Latest / STR Unpacked / The One to Be In the Room For
Transcript
- Ben: Morning and welcome to your short-term rental bulletin on the 4th of June. So next week in Brighton, very nearby to me, the short-term rental industry holds its first conference dedicated entirely to AI. So it's two days and it's basically two different events. So you've got scale with AI on the Tuesday, and then Scale UK the day after. And honestly, if you can get there, I would really go. So why am I saying that? So I think For two years, AAI and Rentals has, in my experience, mostly meant one thing. ⁓ it's a chatbot that answers guest messages a bit faster or really helps with the more basic messages coming in. ⁓ a really helpful tool, but I think not quite as revolutionary as maybe some of us had hoped. This, however, is different. The agenda's built from operators' feedback, not vendor pictures. And scale doesn't let service providers buy tickets. So the room is actually operators, not people selling to them. And that alone I think makes it really rare. So you've got a beginner's guide for anyone who's nodding along in meetings without touching the stuff, a live demo of real-time guest communications, sessions on automating operations without adding headcount, ⁓ a keynote on the big one. AI becoming a new distribution layer. That's the bit that matters. Guests are shifting from searching and browsing to asking and delegating. Book me four nights near the coast. And the decision happens inside the model, before your listing, before the OTA, before you ⁓ even in the conversation. It's not a messaging upgrade, it's a funnel changing the shape. So if you run a serious short-term rental business, ⁓ is the one to be in the room for. Brighton on the ninth and tenth. I'll see you there. Thank you for watching and I'll see you tomorrow.