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From Family Legacy to Strategic Growth: The Power of Niche Insurance
What if the secret to growth is going niche?
Loren sits down with Cheri Martinen, owner of a family insurance brokerage in Oregon, for a conversation about building a business around specialization, strategic marketing, and a strong family legacy.
Cheri shares her journey of growing up in the agency, taking over the business from her parents, building a niche serving wildland firefighters and other fire-related risks, and ultimately navigating the decision to sell the company.
In this episode, they discuss:
• Why finding the right niche can become a powerful growth strategy
• How creative and…
The skinny
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