:57
  that this is for nerds only. So if you don't consider
• 4:00
  yourself a nerd or a geek, you're not really interested in
• 4:02
  guitar art and those sorts of things, then you shouldn't be
• 4:05
  listening to this sort of music. Then I'm also listening to
• 4:08
  Rolling Stone recently. This one has much more heavier
• 4:12
  rock riffs, rhythmic guitar stuff.
• 4:17
  So if you have a father or a relative who was born in the
• 4:21
  1940s or 1950s and you've always wondered what these kind of
• 4:24
  people listen to when they were teenagers, then this is the kind
• 4:28
  of music you should listen to. Because I, if my guess is
• 4:30
  correct, you know, people who are born in like 1950 something,
• 4:33
  by the time you're a teenager, you know, that'd be like 1966,
• 4:36
  you know, into maybe like the 70s.
• 4:39
  So if your old man was born in the 40s or the 50s and you
• 4:42
  always wondered, you know, what did Popsy listen to when he was
• 4:44
  a teenager, then you should be listening to this sort of stuff.
• 4:48
  Because surprisingly in Nigeria at the time, this kind of music
• 4:51
  was popular. Pink Floyd, Rolling Stone, all
• 4:55
  these sorts of things. And I know that for a fact
• 4:57
  because before my father passed, I had a conversation with him.
• 5:01
  I think then I was listening to FELLA, and I was listening to
• 5:04
  Miles Davis and B.B. King.
• 5:07
  Those are the people I was listening to at the time.
• 5:08
  And then Popsy was like, OK, you like this stuff, then why not
• 5:12
  try Pink Floyd? And I was like, so you know,
• 5:15
  this kind of music. And then we had that
• 5:16
  conversation. And so, yeah, at the time in
• 5:19
  Nigeria, this is what teenagers listen to.
• 5:20
  So this is the stuff on the playlist.
• 5:24
  Check it out. Like I said, wifey would say I'm
• 5:27
  a nerd or I'm a geek. I just think I'm a man of
• 5:29
  refined taste. If you want to be a man of
• 5:31
  refined taste just like I am, of course, ladies, you can join as
• 5:34
  well. If you want to be a woman of
• 5:35
  refined taste, then try this stuff out.
• 5:37
  Roger Waters Rolling Stone Rolling Stones.
• 5:41
  So now on to the random thoughts for today's episode.
• 5:45
  My son recently went on a school excursion and it was to a radio
• 5:49
  station. And, and before they left, I
• 5:53
  told my son, the older, my older son, I told him, you know, when
• 5:56
  you get there, I need to try and see so, so, so and so and try
• 6:00
  and get me the person's business card.
• 6:02
  And of course, he was nervous about it.
• 6:05
  And I told him that, look, talking to strangers was hard.
• 6:08
  But you know, you're a little boy now, you're interested in
• 6:11
  these sorts of stuff. You're growing up, you're going
• 6:13
  to be a man soon. So you have to learn how to do
• 6:15
  these sorts of things. And it's not that hard.
• 6:17
  So this is what we're going to do.
• 6:18
  We have decided that this is the person that you're going to try
• 6:21
  and meet. We'll see if you can meet with
• 6:23
  the program's director or someone like that.
• 6:25
  All you have to do is walk up with the person, give an
• 6:28
  appropriate greeting, state your intention, ask a couple of
• 6:31
  questions about what they do. And then the proposal part is
• 6:34
  where you talk about your father, what your father does.
• 6:36
  And then the clothes is you ask for the person's business card.
• 6:39
  And so we went over it, you know, over and over, just the
• 6:42
  basic script about how he was going to greet, how he was going
• 6:46
  to say his intention, the kind of questions to ask to
• 6:48
  understand what kind of business that the radio station was
• 6:52
  involved in, and then how he was going to go about getting the
• 6:54
  person's business card. So for me, I wanted this thing
• 6:59
  to be a learning opportunity. Whether my son would be
• 7:02
  successful in getting the business card or not was not the
• 7:05
  important thing for me. The important thing was that he
• 7:07
  goes and in an adult situation, because clearly he's not dealing
• 7:11
  with children. When you go into a radio
• 7:12
  station, he would have the experience of having to talk to
• 7:15
  a stranger, having to talk to an adult and having to carry on a
• 7:18
  conversation with an adult, a business related conversation
• 7:22
  with an adult. So that was my plan.
• 7:24
  And this was one of those things where, you know, in my own
• 7:26
  opinion, win or lose, doesn't matter.
• 7:28
  The experience is the most important thing.
• 7:30
  And he turned out to have made a very, very, very good impression
• 7:35
  on the young lady that he spoke to, who turned out to be the
• 7:38
  head of head of administration. He ended up talking to the head
• 7:45
  of administration because he asked questions just like I
• 7:49
  taught him to. He was able to find out that
• 7:50
  even though that is a radio station, they have interest in
• 7:53
  television programming and they also have facilities for podcast
• 7:57
  recording. And so he was able to figure out
• 8:00
  some of those things. And unfortunately, the lady
• 8:03
  didn't have her business cards with her at the time, but she
• 8:06
  was so impressed by the interaction that she pulled out
• 8:08
  the sheet of paper and she wrote every single detail that I would
• 8:11
  have needed to get in touch with her.
• 8:15
  And well, she forgot to put her phone number when my son came
• 8:18
  back with it. And he told me that he was
• 8:21
  scared during the conversation. But of course, I told him well
• 8:23
  done and I thanked him for the information and I told him, OK,
• 8:26
  this is good. And now this is how I'm going to
• 8:28
  try and use that information. You know, I'm going to the
• 8:30
  station, I'll speak to this lady and I'll see what I, what I,
• 8:33
  what business can come up with that.
• 8:35
  And so I told my son, well done, only to show up at the radio
• 8:39
  station the next day. And the lady was in the middle
• 8:42
  of a meeting. I had to wait for her.
• 8:43
  She came out and I didn't have to introduce myself and I said,
• 8:48
  oh, but I'm so, so, so and so. And then I just lifted up the
• 8:51
  sheet of paper. Immediately she saw it.
• 8:53
  She was all smiles and so like, oh, so that was your son.
• 8:56
  Oh, so, so, so and so your son this and that.
• 8:58
  He was amazing. He was this and we had really
• 9:01
  interesting conversation. It turns out that both of our
• 9:03
  children go into go to the same school.
• 9:05
  And she was impressed. She said stuff about the kind of
• 9:10
  children I'm raising and the kind of household I must be
• 9:13
  running and stuff like that. And I didn't know that she had
• 9:15
  already spoken to other people after my son left.
• 9:18
  And so because of what my son did, I was able to get an
• 9:21
  introduction to the not just the head of administration that was
• 9:24
  her, I got introductions to the head of programming and also got
• 9:28
  introductions to the head of operations.
• 9:31
  And I was able to discuss some business ideas with them.
• 9:36
  And, and it was only then that I realized the, the how, how, how
• 9:46
  do I put it, the quality of work that my son did and the quality
• 9:49
  of the impression that he made. And so that was a conversation
• 9:52
  that I had with my son later on. Like, you know, when you went
• 9:55
  there, were you scared? And he admitted he was scared.
• 9:58
  But it's something I've been telling my boy all the time.
• 10:01
  Now, look, when you're scared, like, don't worry.
• 10:04
  You know, you're scared. Other people can't see that you
• 10:07
  are scared. And I told him something that I
• 10:09
  firmly believe, which is that resolve is our family strength
• 10:13
  in the Ayedi family, because I've looked at my father, I used
• 10:16
  to carry himself, you know, my brother, me, excuse me.
• 10:22
  Some other people might say, you know, we have a good bullshit
• 10:25
  factor as per like we're afraid, but we still do it anyway.
• 10:29
  And so I told him, I look, in this family, resolve is our
• 10:31
  superpower. So don't worry, you're afraid.
• 10:35
  People can't see that it's a superpower, so just do it
• 10:38
  anyway. And I gave him the feedback.
• 10:41
  You may have been scared, but this woman was severely
• 10:44
  impressed. So impressed that after you
• 10:48
  left, she spoke to the head of programming and then she spoke
• 10:50
  to the head of operations so that when I came in the next
• 10:53
  day, it was only a matter of, oh, you're that young man's
• 10:56
  father. And that was it.
• 10:58
  And because of what you did, I had open doors.
• 11:00
  And these are the conversations that I was able to have.
• 11:03
  And so I told him all that. So I guess the random thought
• 11:10
  that I have for you guys listening right now, there's a
• 11:13
  couple of things. One, talking to strangers is
• 11:16
  hard and it can't be scary, but still, just go ahead inside you.
• 11:21
  You're scared. People can't see that fear.
• 11:24
  Most people are decent people and most people are rooting for
• 11:27
  you to succeed. So nobody wants you to show up
• 11:30
  and actually start stammering and this and this and that and
• 11:33
  that. But by the way, even if you
• 11:34
  stammer, it's not a problem. There's a boy in my school,
• 11:37
  Solomon, who used to stammer but because of some of my teachers
• 11:42
  who are not even professionals, 1 teacher who the music teacher
• 11:46
  and another teacher used to handle debates.
• 11:48
  I don't know how they did it but they took Solomon who used to
• 11:50
  stammer and you got him singing like an Angel and also got him
• 11:54
  handling debates. So believe me, I don't know how
• 11:59
  that works but I'm not trying to say that even if you're that
• 12:01
  scared that you end up stammering, it's not something
• 12:03
  that has to hold you back. So it's scary, but just come up
• 12:06
  with a game plan and you'll be fine.
• 12:08
  And a simple game plan that you can use.
• 12:10
  And this is the reason why I tell most people is this, just
• 12:13
  do appropriate greeting. After that, state your
• 12:17
  intention. After that, ask a couple of
• 12:19
  questions. The question, the questions.
• 12:22
  I was going to give you the the ammo that you need to make a
• 12:27
  proposal. And after that you go in for the
• 12:30
  close. The close is the next step that
• 12:32
  you want people to do. So in this case like my son's
• 12:34
  case, appropriate greeting is, you know, good morning, good
• 12:37
  afternoon, good evening or whatever it is.
• 12:40
  You know the intention, I can't remember what the intention that
• 12:43
  we came up with. But then by asking a couple of
• 12:46
  questions and figuring out that they were interested in TV and
• 12:49
  in podcasting, that is what made the alignment.
• 12:53
  You know, as per my father is a business consultant and he's
• 12:56
  also a business growth podcaster.
• 12:58
  You know, can I have your contact details?
• 13:00
  You know, perhaps there's room for alignment, you know, between
• 13:03
  both our organizations. And then you go for the close,
• 13:06
  you ask for the business card. So The thing is, so long as you
• 13:09
  have some sort of plan, you will be fine.
• 13:12
  It's OK to talk to strangers. It's just life.
• 13:15
  It's just business. So let's, yeah, let's get going
• 13:22
  then. The another thing that I tried
• 13:27
  to impart on my boy was just to let him know that I wanted him.
• 13:31
  I wanted him, his confidence to grow and also wanted him to see
• 13:34
  that even as a young boy, his efforts can have real world
• 13:38
  consequences. And that is something that we
• 13:40
  ought to know, that the things that we do actually have real
• 13:43
  world consequences. It's just that most of the time
• 13:47
  you go and you do something you don't quite know the, there's no
• 13:52
  way for you to know the domino effect that happened after you
• 13:56
  left. So the reason why my son knows
• 13:58
  is because I went back, I had a conversation with all these
• 14:01
  people and I was able to give him that feedback.
• 14:05
  But a lot of time your business outreach or your networking
• 14:08
  effects, you know, things like that, they're having, they're
• 14:13
  having results. It's just that you're not in the
• 14:14
  room and so you can't see those results.
• 14:17
  So I guess that's the second thing.
• 14:18
  Your efforts yield real world results, So don't be scared.
• 14:22
  Come up with a simple game plan. You'll be okay.
• 14:25
  Don't worry. What you're doing is yielding
• 14:26
  results, even if you can't see it.
• 14:28
  And then for those of us who have kids, more than half of you
• 14:32
  listening to this podcast right now, I think I'm between the
• 14:34
  ages of, is it 18 to 30 something?
• 14:37
  So a good chunk of you don't have kids, but when that time
• 14:39
  comes and you do have kids, remember that everything can be
• 14:43
  a learning opportunity for children.
• 14:44
  And I'm really, really glad that in my son's first nursery
• 14:48
  school, the headmistress, she was able to drum that into my
• 14:51
  head that, you know, look, you just look at them like they're
• 14:55
  babies. But everything can be a learning
• 14:56
  opportunity. And so I'm really glad that my
• 14:59
  son's headmistress, she and I had that conversation.
• 15:02
  So just know now, everything can be a learning opportunity for
• 15:08
  children. And you don't have to be a
• 15:10
  business development consultant like me or a sales coach or a
• 15:13
  podcaster. You can be a medical doctor and
• 15:16
  still everything is a learning opportunity for kids.
• 15:19
  If you're a police officer and you like collecting bribes from
• 15:21
  people on the road, I don't know how that can be a learning
• 15:23
  opportunity for kids. But I'm just trying to say that
• 15:25
  no matter what it is you're involved in can be a learning
• 15:28
  opportunity for kids. So my father was a civil servant
• 15:30
  and the communications professional and, and we had
• 15:34
  lots of interesting conversations around that.
• 15:35
  He did some construction work selling cement on the side.
• 15:38
  And we also got to have some really, really interesting
• 15:41
  conversations around that. Everything can be a learning
• 15:43
  opportunity for kids. So for those of you who don't
• 15:46
  have kids now, when you have children in the future, these
• 15:48
  are some of the interesting things that you can be looking
• 15:52
  forward to. So that's it about my son's
• 15:55
  excursion. And I hope it will inspire some
• 16:00
  of you guys that even though talking to strangers is
• 16:03
  difficult, so long as you sit down and have a simple game
• 16:07
  plan, it's you can make it less scary and the you can increase
• 16:14
  your chances for success. So again, the simple framework
• 16:18
  that I said, by the way, this framework was not original to
• 16:20
  me. It's not my framework.
• 16:21
  It's something I discovered many, many years ago listening
• 16:24
  to Grant Cardone. And this is just a basic script.
• 16:27
  Give the person an appropriate greeting, then state your
• 16:32
  intention before you. Now give a proposal and ask them
• 16:36
  to take the next step. You need to ask a couple of
• 16:38
  questions because you need to understand who it is that you
• 16:40
  are talking to. When you understand who it is
• 16:42
  that you're talking to and what nature of problems they have or
• 16:45
  the vision that they're trying to aim for, it is then that you
• 16:48
  can make a proposal. And then you can now close,
• 16:51
  which is ask them to take the next step.
• 16:53
  So if my son got in there, made the appropriate greeting, stated
• 16:56
  his intentions, asked a couple of questions and then he looked
• 16:59
  as if there was no room for alignment, then of course
• 17:02
  there'll be no need for the next step, which is proposal and
• 17:04
  close. But luckily there seems to be
• 17:07
  some alignment. There's a radio station getting
• 17:10
  ready to migrate into TV, have all the licensing and everything
• 17:13
  in place. And so there's room for, there's
• 17:18
  room for some marriage here because my father, business
• 17:20
  consultant, business growth podcaster, these are the things
• 17:23
  he's involved with. And you know, he has the skill
• 17:25
  set that lines with so, so, so and so, so in that case, Madam,
• 17:29
  can I have your business card so that my father can come and have
• 17:31
  a conversation with you later? You know, that's simple.
• 17:34
  And that's the part of the close.
• 17:35
  Can I have your business card? That's the close.
• 17:38
  So greeting, intention, question, proposal, close.
• 17:44
  Please write it down now. If you don't have any framework,
• 17:47
  start with this. It'll make your life a lot easy.
• 17:51
  Greeting, intention, question, proposal, and then close.
• 17:58
  Then my next random thoughts, I had a live meeting with a
• 18:03
  podcast listener. Well, it wasn't a meeting with a
• 18:06
  podcast listener. I was actually meeting with a
• 18:07
  business associate. And it turns out that somebody
• 18:09
  there was a podcast listener and it was kind of a sad
• 18:14
  conversation for me. Well, it's always a happy thing
• 18:18
  to meet another podcast listener.
• 18:19
  But the part that made me sad was because this is someone who
• 18:21
  used to listen to the podcast but stopped listening because
• 18:24
  she was now looking for more advanced material.
• 18:27
  And well, anyway, we still had the conversation, tried to
• 18:32
  figure out where she is in her business journey.
• 18:34
  Hopefully, I was able to give her one or two tips that would
• 18:36
  help move her business forward. But this is actually the reason
• 18:41
  why I give up my contact details at the end of the show, because
• 18:44
  I'm trying to involve you guys into shaping the evolution of
• 18:47
  the contents that we put out here.
• 18:49
  So feel free. That's why I give you guys my
• 18:53
  direct phone number. I mean, when Nathaniel reached
• 18:56
  out to me on WhatsApp, he was surprised that after I exchanged
• 18:59
  one or two messages that I called him back.
• 19:01
  He said he wasn't expecting it. And another person has told me
• 19:04
  how he has tried reaching out to influencers as he called them,
• 19:09
  but it's hard to get the reach of people and blah, blah, blah.
• 19:11
  So the person was surprised that, you know, me and them were
• 19:14
  having the phone conversation. But actually it's, it's me.
• 19:16
  You know, there's no PA, at least for now.
• 19:19
  You know, maybe in a in 10 years when I'm a big boy, you know,
• 19:21
  then my PA will be fielding all my calls.
• 19:23
  But right now it's me. So send me your questions over
• 19:28
  WhatsApp, send me your questions over LinkedIn.
• 19:31
  And let us shape the evolution of the show.
• 19:33
  That is the only way that the show can grow in accordance in
• 19:38
  in, you know, in step with the needs that you people have.
• 19:42
  So if you've been listening to the show, you think there's not
• 19:46
  enough advanced material or you have specific challenges that
• 19:49
  you have that are not being addressed by the show, send me
• 19:53
  your questions. Send me your concerns.
• 19:55
  Let me know the things that you guys disagree with.
• 19:57
  That is the reason why I give my contact details at the end of
• 20:00
  every single episode. And I've been doing this for
• 20:02
  several months. So send me your questions over
• 20:05
  WhatsApp. The phone number is 08064662140.
• 20:12
  The country code is +234 for those of you who are not
• 20:14
  Nigerian. And by the way, if it looks like
• 20:17
  it's an interesting conversation, chances are I'm
• 20:19
  going to call you back because I firmly believe it's it's easier
• 20:23
  to just have a quick two or three minute conversation and
• 20:25
  make some progress rather than pinging back and forth for the
• 20:28
  whole day. So maybe if you're one of those
• 20:32
  people who doesn't like phone calls, then, you know, put it
• 20:34
  there in the chat that, you know, please don't call me.
• 20:36
  I don't like phone calls or whatever.
• 20:38
  So, but send me your questions over WhatsApp.
• 20:41
  And then for those of you who spend time on LinkedIn like I
• 20:43
  do, the name to search for is Tavishima Ayede.
• 20:46
  I'm the host of the show. Use the link that you're
• 20:48
  listening to right now. You get the correct spelling of
• 20:50
  my name. Highlight it, copy it, paste it
• 20:54
  into LinkedIn. And then you see my handsome
• 20:55
  face. Well, hands on me if you think
• 20:58
  you know, I'm your cup of tea, If you're you know, if you like
• 21:01
  your men yellow and slim and you know all that, then I guess I'm
• 21:05
  not a cup of tea. But anyway, just copy paste.
• 21:07
  You see my face there and let's get this conversation going so
• 21:11
  that if I run into any of you podcast listeners live, I'm not
• 21:15
  going to hear again that you guys stop listening because
• 21:18
  you're looking for more advanced material or that you know, the
• 21:22
  show has out outpaced your needs or something like that.
• 21:26
  I mean, what of course, after the interaction, you know, I did
• 21:31
  have to acknowledge that it actually is just the way of life
• 21:35
  or the way of the world. You know, we can't be together
• 21:37
  forever. So you guys will come and
• 21:39
  discover this podcast at a certain stage of your life.
• 21:43
  And the podcast might be a good resource for you and for your
• 21:47
  business for a certain time, for a certain season.
• 21:50
  But eventually you'll get to the point where we have to part ways
• 21:52
  and you've got not the value that you can out of the podcast.
• 21:55
  So I guess it's inevitable. But before that time comes, I
• 21:59
  give you my phone number every single episode.
• 22:03
  Take advantage of that and shape the conversation that we have
• 22:06
  here. I like this episode.
• 22:08
  I didn't like this episode. I understood this one.
• 22:10
  I didn't understand this one. This particular one I
• 22:12
  understand, but I disagree. I think you're wrong.
• 22:15
  Or this one I understand, I agree, but I don't see how it
• 22:18
  applies to my business or I understand, I agree it should
• 22:21
  not apply to my business, but somehow it does.
• 22:24
  Can you explain why it does? I mean, let's have these
• 22:26
  conversations. That's the reason why I'm
• 22:27
  putting out my contact details there.
• 22:29
  So thank you, Nathaniel Ocola for reaching out.
• 22:32
  The lovely lady I had the conversation with yesterday, the
• 22:35
  former podcast listener. Real nice to meet all you guys.
• 22:40
  Looking forward to knowing you guys, interacting with you guys
• 22:43
  and answering very concrete questions that you're dealing
• 22:45
  with over here on the show. But if you're someone who is
• 22:51
  scared of talking to strangers like my Sundays, and please be
• 22:55
  inspired, be inspired by his example and remember the simple
• 22:58
  framework that I've given you and which is what I used to
• 23:00
  start off my business journey, greeting intentions, questions,
• 23:06
  proposal, clothes. When I started off my wedding
• 23:09
  photography journey, that was that was it.
• 23:12
  Basically when I was calling wedding planners because I
• 23:14
  wanted to partner with them, that was my fault.
• 23:16
  That was the framework I was using.
• 23:20
  Greeting, intentions, questions, proposal, close.
• 23:26
  If somebody came and met me at the bridal show and I got her
• 23:29
  phone number, she filled my contact list and after the
• 23:34
  bridal show, I reach out to her, I reach out to the husband.
• 23:37
  The format was the same. Greeting, intention, question,
• 23:43
  proposal, close. I'm not saying that this is the
• 23:46
  ultimate framework. I'm just saying that this is a
• 23:48
  good place to start until we come up with a framework that is
• 23:53
  effective and particular to you, your personality, style, your
• 23:58
  business, whatever it is that you're trying to achieve.
• 24:00
  So once again, get your pencil, your paper, write it down,
• 24:04
  greeting, intention, question, proposal, close.
• 24:09
  If you're talking to a customer, that is the format.
• 24:12
  If you're talking to an investor, that is the format.
• 24:15
  If you're talking to other stakeholders, that is the
• 24:16
  format. For now, until we get a chance
• 24:19
  to come up with custom conversational framework for
• 24:23
  you. So thank you very much for your
• 24:25
  time and attention. I'll catch you guys at the next
• 24:28
  episode and I hope you all have a wonderful weekend.