The One to Be In the Room For

STR Unpacked · Jun 4, 2026 · 1m · transcript

Next week in Brighton, the short-term rental industry holds its first conference dedicated entirely to AI. Two days, two events — SCALE With AI on the Tuesday, SCALE UK the day after. And if you can get there, go.

Here's why I'm saying that.

For two years, "AI for rentals" has mostly meant one thing — a chatbot answering guest messages a bit faster. Helpful. But hardly the revolution it was sold as.

This is different. The agenda's built from operator feedback, not vendor pitches — and SCALE doesn't let service providers buy tickets, so the room is actual operators, not people selling to them…